Analysis of the Effect and Mode of Strategy Integration of the Enterprise M＆A

Merger is a kind of strategic behavior of seeking long-term development. A new enterprise coming from merger is different from the one that come into existence. The strategy of new enterprise formed from merger is constituted through the integration of the strategy for each side. Strategy integration is the guide for the integration of other elements after merger, the way for enterprises to adapt the change of environment and the warranty for the enterprises to achieve strategy synergistic effect. Strategy integration of the merging-enterprises can be realized through several steps： preparation for strategy integration, readjustment to strategy, reorientation of the enterprise and effective communication with target enterprise in the course of carrying out the strategy.     

The Real Option Game Model to the Technology Innovation Investment Strategy

The real option game theory is a new effective method to analyze the project investment decision containing uncertain factors in the incomplete competition circumstance. Based on the introduction of the development of real option game method, this paper puts forward a real option game model to research on the investment opportunity and investment strategy of technology innovation involved two competitors. The varies of the value of project bring on three kinds of game equilibrium, that is the corporate investment equilibrium strategy, the leader ＆ follower investment equilibrium strategy and the corporate delay equilibrium strategy.     

A critique of Porter＇s cost leadership and differentiation strategies

Porter identifies high market share with cost leadership, citing GM as a successful practitioner of this strategy. However, GM became a market share leader in the American automobile industry due to a strategy of market segmentation, differentiation and a broad scope shaped during the 1920s. Porter argues that cost leadership and differentiation offer an equally viable path to competitive success. Nevertheless, a differentiation strategy based on superior quality compared to competition is more profitable than cost leadership strategy. It can lead a business to become a market share leader, and consequently even a low-cost leader. Research indicates that differentiation and cost leadership can co-exist. However, Porter insists that each generic strategy requires a different culture and a totally different philosophy. The problem is that Porter＇s generic strategies are too broad. It is not his logic that is flawed, but his basic premise that prescribes cost leadership strategy as the only route to market share leadership, and presents a narrow view of differentiation with a unique product--sold at a premium price--on the one hand, and a ＂standard, or no-frills＂ product on the other. Mintzburg （1988） says Porter＇s cost leadership strategy should be called ＂price differentiation＂： a strategy that is based on a lower price than that of the competition. He suggests that business strategy has two dimensions： differentiation and scope. Thus, setting scope aside, competitive strategy has only one component： differentiation. So, the key question is not whether to differentiate, but how？ First, make customer-perceived quality as the foundation of competitive strategy because it is far more critical to long-term success than any other factor. Second, serve the middle class by competing in the mid-price segment, offering better quality than the competition at a somewhat higher price. It is this path that can lead to market share leadership--a strategy that can be both profitable--and sustainable.     

Strategic group theory： A customer-oriented view

Barney and Hoskisson （1990） argue that the strategic group research has neither established the existence of strategic groups, nor their relationship to firm performance. The primary reason behind the unsatisfactory results is the lack of a theoretical framework： what strategic variables to include in the analysis and their relative importance; the definition of an industry, and how to make competitive strategy operational. First, the author presents a customer-oriented theory of management which submits that, like Procter and Gamble, understanding customers should be the primary focus of a business. Second, the author proposes an integrated approach to competitive strategy. Because customer-perceived quality is far more critical to long-term success than any other factor, it should be the centerpiece of competitive strategy. The author suggests that competitive strategy should be divided in two interdependent dimensions： external and internal. It is the external strategy that should be considered the primary dimension because it reflects the customers＇ perspective, and provides a sense of direction regarding how the internal resources should be used. Next, the author presents an operational framework of competitive strategy which proposes that the best route to market share leadership in consumer markets is competing in the mid-price segment, offering superior quality compared to competition at a somewhat higher price： （1） to maintain an image of quality, and （2） to ensure that the strategy is profitable and sustainable. Finally, the author offers a framework of business or industry definition that extends Abell＇s （1980） three dimensions to seven. He suggests that an integrated approach to market segmentation provides the foundation for conducting strategic group analysis in consumer markets. So, in strategic group research, we need a bottom-up approach that begins with a product-market segment. In each product market, real competition occurs at the brand level. This is the ground where actual competitive wars are fought, and this is where the rich dynamics of competition often come to light.     

The application of projection pursuit classification in the process of strategy selection and evaluation based on the real coded accelerating genetic algorithm

During the process of enterprises＇ strategy evaluation and selection, there are many evaluating indicators, and among them there are some potential correlations and conflicts. Thus it poses the problems to the decision-makers how to conduct correct evaluation on a business and how to make strategy adjustment and selection according to the evaluation. Based on the qualitative and quantitative method, the paper introduces the Projection Pursuit Classification （PPC） model based on the Real-coded Accelerating Genetic Algorithm （RAGA） into the process of enterprises＇ strategy evaluation and selection. The characteristic of PPC model is that it ultimately overcomes the influence of the proportion of subjectivity and avoids precocious convergence, thus providing a new objective method for strategy evaluation and selection by pursuing the most objective strategy evaluation to make the relatively sensible strategy portfolio and action.     

Effect of South Korean Pop Culture on the Potential Tourists from Chinese Mainland

Following along with South Korean Pop culture sweeping across Chinese Mainland, Chinese market of South Korea tour is developing rapidly. An analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists＇ purchasing. And the paper suggests a set of ＂4S＂ strategy for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as ＂movies ＋ tourism＂.     

The Dragon-shape Strategy of China＇s Regional Economic Development and Policy Analysis

According to this paper, the dragon-shape strategy is the optimized option of China＇s future strategy with respect to the geographic distribution of regional economy.     

Circular economy： from an institutional perspective

Circular economy （CE） has been put fonvard as an important environmental and resource strategy in China.Aiming at the high utilization rate of resources and reduction of pollutants,CE means to realize a shift of fundamental paradigm.With the mode of production and consumption from linear to recycling model,the promotion requires transdisciplinary researches which integrate technological,ecological,social-cultural and other sciences.The present study focuses on the implementation of circular economy from an institutional perspective.Institution acts as a crucial factor by providing incentives for technical innovation,leading investment orientation and determining policy effectiveness,etc.This paper mainly discusses about： firstly,the feature of institution,institutional changes and institutional innovation is articulated,together with eco-industrial park strategy,extended producer＇s responsibility and dematerialization principle as innovative institutional arrangements; secondly,as policy plays great role on institutional changing process,the mechanism of policy implementation is needed to be related; as a result,coevolution of institutions and policies is thus presented; at last,a pilot attempt is made to find out some operational avenues in accomplishment of CE through both theoretical and practical methodology,special resolutions are put forward after some projecting difficulties and dilemmas in China are described.     

A study of economic development in Tibet of China based on the ecological economic mode

The purpose of this paper is to study the issues on keeping the continuous development of Tibetan economy and the relative stability of its ecosystem. Hence, in order to achieve the object, the study analyzes the status quo of economic development in Tibet and the problems of resource exploitation. It especially discusses frailty of Tibetan eco-environment, and evaluates the contradictions between the traditional economic developing mode and the safety of plateau＇s ecosystem. It concludes that there is an inevitable clash between the development of Tibetan economy and the safety of plateau＇s eco-system; this problem cannot be avoided by any decision maker, Therefore, the character of Tibetan econvironment and the requirement of its economic development strategy determine that ecological economy developing mode is the only choice for Tibet. This paper suggests that it should be compensated by the national government to assure that Tibetan economy can keep a higher developing speed. In accordance with the feature of plateau eco-economy system and demand of Tibetan economic development, this paper also suggests several methods to apply the ecoeconomy developing strategy of Tibet.     

New ideas on China＇s Foreign Trade Development Strategy

China has been a leader in export strategy since the reform and opening-up for trade. This has played a positive role in economic development, however, since stepping into a large country economy, entering the.WTO and the current development of economic globalization at a rapid rate, the leading export strategy has already been very difficult to adapt to the daily challenges in export because of the constant changes in domestic and international economic environment. In view of this, China should turn its strategy into one of dynamic comparative advantages with a global competitive strategy, in conformity with big country＇s economy in the economic background of globalization.     

The mediating role of export-oriented Japanese foreign direct investment in China

Since the early 1990s, China has become the largest destination of Japanese foreign direct investment （FDI）. Observing this trend, the authors analyzed whether Japanese FDI did promote exports from China to the rest of the world, and more importantly, whether this is a strategy adopted by Japanese multinationals to penetrate not only the Chinese market but also the global market. This analysis takes into account not only the direct effects of FDI on exports, but also the indirect effects, by examining the mediating role of export oriented Japanese FDI in China from 1998 to 2007 through panel analysis. The study contributes to the conceptual framework of indirect relationship among the macroeconomic variables, FDI and exports provides some insights into the strategy of export oriented Japanese FDI in creating a win-win platform for Japan and China.     

Quantificational analysis and simulation of Technical Barriers to Trade with two country model

The Technical Barriers to Trade （TBT） is an important problem faced to the export of China. Based on the number differences of TBT notifications between countries, we propose the concept and computational method of the technical barrier coefficient. By means of price-production and price-demand functions, a trade model with a developed country and a developing country is designed. The available trade policies such as technical barriers, tariffs and export subsidies are simulated and analyzed. According to the simulation results, several trade strategies to come over technical barriers are suggested. These suggestions were provided to several export enterprises for their export strategy design.     

An Empirical Study on the Relationship between Diversification and Corporate Performance

Based on the earlier work, this paper re-examines the relationship between diversification and corporate performance and finds a statistically significant U-shape relationship in the Chinese market. The result is tested and confirmed for robustness by controlling for the firm size, age and indusu＇y effects. The findings do not support the notion that diversification is a return-reducing strategy and the understanding in the western economic and financial literature about diversification performance may not be automatically applicable to the case of China.     

Sandwich-Course Training in Higher Education as a Major Strategic Thrust Regional Policy of Professional Training： Lessons Learned From the Pioneering Example of the University Institute of Technology Corsica

Corsica is an island economy marked by the complete absence of any of the big holdings and multinationals that fuel and forge the worldwide economy. Equally absent is any of the kind of medium-sized enterprises servicing big business that have spearheaded local economies in other regions like Lombardy. Corsica＇s economic fabric is essentially made up of small and home businesses, farm smallholdings, artisans, and small-scale retail. Given how public-sector capital investment is already hypertrophied, a policy of investment in human capital could be a compelling new opportunity to trigger a dynamic regional development impetus. Leading the way, the University Institute of Technology Corsica, Corsica University＇s affiliated school of applied vocational technologies, is demonstrating its ability to act as a structurally engaged facilitator of island-wide spatial planning and regional branding. As a founding pillar in pioneering the emergence of a sandwich-course training system in higher education in Corsica, in 2010 the university made its entire training curriculum fully accessible to all through the signature of apprenticeship training or vocational qualifications agreements. This grass-roots programme is the outcome of a committed core strategy to develop partnerships with the island＇s key social and economic communities （businesses, community groups, and local authorities）, and it plays a fundamental role in shaping and selling the most vital valued assets that typify a regional territory emerging into a structured destination-brand identity （simultaneous growth in the employability and quality of school-to-work transition shown by its human capital, mass shift in the degree of skill acquisition directly tied to the regional territory＇s own organic needs, fluidity of knowledge transfer fully controlled through sandwich placements, deep sustainable entrepreneurship education etc.）. After highlighting the specific features of the sandwich training policy development process in Corsica as a shaper of the Regional Vocational Development Programme, this paper brings an analysis of the lessons learned from the pioneering example of the University Institute of Technology Corsica as a dynamic engineer of structured future and regional brand for Corsica.     

The fostering factors in the occurrence of rural small industries and enterprises in the Northeast of Thailand

The rural small industry and enterprise have a close relation with the regional development. Although they generated job and income, the number of them increased quite low in the area. The previous study focused on the financial support on the hypothesis of lack of capital. Many agencies had provided the variety fund, but the number of them increased not so high. In the study, the author focuses in the management background on the basis that capital is the important issue but not the major factor. The management background should have a role. The author studies 370 small industries and enterprises of every type in the region. The study found that the major three issues that are the fostering factors in the occurrence of them are management background, capital, and creative thinking. Management background of entrepreneur that relate directly to their experience is a major factor rather than capital. The regression coefficient show significantly. The study can bring new strategy to develop them in the future.     

Study on Ecological Strategy of Enterprises＇ Competition

The ecolotogical research of enterprises＇ competition is the front line of current research of enterprises ＇ competition strategy ： This text applies the competition principle of living creature in ecology to research enterprises＇ competition problems .explains the ecological characterisiics of enterprises＇ competition, such as non-symmetry, crowded effect, density effect. competition-rejective effect, suitable resources niche and red queen effect etc., deduces the ecological model of enterprise＇ competition, and further analyzes enterprises＇ competition strategy; strategy R and strategy K. on the basis of enterprises＇ practices, Therefore enterprises＇ competition ecosystem theories have further been deepened and enriched.     

Internationalization and the Structure of the Company＇s Marketing Strategy on International Markets Theoretical Remarks

The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.     

绵阳市流动人口迁移规律

Based on the overall anatysis of the floating population among big and medium-sized cities in China, this paper, by means of statistics and questionnaires, makes a systematical study on the migratory features of the floating population in Mianyang, its employment structure, migrating causes and channels, According to the findings, the author finds a fact that with the strategy of Western Development, and with the construction of science and technology city of Mianyang, the migrating in Mianyang conforms to the general patterns of themigration, which has happened in those big and medium-sized cities in China. In addition, the city has a new but unique feature - economic factor, as the driving force of popufation migration, is quite distinct from that of those cities in eastern areas of China.     

The Analysis of Logistics Strategic Type of Northeastern Equipment Manufacture Industry

Logistics strategy has very important function to the development of old industrial base of equipment manufacture industry in the northeast, logistics strategic type is an important component of logistics strategy. The understanding of it will contributes to enterprise make suitable logistics strategy according to one＇s own actual conditions, to plan long-term development, and then establish an unassailable position during keen competition nowadays.     

A study of urban traffic based on the temporal maps： the case of Guangzhou City

Temporal map is an isochronal map taking time as a measuring unit. It traces out the isochrones according to the discrepancy of the time distance between the different sites from the outside of the city and the down town, It can be clear and intuitional to show the different temporal relationships between the outside of the city and the city centre with the temporal map, The problem of traffic congestion, with its potential /br urban chaos, has increased dramatically with a growing number of vehicles and the continuing aerial expansion of Guangzhou. Both transit riders and drivers find it is a great difficulty to try to acquire the necessary information from urban spatial movements. Valuable time is lost due to the absence of good transportation information. So, the paper analyzes a case in Guangzhou communication with Geographic Information System （GIS）, and uses the most popular vehicles, including buses and taxis that are used to measure the temporal distance in the city. and then proposes the design of a new map that better reflects the status of urban communication, and attempts to change the relationship between one point and another potnt of travel, reducing the amount of time allocated to such. often complex, movements, This paper also points out the obstacles associated with Guangzhou＇s existing traffic congestion, and puts forward a strategy aimed at better d .efining the need of linking the temporal map to spatial map of Guangzhou.