When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

Abstract

Parents play a critical role in promoting fruit and vegetable consumption, for eating patterns established early in life tend to persist into adulthood. Despite this, the factors that facilitate or inhibit parents’ capacity to socialise fruit and vegetable consumption into their children’s daily diets remain poorly defined. Thirty-eight semi-structured interviews with residents, allied healthcare professionals, community leaders, community programme leaders and a local government leader living or working in two low socioeconomic suburbs were consequently conducted to ascertain factors exogenous and endogenous to the family unit that shaped parental food socialisation practices. Budgetary and time constraints emerged as exogenous factors that constrained fruit and vegetable socialisation. Constraining effects were also found for a range of endogenous factors, including commensal experiences, children’s food fussiness and the feeding styles employed by parents. As such, while many caregivers may wish to socialise fruit and vegetable consumption into their children’s daily diets, their capacity to do so is often inhibited by factors beyond their volitional control. Failure to take heed of these factors could therefore result in the development of social marketing campaigns that are ineffective at best or give rise to unintentionally harmful outcomes at worst.     

Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering

ABSTRACT

Purpose: In order to explore the multiplicative interaction between clustering and reach, as well as their effect on members’ knowledge production and patent value, the authors researched university–industry collaboration networks in the emerging interdisciplinary field at a corporate level.

Methodology: The authors based their research on a platform of nano-biopharmaceuticals complex network analysis. Furthermore, they built a network to analyze the influence of small-world properties, as well as the impact of the largest component on the patent value of innovation activities at a corporate level. In this article, the authors conduct an empirical investigation of university–industry patent innovation collaboration in the nano-biopharmaceutical field and propose that their research be considered as new evidence in addition to the previously published literature in this field. Given the pre-existing high skew of patent values in relation to registered patents, they used weighted patent value in the measurement of university–industry innovation performance, rather than simple patent counts.

Results: The results show that small-world structures have a parabolical influence on patent innovation performance at corporate level.

Findings: The findings go beyond previous research results and can contribute to policy formulation and relevant entrepreneurial decisions in the establishment of university–industry collaboration.     

Peer socialisation: brand-related bullying in the school classroom

ABSTRACT

This paper details a study of brand-related bullying in a school setting, among children approximately 11–18 years of age during their schooling experience. Defined as ‘repeated oppression, psychological or physical, of a less powerful person by a more powerful one’, authors have found self-reported rates of bullying above 25%. Our goal was to assess the role of brands and branded products in violent peer socialisation through bullying. Depth interviews lasting between 45 and 90 minutes that captured the retrospective reflection of forty-one 18–20-year-old college students were conducted and data were analysed hermeneutically with iterative comparison to discover emerging themes. Our findings suggest branded products were used to maintain existing social hierarchical structures and exclude non-conforming students through both covert and overt violence. We describe the influence strategies used and address strategies for dealing with the ‘unusual’, including the adoption of an alternative aesthetic for clothing selection.     

Placing snacks in children's movies: cognitive,evaluative, and conative effects of product placements with character product interaction

ABSTRACT

Type of placement integration has been shown to influence placement effects in adults. However, no studies have explored the role of character product interaction (CPI) for product placement effects on children. We also lack knowledge about the moderating role of age in this context. We therefore exposed N = 363 children aged 6–15 years to a movie containing no placement, a static placement, or a CPI placement. The presence of placements affected cognitive and conative brand outcomes. However, children's product memory and consumption were higher for CPI placements compared to static placements. As a relevant implication for product placement research, we found that brand outcomes were independent of the children's ages and prior movie familiarity. This suggests that children's developmental stage concerning age does not mitigate product placement effects. Implications for educators and consumer advocates are discussed.     

Transformative service research and service design: synergistic effects in healthcare

ABSTRACT

This conceptual paper answers the question: How do we design service experiences in whole to increase the well-being of all participants in the healthcare system – patients, families, and caregivers? In order to do so, we position service design as an essential tool and even a mindset needed for transformative service research success. We discuss the transformative role service design plays in improving service and consumer entities’ well-being with a focus on how this approach can lead to improved healthcare service outcomes. We also add to the conversation surrounding service and consumer entities’ well-being by broadening the concept and application of service design to consider social, existential, psychological, and physical well-being. We particularly explore how healthcare services can benefit from further consumer engagement and collaborative patient–provider relationships, two key factors essential for redesigning the industry.     

Pester power – A battle of wills between children and their parents

Abstract

A widespread concern in the child-marketing literature, and indeed at a societal level, is that of pester power. There is a prevailing school of thought that holds that where children pose purchasing requests to their parents, pestering and unhappiness may result if those requests are denied. This paper approaches this issue by accessing children's views on pester power, as opposed to previous research studies that have tended to prioritise parental perspectives. Findings are presented from an interpretive study involving children aged between seven and nine years. The study suggests that children understand the various responses that parents make to purchase requests, for example, agreement, refusal, procrastination, and negotiation, and their parents' rationale for such responses. Furthermore, the outcome of such interaction tends to constitute more of a good-natured ‘game’ between parent and child, as suggested by the children, as opposed to the negative overtones of conflict indicated in the literature. The paper concludes that this interaction can be more closely aligned with our expanding understanding of the process of consumer socialisation, rather than the negative connotations of pester power and conflict phenomena, as suggested in previous studies.     

Child Influence: Depth Interviews with Pre-Operational Child Consumers and Their Parents

The purpose of this research was to investigate the phenomenon of pre-operational child consumers (age 2–7; Piaget, 1928 Piaget, J. 1928. The child's conception of the world, New York, NY: Harcourt.  [Google Scholar]) and their influence on household purchases. The conceptual framework was based on research on family interaction, child development, and consumer socialization. The research methodology utilized depth interviews with both pre-operational children and their parents. The analysis of the depth interviews revealed the pervasive use of child influence strategies in typical shopping excursions and significant parental yielding in response to those child influence attempts. Study results were consistent with consumer socialization and family interaction theories that surmise the prevalence and power of child influence.     

Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out

A study was undertaken to examine consumer socialisation variables among Korean and American young adults. Many studies have been undertaken that focus on American consumers and the consumer socialisation process, but very few cross-cultural studies exist on this topic. However, efforts are increasing to suggest that consumers are converging on a global scale and research is needed to adequately assess the reality of these claims. Specifically the research explored Korean and American consumers’ media use patterns and the believed importance of different agents (media and interpersonal) for consumption-related information. The study also examined the relative importance of social structural variables on consumers’ perceived influences of key socialisation agents. Results indicate that American and Korean consumers are quite similar in how they allocate their time across media. Both groups spent the most time with television and the internet. However, differences were evident in the perceived importance of information sources, as well as the influence of socialisation agents when making purchase decisions. These differences do call into question the ability of standardised advertising campaigns and the ability to present one strategy to a unified global target market. Implications for advertisers and consumer researchers are provided.     

‘From a mother to another’: creative experiences of sharing used children’s clothing

ABSTRACT

This paper explores how consumers deliberate and incorporate concerns for sustainability in their consumption behaviours, through the lens of children’s clothing provisioning. Frustrated by the limited acknowledgement for sustainable issues within the UK mass market fashion retail sector, the participants reveal engaging with social innovation exchange initiatives, including networks of used children’s clothing. The research is informed by 28 professionally working mothers who navigate between meeting the social needs of themselves and their family with their growing knowledge for sustainability. The networks are symbolic of shared social values and building supportive communities that provided emotional and practical pathways for family provisioning. The research illustrates how societal discourse around sustainability is growing and how alternative market structures provide routes that appeal to consumers practically, socially and ideologically. Moreover, the research contributes to understanding opportunities that advance the sustainability agenda, for marketing, social innovation initiatives and progressing sustainable businesses.     

Moving beyond fan typologies: The impact of social integration on team loyalty in football

Abstract

The purpose of this paper is to develop detailed insight into loyalty among football fans of Hibernian FC, moving beyond typologies to a more socially grounded approach. Issues explored include patterns of consumption, distinctions between fan groups, and antecedents of loyalty. The origins and development of the club are evaluated, and consumer fanaticism, football fan loyalty, consumption behaviour, and the sociological impact of fan communities are discussed. Data were collected using a variety of methods, including participant observation, in-depth interviews, and analysis of websites and fan forums. Key findings relate to the impact of family and community influences on loyalty, initial experiences of developing associations with the club, through to the impact of socialisation, and the lived experience of being a supporter. A supporter matrix is constructed as a portrayal of the loyalty found at the club. A range of theoretical implications is considered, and the matrix promoted as a tool for understanding loyalty in clubs with similar social structures and community connections.     

Transferring game attitudes to the brand: persuasion from age 6 to 14

ABSTRACT

This paper aims to replicate previous findings regarding the differential impact of TV advertising and advergames on children's brand attitudes and pester intentions. Using a large data-set (N = 940, M_age = 9.8, SD = 2.4), with children ranging between 6 and 14 years old, the influence of passive exposure to TV advertising is compared to active exposure to an advergame. In addition, the potential moderating effect of age is explored. In a between-participants experiment, Flemish children were randomly assigned to watch a TV ad, play an advergame, or a no marketing control condition. Results revealed that children who had played the advergame reported significantly more positive brand attitudes compared to children who had watched the TV ad and children in the no advertising exposure control group. Children's pester intent was significantly higher for the advergame compared to the TV ad, but not compared to the no advertising exposure control group. The findings further showed that children's attitudes towards the ad format mediate the impact of the advertising format on pester intent. The advergame was indirectly more persuasive than the TV ad since children reported more positive attitudes towards the advergame compared to the TV advertisement. Moreover, this mediation effect did not differ by children's age. Persuasion knowledge did not mediate the influence of the advertising format on pester intent since children's persuasion knowledge was not significantly related to pester intentions regardless of children's age.     

Motherhood in migration: schools as acculturation agents

ABSTRACT

Motherhood roles lie at the intersection of gender, professional, family, and social identities and are highly contextualized in culture, making them particularly relevant for acculturation success. We provide an empirical example of how schools act as acculturation agents, using the experiences of career-oriented migrant mothers whose children attend elite private schools in Santiago, Chile. This study contributes to consumer acculturation research and to research on matricentric feminism, which positions mothers’ concerns as the starting point for theories, politics, and practices of empowerment. We employ Turner's notion of root paradigms to discuss how schools maneuver their unique institutional agentic power, acculturating career-oriented migrant mothers and their families into a cultural framework of female domesticity and intensive mothering.     

休闲产业对城市化建设的拉动作用

休闲产业近几年发展较快。根据2000-2006年的面板数据对休闲产业的发展对于半岛城市群的城市化水平和产业结构的影响进行了实证分析,休闲产业对山东半岛城市化水平的提高和产业结构的改善有着显著且稳健的影响。各级政府应加强对休闲产业的宏观管理、培育积极的休闲观,提高旅游服务质量等以促进休闲产业的健康发展。     

Building Customer-Brand Relationships through Customer Brand Engagement

Abstract

Engagement has surfaced as a vital tool in marketing to enhance the customer’s relationships and loyalty with brands. Despite this, there is dearth of empirical studies focusing on the role of customer engagement within the context of brands. Thus, the main objective of this study is to investigate the role of customer brand engagement in building customer-brand relationships and brand loyalty within the context of hotel industry. Using convenience sampling technique, a sample of 418 respondents has been collected through self-administered questionnaire method from the users of hotel services in India. The study findings suggest that different dimensions of customer brand engagement vary in terms of their influence on customer-brand relationships and brand loyalty. In addition, customer-brand relationships exhibit positive and significant influence on brand loyalty. This present study enhances the understanding of customer brand engagement construct by empirically verifying its relevance in determining the long-term success of firms/brands.     

The influence of innovation on the performance of small and medium enterprises in Zimbabwe

Abstract

Based on a survey of 200 SMEs, this research investigated innovation’s influence on the performance of small and medium enterprises (SMEs) in Harare, Zimbabwe. The study found that SMEs were somewhat innovative. The performance of SMEs was found to somewhat increase over the period SMEs were innovating. Innovation was found to positively predict the performance of SMEs. Organizational innovation and product innovation positively predicted the performance of SMEs while marketing innovation and process innovation did not. The influence of innovation on enterprise performance varied from industry to industry. The research has implications for managers and future researchers.     

后国际金融危机时期上海休闲产业升级研究

作为经济发展的新增长点,休闲产业在拉动城市消费、扩大就业及调整产业结构等方面具有特殊的推动作用。本文介绍了休闲产业的范畴及影响因素,分析了上海经济结构的特点及休闲产业的发展现状,并提出了在后国际金融危机时期上海休闲产业升级应采取的对策。2008年爆发的国际金融危机对上海休闲产业带来了巨大冲击。面对后国际金融危机时期复杂的经济形势,客观上要求上海加快经济增长方式转变和产业结构调整,进一步完善和升级休闲产业结构。     

An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis

ABSTRACT

The purpose of this article is to propose and test a model in order to better understand brand equity. The goal of this research is to identify the drivers and determine how they influence brand equity performance in the researched industry in order to develop a more effective brand strategy. Quantitative data collected are used to test a model of brand value in the context of the food industry. The findings of this research provided evidence that the customer-based brand equity model can be applied to the food industry context and be used to guide marketing activities internationally. Brand awareness has a positive influence on brand associations and perceived quality. Brand associations have a positive influence on brand loyalty. Finally, brand loyalty, perceived quality, and brand associations all have a positive effect on brand equity. This study contributes to the scarce international brand equity literature by testing the proposed model using data from a sample of consumers in two European countries.     

Ethical issues confronting travel agents

This article provides an overview of current and prospective ethical issues facing commercial (as opposed to leisure) travel agents. Industry wide ethical issues include conflicting pressures from suppliers and clients, competency requirements for agents and misleading advertising and sales claims (vaporware in industry jargon). Issues with travel suppliers include calculation and payment of commissions, fare loopholes, frequent flyer plans and the use and abuse of benefits directed to individual employees. Issues with corporate clients of travel agents include hidden preferred carriers or suppliers, client pressure to use fare loopholes and hidden relationships with corporate travel consultants. Future issues include protecting client privacy, free riding, and divergent international business practices. Thomas W. Dunfee is the Kolodny Professor of Social Responsibility at The Wharton School of the University of Pennsylvania. His current research interests focus on social contract theory and business ethics and on developing ethical standards for business transactions. He has published articles in the Business Ethics Quarterly,the Journal of Business Ethics,the Business and Professional Ethics Journal,and the Journal of Social Philosophyin addition to a variety of business and legal journals. He has consulted to a number of corporate clients and to several trade associations.Bruce M. Black is founder and president of McCord Travel Management. Since founding the company in 1980, he has led its growth to one of the 30 largest travel management firms in the United States, with annual sales of more than $100 million. Black is one of the inaugural members of the University of Illinois at Chicago Entrepreneurship Hall of Fame and is on the board of the International Theatre Festival of Chicago. He is also active in the exploration of a variety of industry related issues on behalf of the Super Regional Group of agencies.     

Youth entrepreneurship in emerging economies: can family support help navigate institutional voids?

Abstract

Institutional voids plague entrepreneurship in emerging economies. In this paper, we investigate how the social structure of the family can enable young entrepreneurs to navigate the institutional voids and progress through the venturing process. Findings suggest that both institutional voids and family support have a significant effect on startup activities, and that family financial support helps absorb the negative influence of capital market voids. Our study begins to explain the relationship between institutional voids and family support, thereby contributing to the ongoing development of institutional theory in an emerging economy context and to the literature on family influences on entrepreneurship.     

Leveraging Relationships in Marketing

Abstract

The present study is an investigation into the motivational underpinnings of strong relationships in services marketing domain. Based on past research in social psychology and marketing, this study investigates the influence of two independent variables-Intrinsic Interpersonal Commitment and Structural Bonds-on the dependent variable Relationship Strength. Both attitudinal and behavioral variables are studied to measure the quality of relationships. 144 surveys of consumers were completed. The results partially support the research hypotheses. The results suggest refocusing on the type of motivational commitment in relationships. The role of gender, age, involvement, and the interaction complexity need to be explored to further validate the model.