Community development using a sustainable tourism strategy: a case study of the Jordan River Valley touristway

This paper presents the results of a 10‐year collaboration among Yarmouk University, the University of Arkansas and the Jordanian government to develop a sustainable tourism strategy against the backdrop of political and economic uncertainty. It reports our efforts to develop a touristway through the Jordan River Valley that integrates the valley's heritage, archeology, and Christian and Islamic religious sites. It also analyses our community development work in Umm Qais, the touristway's northern anchor, and how our plan contributes to Northern Jordan's economic development. We conclude with a discussion of the specific insights gained from our experiences that may serve others addressing similar issues. Copyright © 2007 John Wiley & Sons, Ltd.     

Regenerating urban traditions in Bahrain. Learning from Bab-Al-Bahrain: the authentic fake

Gulf cities are determined to diversify their economies in an attempt to face the new realities resulting from the post-oil paradigm. Knowing the fact that its oil resources are about to dry up, Bahrain is forced to bank on alternative activities in order to sustain its development. For Bahrain, the diversification into the financial and tourism sectors is more urgent than for its neighbours. As a major development strategy, a tangible tendency towards using the visual scenery of their culture and history can be observed in new projects intended to achieve economic diversification. The aim is to create dreams, fantasies and models to attract tourists, travellers and visitors who are ready and prepared to ‘consume’ the ‘authentic’ heritage of such traditional cities. This construction of an image of the past – a persona – is part of what Baudrillard call ‘reality by proxy’, a stimulated environment. This paper uses Bab-Al-Bahrain as a case to investigate notions of ‘hyper-reality’ and ‘hyper-traditions’ emerging from, and imported by, globalisation. This hyper-tradition emerges from the ‘birthplace’ of the tradition it is stimulating. This might also provide a case study of what Eco refers to as ‘authentic fake’. The inevitable necessity of diversifying Bahrain's economy allowed the island to see itself as the financial, commercial and recreational hub for the gulf region. Historically, the old port that was once the main gate to Manama city, the Bahraini capital, actually called Bab-Al-Bahrain (Bahrain Gate), was a commercial pole that extended to the main market (souq). This paper focuses on the area of Bab-Al-Bahrain and its urban and architectural adjacencies to illustrate Bahrain's efforts in promoting its historical and cultural heritage and using it as a vehicle for touristic development. An emphasis on the relation between event, place and the community in the selected context will provide a different vantage point from where to explore the importance of religious festivity and ethnic diversity in tourism development. The paper will also investigate the legitimacy and the complex dynamism of transforming historical heritage into a ‘hyper-tradition’ or a sort of ‘authentic fake’ in order to facilitate the tourists' consumption process of Bahraini culture. It would also argue that tourism changes the host community and influences its ‘authenticity faking’ process.     

Post-colonial Politics and Resurgent Heritage: The Development of Kyrgyzstan's Heritage Tourism Product

In 1991 the Kyrgyz Republic secured its political autonomy from the USSR and set out on the road to cultural and economic independence. Tourism was high on the development agenda, not least because of the country's abundance of natural assets, its experience with health and recreational tourism during the Soviet period and its lack of viable alternatives. During the post-colonial period, tourist activity has been based mainly on the country's mountains and lakes. More recently attempts to develop a heritage tourism product have mirrored the resurgence of ethnic Kyrgyz nationalism and Turkic culture throughout Central Asia. The paper identifies ethnic diversity and nationalist revivalism as potential constraints to the development of heritage tourism in Kyrgyzstan. Moreover, the issue of dissonant interest groups in the protection of the heritage of Kyrgyzstan is addressed. Much of the international interest in Kyrgyz heritage has been directed at the epos of the nomads of the Steppes and it is their protection, rather than that of tangible heritage sites, that has attracted sponsorship from UNESCO and other bodies. Additionally, the tangible heritage sites that have been proposed by the Kyrgyz government for World Heritage status are of domestic and regional, rather than international interest. Implications for the strategic development of Kyrgyzstan's heritage tourism product are discussed, with specific reference to world heritage.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Residents’ perceptions of tourism development – implications for small economies business: the case study of Ali Sadr,Iran

Ali Sadr Cave is the world's largest water cave and is a protected national heritage of Iran. This paper examines the residents’ perceptions of tourism development. In total, 250 residents of Ali Sadr village were interviewed. To improve the economic outcomes of the exchange between individuals from various cultural backgrounds, it is important to resolve the conflicts between residents and international tourists. In the management of tourism in the region, the local people who strongly support tourism development are not involved much. This paper concludes with recommendations for tourism managers to improve the economic outcomes of local people through tourism development.     

Memory work versus memory-work and its utility in heritage tourism

This paper advocates researching the diverse, unstructured, idiosyncratic personal and autobiographical memories of individuals – visitors, tourists, local residents and geographically dispersed patrons associated with heritage resources and heritage tourism attractions. ‘Memory-work’, conceptualized by Frigga Haug and her collaborators in the 1980s as a feminist constructionist method, is differentiated from ‘memory work’ (without hyphen) as defined in the scholarly literature from different disciplines in the past three decades. For the purposes of this paper, memory work is then conceptualized as a qualitative, interpretivist research approach focused on memories, which employs a range of methodologies and techniques to elicit and ‘process’ memories, and draws on memory theory for analysis. It is argued that memory work can provide useful insights for academic knowledge production and applied research in heritage tourism. A few examples of specific research techniques are presented to illustrate the diverse spectrum of how memory work can be carried out in practice. It will moreover be discussed how memory distortion and ‘false memories’ are to be treated, how memory work differs from other qualitative modes of enquiry, and what its benefits and limitations are.     

The relevance of the tangible and intangible social impacts of tourism on selected South African communities

Most tourism social impact studies emphasise tangible social impacts such as economic improvement. In developing countries such as South Africa, a small percentage of tangible benefits filter down to community level. This creates a problem as various studies revealed the importance of community support for the sustainability of the tourism industry. Therefore it was important to explore the role of both the tangible and the intangible social impacts of tourism. Communities with established tourism industries (Clarens, Soweto and Jeffreys Bay) formed part of the quantitative research. Through exploratory factor analyses, 31 social impact statements could be categorised into four tangible and two intangible impacts. The tangible factor Economic improvement obtained a low rating, meaning that it was not directly experienced by residents, while the intangible factor Community pride and upliftment obtained the highest rating among all factors. This, together with the fact that community members continue their support for the tourism industry, is a novel find, indicating the significant role of intangible social impacts in fostering community support. This finding shows the importance of incorporating intangible social impacts into tourism planning in developing countries. Contributions are made towards social impact research methodology and literature.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

The Fromelles Interment 2010: dominant narrative and reflexive thanatourism

The heritage and tourism appeal of the First World War (1914–1918) battlefield sites holds similarities with past capital cities’ attractions and the cultural heritage, built structure and commemorative events fostered by government-backed narrative. Governments and associated institutions manage and communicate the ‘dominant narrative’ of official culture that generally concerns moral and emotional aspects of history, myths or legends. On the other hand, the ‘little narrative’ or vernacular attributed to individuals complements and enriches the significance of official narrative and links closely to public memory. Vernacular narrative derives from personal information, family history, diaries and privately held records that eventually become part of the dominant, government narrative. The combination of these narratives contributes to the continually emerging and reassembled discourse of the First World War because it links local and foreign people with one another in seemingly viable and tangible ways. The narrative passed from generations with first-hand experience to the present day intergenerational narrative that enhances the austere facts of history. Battlefield visitors are active consumers of historical events and builders of meaning that generate from a broad spectrum of sources covering government, ancestors and family. Consequently, events such as the Fromelles Interment highlight the impact of planning, promotion and management of specific tourism events by governments, various contributing agencies, the press and the general public. The idea of an interment moves away from thanatourism to the concept of restorative or reflexive nostalgic tourism because visitors related to the relaxed, festive atmosphere of the Fromelles ceremony as well as the dominant narrative behind this unique, singular event of remembrance. The Fromelles story, the creation of a new cemetery and the visitors' insights are unique because such an event is unlikely to be repeated for any other First World War battlefield.     

Developing metropolitan tourism on the fringe of central London

The paper examines the growth of a ‘new tourism area’ in Islington, north London — a locality that lacks a large attraction, acknowledged distinctive heritage and has not been planned as a destination. We review supply side changes and link them to the recent literature on economic and spatial trends in cities, particularly the role of amenity. We report on a survey of Islington visitors that shows they are drawn by distinctive qualities of place rather than particular attractions. The visitors have characteristics that distinguish them from visitors to London as a whole, but we speculate that they have similarities to Islington workers and residents in their search for amenity, entertainment and high‐level consumption services. In the final section of the paper we explore the consequences of our findings for understanding the growth of urban tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

From hostile boundaries to tourist attractions

This study examines the transformation of hostile borders to inviting tourist attractions. It focuses on three cases: the ‘Island of Peace’ on the Israeli–Jordanian border, the ‘Golden Triangle’ of Southeast Asia and the Berlin Wall. All three are located on boundaries that were sites of conflict and instability, formerly closed and fortified but transformed into open and free borders for tourism. The geopolitical changes that have influenced the development of the sites account for the similarities between them. In all three cases, unique attractions have been developed, offering elements such as special demarcation, observation points and commemorations of the heritage of the closed border or a symbolic representation of cooperation and renewed political relations with the neighbouring country. The tourism development at these attractions may constitute an important contribution in terms of awareness and education that could help in strengthening relations of peace and cooperation in places that in the past suffered from a closed and hostile border. By examining the development of intensive tourism at selected border tourism sites, much can be learned about the development of border attractions elsewhere.     

Tourist narratives about the dissonant heritage of the Borderlands: the case of South-eastern Poland

ABSTRACT

One of the important effects of the political transformation after 1989 in Eastern Europe is the development of tourism and increasing mobility of citizens from many countries, previously separated by the ‘Iron Curtain’. The process of economic and socio-cultural change justifies the debate regarding the future, but also on the legacy of the past. As for South-eastern Poland, tourism has been used as an important narrative tool for spreading, strengthening or weakening ethnic and national stereotypes by promoting cultural resources and performances that enable cooperation and mutual understanding. However, it can also be a source of potential fears or conflicts, for instance by creating controversial tourist attractions and stories about certain historical events. This paper discusses strategies of ‘past presencing’ of the heritage of South-eastern Poland border regions in public life, culture and tourism, drawing on a few examples which show different ways of restoring the memory of the former Eastern Borderlands. The theme village called ‘The Borderland Settlement’ and the historical reconstruction ‘Volyn 1943–2013’ relate to the main myths and the active memory concept that frame tourist narratives and contribute to the reinvention and reinterpretation of dissonant heritage.     

Confrontations and concessions: an everyday politics of tourism in three ethnic minority villages,Guizhou Province,China

As a state-promoted livelihood diversification approach for ethnic minority communities in rural China, tourism development influences household and community assets in diverse ways. Focusing on three case study villages in Qiandongnan Hmong and Dong Autonomous Prefecture, Guizhou Province, we compare the livelihoods of one village without tourism to date (but slated for tourism development in the near future), one with a ‘medium’ level of tourism, and another where tourism is in full force. Our analysis of the transitional characteristics of these communities focuses on agriculture, income-related activities, cultural norms, and social relationships to shed light on the everyday politics of ethnic minority households under different stresses and demands from local government and state-controlled tourism businesses. We find that confrontations have arisen due to tourism expansion and state tourism planning directives among a wide range of stakeholders: Zhailao elites, core and peripheral tourism communities, country-level governments, local residents, and tourists. In turn, local residents have made broad concessions ranging from resignation to unwelcome changes in their livelihoods and new income inequalities, to acceptance of certain tourism-based changes and reallocation of resources. In sum, we find that villagers’ everyday politics involves coping with or challenging new tensions in diverse ways, yet at times marginalisation remains.     

Evaluating urban residents’ attitudes towards tourism development in Belgrade (Serbia)

This study empirically examines the relationships among residents’ place image, various domains of tourism impacts, and residents’ support for tourism development in an Eastern European city, as well as the role of residents’ socio-demographic characteristics and place attachment. The direct, indirect, and moderating effects were investigated using structural equation modelling and the method suggested by Hayes and Preacher [2010. Estimating and testing indirect effects in simple mediation models when the constituent paths are nonlinear. Multivariate Behavioral Research, 45, 627–660]. The findings show that none of the tourism impacts mediate the relationship between place image and residents’ support for tourism development. Moreover, with respect to Belgrade, perceived economic impacts have the strongest effect on residents’ support, followed by perceived socio-cultural impacts. By assessing the respective contribution of the three tourism impacts simultaneously, the results highlight the weight residents assign to a city’s peculiarities, thus illustrating contextual influences such as post-communist and centrally planned economy legacies.     

Community Participation as a mediating factor on residents’ attitudes towards sustainable tourism development and their personal environmentally responsible behaviour

This pioneering study explores the powerful mediating effect of community participation on both residents’ attitudes toward sustainable tourism development and their personal environmentally responsible behaviour. It establishes residents’ attitudes when the concept of sustainable tourism development is introduced, measures its influence on their participation in public affairs, and the importance of their own environmentally responsible behaviour. It explores the complex relationships between attitude, community participation, and environmentally responsible behaviour involved, using a survey of 362 residents from 5 eco-tourism communities in Taiwan. Results show that residents’ attitudes towards sustainable tourism development positively and significantly affect both community participation and environmentally responsible behaviour. The degree of residents’ community participation also positively affects environmentally responsible behaviour. Residents’ attitudes toward sustainable tourism development also directly affected environmentally responsible behaviour as well as indirectly affect behaviour via the mediator, “community participation”.

Five mechanisms are suggested to encourage these changes: (1) Institutions develop community sustainable tourism civic education, (2) cohesion and insight for consciousness events to promote sustainable tourism development attitudes, (3) lively public hearings should be encouraged to turn passive into active participation, (4) mechanisms for reporting environmental damage should be created, and (5) community environmental clean-up days should be held.     

Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid-modified MADM model

Industrial heritage tourism has become increasingly popular in recent years. However, strategies for improving the industrial heritage tourism development-related performances are still an underdeveloped research topic academically. Therefore, this study’s purpose is to explore the feasibility performance-improving strategies using a hybrid-modified multiple attribute decision-making (MADM) based on the DEMATEL technique in constructing the influential network relation map (INRM) and in determining the influential weights of DANP. Then, the modified VIKOR method is combined with the influential weights of DANP, performance gaps were identified, and then the most effective strategies for improving tourism development-related performance at industrial heritage sites can be generated using INRM. Finally, an empirical real case study of a rehabilitated gold-mining site of Taiwan is used to demonstrate the effectiveness of the hybrid-modified MADM model. According to the results, the decision-makers should highly prioritize improving high-priority criteria such as ‘social usefulness’, ‘resource integration’, ‘destination policy and development’, ‘economic development’, ‘cultural links’, ‘cultural learning’, and ‘natural landscape resources’ in advance to successfully achieving the aspired performance levels. Additionally, this study suggests meaningful industrial heritage tourism performance improvement strategies that have been rehabilitated throughout the world.     

‘Personal memory tourism’ and a wider exploration of the tourism−memory nexus

This paper investigates the varied intersections between tourism and memory. It begins with a brief consideration of the parallel developments between the emergence of the ‘memory boom’ and that of the ‘tourism boom’, as well as the academic fields of memory studies and tourism studies, respectively. Memory is a crucial factor in choosing a destination; it impacts on the tourist experience at the destination and on the sharing of the experience with others after the trip, notably through narration, photography, and memory objects, such as souvenirs. Both memory and tourism rely on media and representation and on audience and consumption; both are allied with processes of identity formation. It is argued that tourism drives the memory boom as much as memory drives tourism. Bartoletti's [(2010). “Memory tourism” and the commodification of Nostalgia. In P. Burns, C. Palmer, & J.-A. Lester (Eds.), Tourism and visual culture (pp. 23–42), Vol. 1. Wallingford: CABI] conceptualization of ‘memory tourism’ as overlapping but distinct from ‘heritage tourism’ and Timothy's [(1997). Tourism and the personal heritage experience. Annals of Tourism Research, 24(3), 751–754] concept of ‘personal heritage tourism’ are discussed as foundations for what is then defined as ‘personal memory tourism’. The latter revolves around travel associated with personal memories – not only the revisiting of places associated with happy memories, but also the return to sites of personal trauma and suffering in a quest for healing.     

Residents' perceptions of tourism impacts in Guimarães (Portugal): a cluster analysis

In this investigation, a cluster analysis was used to separate Guimarães (Portugal) residents into clusters according to their perceptions of the impacts of tourism development. This approach is uncommonly applied to Portugal data and is even rarer for world heritage sites. The world heritage designation is believed to make an area more attractive to tourists. The clustering procedure analysed 400 data observations from a Guimarães resident survey and revealed the existence of three clusters: the Sceptics, the Moderately Optimistic and the Enthusiasts. The results were consistent with the empirical literature's results, with the emergent nature of the destination found to be relevant. The fact that tourism is relatively recent in this destination has its major reflex in the devaluation by most of the residents of the negative impacts of tourism development.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

A system dynamics approach to explore sustainable policies for Xidi,the world heritage village

The relationships between heritage, tourism and community are complex and inter-related. Although the heritage system was initially proposed and set up for conservation, the enthusiasm for heritage conservation derives from its potential as a resource providing economic benefits, such as through the tourism industry. Although tourism development brings incentives to the heritage owners and other stakeholders to preserve the heritage, it also changes the nature and universal value of the heritage. In addition, neither the conservation of heritage nor heritage tourism necessarily brings benefits to the community. Yet, the policies are often formulated from one particular approach and lack a systematic and dynamic view and often lead to counter-intuitive results in the long run. This study attempts to develop a holistic system dynamics model of the Xidi world heritage village and analyse the interaction of the social, economic and heritage sectors to examine policies to achieve the goals of development and conservation. The study shows that conservation alone is not enough, policies which attempt to target the needs of the local community, including providing economic opportunities, can be a better choice if the development is carefully planned and effectively controlled to avoid the over-consumption of resources.