Age,order of entry,strategic orientation,and organizational performance

This paper proposes an empirical test of several hypotheses linking age, order of entry, and strategic orientations to a firm's performance. Three strategies are defined: cost-leadership strategy, innovative differentiation, and marketing differentiation. The aim is to show that the impact on performance of both age and each of the three strategic orientations may differ according to a firm's order of entry into an industry.Following Lieberman and Montgomery's (1998) evaluation of their major contribution on first mover advantage, we emphasize three points. First, we develop and test hypotheses related to early and late followers' strategic orientations, broadening the scope of traditional studies on pioneers. Second, the model combines the dimensions of a firm's age, order of entry, and strategic orientations, as well as industry conditions (stage of the industry, environmental unpredictability, and technology diffusion), to establish a contingent model of performance analysis. Finally, the empirical study deals chiefly with organizational performance and not market share, which is considered a typical advantage accruing to pioneers.In addition, the scope of the study (582 French manufacturing firms) provides the means to fill a void in empirical studies because it is a broad cross-sectional test on non-U.S. data. The firms are mainly private, small to medium-sized, and single or dominant business firms. Therefore, our assumptions must be understood as particularly applicable to this type of firm.The results reveal important lessons for practitioners. First, we did not find a first-mover advantage in terms of organizational performance. In addition, pioneers' organizational performance is enhanced by the cost leader strategy—contrary to our assumption emphasizing innovative differentiation for these firms. Second, early followers' performance benefits from innovative differentiation and marketing differentiation. Finally, late entrants developing a cost leader strategy have a significantly higher performance. All groups considered, late followers are the firms most sensitive to environmental uncertainty and age effects.Our study clarifies the impact of a firm's age and strategic orientations on its performance depending on the firm's order of entry. The implications of these results are particularly relevant for practitioners and entrepreneurs. First, a cost leadership strategy seems to be a guarantee for a pioneer to increase its organizational performance. New ventures should therefore take into consideration the fact that newness and innovative differentiation might not be the best strategic orientations for high performance in the long run. Second, as a second mover, however, developing a superior product and being able to market it efficiently appear to be the enhancing factors of firm performance. Third, for both pioneers and early followers, age does not significantly reduce their performance. However, the longer a firm waits before entering, the greater is the negative effect of age on its performance. This is due to the difficulty of resisting competitive erosion, because pioneers and early followers drive the changes in the industry. The identification of these effects should help managers and stakeholders to make more effective entry decisions to sustain a firm's advantage, leading to better performance and higher probability of survival.     

LOGISTICS STRATEGY — REVISITED

A study of logistics managers examined the roles of three logistics strategies (process, market, and information) in achieving logistics effectiveness. The results examined the dynamics of these three logistics strategies in managing trade‐offs among efficiency, internal and external organizational interactions, and meeting channel member needs. Insights for logistics practitioners, instructors, and researchers are discussed.     

市场营销物流及其技术应用

文章指出,市场营销物流管理对于创造企业竞争价值具有重要战略意义。为实现生产物流和营销物流的无缝连接,文章提出,应将计算机技术、统计学和运筹学管理方法应用到营销物流过程中,打破生产和营销组织的边界,将以功能为核心的组织结构转变为以流程为核心的组织结构;建立一体化的物流业务流程,实现信息的实时共享及业务规划的动态调整;使供应链和营销服务链协调统一,为顾客提供最优价值链;建立服务响应物流,为顾客提供高效良好的服务。     

Threats to the Validity of Logistics and Supply Chain Management Research

To increase the relevance of logistics and supply chain academic research, this paper recommends the development and testing of middle‐range theory and practice‐level theory. Yet, there are a number of research issues that arise when academic researchers test middle‐range and practice‐level theory, both in measuring constructs and in testing theoretical relationships between constructs. Concerning the measurement of constructs, this paper recommends that academic researchers pay more attention to content validity and undertake rigorous processes to ensure content validity. In addition, academic researchers need to more explicitly define constructs as either reflective or formative. If the construct is defined as formative, then the traditional statistical approaches to validate these measurement scales are not recommended. The appropriate use of employing single‐item measures for concrete constructs is discussed. In regard to conducting hypothesis tests, research issues associated with multicollinearity and omitted variable bias are discussed. Relative weight analysis is ideal for testing theoretical models and research hypotheses when survey data are obtained, multicollinearity is present, and there are a large number of independent variables predicting a dependent variable. Thus, relative weight analysis is ideal for testing research hypotheses in logistics and supply chain management.     

THE ROLE OF LOGISTICS IN MARKET ORIENTATION

In today's increasingly competitive environment, survival depends on two key aspects of being market‐oriented ‐ understanding the external environment and executing decisions based on that understanding. Logistics personnel are uniquely positioned to play a key role in creating and maintaining a market‐oriented organization as they are progressively gaining more responsibilities in integrating cross‐functional processes and implementing supply chain strategies. This paper explores how logisticians participate in market orientation behaviors and how a market‐oriented logistics function impacts logistics and business performance. Based on a qualitative field research study involving in‐depth interviews with seventeen logistics personnel that draws and builds upon the logistics, market orientation, knowledge management, organizational behavior, information processing, and strategic management literatures, a theoretical model of logistics market orientation and its effect on logistics and business performance is developed and propositions are presented. Findings highlight logistics' central role in generating, disseminating, reaching a shared interpretation of, and responding to market intelligence.     

STRATEGIC ORIENTATION,CAPABILITIES, AND PERFORMANCE IN MANUFACTURER — 3PL RELATIONSHIPS

This study examines how two dimensions of strategic orientation (customer and competitor orientation) influence logistics and market performance. Two capabilities, operational flexibility and collaboration, are studied. Data were collected from manufacturers working with third party logistics providers. The findings suggest that customer and competitor orientations have different influences upon performance when leveraged through the capabilities. Competitor orientation, while having a detrimental direct effect on logistics performance, appears to be the better strategic approach, when supported with operational flexibility since it results in enhanced logistics (efficiency) and market (effectiveness) performance. Customer orientation, on the other hand, greatly improves logistics performance, i.e., internal efficiency.     

Efficiency versus effectiveness in business networks

Efficiency and effectiveness are central terms in assessing business performance, yet the challenge for companies is to balance efficiency with effectiveness in business networks. Companies often fail to achieve differentiation and innovation in their surrounding networks, through dealing with efficiency and neglecting effectiveness. This article describes the term efficiency as a necessary condition or hurdle reflected in the company's operating margins, and ‘effectiveness’ as the company's ability to generate a sustainable growth of earnings in its surrounding network. The study builds on notions of efficiency and effectiveness using empirical research in manufacturer-retailer networks conducted between 2002 and 2005. The study draws conclusions to the importance of linking efficiency and effectiveness and more widely on companies' performance in business networks.     

Understanding and Measuring Entrepreneurial Leadership Style

Although entrepreneurial leadership is embraced in the popular press and in classrooms, academic knowledge remains underdeveloped. We develop the construct of entrepreneurial leadership and argue that it involves influencing and directing the performance of group members toward achieving those organizational goals that involve recognizing and exploiting entrepreneurial opportunities. We discuss environmental, organizational, and follower‐specific contingencies that may influence the success of entrepreneurial leadership, and we test the reliability and validity of an empirical measure for this construct (the ENTRELEAD scale). Using this novel measurement tool, we find that entrepreneurial leadership is more prevalent among founder‐leaders than nonfounder leaders, which indicates construct validity.     

Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability

Firms are turning toward e-business technologies to increase efficiency and effectiveness and, thereby, acquire competitive advantage. We focus on interfirm distribution networks (IDNs) connected by extranets. Our thesis is that IDNs behave like alliances. As such, the network leader in the IDN may have an organizational capability related to developing and managing IDNs. This extranet capability is posited to positively influence three relationship capital resources (trust, information exchange, and communication quality), which, in turn, influence positively five network performance outputs (responsiveness, financial performance, efficiency, effectiveness, and innovativeness). Based on data from 175 new car sales managers, empirical tests of the hypotheses provide support for the posited explanation of IDN performance.     

EXPLORING PROCESSES FOR CUSTOMER VALUE INSIGHTS,SUPPLY CHAIN LEARNING AND INNOVATION: AN INTERNATIONAL STUDY

This paper reports results from a study designed to assess the extent to which firms across industries and several countries lay the groundwork for and use customer value insight, supply chain learning, and innovation processes. The cross‐sectional study serves as an exploration of the theoretical relationships among these activities and their impact on perceptions of organizational performance. Through an international survey study drawing on samples from the U.S., Sweden and Denmark, the authors find support for the notions that supply chain learning and innovation processes are driven by processes aimed at studying changes in customer value and contribute to perceptions of superior organizational performance. These findings have significant implications for logistics and supply chain management.     

On the Consequences of Market Orientation across Varied Environmental Dynamism and Competitive Intensity Levels

Many firms attempt to develop market‐oriented attitudes and behaviors because of their presumably positive consequences for performance. A market orientation can provide the cultural basis for successful differentiation strategies focused on customer satisfaction. However, inconclusive evidence regarding the relationship between market orientation and performance demands an analysis of possible moderators. This paper therefore analyzes the moderating role of environmental characteristics in the market orientation–performance relationship. Heterogeneous methodologies and measures could explain some diversity in empirical results. Moreover, both the market orientation–performance relationship and the moderating effects of environment dynamism, turbulence, hostility, and complexity may depend on more general characteristics of the environment. A complete diagnostic of the moderating effect of the environment must analyze phenomena in different socioeconomic and political–regulatory contexts. Therefore, the authors (1) analyze the moderating role of environmental dynamism and competitive intensity; (2) consider a broad range of performance measures, distinguished as effectiveness, efficiency, and adaptability measures and as financial and operational measures; and (3) focus on a priority 1 region of the European Union, characterized by small and medium‐sized enterprises that face a global competitive scenario from a disadvantaged local environment. The empirical results support the positive relationship between market orientation and performance and indicate the relationship is inhibited by competitive intensity, which contrasts with existing arguments and empirical results.     

Knowledge Synthesis and Innovative Logistics Processes: Enhancing Operational Flexibility and Performance

Research results are presented providing an empirical examination of the impact of knowledge synthesis and innovative logistics processes on operational flexibility. The research is theoretically grounded in the resource‐based view of the firm, augmented with the knowledge‐based view. Knowledge synthesis and innovative logistics processes are proposed as key resources in the development of an important logistics capability: operational flexibility. A structural model analysis of survey data collected from logistics executives supports the proposed relationships and indicates that innovative logistics processes can lead to greater operational flexibility. Operational flexibility is also shown to lead to higher levels of logistics performance.     

Internal Audits as a Source of Ethical Behavior,Efficiency, and Effectiveness in Work Units

This study of internal auditors and auditees, who engage in both financial and operational internal audits in Israel, extends theory and research on internal audits in organizational units. It develops and tests a model that examines the role of top management and internal auditors in facilitating learning from internal audits and driving perceived performance improvement. We argue that support from the top management for the internal audit as well as the auditor’s capacity (skills, resources, and behaviors) facilitate learning from audits and help audited units to improve ethicality, efficiency, and effectiveness in organizations. The results of time-lagged survey data provide general support for the hypothesized indirect relationships between auditor capacity, auditor–auditee relational exchanges, learning from audits, and three different perceived performance measures: ethical behavior, efficiency, and effectiveness. We discuss the implications for research on internal audits, proactive learning, ethics, and performance improvement of organizational units in the public sector.     

Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information

Consumers are often confronted with incomplete product information. In such instances, they can eliminate the product from further consideration due to higher associated uncertainty or ask for more information. Alternatively, they can apply subjective theories about covariation to infer the value of missing attributes. This paper investigates the latter option in the context of sustainability and provides an in‐depth exploration of consumers’ inference formations. Drawing from rich qualitative data, it offers a conceptualization of the underlying relationships consumers use to infer product sustainability based on other product attributes. The study further assesses whether these findings can be captured in a quantifiable way. To this end, inferred sustainability is conceptualized as a formative second‐order construct, thereby depicting the influence of inference‐triggering product attributes.     

EXAMINATION OF A PATH MODEL RELATING INFORMATION TECHNOLOGY INFRASTRUCTURE WITH FIRM PERFORMANCE

This article draws on the resource‐based view of the firm to investigate the mechanisms through which information technology (IT) impacts firm performance. Research suggests that the relationship between IT and firm performance may be both direct and indirect. In this study, a path model is tested that proposes a firm's IT infrastructure resources as having both a direct impact on organizational performance, as well as an indirect effect that is propagated through its impact on an intermediate organizational resource, a firm's logistics information system (LIS). The results suggest that positive firm performance may be derived directly from an organization's superior IT infrastructure, as well as indirectly, through its enabling impact on LIS's. These findings contribute to our understanding of the nature of the relationship between IT and firm performance by exploring the value of IT at both the process and organizational levels.     

企业物流组织结构与物流绩效关系的实证研究

企业物流组织作为物流活动的承担者,其结构的选择对于现代企业的发展非常重要。本文通过实证分析发现,不同的物流组织结构对物流绩效的影响并不十分显著,并由此推断出国外先进的一体化物流组织结构并没有必然带来高的物流绩效。我国在当前情况下,企业物流管理组织结构和模式的选择应本着实事求是、量力而行的原则。     

Logistics Information System Evaluation: Assessing External Technology Integration and Supporting Organizational Learning

Firms often outsource the development and acquisition of logistics information systems (LIS) needed to improve logistics processes. Managers tasked with such outsourcing decisions often struggle to understand and balance the external technology's impact on existing logistics processes, individual stakeholders, firm strategies, and the financial and operational performance of the firm. Unfortunately, research is limited on (1) methods for evaluating the performance capabilities of systems from external sources prior to full implementation, and (2) the impact of external technology integration (ETI) on organizational behavior and learning related to a firm's logistics processes. Through the lens of organizational learning (OL) theory, this research uses a case study approach to examine the transportation division of a major U.S.‐based fuel retailer to gain insights on the management control of ETI efforts. The study builds theory to fill important literature gaps then develops a conceptual framework and supporting propositions to inform future research on logistics ETI. The findings highlight important OL implications for firms involved in ETI efforts and also provide a practically relevant management control tool that can be used by logistics practitioners.     

The Relationships of Customer-Perceived Value,Satisfaction, Loyalty and Behavioral Intentions

Abstract

The concept of Customer-Perceived Value (CPV) has become a matter of increasing concern in marketing literature. However, there are few empirical studies that attempt to examine the notion of it. Filling this gap, this study provides a conceptual as well as empirical investigation of CPV as a formative construct and also offers an insight regarding the role of CPV in influencing, through satisfaction and loyalty, the behavioral intentions of word of mouth, repurchase intention and cross-buying. Furthermore, the potential moderating role of social pressure in the relationship between satisfaction and loyalty is also examined. The results suggest that delivering superior customer value enables a firm to achieve favorably behavioral intentions. Implications for practice, study limitations and future research are discussed.     

Customer equity management as formative second-order construct

Despite intensive discussions about customer equity, little research addresses how to manage customer equity from a firm's perspective. Recent literature proposes various concepts of customer equity management but does not feature an empirical study that identifies and quantifies activities that aim explicitly to maximize customer equity. In the current study, the authors develop a formative measurement instrument for customer equity management as a second-order construct that indicates how intensively firms orient their customer management toward customer value and equity. The study presents a complete process for conceptualizing and operationalizing a formative second-order construct, including a thorough literature review, intensive qualitative research, and a quantitative study with 92 customer equity managers. On the basis of this process, the authors model customer equity management as a function of three formative dimensions - customer equity analysis, customer equity strategy, and customer equity actions - measured by several formative indicators. The resulting formative operationalization satisfies the criteria for evaluating formative indexes.     

A LOGISTICS STRATEGY TAXONOMY

Beginning with Bowersox and Daugherty's (1987) influential work describing three unique logistics organizational forms, researchers have generally taken a theoretical typology approach to classifying logistics strategies, and attempts to validate the numerous proposed typologies have produced inconsistent and somewhat conflicting results. In an attempt to add clarity to this stream of research, the current article partially replicates and extends the previous studies using a more rigorous and data‐driven methodology, by developing an empirical taxonomy with firmlevel logistics activities used as clustering criteria. The results identify two primary logistics strategy types used by contemporary firms. The revealed strategies are somewhat parallel to two of the three strategic orientations proposed within the original Bowersox and Daugherty (1987) typology, but also elements suggested by other researchers, as well as new concepts introduced since the original work was published. Based on the results, implications of the revealed logistics strategy taxonomy are provided for managers, and foundations are laid for researchers seeking to undertake further inquiry in the area.