店标文化研究

在竞争激烈的市场环境中,一个企业的成败与消费者对其印象的好坏有着很大的关系。消费者对企业的印象直接影响企业产品的销售及在市场上的地位。店标是商店视觉识别系统(VI)中最重要的组成部分,是店面标识系统中可以被识别但不能用语言表达的部分。也可以说它是商店店面标识的图形记号。店标之于商店的重要性相当于眼睛之于人的重要性。繁华的大街上大大小小、林林种种的店铺不计其数。如何在这中间脱颖而出,必须实施“眼睛”的亮化工程。设计一个好的店标,无疑可以起到事半功倍的效果。功倍的效果。一、店标的传统性功能1.识别并留下印象…     

基于统计学的网络购物消费者行为分析

本文针对网络商店经营模式与消费者购物行为,基于统计学的相关分析、回归分析等方法,探讨了网络商店特性、商品特性与消费者网络购物行为等之间的关系。得出了网络商店特性与商品特性有部分显著相关;网络商店特性愈佳,对消费者网络购物行为愈高;商品特性对于网络购买行为并无直接影响关系的结论。通过以上分析,以期达到为网络商店经营者提供一些值得考虑的因素和建议的目的。     

商店选址策略探析

商店选址适当与否,关系到能否有效满足消费者的需求,决定着商店经营效益的好坏。文章通过对商店选址的重要性及商店选址原则的分析,有针对性地提出商店选址的策略。     

给售假者『授』牌如何?

关国一家商店卖了假货,消费者告到消费者组织,商店不但如数退还货款,还赔偿消费者的往返路费、耽误的时间费、精神损失费等,加起来等于商品价格五六倍的费用。之后,消费者组织还在商店门前挂上“此店售假货” 的牌子。无独有偶,近日看到一则我国某地为售假者挂牌的消息,不禁要为这种做法叫好。有消息说,     

留好撵差

上海某商店被责令于2月底前退出四川商业街,这家商店的经理同时被免职。被炒出四川商业街的原因是被消费者评为1994年四川商业街的最差商店。 这个动作真正体现了为“上帝”着想,保护了消费者的权益。评为最     

给售假者“授”牌如何?

美国一家商店卖了假货,消费者告到消费者组织,商店不但如数退还货款,还赔偿消费者的往返路费、耽误的时间费、精神损失费等。加起来等于商品价格五六倍的费用。之后,消费者组织还在商店门前挂上“此店售假货”的牌子。无独有偶,近日看到一则我国某地为售假者挂牌的消息,不禁要为这种做法叫好。有消息说,深圳市某工商分局在销售假     

消费者你会投诉吗?

消费者遇到商品或者服务的质量问题要投诉,这是消费者自我权益保护意识的觉醒。但是,从一些消费者的投诉事例上看,也存在一定的问题: 消费者投诉存在误区一是不懂投诉。有的消费者以为《消法》就是为消费者投诉准备的,遇到什么问题都投诉。例如,一位男士花了一百多元买了一双皮鞋,第二天在骑自行车时,不小心鞋面被脚蹬子蹭去黄豆粒大小的一块皮,他认为是皮鞋质量有问题,要求商店给予退货,商店认为是消费者自己使用不当造成的,坚持不给退货,他就在商店大吵大闹,还     

维权通道

一位消费者在举行库存商品优惠销售的商店购买了一件９８元的衬衫，但她在另一家商店发现一模一样的衬衫只卖８９元。当她返回商店要求退货时，店主说，这是处理商品，一概不退货。法律界人士认为，这种情况属于价格欺诈行为。对于消费者的损失赔偿，可以按《消法》规定的“经营者提供商品或者服务有欺诈行为的，应当按照消费者的要求增加赔偿其受到的损失，增加赔偿的金额为消费者购买商品的价款或者接受服务的费用的一倍”执行。（《质量时报》） 消费者余某在某商场购买了一台电热水器，不到…     

沃尔玛：自制食品遭质疑

有媒体曾这样描述沃尔玛:在零售业,沃尔玛是势不可挡的巨人,它携2000多亿美元营业额和每年15%增长率,把城里的大小商店逼得没有活路——其首席执行官李·斯科特管理零售业的气势简直可与恺撒统治罗马帝国相媲美。无疑,沃尔玛早已成为广大消费者心中零售商店的大鳄和典范。而前不久,沃尔玛却曝出诚信危机,其“致癌童装”让中国消费者心惊胆战:消费者到底该相信谁?到哪里购物才能让人放心?     

给售假者"授牌"

据报载,美国一家商店卖了假货,消费者告到消费者组织,商店不但如数退还货款,还赔偿消费者的往返路费、耽误的时间费、精神损失费等,加起来等于商品价格五六倍的费用。之后,消费者组织还在商店门前挂上“此店售假货”的牌子。我们何不为售假者“授”牌,用更大的震慑力打击售假者,使更多的消费者不致被售假者“蒙”住眼睛。说到假冒伪劣商品,众人无不深恶痛绝。尽管有关部门加大了打击力度,但是假货依然禁而不止,查而不绝,其原因就是制假售假有暴利可图,你查时我躲起来,你松一点时我又开始,使打假在“举报,查处,再举报,再查处”的怪圈中周而复…     

A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image

The image situation in a store includes various stimuli, such as color, sound, scent, taste, layout and space, which are important clues for buyers. This paper describes store image response and a fuzzy logic model developed by comprehensive literature studies on image measurements (including atmospheric factors) and perceptual measures. Here, a fuzzy inference system is proposed as an alternative approach to handle effectively the impreciseness and uncertainty that are normally found in store image selection processes. This paper also shows that the proposed decision-making model is application to modified stimulus?Corganism?Cresponse (S?CO?CR) framework for integrating qualitative and quantitative analysis. The result of the simulation indicates a numerical and linguistic change in the store image perception after analyzing three input parameters. This finding is able to provide a solid foundation on which retailers and decision makers can base suitable strategies for ensuring the efficiency and stability of store image management system.     

商店形象契合对传统零售商线上顾客忠诚的影响研究

本文采用回归分析方法检验了商店形象契合的不同维度、线上顾客信任、线上顾客忠诚之间的关系.研究结果表明:商品形象契合、价格形象契合、便利形象契合、服务形象契合均对线上顾客信任具有显著正向影响;价格形象契合、便利形象契合、服务形象契合对线上顾客忠诚具有显著正向影响.其中,线上顾客信任在价格形象契合与线上顾客忠诚中起完全中介作用;在便利形象契合、服务形象契合与线上顾客忠诚中起部分中介作用.     

The strategic effect of retailers' in‐store advertising services under product variety competition

We study a retailer service model of in‐store advertising, in which a neutral retailer provides product information to consumers for free but charges manufacturers. Our results show that the retailer's optimal pricing induces the manufacturers to decrease the number of items they offer. Nevertheless, this relaxes the competition between the manufacturers so that they benefit from using the in‐store service, unless the cost of communicating with consumers about the between‐firm products is lower. Furthermore, the service can be made socially beneficial by reducing the inefficiency resulting from an excessive number of items when manufacturers are not well differentiated.     

网络零售商惠顾意愿影响因素及作用机理

本文在回顾相关研究文献和访谈基础上,构建了网络零售商惠顾意愿影响因素及作用机理模型,并对该模型进行实证检验。研究结果表明:网络零售商惠顾意愿是多种因素共同作用的结果,网络零售商惠顾意愿与惠顾行为之间呈正相关关系;网店印象、网店信誉、网站服务特征和顾客风险偏好对网络零售商惠顾意愿具有直接正面影响,同时这四个因素也会通过感知风险间接影响网络零售商惠顾意愿,感知风险与网络零售商惠顾意愿之间呈负相关关系。     

Privatisation is Not Enough

Mr Tom King, like Mr Heseltine before him, sets much store by moves to privatise by contract services now supplied by local government. John Blundell, a former Lambeth councillor, reveals the dangers of this half-way house, and explains the inability of privatisation to return to consumers control of the services they buy.     

Sustainable Development in Retailing: What is the Impact on Store Choice?

Sustainability is gaining ground in the food retail industry. But empirical studies on sustainable development in retailing are rare when it comes to highlighting the customer's perspective. This paper investigates the impact of sustainability initiatives on store choice. We report from a web‐based conjoint experiment with 153 customers from Austria, Germany and Switzerland and investigate 1224 choice‐decisions conducted between June and October 2009. We find that sustainability is more than a soft topic and has a hard impact on customers’ store choice. In particular we show that price is not of paramount importance when it comes to store choice, and if retailers consider different sustainability measures they can have a positive impact on store choice. We propose that retailers incorporate matters of sustainability in general management and performance‐oriented management. Further, more detailed implications apply. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment     

阿里撤退百度放弃,应用商店十年神话终落幕

应用商店曾经被BAT认为是移动互联网时代"命运的喉咙",但在小程序和品牌手机大厂的夹击之下,全线溃败。5G时代,它们还有机会吗?"百度到今天为止,完成移动互联网转型了吗?"2月底,当百度宣布下线91和安卓市场后,一位机构投资人在采访临近尾声时反问《中国企业家》。应用商店曾经寄托着百度、阿里和腾讯在移动互联网时代的宏大野心,也是BAT三巨头在移动转型期的首次正面角逐。     

‘Neither rhetoric nor reality’ a comment on Turnbull and Wass

In their article Peter Turnbull and Vicki Wass examine a model of ‘Marksist management’. This piece will argue, by means of deconstructing their model along the themes that they raised, that the evidence presented by the authors, and the conclusions that they draw from them, are flawed in three respects. They are as follows: first, the use of the dichotomy of ‘rhetoric’ versus ‘reality’ is a false one; second, the data are selected from employees at one store, and are thus an unrepresentative sample; third, the research methodology used does not account for differences between stores.     

Chain-Store Pricing Across Local Markets

Chain‐stores now dominate most areas of retailing. While retailers may operate nationally or even internationally, the markets they compete in are largely local. How should they best operate pricing policy in respect of the different markets served—price uniformly across the local markets or on a local basis according to market conditions? We model this by allowing local market differences, with retail markets differing by their size and the number of players present. We show that practising price discrimination is not always best for a chain‐store. Competitive conditions exist under which uniform pricing can raise profits.     

浅谈“App store”商业模式

本文主要描述了较为成功的应用程序商店——苹果公司的"App store",并对其商业模式加以分析讨论,探讨了直接复制和替代模仿建立应用程序商店的问题,并说明了"App store"商业模式的不可复制性。最后,针对中国企业发展应用程序商店提出了建议。