An Investigation of Market Orientation (MO) and Tourism Small and Medium-Sized Enterprises’ (SMEs) Performance in Developing Countries: A Review of the Literature

This paper aims to build a structured literature review of the field of market orientation and its impact on tourism small and medium-sized enterprises (SMEs) performance in developing countries. This literature review will present a comprehensive survey of market orientation (MO) published articles to facilitate good understanding of MO. It serves as an archive and aims to help the scholars and practitioners to explore, analyse, and develop a clear understanding about the different research points and methodologies implemented in previous studies related to MO and its impact on tourism SMEs’ performance. The paper systematically reviews and categorizes the published literature implementing a three-stage methodology, and thereafter analyzes and reviews this literature methodologically. The review covered many areas and identified some factors that drive/hinder market-oriented activities within tourism SMEs. Furthermore, suggestions have been made to understand more thoroughly how market orientation influences tourism SMEs performance in developing economies. A research gap in the area of market orientation and tourism SMEs performance in developing countries was identified. The study provides great benefits for owner-managers, government policy makers, scholars, and educators by clarifying the concept of market orientation and its relationship with performance in the context of tourism SMEs.     

The organizational evolution,systematic construction and empowerment of Langde Miao's community tourism

Tourism in the village of Langde Miao is an example of ethnic village tourism in China. Its mode of operation and organization – characterized by community guidance, public participation, and its work point system is known as the “Langde Mode”. Its success, both social and financial, provides an ideal model by which to investigate community empowerment and its role in promoting tourism. To this end, using literature reviews and empirical research, this paper evaluates the Langde Miao people's community participation in its tourism. It is suggested that the evolution of the Lande Miao community's organizational and systematic skills to develop tourism have fostered the local community's economic, social, and political success. This success can then further support community empowerment, requiring limited subsequent intervention by the government. It is suggested that the model can then be expanded to other localities throughout China.     

Human resources in tourism: Still waiting for change

This paper reviews key themes that impact on the role and management of human resources in tourism (primarily relating to work and employment) and assesses whether the past 20 years provides evidence of significant change within the sector. The paper considers the status of work in tourism and reflects upon the impact that key environmental developments have had upon employment—the practice of human resource management in contemporary tourism; the impact of global and social forces on perceptions of work and careers; the impact of ICT on work and employment in tourism; changing interpretations of skills within tourism; and the increasingly diverse nature of the tourism workforce in developed countries. Conclusions are drawn which point to a “hung jury” in considering whether change in the tourism workplace, over the review timeframe, has been ephemeral or more fundamental.     

Progress in field experimentation for environmentally sustainable tourism – A knowledge map and research agenda

The global aspiration to mitigate climate change puts substantial pressure on the tourism sector – one of the most polluting industries – to operate in more sustainable ways. This study reviews intervention experiments in tourism and hospitality aimed at making tourist behaviour more sustainable. The analysis of 53 field experiments reveals the most promising intervention strategies. The resulting knowledge map highlights that past intervention studies were limited to only a small number of relevant target behaviours and intervention types, pointing to many unexplored areas that require urgent attention in future.     

VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”?

Voluntourism or volunteer tourism is increasingly available and popular amongst everyday tourists in different parts of the world. Despite its seeming virtue and it often being positioned as a form of “justice” or “goodwill” tourism, critics in the public media have begun to question and criticize the effectiveness or “real” value of volunteer tourism. However, academic work has not yet critiqued volunteer tourism in the same manner. This paper thus provides a critical and timely review of volunteer tourism, using interviews and participant observation with 11 respondents on a volunteer tourism trip to South Africa. This paper reviews volunteer tourists’ motivations (what prompted their participation); performances of the “self” in volunteer tourism; and the tensions and paradoxes surrounding volunteer tourism.     

Constructing Indicators of Culinary Tourism Strategy: An Application of Resource-Based Theory

A tourism destination that seeks to develop culinary tourism products must combine the featured culinary cultures with tourism resources to support the culinary tourism strategies. A concrete strategic framework will aid tourism destinations in identifying local culinary products and experiences and creating promotional strategies and tools for the development of local culinary tourism. The purpose of this study is to construct a strategy framework and indicators for culinary tourism in Taiwan based on resource-based theory (RBT). This study included a qualitative document analysis, a literature review, in-depth interviews, and application of the Fuzzy Delphi method. The results show a culinary tourism strategy framework consisting of four dimensions and 75 indicators. The four dimensions are resources, capabilities, strategy, and education. The four dimensions are comprised of 10 factors (strategies) with a total of 75 indicators. In addition to its practical implications, an important contribution of this study is its application of RBT to develop national culinary tourism resource and strategy planning.     

Progress on image analytics: Implications for tourism and hospitality research

Despite the increased recognition of the importance of images as a rich data source, the full potential of images to advance tourism and hospitality knowledge, both conceptually and theoretically, has yet to be fully tapped. This study provides a critical review of image analytics, examining its broad implications for tourism and hospitality research. This paper offers the progress of image definitions, features and related theories, as well as presents a methodological framework for conducting image-related studies, complementing the dominant textual analysis used in tourism and hospitality research. The paper makes contributions to the tourism methodological literature by developing a point of reference for the application of image analytics in tourism and hospitality studies.     

A review of research into social tourism: Launching the Annals of Tourism Research Curated Collection on Social Tourism.

This article reviews the literature on social tourism for the first time. Social tourism has been in existence since the development of modern tourism but remains a niche research area. Partially, this is because social tourism constitutes part of public welfare policy and directed towards supporting participation in tourism activities by people whose financial or other circumstances prevent them from doing so. This literature review takes a conceptual approach to examine the theoretical underpinnings of social tourism. It combines a bibliometric analysis with an analytic review approach that assesses the key themes and evolution of published research articles in the field and develops a tourism as welfare model that identifies directions for the future development of research in this field.     

Understanding the past,anticipating the future – a critical assessment of China outbound tourism research

This paper presents a critical assessment of the current state of China outbound tourism research. It draws upon an extensive review of peer-reviewed literature on China outbound tourism published between 2003 and 2015. In seeking an in-depth understanding of the current literature and its implications, the researchers propose five potential directions for future investigation. These include a call for researchers to embrace alternative research techniques that will contribute to theory building, as well as for an alignment of research activity that provides insights into both the evolution and the transformation of China outbound tourism.     

Sex tourism

This article reviews the existing literature on sex tourism and prostitution. The review reveals a relatively narrow definition of what the subject constitutes. This paper proposes a holistic framework that moves beyond the traditional use of monetary exchange as the defining criterion of sex tourism. Besides pecuniary aspects, the framework incorporates several parameters, including intention and opportunity, tourism, length of time, prostitute–tourist relationship, sexual encounter, and who travels. These are used as important criteria in establishing what constitutes sex tourism and/or identifying sex tourists. By adopting this new perspective it is hoped that existing double standards towards sex tourism and its workers are recognized and overcome.     

Public strategies to rescue the hospitality industry following the impact of COVID-19: A case study of the European Union

The COVID-19 pandemic has caused a “zero tourism” situation throughout the world with unpredictable consequences. Several authors analyzed the economic impacts of the COVID-19 pandemic during the second trimester of 2020, but none of them have specifically examined European Union countries and the joint actions taken to fight the pandemic. Using a case study methodology, this paper presents a literature review of the most up-to-date studies on the impacts of the COVID-19 global pandemic. Secondly, we specify the different public intervention measures implemented by the European Union in accordance with supranational governance theory and stakeholder theory. Finally, we set out the different COVID-19-related public rescue strategies for the tourism and hospitality sector at the individual level (for tourists), at the business level (for touristic companies) and at the destination level (for the European Union countries), from the perspective of stakeholders. The main contribution of our research is therefore to explore the public strategies to rescue the tourism and hospitality sector in the context of the European Union.     

Tourism and representation: a scale for measuring gendered portrayals

This paper analyses the nature of the images of women and men represented in tourism marketing and discusses the wider socio-cultural impact of such imagery. It begins by briefly discussing the gendered nature of tourism experiences and then reviews work on tourism, gender and representation. The paper's substantive contribution to tourism gender research, however, is its adaptation and development of a content analysis technique which facilitates the quantitative analysis of gender representations. A case study of a range of UK tour operators' brochures is presented which confirms that tourism representation relies heavily on the use of women as sexualized product adornments. The value and limitations of the content analysis research tool are discussed, as is its further applicability as a measurement of representations in tourism marketing.     

Crisis and Africa's tourism industry: A comprehensive review and agenda for future research

Although several studies have investigated crisis and crisis management in tourism, knowledge, and scholarship are limited in this field, especially in third-world nations like those in Africa. This paper presents a comprehensive review and synthesis of crisis management literature in Africa to address the gap in current understanding. The content-based analysis of 77 published articles from 29 journals provides a deeper understanding of Africa's tourism crisis research and scholarship trends. A three-stage integrative framework classifying crisis management literature/approaches was developed: pre-crisis, during-crisis, and post-crisis. This paper examines Africa's current and emerging tourism crisis issues identified in the analysis. It also discusses the implications of existing studies on crisis management research and outlines new research directions and implications concerning the COVID-19 pandemic.     

旅游非正规就业的群体特征与行业满意度——以青岛和烟台的旅游非正规部门调查为例

文章回顾了国内外旅游非正规就业的研究文献,梳理了背后的研究脉络,构建了一个非正规就业的进入分析框架,提出了研究假说并进行了验证.文章以青岛和烟台的旅游非正规部门为例,利用第一手调研资料分析了旅游非正规就业群体的人口学特征和满意度,最后根据分析结果,提出相应的政策建议.     

Tourism,hospitality, and DEA: Where do we come from and where do we go?

The primary goal of this paper is to present a literature survey on the application of data envelopment analysis (DEA) in tourism and hospitality studies. The secondary goal is to categorize the studies by tourism products and tourism industries according to the United Nations World Tourism Organization (UNWTO). The tertiary goal is to identify the gaps and challenges in the field. The paper presents a comprehensive review of 350 tourism-related articles that use DEA methodology and highlights several key issues. The publications were statistically classified by methodological innovation, input-output variables, sources of publications, and several other relevant attributes. The investigation reveals the importance of the DEA methodology in the study of the productivity and efficiency of hospitality and tourism. The results also show a high degree of industrial (hotel sector) and geographical (Europe and Asia) concentration of studies. Cultural aspects, tourism sustainability, as well as the efficiency of tourism destinations, have attracted much interest recently. In addition, the new DEA models are increasingly gaining ground in the literature. Finally, the present review highlights the limitations of existing studies and provides important directions for future research.     

Origins,evolution and themes of scholarly hospitality sources: 1960–2019

This paper provides an overview and insight into the intellectual foundations and evolution of hospitality scholarship. The authors found that hospitality research has exhibited certain defining and evolving characteristics when an extended period – six decades – is considered. Quantitative methods have predominated with ongoing efforts to reach agreement about the most valid and applicable research methods. Four of the six identified research domains are marketing related, each with its defining characteristics. Some domains are heavily reliant on sources from work originally published in “mainstream” literature such as marketing, though the fast-developing field of online reviews draws sources overwhelmingly from the hospitality and tourism journals. The paper contributes to theory by synthesizing key theoretical concerns over six decades. It also evidences the shift of hospitality scholarship from its pragmatic and operational origins to a stronger theory base offering practitioners an important reference point when confronting unprecedented industry upheavals.     

Infusing new insights: How do review novelty and inconsistency shape the usefulness of online travel reviews?

Review usefulness represents a vital indicator for evaluating the quality of online reviews in the tourism industry, and various heuristic cues have been recognized as determinants of this indicator. This study constructs a comprehensive conceptual framework based on the heuristic-systematic model to observe how two systematic cues, namely, review novelty and inconsistency, shape the perceived usefulness of reviews. Through an empirical analysis based on 1,744,693 reviews of 62,543 restaurants in the United States, we unveil a positive effect of review novelty on review usefulness but a negative effect of review inconsistency. We also underscore the moderating effects of several heuristic cues in the model, including review valence, reviewer expertise, and restaurant popularity. These results indicate that systematic and heuristic cues simultaneously and interactively determine review usefulness. The findings present theoretical implications to the literature and practical implications to hospitality professionals and designers/managers of review platforms.     

Evolution of indigenous tourism among the Lacandon of Chiapas: an application of Weaver’s model

ABSTRACT

In this paper, Weaver’s six-stage indigenous tourism model is applied to the Lacandon Maya (Hach Winik) of Chiapas, Mexico. Based on a comprehensive review of the anthropological and historical literature on this indigenous group, combined with longitudinal ethnographic and collaborative research performed with tourism entrepreneurs, the Lacandon tourism experience is assessed from the pre-European period until present. By analysing a case study of indigenous tourism in Mexico, a developing country in another geographical region and with a different colonial past, this work supplements Weavers’ perspective. The results show that the fourth and fifth stages of Weaver’s model coincide in this case study, while the sixth stage is still incomplete. Although the Lacandon case has its peculiarities and bearing in mind that several different factors should be considered in the Latin American context, the model proves to be an interesting tool for indigenous tourism analysis in developing countries.     

论旅游目的地营销误区与新策略

旅游目的地之间竞争的日益加剧,使营销成为目的地在竞争中胜出的有力武器,旅游市场营销也随之从以企业为主体的营销模式转变到以目的地营销为主体的时代.本文在考察国内外旅游目的地营销研究和实践的基础上,结合国内旅游目的地实际,分析我国目的地营销中存在的几大误区,并讨论了旅游目的地营销的新策略.     

Wilderness and cultural tour guides,place identity and sustainable tourism in remote areas

This paper is concerned with understanding the relationship between place identity and sustainable tourism in remote areas. It examines wilderness and cultural tourism guides’ place identity and how those identities are deployed in designing and delivering their activities, then evaluates how these activities engage with the goals of sustainable tourism. A mixed-method approach collected data from textual documents, participant observation and semi-structured interviews. A literature review and early document analysis identified three exemplary Yukon place identity narrative themes: (1) Masculinist Narratives, (2) Narratives of the New Sublime and (3) Narratives of Loss. A narrative framework emerged from initial findings and was refined on an on-going basis throughout the research process, and used iteratively as an analytical tool. Sustainable tourism is understood in relation to geotourism and place-based approaches. Instrumentally, the study provides insight into strategies used by guides to engage with, enhance and broaden goals for and understandings of sustainable tourism. It considers the role of infrastructure and the significance of lifestyle entrepreneurs. Authenticity is engaged to examine how it is operationalized as a crucial dimension of sustainable tourism in remote areas and is used to examine instrumental considerations, as well as a potential tool to “liberate place”.