Burgers for tourists who give a damn! Driving disruptive social change upstream and downstream in the tourist food supply chain

Using the theoretical lens of social capital, this paper examines the role of small tourist food businesses and their impact on the sustainability of the destination and local food supply chains. The paper analyses the experiences of small business owner-managers highlighting the complex and subtle nature of the socially responsible strategies used to progress sustainability in a tourist destination. The findings show that authentic lifestyles, motivated by intrinsic not just extrinsic rewards, are driving disruptive social change upstream and downstream in the tourist food supply chain. Small food business owner-managers are catalysts for “common” good, and as supporters for ethical and sustainable food chains have considerable local tourism influence and impact. Social capital strengthens their sense of destination ownership and fuels an obligation to protect their fragile tourist resources. The intersection between social capital, authenticity and responsibility among small food businesses in the tourist industry is demonstrated.     

A Social Cognitive Theory of sustainability empathy

Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one’s empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their responses, TwoStep cluster analysis found four clusters (cost, legitimisation, biospheric, and lifestyle). Acceptance of responsibility to be more sustainable depends on one’s level of empathy with, and attachment to, sustainability, explained by a beneficiary focus (personal norms that drive one to act to help oneself or others) and a cultural focus (acting in response to individualistic or collectivistic social norms). Lifestyle businesses are argued to be culturally individualistic but self-transcendent in benefit focus.     

Successful action in the public sphere: the case of a sustainable tourism-led community protest against coal seam gas mining in Australia

As demand for resources grows, there is increased pressure on the places and communities in which sustainable tourism is situated. This research examined the experience of an academic and a sustainable tourism business operator who were engaged in a community protest against coal seam gas mining in Queensland, Australia. Our research used a co-constructed narrative method and a post-ecological democratic framework to understand the significance of the public-sphere action of the tourism business. Our findings reveal that sustainable tourism organisations can link with the local community to be effective in public-sphere protest because of their social relationships within communities. The tourism business engagement in the public sphere was characterised by an increase in the locus of control of the business in responding to environmental threats, reconceptualising “the environment” as a valued local place worth fighting for, and tactics that ensured the campaign was not subsumed and devalued within government administrative processes. We found that if the value basis for public-sphere action aligns with the business model, tourism businesses can engage in public-sphere action with no financial loss. Protest actions by sustainable tourism business operators can be part of a deeper sustainability movement through protest actions in the public sphere.     

Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses

ABSTRACT

Greenhushing selectively communicates fewer pro-sustainability actions by businesses than are practiced; based on a perception of customers’ rights to consumerism. We first studied the gap between the communication of sustainability practices in the audits and websites of 31 small rural tourism businesses in the Peak District National Park (UK). The analysis showed that businesses only communicate 30% of all the sustainability actions practiced. Their websites emphasised customer benefits, using explicit, affective, experiential and active language that legitimises the customers’ hedonistic use of the landscape, while downplaying complex issues and normalising sustainability to reduce customer guilt. Just one website mentioned climate change. We found that greenhushing results from a low moral intensity, masking potentially negative consequences of perceived lower competence, whilst protecting business from more cynical consumers who may interpret their statements as hypocritical. Subsequent textual analysis and interviews were used to understand how communication constitutes these organisations. We propose that greenhushing reshapes and constitutes tourism businesses through their communications. Moreover, greenhushing is a form of public moralisation that adopts communication practices similar to greenwashing, reflecting the social norms expected from a business; however, in this case, located in a moral muteness, rather than moral hypocrisy, that businesses accept but resent.     

The Environmental Attitudes and Practices of Family Businesses in the Rural Tourism and Hospitality Sectors

This paper examines the environmental goals of rural, family owned/operated tourism business with a view to evaluating their conservation ethic and commitment to sustainable tourism. From a survey of 198 family businesses in Western Australia, it was determined that about half of them had implemented a range of sustainable management practices. Future research needs are identified, and management ideas are suggested which could encourage the adoption of sustainable tourism practices in rural family businesses.     

Avoiding panic during pandemics: COVID-19 and tourism-related businesses

The COVID-19 pandemic has brought devastating impacts of an unprecedented scale to tourism-related businesses due to governments instituting mobility restrictions and business closures worldwide. In this research, we present the results of a survey involving 1212 tourism-related businesses in Jiangxi province, China, in late February 2020. The survey covered various topics, including (1) self-evaluated effects of COVID-19, (2) business responses, (3) social responsibility behavior, and (4) anticipated government policies. Findings from mixed-effects (ordered) logit models revealed that small-sized businesses appear particularly vulnerable to the pandemic. Social responsibility behavior is determined by business size, local pandemic circumstances, and local tourism dependence. Different businesses favor distinct government aid policies. Based on estimation results from our econometric models, we plotted a policy positioning matrix to identify appropriate policy measures for diverse businesses.     

Tracking the concept of sustainability in Australian tourism policy and planning documents

In the current climate of intense turbulence, tourism must transform to a more sustainable development platform. Yet it remains unclear how the concept of sustainability is embedded at different levels of government policy and planning, and how this has evolved over time. This paper identifies the concept of sustainability as it is articulated in 339 Australian tourism strategic planning and policy documents published between 2000 and 2011. The paper examines the extent to which the concept of sustainable tourism is evident in the discourse of Australian tourism strategic planning documents at the national, state, regional and local levels, as well as the balance of the discourse in relation to sustainability objectives. The results show that the frequency of occurrence of sustainability as a concept has slightly increased in strategies over the past decade. At the same time, there has been a shift in the conceptualisation of sustainability, with thinking evolving from nature-based, social and triple bottom line concepts toward a focus on climate change, responsibility, adaption and transformation.     

Ecotourism-related products and activities, and the economic sustainability of small and medium island chalets

Environment-related products and activities in the tourism industry are popular among visitors to Malaysia. Such is the case off the coast of East Peninsular Malaysia, where several coral islands offer various ecotourism activities. The present study examines the products and activities offered in the four islands and related issues on the economic sustainability of small and medium island chalets (SMICs). Through the multi-method approach, results show that island hopping and combination tours are the most popular products. Meanwhile, snorkeling, round-island trips, and diving are the most highlighted activities. These ecotourism-related activities are mainly due to the attractiveness of the environment, which has drawn large numbers of tourists to the chalets on these islands. SMICs established their businesses in the late 1990s on the back of growing confidence in the tourism industry in the 1980s. Visitors include almost equal numbers of both local and international tourists. SMICs’ product and activity development are highly correlated with environmental attractions, thus positively contributing to the economic sustainability of SMICs. The present study proposes that the most appropriate business model for SMICs would be that of a small local business community operating in the island. This model would help maintain the sustainability of the island-tourism sector.     

Reducing tourism's threats to biodiversity: effects of a voluntary sustainability standard and training program on 106 Latin American hotels,lodges and guesthouses

The tourism industry can negatively affect wildlife, plants and natural ecosystems through habitat destruction, pollution, over-exploitation of natural resources and visitor impacts to sensitive ecosystems. One approach to mitigate such threats is the application of voluntary sustainability standards, supported by training of tourism enterprises and verified by external audits. The Rainforest Alliance standard defines 78 criteria (requirements) for sustainable environmental, social and business practices, and has been adopted by over 600 tourism enterprises – including hotels, lodges and tour boats – in 12 countries. We examined the performance of 106 hotels in six Latin American countries against 29 of the sustainable tourism criteria most directly related to biodiversity conservation. Independent audits were used to assess hotel performance at baseline followed by a repeat assessment after training, about two years later. Mean conformance with the 29 biodiversity criteria increased significantly during this interval, from 44% to 58%. Improvements were greatest for businesses in the lowest third of performance at baseline (laggards) and smallest for hotels in the highest third (leaders). The results indicate that a voluntary sustainability standard and training program can serve both to recognize existing good actors and to drive incremental improvement in enterprises that were previously less sustainable.     

Start-up Factors for Small and Medium-sized Accommodation Businesses in Sabah,Malaysia: Push and Pull Factors

This article identifies start-up factors for small and medium-sized accommodation (SMSA) businesses. Using the Heider theory, it explains the push and pull factor start-up motives in SMSA businesses. The purpose of this research was to indentify the underlying motivational factors and the primary motivational factors of SMSA operators. This topic was chosen owing to the fact that small and medium enterprises (SMEs) play an important role as key drivers of employment and economic growth in most countries, especially in Malaysia. The results show there is a wide range of these start-up factors related to the tradition of business operation, resources, location, market opportunities and the desires of individuals. The findings show that key start-up factors are driven by pull factors – namely, family business, availability and readiness of resources (land, building), market potential and opportunity of accommodation business, strategic location, the influence of friends and family, and profitability. Conversely, the key start-up factors related to push factors that emerged in this study include personal attitude, previous working experience in the accommodation business, personal interest and retirement. The findings provide an insight into the understanding of the start-up factors for small and medium-sized accommodation businesses, and add to the existing literature on start-up factors for small and medium-sized accommodation businesses from pull and push factors. They implicate the growth of small and medium-sized accommodation businesses in Sabah and, subsequently, may affect the SMEs' development policies in accommodation businesses.     

Caring at a distance: a model of business care,trust and displaced responsibility

This paper advances an ethic of care for sustainable tourism. The study develops an original business care model that captures the dynamic interrelationships between care, responsibility and trust in corporate philanthropy. The model provides a novel perspective on how responsible business practices are formed across distance by shedding light on the different layers of responsibility and trust that characterize business–stakeholder relationships. The model is evaluated using the example of tour operators’ engagement in the Education for All project in Morocco. Findings show that tour operators’ commitment to caring at a distance becomes part of shared, displaced and performed articulations of responsibility. While performed responsibility acknowledges the embodiment of care, displaced responsibility shifts the responsibility to select, perform and/or oversee acts of care to stakeholders in destinations. Shared responsibility requires attention to the ways in which meanings and practices of care are co-constructed in corporate philanthropy with trust functioning as a central driver of these processes.     

Sustainability Indicators for Small Tourism Enterprises – An Exploratory Perspective

Despite the numerical dominance of small tourism enterprises (STEs) in many destinations, little is known about their role in helping destinations progress towards sustainability objectives. The a priori assumption is that, by being small and locally owned, these enterprises automatically contribute to sustainable tourism development. This paper argues that to test this assumption, relevant indicators of sustainability (ISTs) should be developed. In contrast to destination and community ISTs, which are often stakeholder driven, the indicators developed here take an unconventional but not unprecedented approach, drawing on published frameworks and peer-reviewed case studies. The methodology of this approach has been made explicit so that potential users and researchers can assess its value and build upon it. A list of indicators that emerge from the process, covering the four broad sustainability dimensions, is given, which can be used in assessing the STE's progress towards a destination's long-term sustainability goals.     

Conceptualising overtourism: A sustainability approach

This paper conceptualises a new tourism phenomenon: overtourism. Conceptualisation is based on relevant tourism knowledge on sustainability and related responsibility. The proposed model, presented in concise pictorial form, brings together the tourism capacities of the ‘sustainability pillars’ as well as the novel ‘socio-psychological’ and ‘socio-political’ capacities. Ultimately, the model may assist in monitoring, diagnosing and influencing the risks of any unsustainable tourism situation. The proposed novel capacities add to growing academic call to revisit the contemporary academic and practical approaches to tourism and sustainability, based on its low efficacy in practice. Paper suggests to extend and update the existing sustainable tourism paradigm to encourage more sustainable tourism strategies, policies and their more effective implementation.     

Tourism stakeholders’ perceptions of national park management in Norway

Local tourism firms represent an important stakeholder interest in national parks. The present study examines these stakeholders’ perceptions of management processes and their assessments of the resulting management plans and operations. This research is based on qualitative interviews with representatives of tourism businesses in two different national park settings in Norway – Rondane National Park and Jotunheimen National Park. The findings illustrate that despite their general support for the national park status, the local tourism stakeholders interviewed had experienced only minor involvement in the management planning process, and had had very little influence in the final management decisions. They believed that opportunities for business operations were lacking due to excessive management restrictions, and that managers lacked competence with regard to business management and tourism development issues. In addition, they thought that management authorities should more explicitly include sustainable tourism development in their visions and goals. Based on the findings, it is assumed that there is potential for local tourism operators to take greater responsibility in planning processes and management operations. It is concluded that measures should be taken to foster durable social links and trustworthy planning partnerships between responsible managers and local tourism stakeholders in the two national parks.     

Characteristics of small business leadership from employees’ perspective: A qualitative study

Leadership is a much-studied topic, and yet, the topic still attracts researchers. As an essential factor in every organization, however, leadership contributes significantly to a business failure, especially in small independent restaurant businesses and this could be due to the unique operations of the industry and the lack of leadership studies on small hospitality businesses. This study aims to fill the gap by exploring the ideal characteristics for small independent restaurant leaders to become an effective leader using a qualitative approach from their employees’ perspectives. Qualitative data were collected through four focus groups and one dyadic interview. The findings of the qualitative data analysis revealed nine themes: respectful, compassionate, effective communicator, experienced, effective delegator, gives recognition, sociable, emotionally controlled, organized. The paper discussed implications of the findings for small independent restaurant businesses and the hospitality industry in general as well as implications for theory.     

Climate change in Northern Sweden: intra-regional perceptions of vulnerability among winter-oriented tourism businesses

Climate change is a potential threat to society and business. Although research has noted that the tourism sector may be robust on the macro scale, significant losses at local levels have been suggested. This paper examines Upper Norrland, in Northern Sweden, by measuring the perceptions of winter-oriented tourism entrepreneurs. Their perceptions of potential threats from climate change are assessed, including how entrepreneurs view the future, in terms of climate change impacts and sustainability of the region as a winter-tourism destination. A quantitative survey of entrepreneurs (n = 63) gave responses along geographical and operator dimensions to reveal local differences within the Upper Norrland region, showing the coastland to be perceived as more exposed to change than inland areas. Venue-based businesses see climate change as a higher priority than activity-based, potentially mobile, businesses, regardless of their location. The general perception among businesses is that climate change will not drastically impact the tourism sector over the next 10 years. A basic model for mapping local differences is outlined to stimulate further study of the under-researched intra-regional nuances in climate change and tourism research. A case is made for regional planners to use this tool and to educate local businesses on adaptation techniques.     

Developing a system of territorial governance indicators for tourism destinations

There have been numerous previous attempts to develop indicator systems of sustainability in tourism destinations, but fewer in terms of territorial governance. The present article addresses the design of a System of Territorial Governance Indicators for Tourist Destinations. The proposed system is based around the roles of the public administration, tourism businesses and the local community. It enables the incorporation of the territorial governance perspective into sustainability and gauges destinations’ evolution over time, whilst also allowing any planning and management problems that require improvements to be easily detected. The paper presents a case study: Conil de la Frontera (Andalusian Atlantic seaboard, Spain). Forty-three indicators are used in a multicriteria decision analysis support method (scoring) with the five sub-system Analytical Hierarchy Process: quality of participatory process; effective policy tools and planning controls; trust in local government; tourism business sector; and growth management and urbanism. Applying this Indicator System can lead to better territorial governance and successful sustainability of destinations.     

Strategy Communication in Family-Owned Restaurants: Ad Hoc and Ad-Lib

ABSTRACT

Most New Zealand restaurants are small family-owned businesses, which could be expected to communicate their purpose, business strategy, and goals to their employees. However, this expectation may be at odds with the informal mode of a family operation. This exploratory study therefore examines the communication of strategies in family-owned restaurants to determine the likely impact of family ownership on strategy communication. Interview data from family business owners and employees indicate that communication was largely ad hoc, relating to tactics more than strategies, and that many owners lacked the skills needed to operate a profitable and successful business. The weak understanding of strategic business skills identified may explain the high rate of failures identified in the New Zealand restaurant industry.     

Evaluating the sustainability of the gray-whale-watching industry along the pacific coast of North America

This paper reports on the first study to critically examine the sustainability of whale-watching practices along the entire migratory range of a pelagic baleen whale species, the gray whale (Eschrichtius robustus). Commercial boat-based whale-watching operations along the west coast of North America were observed for sustainable practices. Data recorded aboard whale-watching vessels and collected via an online survey were integrated into the Lean Six Sigma quality-improvement tool, in order to review business processes and identify where inefficiency or ineffectiveness exists in specific phases within a process. Whale-watching practices were analyzed using this method for 24 whale-watching companies operating in Canada, the United States and Mexico. The results show a high level of variation in management regimes, and operator non-compliance with guidelines, and highlight avenues to eliminate, revise or reduce inefficiency, and improve practices in the interests of high-quality and sustainable operations. We recommend more specific and operational guidelines that allow operators to focus on high compliance with the most critical aspects of their business operation in order to build the sustainability of commercial tourist interactions with gray whales in their migratory range.     

Everyday climate discourses and sustainable tourism

Debates surrounding the human impact on climate change have, in recent years, proliferated in political, academic, and public rhetoric. Such debates have also played out in the context of tourism research (e.g. extent to which anthropogenic climate change exists; public understanding in relation to climate change and tourism). Taking these debates as its point of departure, whilst also adopting a post-structuralist position, this paper offers a Foucauldian Discourse Analysis of comments to an online BBC news article concerning climate change. Our analysis finds three key ways responsibility is mitigated through climate change talk: scepticism towards the scientific evidence surrounding climate change; placing responsibility on the “distant other” through a nationalistic discourse; and presenting CO₂ as “plant food”. The implications of these ways of thinking about climate change are discussed with a focus on how this translates into action related to the sustainability of tourism behaviours. In doing so, it concludes that a deeper understanding of everyday climate talk is essential if the tourism sector is to move towards more sustainable forms of consumption.