Changing laundry habits in Norway

Maintenance is often the most energy‐demanding stage during clothes' life cycle. Therefore, a shift towards more sustainable washing habits has great potential to reduce the consumption of energy, water and detergent. This paper discusses the change in laundering practices during the past 10 years in Norway and suggests strategies to help consumers change their laundry habits to more sustainable ones. Quantitative information of consumers' experiences, habits and opinions concerning clothing maintenance was collected through three surveys in Norway in 2002, 2010 and 2011. The 2010 study was supplemented with qualitative in‐depth interviews of a strategic sample of households. The average washing temperature has decreased slightly during the studied time periods. Some products' washing frequencies remained the same, whereas other products such as jeans were used a few more days before washing. The cotton programme is the most used washing programme, but short programmes are gaining popularity. The laundry sorting processes vary greatly and are influenced by several factors such as washing temperature, colours, fibre type and use area. For some consumers, the use of several different sorting categories made it more difficult to collect a sufficient amount of clothing to fill the machine. They were also afraid that overfilling the machine would result in clothes that were not clean enough or had detergent residues. Detergent dosing practices are far from optimal. In 2010, although the majority of respondents only used eye measure and did not know the water hardness of their area, they still tried to vary detergent dosage based on the amount of laundry and the level of soiling. Different design for sustainable behaviour strategies could be used within detergent dosage systems, care labelling, machine programme selection (such as suggesting lower temperature and eco‐programme), machine filling grade indicators, storage systems for slightly used clothing and textile material choice.     

Consumer laundry practices in Germany

Sustainability is a guiding principle for a responsible, future‐oriented 21st century lifestyle and this already begins in private households with the daily household tasks. Approximately 25% of an average household's electricity consumption is required to do the laundry and dishwashing – 5% alone is for washing clothes with a corresponding energy consumption of 6 billion kilowatt hours. In addition, 600 000 tonnes of detergent and 330 million cubic metres of water are used for textile care in Germany. These figures provide the rationale for the scientific study of current practices of using washing machines and for a resulting estimate of the latent energy‐saving potential in German households. In the context of the in‐home study presented here, 236 private households throughout Germany were studied with respect to their washing practices and existing knowledge about topics on the sustainable, energy‐saving use of their washing machines. Overall, across all households 2867 wash cycles were individually recorded and subsequently analysed over a 4‐week period. The results of this study show that washing machines tend to be underloaded, and therefore maximum loading of the machines could lead to a reduction of wash cycles per household. With respect to detergent dosage, it was determined that the consumer does not adjust the dosage to the textile type, load size, soil level and/or water hardness, and this can lead to under‐ or overdosing depending on prevailing conditions. Finally, the selection of the wash temperature showed a 90°C/95°C programme was only chosen in 2.3% of all recorded wash cycles, however, every fourth cycle was completed at 60°C. Therefore, adjusting the load size and detergent dosage as well as selecting the right wash temperature are key themes to be taken into account in future consumer communication about energy‐saving households.     

The adoption of sustainable laundry technologies by US consumers

The adoption of sustainable laundry technologies by US consumers has lagged behind that of other countries and even behind the projections for adoption made by the US government. Most US household currently own and use the top‐loading vertical axis (v‐axis) agitator type washers, which use large amounts of water as well as additional energy to heat the water. More sustainable laundry practices include the use of energy‐ and water‐efficient front‐loading horizontal‐axis (h‐axis) washers. These washers have been demonstrated to use 38% less water and 58% less energy than the standard top‐loading v‐axis models. The adoption of more energy‐efficient washing technologies is of interest to many, including policy makers, because of their water‐ and energy‐saving potential. Little is known about the attributes and issues consumers use in their decision to adopt high‐efficiency washers for their home. This study uses Roger's Diffusion of Innovations Theory to understand the adoption of h‐axis washers by US consumers. An online survey of 330 consumers who own washing machines found that 23% currently own h‐axis washers and 24% of consumers intend to purchase an h‐axis when they replace their top‐loading vertical (v‐axis) washers. Energy and water savings are the most frequently cited reasons overall for adopting the h‐axis washer and cost was the main reason for not adopting the technology. Other issues, such as dissatisfaction with cleaning power and problems with machine cleanliness and maintenance, did not play a major role in adoption. Specific marketing and education channels, where US consumers are looking for information about h‐axis washers, are also identified. Overall, the results suggest that the rate of h‐axis adoption in the US is accelerating, but that many of the benefits of the technology are not easily observed by non‐owners.     

Effects of socio‐demographic factors on laundry behaviours in Europe and their implications on sustainability

The continuing rise of greenhouse gas (GHG) emissions is leading to catastrophic damage in many parts of the world over the coming decades unless GHG emissions can be controlled quickly. The objective of reducing GHG emissions can only be accomplished when all the sectors contributing to GHG emission act responsibly. The contribution of the household to GHG emission was 19.6% in the European Union (EU) in 2013. The energy consumption for laundry washing in the EU, estimated at 24.2 TWh/year, is a substantial share of household energy use. As the use phase of the washing machine is the dominant stage where the environmental impact occurs, this paper addresses some of the EU consumers’ washing and drying behaviour in the laundry process. Information on consumers’ behaviour regarding the laundry process was collected by a semi‐representative survey in eleven EU countries in 2015, including more than 5,000 participants. The main outcome of the study is that consumers’ behaviour regarding the laundry process differs substantially between the EU countries. Moreover, socio‐demographic characteristics of households affect the overall sustainability profile of the laundry process.     

Consumer laundry practices and satisfaction: pre- and post-phosphate detergent ban

Laundry practices and satisfaction of consumers in soft and hard water areas were compared before and after the state of Virginia initiated a ban on the sale and use of phosphate-built laundry detergents. Respondents to mail questionnaires (184 before: 174 after) generally had high satisfaction with laundry results before and after the ban despite the fact that they did not always follow currently recommended laundry practices. Post-ban, few practices had changed, but more respondents in both water areas tended always or frequently to add extra detergent for heavily soiled items. Thus. during the first 2 or 3 months of the ban little effect on laundry practices and satisfaction was apparent. Education about recommended laundry practices appears beneficial because of the implications for family economic well-being.     

Environmental value chain management of laundry detergents in the use phase

Environmental value chain management is concerned with the environmental aspects of products and services along the whole value chain, from raw material and energy acquisition to waste management. The use phase in the value chain remains an understudied subject, despite considerable consumption‐related environmental impacts. The purpose of this paper is to analyse the use phase of laundry detergents in households. Our empirical data consist of interviews in the laundry rooms of 299 Finnish households. Consumers’ environmental awareness, use of dosage measuring devices and actual doses of laundry detergents are studied in the empirical part of the study. The results show that consumers do not perceive households as significant polluters, the measuring devices they use are diverse and the number of ‘heavy users’ is high in all detergent brands. It is concluded that in the consumption of laundry detergents, consumers do not perceive environmental issues as specific value criteria in relation to the use of laundry detergents. Manufacturers, marketers and other actors in the value chain of laundry detergents could contribute to alleviating the harmful environmental impacts of the use phase by more effective consumer education and better product design. For consumers, it might be beneficial to adopt eco‐efficiency thinking in their daily consumption.     

The effects of water hardness level on washing quality using commercial laundry detergents

The water hardnesses were determined for 10 samples of water. A wide variation of water hardnesses were found ranging from very soft to very hard. The effectiveness of six commercial laundry detergents of different formulations were evaluated. The detergent containing a non-ionic surfactant with a phosphate builder was found to give the best whiteness results, regardless of water hardness. Because of the possible environmental problems associated with the use of phosphates, consumers may wish to select the next most effective detergent formulation, which varied between water samples.     

Reducing laundering frequency to prolong the life of denim jeans

The use and disposal phase in a garment's life cycle is highly dependent on the choices made by the consumer. Maintenance procedures such as laundering and drying require energy and water use. Garment disposal increases waste in landfill sites, unless incinerated, which can take a toll on the environment through greenhouse gas emissions. Therefore, encouraging consumers to launder less frequently and finding ways to extend the useful life of clothing are two ways of increasing sustainability within the clothing industry. Denim jeans are one of the most popular items of clothing worldwide. Changing habits such as reducing the frequency with which a person washes their denim jeans could have a positive impact on the environment through less water and energy use. However, environmental knowledge about what is detrimental to the environment may not necessarily lead to pro‐environmental behaviour. In denim jeans fibre loss results in thinning and loss in colour due to use. Laundering in particular can degrade clothing due to the abrasive forces applied to the surface of wet fibres. Therefore, this study highlights the effect that frequent laundering can have on the degradation of jeans with the aim to provide additional motivation to encourage change in consumers’ laundering habits. Consumers wore jeans for the equivalent of 60 days and either washed their jeans after approximately 2 days of wear or after approximately every 20 days of wear. The findings confirmed that frequent laundering reduced mass, increased colour loss, and reduced tensile strength in the warp direction of the fabric. Although washing is a major contributor to the degradation of jeans, the process of wearing denim jeans also naturally degrades the denim as the thigh region of the jeans showed greater colour loss and reduction in tensile strength than the shin region, which is typically less prone to abrasion through wear. The findings from this study provide compelling evidence to encourage consumers to reconsider their laundering habits in terms of wash frequency as both a means to behave in a more environmentally sustainable way, and to preserve their favourite garments.     

Laundry routine and resource consumption in Australia

Inconspicuous consumption, the habitual use of resources in daily routines, poses a challenge to sustainable consumption. For example, laundry is often the most environmentally demanding stage of clothing's life cycle, consuming significant quantities of water, energy and chemicals. Laundry thus provides a prime example of inconspicuous consumption, from which to consider sustainability transitions. However, because of the mundane nature of washing clothes, it is sometimes over looked in sustainable fashion literature. This paper presents the results of surveying 263 Australians about their jeans, laundry habits and resource consumption, to build a picture of the expectations and actions surrounding the performance of cleanliness in everyday life. These surveys are triangulated against in‐depth interviews with people who had not washed their jeans for three months revealing qualitative insights into influences of laundry practice. This paper documents how and why people perform laundry. An interesting finding is that people can not wash and still be socially acceptable, suggesting that cleanliness is a cultural construct, the pursuit of which increases the use of water, energy and chemicals, in conflict with sustainable consumption goals.     

Textile characteristics,laundering and the environment

The environmental impact of laundering is dependent on the laundry methods used by households. This study investigates the relation between laundry methods (frequency, load size and wash temperature) and the composition of wash loads. Three definitions for the composition of wash loads are used: the respondent's classification and two objective definitions. These are constructed in two different ways from three specific characteristics of the textiles: colour, textile fibre and the type of article. The data are from a survey with a 2-week diary about laundry practices of 1026 Dutch households in 1990. The results show that all three definitions of the composition of wash loads can explain one factor of the laundry method, wash temperature; frequency and load size, however, are not influenced by the composition of the wash load.     

衣用洗涤剂发展动态

本文对衣用洗涤剂的研究现状进行了简单的介绍,重点阐述了浓缩、超浓缩洗衣粉、液体洗涤剂和片状洗涤剂的优越性,说明了衣用洗涤剂的发展方向,预测了它的发展趋势.     

Comparison of the washing efficiencies of a laboratory washing device (Launder‐Ometer) and of automatic household washing machines with horizontal drums

The objective of this study was to compare the cleaning result of a laboratory washing machine – Launder‐Ometer (LOM) – with that of drum‐type household washing machines, using detergent without bleaching agent, standard soiled fabrics and a colorimeter for assessing the washing result. The mechanical effect applied to the laundry in the household washers was not obtained in the LOM by increasing mechanical impact or the number of metal balls. Extended washing time did not improve removal of blood soil in the LOM, although it did increase removal of mayonnaise soil containing chlorophyll. However, in practice a washing time of 60–85 min is relatively long for a laboratory device considering the claimed time‐saving nature of these devices. None of the examined parameters affected removal of a red wine soil containing tannins, which was poor in all test combinations both in the household machines and in the laboratory washing machine. Bleaching agent is recommended for removal of this type of soil. In conclusion, conformity between washing results of the laboratory washing machine and the drum‐type household washing machines depends on the type of soiled test fabrics and other parameters in the washing process. Removal of blood soil differed most between the household machines and the LOM.     

HOME LAUNDERING PART I. AN EVALUATION OF THE EFFECTIVENESS OF LAUNDERING SOILED TEXTILES

The washing performance of a popular U.K. detergent product has been evaluated at two different temperatures. The results are discussed in terms of potential energy savings which can be achieved by washing at cooler temperatures and the acceptability of the clean laundry as determined by a panel of consumers.     

Bacterial survival on fabrics laundered in cold water

The effect of detergent formulation and fabric type on bacterial survival after home laundering in cold water was investigated. Three fabrics, 65/35 polyester/cotton shirting, 100% cotton sheeting, and 100% cotton terry cloth, were inoculated with Staphylococcus aureus, laundered in cold 60 ± 5°F (16 ± 3°C) water and machine dried. Eight phosphorus-based powders and non-phosphorus detergents in both powder and liquid form were used. A control with no detergent was used. Percent reduction in bacteria after machine washing and after machine drying were determined. Of the eight detergents studied, only two effectively removed 100% of the bacteria from the cotton terry cloth after washing. These were sodium carbonate and aluminosilicate-based powders, one of which contained sodium perborate, the other included enzymes. All of the detergents used removed > 97% of bacteria from the polyester/cotton shirting and cotton sheeting fabrics. No significant cross contamination occurred with any fabric. A greater percent reduction of bacteria was obtained with the terry cloth samples after washing and tumble drying than after washing alone. The implications of the study are important for consumers who are using colder water in the laundering process. This study found that bacteria were removed more easily from the two plain weave fabrics than the looped terry cloth fabric. The effectiveness of tumble drying after cold water laundering to reduce bacteria in the terry cloth towelling was an important finding.     

The effect of phosphate detergent bans on consumer clothing expenditures

Metropolitan sales data from the 1977 Census of Retail Trade were analysed to test whether phosphate detergent bans increased consumer expenditure on clothing: positive effects were found for men's clothing and domestic fabrics (sheets and towels). In areas with medium water hardness the average annual cost in 1977 equalled $11·08 per household. For 1984, the equivalent cost was $14·17 per household. These results are consistent with laboratory studies that show decreased detergency associated with non-phosphate detergents and increased fabric wear associated with carbonate-built detergents, the principle substitute for phosphate detergents. The bans impose the largest cost on hard water areas. In both ban and non-ban areas in 1977 higher laundering costs were associated with higher water hardness. Analysis of 1972 data indicated that water hardness did not affect clothing expenditures significantly when detergents contained large amounts of phosphates.     

The heuristic‐systemic model of sustainability stewardship: facilitating sustainability values,beliefs and practices with corporate social responsibility drives and eco‐labels/indices

Using a framework from the heuristic‐systematic model and the value‐belief‐norm (VBN) theory, this study tests consumers’ systematic conjunction of sustainability values, beliefs and practices, and examines the heuristic influence of sustainability stewardship on the consumers’ VBN framework. In this study, sustainability stewardship within the textile and apparel industry refers to approaches that can facilitate the corporate social responsible (CSR) drive and eco‐labels/indices in corporate sustainability practices. Data from 239 US college students were analyzed using a structural equation modeling method. The findings confirmed that only the CSR drive is significant as heuristic sustainability stewardship in facilitating the consumer's systematic process in the VBN framework, while eco‐labels/indices do not moderate consumers’ sustainable practices. In particular, the current CSR drives in the textile and apparel industry strengthen consumers’ values in the altruistic, self‐enhancement and biospheric dimensions, and, further, lead to the sustainability practices of eco‐citizenship, green consumption and green product purchasing, through the mediation of proenvironmental belief. Comprehending these dynamics can empower marketers and researchers to devise pertinent ideas and practical applications of sustainability stewardship to academia and to the textiles and apparel industry.     

A survey of commercial laundry detergents - how effective are they?: Part III: powders,liquids and hard water

The effectiveness of 42 detergents, 11 non-phosphate containing powdered detergents, 12 phosphate containing powdered detergents, 11 unbuilt liquid detergents and eight built liquid detergents, of varying formulations, in cleaning a standard soiled fabric in water of varying hardness was evaluated. Powdered detergents were found to be significantly affected only at very high water hardness levels. There was no significant difference between washing in warm and hot water for the liquid detergents, except for a melaleucaoil based detergent which performed significantly better in hot water. Increasing water hardness had no significant effect on liquid detergents. Powdered detergents performed better than liquid detergents in cleaning the standard soiled fabric. While no one detergent was significantly better than the others, in general, washing with detergents that contained phosphates did give somewhat better results in warm water. Detergents that contained bleach as an additive did not result in whiter fabric.     

A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

The paper discusses Polish consumers' behaviours in the market for sustainable textiles and clothing. The analysis presented in this article was undertaken because of:

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Detergents,clothing and the consumer with sensitive skin

A typical detergent formulation for domestic garment washing is a complex formulation comprising: surfactants, builders, bleaches and auxiliary agents. Repeated exposure to surfactants can cause damage to the lipid film layer of the skin. Textile constructions used in clothing are also complex. Most apparel fabrics will be subject to a laundering process containing detergent at some time in the life cycle and thus it can be surmised that the combination of clothing and detergent is likely to be the cause of some skin problems. Certain fibre types show higher absorption rates than others. If surfactants present in domestic detergents are preferentially absorbed into the fabric during laundering and inadequately removed by rinsing a build‐up of the surfactant may exacerbate skin irritation. This paper offers a review of the debate on the effects of detergents on skin disorders plus recent research on clothing and detergents.     

Market strategy for promoting green consumption: Consumer preference and policy implications for laundry detergent

Green consumption is a very common phrase in our daily lives, yet product characteristics that mainly contribute to the diffusion of green products are largely unknown. Based on microeconomic theory, we conduct a conjoint survey of consumer preferences for a ubiquitous green product—laundry detergent. We analyze the correlation between consumers' demographic variables and attributes of laundry detergents through a hierarchical Bayesian mixed logit model. We find that consumer preferences for attributes display significant heterogeneity. Age and income significantly influence the marginal preferences for attributes. An examination of consumer willingness to pay and of the relative importance of each attribute reveals that price and base material are the most important attributes. Green attributes, such as skin irritation potential and biodegradability, tend to be less important. This study also examines preference heterogeneity based on previous purchase experience. To promote green consumption, we emphasize the need for policies that reduce the value‐action gap.