Attitudes Towards Genetically Modified Food with a Specific Consumer Benefit in Food Allergic Consumers and Non‐food Allergic Consumers

The aim of the reported study was to investigate attitudes towards genetically modified food with a specific consumer benefit. Fifty food allergic and one hundred non‐allergic consumers took part in a telephone interview study in each of Austria, Spain and the Netherlands. Participants were first asked about their purchase intentions for an unspecified genetically modified food. Next, participants were asked about their purchase intentions for a genetically modified food with a specific consumer benefit. Food allergic consumers were asked about ‘low‐allergen food’ produced using genetic modification and non‐allergic consumers were asked about ‘food that benefits your health’ produced using genetic modification. It was found that intention to purchase genetically modified food with these specific benefits was higher than intention to purchase an unspecified genetically modified food.     

The consequences of perceived risk and objective knowledge for consumers’ investment behavior

Knowledge and risks have a focal role in consumer behavior. However, studies on consumers’ perceive risks in decision situations and the influence of objective knowledge and experience on risk perceptions, consumers’ attitudes and behavioral intentions are scarce. This paper introduces and tests a novel conceptual model that shows how consumers’ objective financial knowledge and investing experience affect their future investment intentions mediated by perceived risks, and attitudes toward investing. The data were analyzed using structural equation modeling. The proposed model fits the data and accounts for attitudes and intentions to investing. This study advances knowledge by directly measuring the behavior-related objective knowledge and experience. We also suggest new insights into the risk concept by showing that consumers perceive five types of risk in investing context and objective financial knowledge and investment experience has varying effects on different risks types, attitudes and intentions. The results also show significant gender differences.     

Examining inequities in children’s environmental health: results of a survey on the risk perceptions and protective actions of new mothers

Young children are more highly exposed and vulnerable to environmental health hazards than adults due to a variety of physiological and behavioural factors. Despite the significant responsibility mothers typically bear in managing their children’s health, little is known about how they perceive and negotiate these risks in their day-to-day lives. To better understand mothers’ environmental health risk perceptions and associated protective actions across socio-economic and geographic contexts, a telephone survey was conducted among new mothers (n = 606) recruited through two Public Health Units in Ontario, Canada. Analyses revealed that approximately half of the respondents were moderately or highly concerned about environmental health risks, ranging in nature from household products to outdoor air contaminants. Factors affecting the likelihood of experiencing concern included lower income and lower levels of perceived control. With regard to protective actions, 43% reported taking three or more actions to reduce environmental health risks to their children, with the likelihood of taking action being negatively affected by factors including low income and first language other than English or French, and positively affected by being a first-time parent (primiparous). This study contributes to our understanding of environmental health risk perceptions and associated protective behaviours among new mothers, and has implications for the development of more context-focused risk management and communication strategies.     

Consumer versus Expert Hazard Identification: A Mental Models Study of Mutation‐bred Rice

Novel foods have been the object of intense public debate in recent years. Despite efforts to communicate the outcomes of risk assessments to consumers, public confidence in the management of potential risks has been low. Various reasons behind this have been identified, chiefly a disagreement between technical experts and consumers over the nature of the hazards on which risk assessments should focus, and perceptions of insufficient openness about uncertainties in risk assessment. Whilst previous research has almost exclusively focused on genetically modified foods, the present paper investigates plant varieties developed by means of mutation breeding, a less‐debated class of novel foods. Two studies were conducted that investigated the mental models of experts and laypeople. The results revealed that the mental models of both groups differed in terms of scope, depth and the role of uncertainty. Furthermore, a number of misconceptions became apparent in the study of laypeople's mental models, often related to the regulatory system governing risk assessments of novel foods. Critical issue are outlined and communication needs are discussed.     

Critical factors and pathways influencing genetically modified food risk perceptions

This study aims to identify the critical factors and paths that affect the Chinese public’s risk perceptions of genetically modified (GM) foods from an emotional appraisal perspective. Using an experiment conducted with university undergraduate business students in China, we examined the evaluative pathways of the Chinese public by manipulating fairness and controllability appraisals in scenarios constructed about GM foods risk. The experiment was designed around two evaluative pathways – consequentialist and deontological perspectives – focusing on controllability and fairness. This led to a distinct set of emotional responses. It was found that both consequence-based and morality-based emotions caused stronger perceived risks toward GM foods. Understanding these responses provides new insight into how scientists and experts in China might best frame their communications about GM foods.     

Risk perceptions and risk attitudes among Chinese consumers: the toxic capsule crisis

The toxic capsule crisis (TCC) shocked China in 2012, and seriously harmed consumer confidence. Based on a firsthand survey in 12 provinces with 850 observations, this paper examines Chinese consumers’ risk perceptions and risk attitudes about drugs after the TCC. The empirical results suggest that Chinese consumers’ risk perceptions (attributed likelihood of a drug safety accident occurrence) and risk attitudes (measured as level of concern about drug labeling) are weakly negatively correlated, but that risk perceptions are positively correlated with consumer concern about drug safety problems in general. Risk perception was higher among male consumers and those from rural areas, reporting a religious faith, of higher education, and with a family member who has experienced problems caused by drug safety problems. Those reporting a higher level of concern about drug safety issues, with a higher level of understanding of TCC, who reported less frequent physical examinations, and who searched for information after the TCC also had a higher level of risk perception. Being or having a family member who engaged in the health industry and being more satisfied with the government response to the TCC decreased risk perception. Regarding risk attitude, older consumers, those with a higher level of education and with a self-reported religious faith, and those less prepared including those who did not purchase health insurance, do not have health exams as frequently, and who do not take measures of protection and isolation when ill are more concerned about drug labeling information.     

Reducing microbiological risk in the kitchen: piloting consensus conference methodology as a communication strategy

Foodborne diseases are a major public health problem. Improper storage and food preparation at home can favour microbial contamination of food. Consumers play a crucial role in controlling this risk. To reduce exposure to risk, it is essential to provide information and guidance on contamination management in the home. The aim of this study was to pilot a method of participatory communication addressed to young consumers and designed to reduce the microbiological risks associated with the consumption of meat products. The methodology was based on application of the ‘consensus conference’ model on food safety issues. The consensus conference served not only as a participatory strategy to share knowledge but also as a method for sharing in the development of risk communication content (guidelines) to be disseminated to the reference target. Young people’s perceptions, habits and behaviour in the kitchen were explored in the preparatory stage of the consensus conference by means of a survey and a focus group. Three consensus conferences were held in Italy attended by 60 university students (19 and 22 years old). Application of the consensus conference model as a communication process proved to be an effective opportunity to engage young consumers and experts on the topic of food safety. This discursive participation approach was broadly welcomed by the participants. Specifically, direct interaction with the experts was considered to be an important part of the communication process. The findings of the project were used to select concise communication content based on the perceptions, behaviours and fact-finding needs of the selected target. Publication of this content in the form of guidelines on microbiological risk management at home has enabled the results of the consensus conferences to be extended and the targeted communication material on risk reduction in daily food handling practices to be disseminated.     

Italian consumers’ attitudes towards food risks: self-protective and non-self-protective profiles for effective risk communication

The study aims to assess Italian consumers’ attitudes towards food risks and seeks to outline their socio-demographic and behavioural characteristics on the basis of their attitudes (self-protective and non-self-protective) towards food risks. Using the Computer-assisted telephone interviewing survey method, a sample of 1000 Italian consumers was interviewed on risk perception issues and general eating habits. Factor analyses on the consumers’ propensities to read the label when buying a food product for the first time, their propensities to seek food-related information and their perceived levels of exposure to food risks have enabled us to define Italian consumers’ attitudes towards food risks. Distinguishing between consumers with more self-protective attitudes and those with less self-protective attitudes and identifying their distinctive socio-demographic and behavioural characteristics (e.g. gender, age, the frequency with which respondents do grocery shopping and the channels used for further inquiry) are crucial for communication campaigns aimed at reducing consumers’ exposure to food risks.     

Optimism and the perceptions of new risks

While many risks, especially new ones, are not objectively quantifiable, individuals still form perceptions of risks using incomplete or unclear evidence about the true nature of those risks. In the case of well known risks, such as smoking, individuals perceive risks to be smaller for themselves than others, exhibiting ‘optimism bias’. Although existing evidence supports optimism bias occurring in the case of risks about which individuals are familiar, evidence does not yet exist to suggest that optimism bias applies for new risks. This paper addresses this question by examining the gap in perceptions of risks individuals have for themselves versus society and the environment, conceptualised as social and/or environmental optimism biases. We draw upon the 2002 UEA‐MORI Risk Survey to examine the existence of optimism bias and its effects on risk perceptions and acceptance regarding five science and technology‐related topics: climate change, mobile phones, radioactive waste, GM food and genetic testing. Our findings provide evidence of social and environmental optimism bias following similar patterns and optimism bias appearing greater for those risks bringing sizeable benefit to individuals (e.g. mobile phone radiation) rather than those more acutely affecting society or the environment (e.g. GM food or climate change). Social optimism bias is found to reduce risk perceptions for risks that have received large amounts of media attention, namely, climate change and GM food. On the other hand, optimism bias appears to increase risk perceptions about genetic testing.     

Improving lay understanding of exposure to electromagnetic fields; the effect of information on perception of and responses to risk

Studies show that, although many people are concerned about the potential health risks of being exposed to electromagnetic fields (EMF), lay understanding of exposure, an important determinant of risk perceptions and responses, is limited. In an online consumer panel (n = 245), we tested the effects of providing people with information about EMF on lay understanding of exposure, and on perceptions and responses to risks, using an experimental 2?×?2?×?2 design. Providing people with specific information explaining the distance–exposure relationship, clarifying EMF policy, or specifying personal exposure management options actions resulted in a better understanding of exposure. We demonstrated that information provision as such had no effects on concerns about EMF nor on perceived risk of personal sources, i.e. mobile phones, but lowered perception of risk of public sources, i.e. mobile phone base stations and high-voltage power lines. In addition, information explaining the distance–exposure relationship in combination with policy information resulted in reduced self-reported risk-aversive responses. Moreover, participants who understood more about exposure in relation to the distance to the source showed lower perceptions of risk, were less likely to restrict their own exposure, and more likely to accept new installations of public sources of EMF in their neighborhood. In contrast, awareness that exposure was mainly determined by personal use of EMF sources corresponded with higher perceptions of risk from personal sources and a higher likelihood to restrict one’s own exposure. Our findings provide focal points for improving communication on EMF. In particular, we suggest to include information clarifying the distance–exposure relationship to improve understanding of exposure.     

Perception of technological risk: insights from research and lessons for risk communication and management

Technology has become a familiar companion in all areas of life. Production consumption, administration, education, communication, and leisure activities are all shaped by the use of technologies. However, people often associate with the term ‘technology’ attributes, such as catastrophic and potentially dangerous, and tend to take the benefits of technological products for granted. This asymmetry in risk–benefit perception is one of the main reasons why many consumers are concerned about ‘hidden’ risks of technologies and why they demand stringent regulatory actions when they feel unduly exposed to potential emissions or waste products associated with the lifecycle of technologies. This situation is often aggravated by social amplification processes, by which even small risks receive high media attention and are blown out of proportion in the public arena. At the same time, however, one needs to acknowledge that many technologies have the potential to harm the human health and the environment. The purpose of this article is to review our knowledge about risk perception with respect to technologies, in particular emerging technologies, and to suggest possible strategies to use this knowledge for improving our risk management practice. Technological risk perception is defined in this article as the processing of physical signals and/or information about a potentially harmful impact of using technology and the formation of a judgment about seriousness, likelihood, and acceptability of the respective technology. Based on the review of psychological, social, and cultural factors that shape individual and social risk perceptions, we have attempted to develop a structured framework that provides an integrative and systematic perspective on technological risk perception and that may assist risk management and regulation in taking perceptions into account.     

Risk perception of mobile communication: a mental models approach

Some lay people confronted with a new base station project fear serious health consequences from the high‐frequency radiation, while experts consider exposure under the current international standards as unproblematic. These conflictive estimations may be attributed to the different mental models of lay people and experts. Less is known about lay people’s knowledge in regard to mobile communication and their intuitive understanding of the associated health risks. An adaptation of the ‘Mental Models Approach’ was used to reveal lay people’s beliefs about mobile communication and to learn more about lay people’s information requirements, potential knowledge gaps, and misconceptions. Through the means of open interviews with Swiss experts (N = 16), lay people (N = 16), and base station opponents (N = 15), different mental models were constructed and evaluated. Comparisons between the expert and the lay groups showed several qualitative differences in all identified knowledge domains. Knowledge gaps in regard to changing exposure magnitudes due to the interaction patterns of cell phones and base stations as well as misconceptions about regulation issues and scientific processes were found in both lay groups. In addition, lack of trust in responsible actors and disaffection with base station location processes were mentioned. The reported qualitative insights may be useful for the improvement of further risk communication tools.     

The effects of label design characteristics on perceptions of genetically modified food

Objective. To explore the effects on perceptions of labelling food for genetically modified content. Background: there is increasing public pressure for the compulsory labelling of genetically modified food content on all food products, and yet little is known about how the design and content of such food labels will influence product perceptions. The current research draws upon warning label research – a field in which the effect of label design manipulations on perceptions of, and responses to, potential or perceived risks is well documented. Method. Two experiments are reported that investigate how label design features influence the perception of genetically modified foods. The effects of label colour (red, blue and green), wording style (definitive vs. probabilistic and explicit vs. non-explicit) and information source (government agency, consumer group and manufacturer) on hazard perceptions and purchase intentions were measured. Results. Hazard perceptions and purchase intentions were both influenced by label design characteristics in predictable ways. Any reference to genetic modification, even if the label is stating that the product is free of genetically modified ingredients, increased hazard perception, and decreased purchase intentions, relative to a no-label condition. Conclusion. Label design effects generalise from warning label research to influence the perception of genetically modified foods in predictable ways. Application. The design of genetically modified food labels.     

Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication

This study investigated which information sources Italian consumers use most frequently when they have a question about food safety in order to obtain useful insights to inform food risk communication. In 2011, a national survey was conducted targeting Italian people responsible for purchasing and preparing food for their households. Respondents’ choices of information sources on food safety were correlated with their socio-demographic and behavioural characteristics, their levels of objective knowledge, their levels of trust towards some authorities and their levels of self-perception regarding risk exposure. Our data analysis identified those information channels that are most likely to reach Italians actively seeking information. Mass media (radio/television/newspapers) were the most frequently used information source, followed by the Internet. Age, educational qualification, employment status, geographical area, family status and objective knowledge were the variables that influenced the choice for information sources used by the Italian population. The frequency of buying food products, the frequency of eating put and the frequency of cooking also showed a dependency relation. The profiles of those who actively seek information were also outlined. Among these, the Mass media users’ and the Internet users’ profiles were further analysed. Results show that Italian consumers do actively seek information about food safety, revealing that food safety continues to be a concern for the Italian consumers. Their interest in this topic represents an opportunity for public health authorities to address an audience of receptive consumers. Such information will be valuable in the design of targeted communication campaigns to increase consumers’ knowledge and awareness of food safety issues and will help authorities to choose the most effective channels through which to deliver key messages.     

Determinants of stakeholders’ attitudes towards a new technology: nanotechnology applications for food,water, energy and medicine

Stakeholder risk and benefit perceptions and attitudes towards a technology matter for the societal response to these technologies. This is especially the case for technological innovations where the public has no direct experience with the technology and its applications. In such cases, expert views are the main source for public opinion formation. Stakeholder risk and benefit perception, and their effect on attitudes towards a new technology (nanotechnology) and its applications were examined in two studies. In a survey, the effect of risk and benefit perception on attitudes to nanotechnology in specific application domains (energy, water, food and medicine) was examined. While risk and benefit perception predicted much of the variance in attitude, experts were more positive about medicine applications and more negative about food applications than could be explained through risk and benefit perception. In the second study, expert focus groups were asked for reasons why food and medicine were seen as more negative and positive than based on the risk and benefit perceptions as measured in the survey. For medicine, the urgency and unique potential of nanotechnology was seen as a reason as why this domain was liked more. For food, the high level of uncertainty about risk assessment and about exposure of consumers and the lack of urgency in applying nanotechnology to food was seen as a reason this domain was liked less. In addition, experts voiced concern about potential negative public response to food applications as reasons for their negative attitude. These results thus suggest that both risk and benefit perception consist of multiple dimensions that require further exploration.     

Perception of gene technology,and food risks: results of a survey in Switzerland

Perceptions of and attitudes toward genetically engineered food and other food hazards were examined through data from telephone interviews conducted in Switzerland. A random quota sample was used ( N v = v 1001). General attitudes toward technology and political beliefs significantly influenced perceptions of gene technology. Women were more concerned about gene technology and food risks than men were. The term 'gene technology' evoked neutral or negative associations in most people; few people held positive images regarding this technology. Perception and acceptance of gene technology varied according to the type of application; people were less concerned about convenience or processed food. Although it is mandatory to label genetically modified food in Switzerland, relatively few people were familiar with this label. Participants assessed various food risks, and principal components analysis indicated that they distinguished between technological and natural food risks. Implications of these results are discussed.     

Public perceptions of the dioxin incident in Irish pork

In early December 2008, a global recall of Irish pork was initiated as a result of a subset of the national pork output being contaminated with dioxin. In this study, members of a panel from an Internet‐based longitudinal monitor of public opinion on food and health issues were used to assess public perceptions about the dioxin incident in late December. Although most respondents did not regard food as posing a risk to health, a larger proportion of respondents reported that that there was a ‘very high’ health risk from pork (8.6%) compared to any other food of animal origin. However, when asked to rank the risk posed to human health from a broad range of food and non‐food hazards, PCBs/dioxins were considered to pose less of a risk than high fat food, chemical pollution, or tanning. The majority of respondents (70.5%) considered that the authorities managed the incident in an ‘adequate’ or ‘very efficient’ manner. Respondents who considered that the authorities’ management of the incident was ‘incompetent’ rated the risk associated with eating Irish pork to be higher than those who considered that the authorities’ management was ‘very efficient’. Both the European Food Safety Authority and the Irish food safety authorities pronounced that there was no risk to human health from the level of dioxin in the pork. These communications, coupled with the rapid handling of the incident in an open and transparent way, reassured consumers and maintained their confidence in the food supply.     

A life history approach to perceptions of global climate change risk: young adults’ experiences about impacts,causes, and solutions

Although the general acceptance of human-influenced global climate change within the technical sphere of science is important to consider, public perceptions of global climate change risks, impacts, causes, and solutions are as important to policy actions as scientific findings. Yet, studies analyzing climate change risk perceptions suffer from a number of limitations or use only a handful of approaches. Using a limited life history approach, this article answers calls for additional qualitative approaches in risk perception research. This article (1) introduces risk perception researchers to the limited life history method; (2) discovers that young adults articulate climate change solutions at the individual level, often as consumers, and blend their responses to climate change risks and advocacy for solutions with a general, environmentally friendly orientation, a ‘green posture;’ and (3) contends the key sources informing young adults’ perceptions about climate change risk have changed significantly from previous studies.     

What role for social scientists in risk expertise?

When it comes to risks – health and environmental risks, like those linked to the use of nanotechnologies, pesticides, etc. – three main groups of actors are easily identified, brought together through boundary organisations such as environmental and sanitary risk agencies: the natural and technical scientists, who provide their expertise to assess risks (especially toxicologists, epidemiologists and microbiologists); the policy makers, who take decisions regarding risk management and risk regulation; the lay public, who are more and more involved in participatory frameworks. Sometimes three other groups of actors are added: the ‘economists’ who can for instance conduct cost–benefit assessments or multi-criteria analyses (especially ecological economists, public economists, political economists and social economists); the ‘philosophers’/‘ethicists’ who can use ethics to highlight moral choices and responsibilities in face of risks; and the ‘jurists’/‘legal experts’ who can justify authorisation or interdiction according to law. Inversely, there is a group of actors which is not clearly identified, that of social scientists, even though a considerable quantity of social science knowledge on risk has been produced. Why is there such a discrepancy? This article, based on a critical review of the literature, aims to make sense of the fuzziness surrounding the involvement of social scientists when it comes to risk expertise. The article shows that one reason for this puzzling situation is to be found in the gap between what social scientists often want to do when they are called in as risk experts and what natural scientists and public policy makers actually expect from them.     

A report of TRUSTNET on risk governance--lessons learned

During the 1990s, the current regulatory frameworks and decision making processes in the European Union for hazardous activities such as nuclear and chemical waste management, hazardous industrial facilities, food production, and genetically modified organisms (GMOs) in agriculture and health care, were confronted at both national and local levels with significant difficulties in trying to meet the different concerns of the various categories of stakeholders involved. The TRUSTNET concerted action was established to assess these difficulties and their consequences and to propose more coherent, comprehensive and equitable approaches for evaluating, comparing and managing health and environmental risks. This paper presents the outcomes of this programme. A European network of some 80 participants was established comprising an interdisciplinary team of regulators, experts and stakeholders with experience of industrial, natural and medical risks. The participants identified the main challenges to the governance of hazardous activities on the basis of a detailed analysis of some 11 case studies, and determined criteria for assessing what can be considered as 'good' governance of hazardous activities. As a result of these investigations, an interdisciplinary model describing the available approaches to governance of hazardous activities is proposed in the form of two main paradigms: Top-Down Governance and Mutual Trust Governance. Using this model the difficulties encountered by current approaches to risk regulation are interpreted. The new perspective describes how the two paradigms can interact in the continuous social dynamic to allow the maintenance of social cohesion.