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常棣 《科技创业(上海)》2012,(5X):66-68
<正>将平板电脑内置一个键盘,让它们直接变身为笔记本电脑。这种"混搭"策略能否帮微软与英特尔挑战苹果帝国的地位?苹果公司三款以i打头的产品(iPod、iPhone、iPad)引发了一场消费电子的革命,通过独具匠心、精简的硬软件设计,整合自己独有的软件平台和服务平台, 相似文献
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埃里卡诺恩 《科技创业(上海)》2010,(5):99-99
苹果公司首席执行官史蒂夫·乔布斯(Steve Jobs)北京时间4月9日凌晨在加州库佩蒂诺展示了iPhone、iPod Touch和iPad的下一代操作系统. 相似文献
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雷切尔·梅茨 《科技创业(上海)》2013,(10)
正运行Firefox OS的ZTE Open有一些缺点,但也体现出了廉价智能手机的潜力。尽管"智能手机"这个词汇让人联想到昂贵的iPhone或安卓手机,已经有很多廉价智能手机开始冲击市场。数百万想要智能手机,却又不能(或不想)付出数百美元的手机用户让这个市场已经变得成熟起来。Mozilla公司发明了广受欢迎的Firefox浏览器。对这家公司来说,廉价手机市场是它最近发布的Firefox OS最有希望的目标市场。Firefox OS是一个开源的、基于网络的 相似文献
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Nessim Hanna Ph.D. 《Journal of the Academy of Marketing Science》1978,6(1-2):91-100
A number of studies affirm that the level of consumer satisfaction with a product is positively correlated with the amount of effort expended in obtaining that product. This proposition, however, fails to explain situations where the customer may be more satisfied with a product when expending low effort than when expending high effort. The article attempts to reconcile conflicting evidence concerning the effects on product evaluation as a result of the magnitude of consumer effort. The two experiments conducted in this study suggest that the, issue of effort is a relative matter, measured and viewed by the individual in relation to the extent of his effort resource or reservoir. The experiments also indicate that this effort resource is capricious over time and place. The conclusion suggests to marketers with pricing responsibilities other alternatives to high-price policies as a means of attaining the desired customer evaluation of a product. 相似文献
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文章以2003—2009年我国30个省份的面板数据为样本,在揭示地方政府土地出让行为合理性的基础上,讨论土地财政依赖对经济增长可持续性的影响。实证结论表明,地方政府分割土地出让市场(以不同的出让方式出让土地)可以实现地方财政的跨期收入平衡,是财政支出压力下地方政府的理性行为选择。低价协议出让被征农地可以产生长期稳定的增值税收入流,高价招拍挂出让被征农地可以产生短期高额的营业税收入流。与此同时,在非农建设用地供给缺乏弹性以及政绩考核压力的双重约束下,依靠土地财政的经济增长模式难以持续。财税制度、政绩考核制度的改革将有利于转变地方政府土地财政依赖增长模式的根本性转变。 相似文献
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The effects of price on brand extension evaluations: The moderating role of extension similarity 总被引:2,自引:0,他引:2
Valerie A. Taylor William O. Bearden 《Journal of the Academy of Marketing Science》2002,30(2):131-140
This research explores the effects of price information on brand extension evaluations across different levels of similarity.
Brand extension similarity is proposed as a moderator of the effects of price on brand extension perceived quality, perceived
value, and purchase intentions. Specifically, price is hypothesized to have a larger positive impact on perceived quality
evaluations of dissimilar extensions, but a larger negative impact on perceived value and purchase intentions for similar
extensions. Results indicate that a high-price introductory strategy used to suggest a high-quality product will likely be
more effective for dissimilar extensions than similar extensions. The results of this research suggest a number of implications
for new product pricing. Directions for subsequent research are offered as well.
Valerie A. Taylor is an assistant professor of marketing in the College of Business Administration at the University of Tennessee at Chattanooga.
She received her Ph.D. from the University of South Carolina. Her research interests include product branding strategies,
and consumer perception and use of quality cues and signals, and health communication issues. Her research has been published
inAdvances in Consumer Research andAmerican Marketing Association Educator's Proceedings. Her teaching interests include marketing communications, marketing strategy, consumer behavior, and marketing research.
She has also held positions in the telecommunications industry.
William O. Bearden is the Bank of America Chaired Professor of Marketing in the Darla Moore School of Business at the University of South Carolina.
He is on the editorial review boards of theJournal of Marketing Research, theJournal of Consumer Research (JCR), theJournal of Marketing, theJournal of Retailing, and theMarketing Education Review and is currently serving as an associate editor forJCR. He has published frequently in theJournal of Marketing Research andJCR, and has a number of publications in other marketing and consumer research journals. His teaching and research interests
include consumer behavior, marketing research, and the evaluation of marketing promotions. 相似文献
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进入新世纪,日本为了更好的实施技术创造立国战略,提出了IT立国战略、生物技术立国战略和知识产权立国战略。三大战略的制定和实施,不仅赋予了技术创造立国新的内涵,而且其目标和措施也更为明确和具体了。通过对三大战略的内容和特点的分析,就三大战略的关系给予了评价。 相似文献
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本文依据市场营销学原理,结合审计业务的特色,从产品、价格、分销和促销四个方面,论述了会计师事务所开拓审计营销的途径和应注意的问题。 相似文献
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何彤 《广东经济管理学院学报》2006,21(6):67-71
现今针对企业库存策略的研究,都着重于利用传统数学、统计方法。本文探讨采用系统动力学方法,对库存策略、库存成本做系统的动态分析,探讨如何实行不同库存策略对库存成本、企业效益的影响。 相似文献
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英语学习策略与创新思维能力的培养 总被引:1,自引:0,他引:1
运用学习策略,培养自主学习的能力,达到学以致用,这是对教育过程本身的一种探索与创造。教师如何将学习策略有效地转化为教学策略,或真正内化为学生自己的学习策略,使学生从“学会”到“会学”,这不仅需要对学生已有知识水平、现有的学习策略及学习动机进行充分地了解和掌握,还需要在教学方式上,重视策略教学的实施。有的放矢地指导学生的英语学习策略,才能使学生提高学习效率,获取更多的知识,从而以创新意识来灵活运用语言知识。 相似文献
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高等职业院校学生英语学习策略的培养 总被引:3,自引:0,他引:3
李传彬 《无锡商业职业技术学院学报》2005,5(2):67-70
文章首先对国内外专家学者在外语或二语学习策略方面的研究成果作了系统的介绍,然后对高等职业院校学生在英语学习策略的运用方面存在的问题进行了分析,提出了高等职业院校学生在英语学习中加强学习策略的教学指导方法和措施,并对与此相关的其他变量作了探讨。 相似文献
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大学英语写作策略应用研究 总被引:1,自引:1,他引:0
汲寿荣 《安徽工业大学学报(社会科学版)》2006,23(2):86-87
调查显示:非英语专业大学生在英语写作过程中,写作策略使用频率普遍较低,认知策略和社交策略使用频率相对较低,而与“四、六级英语”考试相关的部分元认知策略使用频率较高,学生英语写作能力需培养和提高。 相似文献
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文章主要系通过问卷的方式来探讨企业风险管理在台湾电子零组件产业的实施现况。实证结果发现了企业实施风险管理的主要动机,以及在实施企业风险管理时所面临的最重要的问题。另外还发现,建立健全的风险管理职能、综合运用金融与保险手段来移转风险、将风险管理及策略纳入企业整体策略等,是企业实施企业风险管理中较重要的策略。 相似文献