Visibility,power and exclusion: The (un)shifting constructions of normativity in wedding tourism brochures

This article examines the trends in dominant representations of couples and places in wedding tourism promotional materials. It applies an eleven-category visibility framework to analyse 671 images from 16 years (2004–2019) of brochures from a UK-based tour operator. Content analysis shows that majority-centric imagery remains dominant throughout, with minority groups significantly under-represented, despite wider societal changes. Drawing on an intersectional approach, the article makes visible power asymmetries, omissions and inequalities in tourism representations. It argues that such exclusions and narrow portrayals of couples perpetuate not only the hegemonic messages of heteronormativity but also reinforce whiteness, age and body normativity, while maintaining gender stereotypes and intertwining traditional wedding ideals with consumerist desires for secular consumption.     

Tourism and representation: a scale for measuring gendered portrayals

This paper analyses the nature of the images of women and men represented in tourism marketing and discusses the wider socio-cultural impact of such imagery. It begins by briefly discussing the gendered nature of tourism experiences and then reviews work on tourism, gender and representation. The paper's substantive contribution to tourism gender research, however, is its adaptation and development of a content analysis technique which facilitates the quantitative analysis of gender representations. A case study of a range of UK tour operators' brochures is presented which confirms that tourism representation relies heavily on the use of women as sexualized product adornments. The value and limitations of the content analysis research tool are discussed, as is its further applicability as a measurement of representations in tourism marketing.     

Volunteer tourism and “The White Man’s Burden”: globalization of suffering,white savior complex,religion and modernity

While many volunteer tourism studies have acknowledged the significance of volunteer tourism and challenged conventional understandings of socio-economic change in the Global South, the ways in which ideas about globalization of suffering and religion and modernity flow through volunteer tourism and development discourses are rarely spoken about. Utilizing postcolonialism and whiteness studies theoretical framework, this study intends to take volunteer tourism research into a different trajectory by arguing that much like imperialism is operationalized through different kinds of institutional power (agencies such as the IMF and the World Bank), similarly volunteer tourism exerts power and exploits the Orient as the West’s pleasure periphery. Taking the case of Mother Teresa, this study also argues that Christian ideologies, which were so dominant during the colonial days, continue to pervade the structures and institutions in society with similar hegemonic connotations of privilege based on religion and race. Future tourism scholars should investigate these remarkable yet somewhat ignored issues in contemporary volunteer tourism practices.     

Postcolonial perspectives on colonial heritage tourism: The domestic tourist consumption of French heritage in Puducherry,India

This ethnographic study explores postcolonial Indian perspectives on the production and consumption of the former French colony Puducherry as a destination for colonial heritage tourism, asking: how does colonial heritage capture the imagination of domestic visitors, and what are the rationales amongst local residents and authorities that promote this destination for its colonial heritage? It demonstrates how the use of Puducherry's French legacy is a postcolonial phenomenon which has been a product of Indian interests. A central argument is that we need to investigate the postcolonial complexities of restaging colonial heritage in tourism without assuming a simple dichotomy between tourists from former colonial powers and formerly colonised countries, which has often formed the baseline of postcolonial tourism research.     

Representative dissonance: India’s Self and Western Image

Western media have often been criticized for portraying Third World destinations through a colonial prism via images of primitiveness and exoticism. Contrastingly, some destinations have begun to resist those representations with media campaigns of their own. The purpose of this study was to critically construe the differences between ways that India is represented in American tourism media and how it is represented by the Indian government itself. The findings revealed that these two representations are different in ways that reflect the colonial nature of international tourism and the postcolonial stage of India’s nationalism. Moreover, the study of representative dissonance is proposed as a tool for understanding the conflicting ideological forces that shape destination images.     

Gender,tourism & entrepreneurship: A critical review

Dominant accounts of tourism entrepreneurship position successful entrepreneurial performance as masculine and economically informed; undervaluing gendered difference in approaches to entrepreneurship. When varying approaches are held in focus, women are positioned as ‘less than’, and in need of training and support. In reviewing the gender, tourism and entrepreneurship literature this paper draws attention to the marginal, yet decisive contributions of feminist postcolonial, political economy and poststructuralist approaches. Such approaches assist in questioning the implicit economic and masculine bias in the literature. Dominant definitions and evaluations of entrepreneurship need to be questioned, so as to challenge Global North conceptualizations of empowerment and success. Scholars ought to diversify the locations of research on entrepreneurship and gender, and engage more with policy critiques.     

Tourism experiences,visitability and heritage resources in Saint Louis,Senegal

This paper studies heritage tourism experiences in the postcolonial World Heritage Site of Saint Louis, Senegal. Based on fieldwork and archival research, it shows the complexity and discrepancy linked with heritage presentation and design from the experiential realities encountered on the ground. The argument put forward is that colonial heritage, although it is simplified and controlled to meet specific tourist expectations by official authorities, appears to be dynamic, performative and subject to multiple interpretations from visitors, tourist guides and local residents. It further suggests that social and economic conditions of the communities living in the site affect the heritage space and shape vicariously or directly tourists’ experiences, despite professionals’ efforts of keeping the heritage visible in certain ways. The article extends its discussion to adjacent topics of power and gender issues, demonstrating how heritage tourism in postcolonial African context is intimately intertwined with the changing everyday realities of the communities.     

Water worries: An intersectional feminist political ecology of tourism and water in Labuan Bajo,Indonesia

Framed in feminist political ecology, this paper presents an intersectional analysis of the gender-water-tourism nexus. Based in an emergent tourism destination, Labuan Bajo, Indonesia, it goes beyond an analysis of how women bear the brunt of burdens related to water scarcity, and examines which women and why and how it affects their daily lives. Based on ethnographic research and speaking to over 100 respondents, the analysis unpicks how patriarchal cultural norms, ethnicity, socio-economic status, life-stage and proximity to water sources are intertwined to (re)produce gendered power relations. While there is heterogeneity of lived experiences, in the most part tourism is out competing locals for access to water leading to women suffering in multiple ways.     

Measuring intrinsic motivation in everyday life

Sport tourism is one of the fastest growing sectors in the tourism industry. This paper reviews the status of active sport tourism in the US. Taking a lead from sport sociologists who have repeatedly shown that sport in the US is still stratified on the basis of gender, class, and race among others, this paper examines the notion that by its evasiveness active sport tourism has gained mass appeal. Who is the active sport tourist? Are men more likely to be active sport tourists than women? Has active sport tourism become democratized? Male, affluent, and college educated are characteristics that describe the typical active sport tourist. A discussion focusing on gender, race, and social class is used to examine the participation patterns in active sport tourism and to suggest future avenues for research.     

Behind the research beliefs and practices of Asian tourism scholars in Malaysia,Vietnam and Thailand

This article explores the power structures behind the research beliefs and practices of tourism scholars based in three Asian countries, namely Malaysia, Vietnam and Thailand. More specifically, through qualitative interviews, this study gives voice to a group of Asian tourism scholars to cast light on the historical (colonial/postcolonial) and contemporary (neocolonial) forces influencing their research beliefs and practices. Conceptually, this work mobilises the notions of “intellectual imperialism” and “captive mind”, developed by the Malaysian sociologist Syed Hussein Alatas. Overall, the empirical material supports Alatas on the idea that Asian tourism scholars are influenced by power structures that tend to reiterate Western-centric ideologies. However, an important aspect emerging from the interviews was that regional/national research agendas and the influence of other Asian countries, such as Japan, South Korea and China, also play a role in shaping the research beliefs and practices of scholars based in Malaysia, Thailand and Vietnam.     

Among the piranhas: the troubling lifespan of ethnic tropes in “tribal” tourism to Vietnam

This article presents findings from mixed-method research into ethnic tourism in Vietnam. Drawing on critical discourse analysis and ethnographic research carried out in Sapa, northern Vietnam, the article examines how minority Indigenous groups are represented in ways that reproduce certain racial and gendered tropes that are drawn upon by tourists before, during and after actual tours. Findings from the study suggest that ethnic tourism is having a marginalising effect on minority ethnic women, who are becoming excluded from social, symbolic and economic space for behaviour that is deemed inauthentic. Tourists are drawing on a narrow range of Orientalist tropes throughout different stages of their participation in ethnic tourism and are carrying forward their pre-conceptions into tourism environments. Therefore, the ways in which indigeneity is packaged for tourists and the ways that tourists “authenticate” ethnicity inform their desires, which then shape their behaviour and interactions with locals. By bringing together ideas about authentication and gendered Orientalism and Othering, the analysis shows that the power play and its effects on Indigenous groups are considerable and troubling, with the whims and desires of tourists steering tourism organisation, including the surveillance and controlling of Indigenous women traders in and around the town.     

Tourism and decolonisation: Locating research and self

This paper critically explores decolonial theory and its relevance for tourism studies. We suggest that while postcolonial and related critical theoretical perspectives furthered understandings of the consequences of colonisation, such critical theorising has not provided an epistemological perspective of tourism which legitimises the cosmologies of, and actively empowers, traditionally marginalised groupings. We review published tourism research which adopts critical and postcolonial perspectives, and argue that while these have been valuable in terms of exposing the existence and effects of dominant discourses and practices in tourism, their emancipatory objectives are limited because tourism knowledge is still predominantly colonial. Epistemological decolonisation is thus presented as a more radical project which can provide an ‘other’ way of thinking, being and knowing about tourism.     

Gendered practices in urban ethnic tourism in Thailand

The purpose of this research is to investigate the gendered economy of ethnic minority souvenir vending in Thailand’s urban and coastal tourist areas. Increasing numbers of the Akha minority group have migrated towards tourist hotspots to engage in urban souvenir vending. Ethnographic research shows that according to the Akha gender division of labour, souvenir production and distribution are considered women’s work. Peddling on foot, female Akha souvenir vendors are at the bottom of the informal tourism economy. It is shown that urban ethnic tourism primarily reproduces gender asymmetry in the division of work and that contestations of gender roles prove to be difficult. Mobile street vending enables ethnic minority women to become breadwinners of households but simultaneously reinforces gender inequality.     

Knowing your place and commanding space: de/constructions of gendered embodiment in mixed-sex karate

ABSTRACT

Feminists have long acknowledged that gendered divisions in access to spaces of leisure, and how women and men physically take up that space, reproduce gender inequality. This article will explore how karate practitioners participate in the space of mixed-sex karate practice and how such uses of space de/construct gendered embodiments and a gender hierarchy. Data presented are drawn from nine months of ethnographic emersion within three karate clubs and 15 photo-elicitation interviews with karate participants from the three clubs. The findings of this paper suggest that whilst women often occupied spaces of expertise within the karate hall, gendered distinctions in uses of space emerged in the more subtle ways in which women and men used their voice, responded to the tacit and smelt dilemmas of sweat, and moved their bodies across physical space. This research highlights both the potential of physical leisure practice to ‘undo’ conventional gendered embodiments that particularly restrict women’s intentionality in the world, and the power of spatially attuned research to illuminate the minute ways in which unequal gender relations are naturalised, legitimised and done.     

The sanitization of colonial history: authenticity,heritage interpretation and the case of Macau's tour guides

Macau was founded by the Portuguese in the mid-sixteenth century. The centuries of colonial rule that preceded its recent return to China gave it a distinctive character unique in China. The tangible and intangible imprint of the colonial history of Macau is central to its attractiveness as a cultural tourism destination. A literature review reveals worldwide examples of the manipulation of history for both political and tourism purposes. This research uses in-depth thematic interviews with 14 local tour guides to show how Macau's colonial heritage is presented and interpreted to tourist groups by the local tour guides, as regards both what they are shown and what they are told. It is found that the guides adjust their interpretation to the geographical origin of the tourists in a significant way; in particular, they tend to almost totally eschew any reference to its colonial history when addressing a Chinese audience, in contrast to the interpretation presented to non-Chinese visitors. The use of Hall's three-fold interpretative message framework (dominant – hegemonic/negotiated/oppositional) is discussed, as is Langer's concept of mindless and mindful tourists. Some consequences for the sustainability of heritage tourism in Macau are also explored.     

Silk and steel: A gendered approach to career and life by upper echelon women executives in the hospitality and tourism industry in China

This qualitative study represents one of the early attempts to uncover the lived experience of thriving of top female leaders in the tourism and hospitality industry in China. Based on the narratives of 21 women executives in the hospitality and tourism industry in China, this study reveals that upper echelon (top management) females thrive by taking a gendered approach to life and career in a cultural environment with a strong Confucian tradition. This research systematically explored the unique gendered orientations and strategies these women executives used to achieve optimal functioning, as manifested in their thriving in both life and career. They acknowledge gender differences, embrace female qualities rather than deny them, and leverage these qualities to their advantage. The study findings offer significant theoretical and practical implications by illuminating a thriving perspective of the career advancement of women.     

The impact of ethnic tourism on hill tribes in Thailand

This research examines how the economic benefits of working in the ethnic tourism industry affect households in the local minority community, with a special focus on the division of labor and power dynamics of gender complementarity.Household income data gathered from the inner-city communities of the Akha tribal people in Thailand are the primary data used in a linear regression framework. The results show that ethnic tourism provides income to the local minority community. This income, however, is higher for young people and women than for older men, a disparity that disrupts the community’s traditional patriarchal social system. This study contributes to a nested model of multiple marginalization based on ethnicity, gender, and legal status. This case shall contribute to tourism planning and local policymaking in areas where ethnic tourism prospers.     

Gender and sustainable tourism: reflections on theory and practice

Despite the rich and diverse tradition of research on the gender dimensions of tourism, such studies have had little impact on transforming unequal gendered power relations in the sector itself. In this paper, we are concerned with why this is the case and what steps might be taken to redress this situation. The paper argues that the challenges inherent in gender mainstreaming processes within public policies worldwide are replicated and – to some extent – exacerbated in the tourism sector. We contend that, despite its substantive insight into the sector, the impact of such literature has been minimal. We further suggest that this is, in part, due to the sustainable tourism paradigm's resistance to incorporating gender equality and gender analysis as core principles. In order to develop these arguments, we reflect on our experiences as specialist consultants in gender and sustainable tourism, drawing out some of the key tensions of integrating gender into sustainable tourism projects. In conclusion, we argue that there is substantive work to be done for gender to be integrated into the theory and practice of sustainable tourism, offering recommendations as to how this process might be improved.     

Tourism’s lost leaders: Analysing gender and performance

Higher education is increasingly engaged with diversity initiatives, especially those focused on women in academic leadership, whilst there is an evolving literature across the humanities and the social, management and natural sciences, critiquing academia’s gendered hierarchies. In contrast, senior academics in the field of tourism management have largely eluded similar sustained analysis. This paper builds on recent gender-aware studies of tourism’s leading academics with three aims. Firstly, to widen evidence of gendering in tourism’s academic leadership by scrutinizing and contextualizing performance indicators, which make and mark its leaders and shape its knowledge canon. Secondly, since critique alone cannot lead to transformation, the paper seeks to ‘undo’ gender in tourism’s academy. Thirdly the paper presents interventions to accelerate academic gender equity.