The meaning of risk-taking – key concepts and dimensions

Dealing with and taking risks are central issues of current societies which had been characterised by heightened debates and conflicts about risk (Beck, Giddens). Even though there is good knowledge available, policies and strategies to reduce people’s risk-taking are often less successful than expected. Experts are puzzled about common people not following good advice presuming people’s lack of understanding. While this might be true in many cases a growing body of research shows, rather than being merely ignorant or misinformed, people often have good knowledge when taking risks. A growing body of research provides knowledge about the complexities, dynamics and contradictions of people’s risk-taking. However, there have been little attempts to systematise this body of knowledge. This article contributes to such an enterprise. It suggests distinguishing between different motives for risk-taking, different levels of control and a number of ways how reflexivity about risk is rooted in the social realm. It also explores how risk-taking is part of developing and protecting a valued identity. The article concludes, across different domains there is good evidence for how structural and cultural forces combine and shape risk-taking while people take risks to develop a valued identity and to protect it. Advancing expert’s understanding of risk-taking and change people’s risk-taking require considering and approaching the larger social contexts and individual risk practices in everyday life.     

Mood and likeability: The impact of two affect types on tax judgment

This study investigates processing influences of two types of affect, general (mood) and targeted (likeability), on professional tax judgment. Tax research has investigated client preference bias, but has not considered the affect's influence. Affect may exacerbate or mitigate this bias, even though affect should be irrelevant to professional judgment. Considerable accounting research, unrelated to tax, supports the importance of understanding affective inputs in professional judgment, primarily because such influence unknowingly leads to irrational economic judgments. Our results indicate that affect impacts tax judgments, and that affect type influences how evidence is processed. Targeted affect influences judgments and evidence evaluation more toward the client preference when the client is likeable rather than dislikeable. Evidence evaluation moderates the impact of likeability on the judgments. Mood also impacts judgments. However, mood influences judgments directly, with no impact on the evaluation of specific evidence cues. Implications are discussed for practice and future research.     

The social amplification of risk on Twitter: the case of ash dieback disease in the United Kingdom

It has long been recognised that the traditional media play a key role in representing risk and are a significant source of information which can shape how people perceive and respond to hazard events. Early work utilising the social amplification of risk framework (SARF) sought to understand the discrepancy between expert and lay perceptions of risk and patterns of risk intensification and attenuation with reference to the media. However, the advent of Web 2.0 challenges traditional models of communication. To date there has been limited consideration of social media within the SARF and its role in mediating processes of risk perception and communication. Against this backdrop, we focus on the social media platform Twitter to consider the social amplification of risk in relation to ash dieback disease (Hymenoscyphus fraxineus); a tree health issue that attracted intense media attention when it was first identified in the UK in 2012. We present an empirical analysis of 25,600 tweets in order to explore what people were saying about ash dieback on Twitter, who was talking about it and how they talked about it. Our discussion outlines the themes around which talk about ash dieback was orientated, the significance of users’ environmental ‘affiliations’ and the role of including links (URLs) to traditional media coverage. We utilise the notion of ‘piggybacking’ to demonstrate how information is customised in line with group/individual identities and interests and introduce the concept of the ‘frame fragment’ to illustrate how information is selected and moved around Twitter emphasising certain features of the messages. The paper affords a detailed consideration of the way in which people and organisations simultaneously appropriate, construct and pass on risk-relevant information. A conclusion is that social media has the potential to transform the media landscape within which the SARF was originally conceived, presenting renewed challenges for risk communication.     

From comfort to stretch zones: A field study of two multinational companies applying “beyond budgeting” ideas

This paper explores how change in the design principles of management control systems (MCSs) based on implementing the beyond budgeting (BB) ideas has influenced the transition of decision-makers from “comfort” to “stretch” zones and how this transition changed the supply of and demand for managerial information. This paper's starting point is based on the research evidence showing that there are many organizational problems associated with using budgets. Thus, this paper puts forth a previously neglected research context of companies that claim to have abandoned budgeting. In two cases, we illustrate how changes in the design of the MCS can create new management practices based on new ideas of information needed for decision-making. In particular, this paper illustrates how the use of new information provided by the MCS design, which is based on new principles, move decision-makers into the “stretch zone” characterized by new characteristics of decision-makers’ mindset and behavior. We also demonstrate how unbundling target setting, forecasting, and dynamic resource allocation enables better forward-looking and strategy-oriented decisions in situations requiring negotiation and learning.     

Are there Social Spillovers in Consumers’ Security Assessments of Payment Instruments?

Even though security of payments has long been identified as an important aspect of the consumer payment experience, recent literature fails to appropriately assess the extent of social spillovers among payment users. We test for the existence and importance of such spillovers by analyzing whether social influence affects consumers’ perceptions of the security of payment instruments. Based on a 2008–2014 annual panel data survey of consumers, we find strong evidence of social spillovers in payment markets: others’ perceptions of security of payment instruments exert a positive influence on one’s own payment security perceptions. The significant and robust results imply that a consumer’s assessments of security converge to his peers’ average assessment: a 10 percent change in the divergence between one’s own security rating and peers’ average rating will result in a 7 percent change in one’s own rating in the next period. The results are robust to many specifications and do not change when we control for actual fraud or crime data. Our results indicate that spillovers rather than reflection appear to be the cause, although separating the two causes is very difficult (Manski 1993). In particular, the spillovers are stronger for people who experience an exogenous shock to security perception, people who have more social interactions, and younger consumers, who are more likely to be influenced by social media. We also examine the effects of social spillovers on payment behavior (that is, on decisions regarding payment adoption and use). Our results indicate that social spillovers have a rather limited impact on payment behavior, as others’ perceptions seem to affect one’s own payment behavior mainly indirectly through the effect on one’s own perceptions.     

What's in a frame? Social organization,risk perception and the sociology of knowledge

A central problem in the sociology of knowledge has been to show that sane people can intelligibly have quite different alternative understandings of the same problem, such as a kind of risk, without abandoning the idea that there is a real problem about which to disagree, and to show the social basis of both plurality and viability. In recent decades, attempts to make this problem tractable have focused on the idea of a ‘frame’. Theories of frames offer accounts of the range of content, as distinguished from theories of processes of diffusion, of which risk amplification theory is the best known example. In this article, several theories of frames – those of Goffman, D'Andrade, Moscovici, Gamson, Schön and Rein, and of prospect theory – found are to be inadequate, because of their lack of clarity and plausibility in their answers to four key questions: ‘what is the relationship between sense‐making and bias?’, ‘how are frames to be individuated?’, ‘where do frames come from?’, and ‘how far and how can people move between frames?’. The article makes the case for a neo‐Durkheimian institutional theory developed by Douglas and others. This approach derives frames as concrete applications to specific contexts from thought styles, which are in turn the product of solidarities or institutional styles of social organization, because it can offer clear, testable, parsimonious hypotheses with which to answer these four questions. The theory therefore provides an account of the institutional logic of framing, and presents reasons for preferring this to non‐institutional approaches such as the various kinds of cognitivism. The article offers three conceptual innovations with which to develop the neo‐Durkheimian theory, in order better to deal with the crucial fourth question about the scope for mobility between frames. These innovations and some specific hypotheses about the scope for mobility between frames are supported by consideration of some exploratory qualitative empirical research on privacy risk perception. The theory provides a more satisfactory strategy for tackling the core problem than most others, by showing plurality to be limited, by showing clear and specific social bases for plurality of frames, by neither wholly endorsing nor wholly rejecting any basic bias, and by showing that their conflictual and systemic interdependence is what makes for viability.     

Sense-making of risk and role-taking emotions: how young Swedes construe road traffic risk

The aim of this study is to improve our understanding of how young people make sense of traffic risk. The study also aims to contribute to current theory by refining the concept of ‘sense-making of risk’. The focus is to explore, empirically as well as theoretically, how role-taking emotions can contribute to this particular area of research. In order to chart both the sense-making of social interaction and the respondents’ subjective sense of traffic risk, the present study used both in-depth interviews and focus group interviews: the in-depth interviews comprised a total of 11 interviews with as many interviewees, while a total of 36 people were included in the eight focus group interviews. All interviewees were Swedish residents aged between 16 and 20. It is found that by adopting the perspective afforded by theory of emotion, it is possible to deepen our knowledge of individual sense-making of risk. Both primary emotions and role-taking emotions seem to be central to how young Swedes form their understanding of traffic risk. A focus on role-taking emotions reveals the value of indirect social interaction for the individual’s sense-making of risk in general, and adds to our knowledge of the individual’s sense-making of traffic risk in particular.     

Engagement on risk and uncertainty – lessons from coastal regions of Fukushima Prefecture,Japan after the 2011 nuclear disaster?

This paper uses the case study of the south-east coast of Fukushima Prefecture in Japan to draw lessons for risk communication under situations of high uncertainty and conditions of varying trust. Based on an existing field of research into the social and ethical aspects of governing risks around environmental radioactivity, empirical qualitative material collected in Fukushima Prefecture over 2014 and 2015 is analysed around three key questions: who is undertaking risk communication and how they are perceived (in particular their motivations and perceived competence); what is the purpose of engagement with citizens and stakeholders on risk and uncertainty (i.e. whether it is to ‘convince’ people or allow them to come to their own informed decision); and whether risk communication may be considered responsive to the needs of the affected populations. The findings are then applied to Kasperson’s four questions for the future of risk communication in order to assess their wider implications. Particular attention is paid to how the individual or institution conveying the risk message is perceived, and in whose interests risk communication is undertaken.     

Perceptions of climate change among members of the House of Peoples’ Representatives,Ethiopia

Climate change has become an issue which touches upon all spheres of life. To combat the problem, understanding the perceptions of all that have stake in it provides with stronger ground for decision-making. Ethiopia is one those countries that are or going to be severely affected by climate change, the solution of which partly depends on how its key decision-makers perceive the problem. In light of this a questionnaire survey was conducted on 195 volunteering members of the House of People’s Representatives in Ethiopia. The results of data analysis reveal that most identified rainfall variability, declining hydrology and increasing temperature as manifestations of climate change, and emission reduction and forest protection as its key solutions.     

Even beyond humanity – a comment on ‘Change and commitment: beyond risk and responsibility’ by Silvio Funtowicz and Roger Strand

Due to past major food scares, food-safety perceptions have become a widely investigated topic. The aim of the present study was to examine food-safety perceptions separately for every step of the total meat supply chain, as such a detailed approach yields more promising strategies to ensure food safety in the future. Using a large-scale survey, we examined people’s risk perceptions of 18 steps describing the total meat supply chain. The results revealed a clear distinction between risk perception at the production stage and risk perception at home in the total meat supply chain, in that people perceived significantly less risk at home. However, people’s risk perceptions of the single stages in the total meat supply chain were overall slightly above average. Additionally, there were individual differences, as risk perception at the production stage was highly correlated with risk perception at home, meaning that some people perceived more risk than others overall. Using a multiple regression analysis, we found food-safety perceptions to be barely significant next to other important variables affecting people’s meat-consumption decisions. For those analyses, we asked participants to assess several constructs previously found to be associated with meat consumption. The goal was to determine how food-safety perceptions influence people’s meat consumption next to other important constructs in situations in which no major food scandal is present. The present paper concludes by discussing possible marketing and policy strategies to overcome people’s inaccurate safety perceptions of the stages of the total food chain.     

Ownership concentration and firm risk: The moderating role of mid-sized blockholders

This study analyzes the relationship between mid-sized blockholders and firm risk. We show that ownership structure matters for firm risk beyond the first largest blockholder. Firms with multiple blockholders take more risk than firms with just one blockholder, even when controlling for the stake of the largest blockholder. Consistent with the diversification argument, we find that firm risk increases by 22% when the number of blockholders increases from one to two. Our results are robust to controlling for blockholder type and firm characteristics. We carry out various robustness checks to tackle endogeneity issues. More generally, we provide evidence that firms’ decisions are affected by mid-sized blockholders and not merely the largest blockholder. This is in line with theoretical predictions.     

How Control System Design Influences Performance Misreporting

This paper investigates reporting honesty when managers have monetary incentives to overstate their performance. We argue that managers who report about their performance will take into account how their report affects their peers (i.e., other managers at the same hierarchical level). This effect depends on the design of the organization's control system, in particular, on the reward structure and the information policy regarding individual performance reports. The reward structure determines if peers’ monetary payoff is increased or decreased when managers claim a higher level of performance. The information policy determines if managers will be able to link individual peers to their reports and affects the nonmonetary costs of breaking social norms. We present the results of a laboratory experiment. As predicted, we find that participants are more likely to overstate their performance if this increases the monetary payoff of others than if their reported performance decreases others’ monetary gains. In addition, overstatements are lower under an open information policy, where each individual's reported performance is made public, compared to a closed information policy, where participants only learn the average performance of the other participants. Our findings have several important implications for management accounting research and practice.     

Capturing how individuals perceive genetic risk information: a phenomenological perspective

The prevailing scientific approach to genetic risk information centres around communication of risk in terms of numerical probabilities. However, it is well known that individuals have difficulties in understanding and making sense of this information in their own lives. There is, accordingly, a need to investigate whether any methodologies in psychological research may shed light on how individuals perceive genetic risk information within their specific contexts of family history, personal relationships, lifestyles and future plans. To explore whether hermeneutic phenomenology and methodology may offer a deeper understanding of an individual’s perception of having a hereditary predisposition, we conducted a literature search. We found that Interpretative Phenomenological Analysis may be a fruitful approach to an individual’s lived experiential world. The studies analysed showed how individuals interpret information about genetic risk in the light of their own beliefs about the multiple causes of illness, patterns of heredity and observable risk factors in their families. People’s understanding of their experience is derived from an intricate interconnectedness with others that arises in the context of a world shaped in equal measure by language and culture, on the one hand, and bodies and objects on the other.     

The illusion of no control: management control systems facilitating autonomous motivation in university research

Autonomous motivation, a fundamental factor influencing research success, can be undermined when people feel pressured, managed or controlled. So how do universities – which are under increasing external pressure to manage research activities to produce outcomes – exert management control without threatening the autonomous motivation of their researchers? We address this question through an exploratory case study of the management control systems used in two university faculties. Our results confirm the importance of autonomous motivation in driving researchers’ activity and show how incentives, performance evaluation and cultural–administrative structures can be designed to not only preserve, but also enhance and leverage this motivation.     

实时的社会信息与互联网产品众筹的动态性——基于大数据的采集与挖掘研究

本文使用互联网大数据实时采集工具,针对我国三家典型的互联网产品众筹平台逐日抓取了2015年10月至2016年2月共130天的在线产品众筹项目的实时大数据,基于实时的社会信息探索了产品众筹过程中的动态性。本文依据社会责任扩散效应与目标梯度效应构建了理论预期,经检验发现,在产品众筹的起始阶段,新增的支持金额(人数)与累计支持金额(人数)的回归系数显著为正且呈明显的下降趋势,而在结束阶段,两者的回归系数又重新显著为正且呈上升的趋势,但上升趋势不够明显。此外,随着日趋接近于众筹的目标金额,新增的支持金额(人数)存在显著的加速过程。这种产品众筹中体现出来的动态性意味着,众筹的起始阶段和结束阶段由实时的社会信息所决定的筹资状况以及尽快实现众筹目标金额过半的筹资是决定产品众筹成败的关键。     

‘Above the fray’: Interests,discourse and legitimacy in the audit field

Legitimacy is a crucial concern for the institutional field of auditing, given its reliance on perceived legitimacy for its political mandate and license to practice, in addition to its wider credibility and trust amongst stakeholders such as clients, investors and the public. In this paper, we explore the role of interest-discourse in the discursive strategies of legitimization in the audit field. We develop an Ethnomethodologically informed Discourse Analysis (EDA) perspective that enables us to theorise how institutional actors account for interests as a means for de-legitimization and re-legitimization. We ask: how do institutional actors in the audit field establish who or what is ‘above the fray’ and who or what is ‘interested’? We illustrate our argument by examining how the ‘Big Four’ audit firms handled a ‘crisis of legitimacy’ in the accountancy profession following the recent financial crisis, focussing in particular on a Parliamentary inquiry into market concentration in the audit industry in the UK. First, we show how de-legitimization is achieved through the discursive strategies of stake attribution, stake interrogation and stake mis-alignment. Second, we show how re-legitimization is achieved through the discursive strategies of stake inoculation, stake confession, stake alignment and stake transcendence. We conclude by examining the implications of the discursive processes we have studied for the future of the audit field in the UK.     

Public sector risk managers and spending cuts: mitigating risks

This paper reports case study research, the results of which are used to consider whether councils have recognised the potentially substantially increased social risks they may create as they seek to reduce their spending in line with the UK Government’s programme of public sector austerity. It discusses the conceptual shift in the public sector risk management literature towards social risk management (SRM), presents empirical evidence of social risks and considers the approach to SRM developed by other organisations. It finds no evidence of SRM within the case study authorities and so advocates a shift in the public sector risk management culture from a preoccupation with defensive-institutional risk management practices to a more proactive social dimension. In so doing, it discusses the goals of SRM, the constraints limiting their achievement, metrics for measuring social risk, tools for mitigating social risk and the problems faced when operationalising SRM.     

The two faces of social capital in private flood mitigation: opposing effects on risk perception,self-efficacy and coping capacity

Impacts of flooding are expected to increase, most notably in residential areas. As a consequence, private households are increasingly encouraged to engage in private flood mitigation complementary to public measures. Despite the growing literature on private flood mitigation, little is known about how social capital influences households’ perception of and coping with flood risks. This study draws on survey data of 226 flood-prone households in two Austrian Alpine municipalities, both recently affected by riverine flooding. We show that social capital cuts both ways: on the positive side, social capital increases perceived self-efficacy and provides critical support during and most notably after flood events. On the negative side, social capital reduces flood risk perceptions of private households. While social ties are effective when responding to and recovering from floods, the expectation of social support downplays risk, making precautionary action by households less likely. The results also show that flood-affected households receive more social support than they provide to others. In the long-run, this can lead to a problematic reciprocity imbalance, challenging the long-term stability of the interpersonal exchanges underlying social capital. Among the various sources of social support, informal social networks (neighbours, friends and relatives) provide the most important workforce in the response and recovery phase of a flood event. It is therefore crucial for flood risk management to recognise and promote the protective quality of social capital alongside conventional structural and non-structural measures.     

Visualizing risk: using participatory photography to explore individuals’ sense-making of risk

Although the field of risk research is increasingly alert to new theoretical and empirical perspectives, it is still the case that few studies take a visual approach, despite its obvious worth in capturing people’s experiences of everyday life. This paper considers how a visual approach can be used to deepen our knowledge of sense-making of risk, particularly young people’s views on risk. It presents empirical findings from a study that uses participatory photography to capture what individuals define as serious risks in everyday life and how these risks are expressed (722 participants in Sweden, aged 5–33, mostly children or adolescents). The conclusion is that focusing on stories embedded in images independently contributes new knowledge about how the individual makes sense of risk in everyday life, and especially that visual methods of data collection and analysis illuminate how individual sense-making of risk is intertwined with other aspects of meaning-making in everyday life. In other words, it is time for a visual turn in risk research.