A Quality Assessment of Education and for Kenya's Tour-operating Sector

This study examines the provision of tourism education and training in Kenya in the context of Sub-Saharan Africa and developing countries. Specifically the paper examines the human resource skills needed by Kenya's tour-operating sector and the extent to which current training provision is adequate. The approach used in the present study is a modified version of WTO's Tourism Education and Quality (TEDQUAL) methodology. The results indicate considerable convergence between the perceptions of industry operators and education providers concerning quality gaps in the development of skills. A number of systemic training shortcomings are identified including curriculum deficiencies and the inadequate development and enhancement of workplace skills. In view of the resource constraints facing most developing countries, it is argued that tourism training and education should consciously address the needs of the locally-based industry and that such an approach should result in a more effective education and training system.     

Post-Conflict tourism development in Sri Lanka: implications for building resilience

The 30?year war between the Sri Lankan government and the Liberation Tigers of Tamil Eelam (LTTE) had a considerable impact on the country's tourism industry. Yet, despite the war, the industry continued to exhibit a high level of resilience and since the end of the war international visitation has increased rapidly. This study, using a comprehensive review of literature and a series of interviews, examines the impact of the war on the industry as well as the government's post-conflict responses. Despite the rapid increase in international tourism numbers various concerns have been raised that government policies are likely to advantage large tourism operators and developers at the expense of small businesses in the informal sector. The development of the industry may also be at the expense of livelihoods of poorer members of society in other industries. A concentration on large-scale developments may reduce the resilience and therefore sustainability of the industry.     

Collaborative governance for low-carbon tourism: climate change initiatives by Australian tourism agencies

The Australian tourism industry is vulnerable to the impacts of climate change on natural areas and the destination choices of long-haul travellers concerned about carbon emissions. A National Tourism and Climate Change Taskforce was established in 2007; with a national action plan for Tourism and Climate Change produced in 2008. Implementing these climate change actions requires new partnerships between tourism agencies, business programmes, carbon consultants, and offset providers. This paper assesses collaborative governance of climate change in Australian tourism, with a focus on low-carbon initiatives promoted to tourism operators by state and territory government tourism agencies. The paper compares the climate change initiatives of these tourism agencies based on six key dimensions of governance including: accountability, transparency, involvement, structure, effectiveness, and power [Ruhanen, L., Scott, N., Ritchie, B., & Tkaczynski, A. (2010). Governance: A review and synthesis of the literature. Tourism Review, 65(4), 4–16]. While most state and territory tourism agencies provided resources on climate change initiatives for tourism operators there was little accountability for emissions reduction within the agency. Collaborative governance of climate change was also more developed in states with climate change policies, destinations vulnerable to the impacts of climate change (e.g. Great Barrier Reef, Queensland), or dependent on long-haul travellers. Further research is needed on the governance and effective delivery of carbon emissions reduction programmes by tourism agencies.     

Reassessing employer expectations of graduates in UK travel services

This article sets out to ascertain travel and tourism industries employers' views on degrees. Research of this kind and on this scale has not previously been carried out and a large scale survey of industry views was conducted with key issues identified and discussed. These cover topics such as the employment of graduates within the UK travel services industry, views on their contribution and appropriateness, the types of skills that such degrees provide, salary scales and graduate training schemes. Current government policy on widening participation in higher education (HE) and its impact on industry skills is also evaluated. The issue of the provision of tourism curricula and their content has at the beginning of 2007 once again been pushed centre stage. This is as a result of the increasing scrutiny of the Sector Skills organisation People 1st and the launch of the government's new vocational diplomas in 2008. The findings in this article are pertinent for government bodies and educators alike and have previously been shared with the Sector Skills organisation and Department of Culture, Media and Sport (DCMS) in addressing HE in tourism. Copyright © 2008 John Wiley & Sons, Ltd.     

Price,people, location,culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates

This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia.     

Visitor satisfaction with a key wildlife tourism destination within the context of a damaged landscape

Wildlife tourism is a growing industry globally and visitor satisfaction is vital to ensure its long-term sustainability. The Lower Kinabatangan River is a premier wildlife tourism destination that is affected by surrounding land uses and needs careful management to ensure it continues to provide positive wildlife tourism experiences. As little is known about the motivations and satisfaction of tourists with this experience, a visitor survey was conducted along the Lower Kinabatangan River with 346 surveys completed. The attribute ‘Interest in viewing wildlife’ had the highest mean level of importance and satisfaction (mean?=?4.54 and 4.1, respectively, on a 5-point scale). Respondents were very satisfied with their wildlife tour experience (85%) and would recommend the experience to their friends (87%). However, almost half of respondents (47%) felt more needed to be done to protect the Kinabatangan River and wildlife. Although respondents were satisfied overall with their experience, they also expressed concerns over the number of boats and the protection of the River. Comments focused on the presence of rubbish in the River, intrusion of oil palm and the loss of forest. Many issues are beyond the management realms of tour operators but will impact on the future of the industry.     

Towards a spirituality-based platform in tourism higher education

This conceptual paper contributes to tourism knowledge by proposing a spirituality-based platform in tourism higher education. Through this platform, the authors show how tourism education that supports discussion on spiritual development can help to create global citizens who are able to understand their potential as social, cultural and environmental stewards. This paper reviews recent developments shaping tourism education and examines the contemporary tourism educational landscape that supports a spirituality-based educational approach. The 7th platform of tourism studies is offered through a spirituality-based approach to knowledge and examples are given of how we can develop such a platform in tourism higher education.     

Wellness Tourism in China: Resources,Development and Marketing

China's natural and cultural resources are the foremost offerings of the country's wellness tourism sector. Although wellness tourism in China is in its infancy, it can offer new opportunities in, and strengthen the overall competitiveness of, China's tourism industry. To achieve this, the assessment and development of wellness tourism resources in China are required. This study examines the potential for wellness tourism development in terms of resources and promotion from the point of view of wellness tourism experts. It surveys professionals working in tourism, health and education in China. The results reveal that environmental assets, including fresh air, clean water and natural features, are considered the most important attributes for the development of wellness tourism in China and that the promotion of wellness tourism can best be achieved through advertising in mass media, governmental support and organizing new regional events. The study implications and future research directions are discussed. Copyright © 2012 John Wiley & Sons, Ltd.     

Catalysts for transformative learning in community-based ecotourism

This paper illustrates how community-based ecotourism (CBET) is a site of experiential learning which may encourage transformative learning for visitors. An experiential CBET curriculum is identified which is centred on ecotourists' nature, adventure and cultural experiences. In this curriculum, Nature Shock, Adventure Shock and Culture Shock serve as Concrete Experiences in Kolb's [1984. Experiential learning. Englewood Cliffs, NJ: Prentice-Hall] experiential learning cycle, and may potentially act as disorienting dilemmas to stimulate transformative learning. These three types of disorienting dilemmas are discussed with reference to literature on wildlife and nature tourism, adventure tourism and outdoor education, and international volunteer tourism, respectively. Three empirical case studies of CBET in Southeast Asia are used to provide context to the discussion. Finally, the paper provides an elaboration of six pedagogical themes pertaining to how the transformative learning of visitors to CBET projects might be enhanced.     

Anatomy of tourism crisis: explaining the effects on tourism of the UK foot and mouth disease epidemics of 1967–68 and 2001 with special reference to media portrayal

This paper studies the UK foot and mouth disease (FMD) epidemics of 1967–68 and 2001. It briefly analyses the characteristics of each outbreak of disease and the contrasts between them. The paper then assesses the effects on the UK tourism industry from both outbreaks and also focuses on the role of the media in its portrayal of the effects. Data are gleaned from secondary sources such as BBC archives of radio and television programmes, other media such as key newspapers, as well as specialist journals and government reports. The study concludes that the 1967–68 outbreak had only a limited actual effect on tourism (and an even more limited effect as perceived in the media), whereas the 2001 epidemic had a much larger effect — actual and as perceived in the media. It is suggested that there are many explanations for the differences, including the time of the year of the outbreaks, the spatial spread of the disease, the amount of countryside that was deemed to have restricted access and the growth in supply of rural tourism operators. The changed character of news reporting itself created some different effects — the media role in the 2001 crisis was not entirely passive. Indeed, the paper finally stresses that the role of the media is crucial in tackling any future such crisis — the media can be harnessed as a key element of tourism contingency planning. In this respect there is, indeed, much similarity between the 2001 FMD crisis and other current crises worldwide. Copyright © 2004 John Wiley & Sons, Ltd.     

Tourism as an Agent of Political Socialisation

Relationship between tourism and political socialisation has not been sufficiently studied as a topic of academic inquiry. Linking tourism to the process of political socialisation, this study analyses the influences and mechanisms of red tourism in China as an agent of political socialisation that serves the ruling party's intention to sustain its regime. Based on field studies in the Jinggangshan Scenic Area, we find that red tourism functions adequately as an authorised form of political socialisation. However, the effects of tourism as an agent of political socialisation are dependent on the discursive interactions among consumers, industry operators and the state. Copyright © 2015 John Wiley & Sons, Ltd.     

Equestrian tourism: animal agency observed

There is limited scholarship engaging with equestrian tourism even though this segment of the tourism industry has recently undergone phenomenal growth in both supply and demand. This article will focus on the core element of equestrian tourism, travel on horseback, and will explore the role of equine animal agency in the co-creation of tourism experiences and tourism places. Employing qualitative methods, it will demonstrate how horses assert themselves as subjective agents and active players in the communities that tour groups form, assuming a variety of roles that effect their riders' self-actualization and psychological enrichment. At the same time, they assume an active role in determining their own fate by contributing to a climate of animal ethics specific to equestrian tourism. A predominantly female clientele looks to their equine partners for companionship and inspiration and reciprocates by demanding high standards of animal welfare and horsemanship. On the supply side, equestrian ground operators have established themselves as lifestyle entrepreneurs who place their own and their guests' passion for horses and lifestyle values ahead of business savvy and economic efficiency.     

The activation of local service suppliers by incoming tour operators in a “developing” destination – the case of Madagascar

This article elucidates how organised tourism initiated by the international tour operator system can involve local actors in a developing country with a young tourism industry. The empirical basis is incoming tour operators in Madagascar with the focus on their policies and practices in getting involved with local tour operators and individual providers of service by the realisation of their programs for international markets. The study adopts a qualitative approach based on personal interviews with incoming tour operators located in the capital city of Madagascar. The central theoretical frameworks applied are primarily from the research literature on partner selection and cooperation in exchange relationships (channels of distribution) and contract theory and the results are discussed within in the wider perspective of local competence development and sustainable tourism. The findings demonstrate that incoming tour operators have a quite limited involvement in the cooperation with local actors and uncover the problems linked to partner-specific, local attraction-specific and context-specific factors. The study offers an insight into a field that has been scarcely illuminated empirically by research and it is believed that the results have relevance beyond the geographical context of the research.     

Evaluating residents' attitudes and intentions to act towards tourism development in regional Victoria,Australia

With the tourism industry expanding post‐2001, research on the impacts of tourism development continues to be important. Previous research has focused both on the types of impacts on the residents and the segmentation of the host community. Most of these studies have used attitudes as the clustering base. Although the resultant cluster groups have been able to discriminate community groups who either support or oppose future tourism development, these groups are difficult to identify in the community and the influence these attitudes have on the behaviour of residents remains unknown. This research investigated the link between positive and negative attitudes and the residents' intentions to act either to support or protest future tourism development. The results found no significant relationship between negative intentions to act (protest) and demographics, attitudes or the various community cluster groups. However, positive intentions to act (support future development) were related to gender, age, education, life cycle, length of residence and tourism business connection. Further, positive intentions to become more involved in tourism development within the community were related to both positive and negative attitudes. Finally, this research found that residents who traditionally involved themselves in proactive community groups had the strongest intention to ensure future tourism development benefited the community. Implications for the tourism industry, local government and the management of future tourism development were explored. Copyright © 2006 John Wiley & Sons, Ltd.     

Social impacts of tourism: an Australian regional case study

As the support of host communities is a precondition for a sustainable industry, regional social impact studies are a crucial input to tourism planning and decision‐making. This study assessed the social impacts of tourism in a rural region of Australia where tourism is an important sector of the economy. As well as providing data to aid regional tourism planning, this study identifies differences in personal and community‐wide impacts; advances understanding of the factors that influence residents' perceptions of tourism impacts; and assesses the degree to which tourism activity associated with protected areas contributes to the identified social impacts. Copyright © 2008 John Wiley & Sons, Ltd.     

Educating winery visitors and consumers: an international perspective

In times of economic uncertainty, fluctuating currency exchange, increasing wine production and competition from new or established wine-producing regions, wineries must overcome many obstacles to produce, market and ultimately benefit from wine production. Educating winery visitors and other potential consumers is one among different key strategies wineries' management could undertake to build relationships, brand loyalty, and maximise any opportunities to obtaining benefits, including from wine tourism. In gathering data from wineries located predominantly in Italy and Spain, the study provides an international perspective on wineries' educational initiatives. Guided tours, product tastings and showcasing production processes are the most common approaches to educating their visitors and wine consumers. In spite of these initiatives, winery entrepreneurs categorise their educational efforts as modest, suggesting that these are not being fully exploited or maximised. In addition, few of the comments emphasise the importance of educational experiences with regard to the region or local tourism. Given the important role wineries have as product and service providers in many rural areas and tourist destinations, the study's findings have several important implications for winery entrepreneurship and for wine tourism.     

Energy tourism: An emerging field of study

After conceptualizing the interrelationships between energy and tourism, the authors provide a definition of energy tourism as a new niche of industrial tourism, theorize on how it overlaps with other types of special interest tourism, and discuss specifics concerning its forms, locales, and possible societal impacts. Potential directions, along with research questions, for future research in the field of energy tourism are proposed. Then, the results of an explorative pilot study of energy tourism in the Czech Republic are presented to give a first insight into the proposed questions. Questionnaire surveys completed by tourists and operators of three energy tourism attractions – so-called Coal Safaris (guided tours through surface coal mines, observing minescapes and mining machinery in full operation), a nuclear power plant information centre, and Dragon Kite Festivals under wind turbines – have focused on exploring the motivations and perceived benefits of energy tourism for organizations; tourists' motivations for, and experience from, visiting; and any changes in attitudes towards current energy development dilemmas by visitors afterwards.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Motivations and destination selection of mature international thalassotherapy tourists

Because of population ageing worldwide, awareness of the motives of mature tourists is more important than ever. Previous studies show that, among others, income level, distance and education influence the decisions of tourists when choosing a travel destination. However, studies on health tourism suggest that these general conclusions may mask differences across different age groups. For instance, older people place greater reliance on their savings than their current income for tourism expenditure. We take this line of research and examine destination selection of mature international thalassotherapy tourists in conjunction with their motivations (as a subdivision of thermal tourism) across two age groups: 54 years and under and 55 years and over. We conduct a panel data analysis on 78 countries from which tourists in Turkey received thalassotherapy from 2012 to 2014. We find that the 55 years and over age group is less sensitive to income levels but more sensitive to distance and education than the other age group.     

Industry convergence in rural tourism development: a China-featured term or a new initiative?

ABSTRACT

Industry convergence is a popular term that has been widely referenced in the context of rural tourism development in China. All levels of government (local, regional, national) in China have repeatedly addressed the significance of industry convergence in their tourism plans and related policies. Despite its popularity, limited studies at present have explored this concept in-depth. Using Huai’an as a case, this study applied a path analysis and reported the industry convergence process in a destination. The findings of this study can provide both theoretical and practical implications that are useful for tourism planners and policy makers.