Measuring sustainable tourism attitude scale (SUS-TAS) in an Eastern island context

The concept of sustainability has been widely accepted in tourism to mitigate the detrimental effects of mass tourism. However, developing a valid scale and testing it in cross-cultural settings is critical in evaluating sustainable tourism outcomes. This study examines the validity of the Sustainable Tourism Attitude Scale (SUS-TAS) in an Eastern island context. We adopted competing models testing, cross-cultural validity examination, and multigroup confirmatory factor analyses. Data were collected from three archipelagoes in Taiwan. A seven correlated-factor model was identified as the best-fitting model. Cross-cultural validity demonstrates that SUS-TAS shares the same psychometric properties originally found in Choi and Sirakaya (2005), and multigroup confirmatory factor analyses support the concept that SUS-TAS has the same cognitive framework across the three groups. The findings suggest that SUS-TAS can be used to assess resident attitudes toward sustainable tourism in an Eastern island context. Implications for future research and managerial practice are discussed.     

基于旅游生命周期理论的历史文化街区居民身份认同对旅游发展意向的影响研究

研究以旅游生命周期理论为基础，以武汉市9个处于不同旅游生命周期的历史文化街区为研究区域，通过质性数据分析探讨了居民身份认同对其旅游发展意向的影响，并对处于不同旅游生命周期的街区进行了比较分析。研究发现：居民身份认同主要从情感因素、经济因素、社会环境因素、旅游发展要素、文化因素等方面对其旅游发展意向产生影响；依据身份认同强弱与旅游发展意向正负的交互组合，可将居民分为4种认同-意向类型：积极拥护者、传统坚守者、经济至上者和无为参与者；在不同旅游生命周期阶段的历史文化街区，居民身份认同对其旅游发展意向的影响各异：在参与和巩固阶段街区，传统坚守者突出；在发展阶段街区，积极拥护者占主导；在巩固阶段街区，积极拥护者和无为参与者兼而有之，且二者冲突尤为激烈。最后，针对不同旅游生命周期阶段居民的类型和特征，提出了促进居民参与街区旅游发展与保护的建议。     

Measuring empowerment: Developing and validating the Resident Empowerment through Tourism Scale (RETS)

Despite empowerment playing a crucial role in sustainable tourism development, there have yet to be scales developed to measure whether residents perceive themselves as being psychologically, socially, or politically empowered from tourism. To address this gap, the Resident Empowerment through Tourism Scale (RETS) was developed following Churchill's (1979) criteria for scale development. The RETS was purified through a pilot and pretest study before being tested in a three county region of western Virginia, USA. The data were initially analyzed using multiple exploratory factor analyses before being validated through confirmatory factor analysis (CFA). Results of the CFA demonstrated that the RETS displayed construct validity with standardized factor loadings ranging from 0.65 to 0.92 for the three subscales and construct reliability scores ranging from 0.85 to 0.92. The RETS is presented as a scale ready for use to measure the extent to which residents perceive themselves as being empowered or disempowered by tourism.     

Local reactions to mass tourism and community tourism development in Macau

By 2014, it became apparent that a popular debate was emerging in many destinations about the “annoyances” felt by local residents in the face of an upsurge in inbound tourism. This study investigates residents’ attitudes toward mass tourism and tourism development in Macau. It comprises an examination of three emotional solidarity factors of residents’ perceptions of the contribution of tourism to the community and the community's experiences of so-called “annoyances” from tourists that may ultimately influence residents’ attitudes toward community tourism development. The results of this study reveal that three emotional solidarity factors play different roles in influencing residents’ attitudes about community tourism and community tourism development. The theoretical contributions, as well as implications, are discussed and future research opportunities are proposed.     

Compassion as a neglected motivator for sustainable tourism

Compassion is defined and identified in this paper as a powerful and universal motivator for actions that could help attain sustainable outcomes and enable aspirational forms of sustainable tourism, including just tourism, hopeful tourism and enlightened mass tourism that have not yet demonstrated real-world traction. Despite its potential, compassion has been neglected in the tourism literature. This paper reviews the 50-year quest for a “better tourism”, and presents a compassion-scape as a comprehensive and systematic framework for facilitating sector engagement with compassion. “Context” factors associated with tourism settings (e.g. level of development, purpose) and agents (e.g. mindset, psychographics, motivations) influence “encounter” elements, such as the relationship, type and distress characteristics. Subsequent “response” factors, such as type, recipient, timeframe and intention, influence the “implications” for sustainable tourism, which in turn affect the types of “intervention” (e.g. mindful interpretation, social marketing, faith injunction) implemented to achieve sustainable outcomes. The many innate methodological challenges for the researcher in measuring compassion are discussed, along with the issues involved in operationalizing the compassion-scape to engage and reform alternative tourism forms, notably volunteer tourism, pro-poor tourism, religious tourism and fair trade tourism as well as conventional mass tourism. A paper for the thinking reader.     

Exploring Factors Influencing Residents' Satisfaction with Tourism Development in Poverty-Stricken Areas: A Case Study of Five Poor Villages in China

As one of the key stakeholders in tourism development, residents' satisfaction with tourism development (RSTD) has an important effect on the alleviation of poverty. Despite its great significance, only limited research had been conducted by researchers to explore factors influencing RSTD in poor regions. To fill the void, this study built the proposed model of RSTD in poverty-stricken areas by structural equation modeling technique. The results indicated that (1) six key influencing factors, namely, perceived benefits of tourism development, perceived costs of tourism development, residents' participation in tourism development, distribution of personal benefits from tourism, residents' expectations for tourism development, and community attachment, were proved to be the antecedents of RSTD in poverty-stricken areas. (2) According to path coefficients between constructs, “distribution of personal benefits from tourism” was the most significant antecedent of RSTD in poverty-stricken regions. Furthermore, “residents’ participation in tourism development” also need to be paid more attention.     

An exploratory study of resident perceptions toward the tourism industry in Cappadocia: a Social Exchange Theory approach

This paper evaluates the perceptions of Cappadocia residents on the impacts of tourism development and resident attitudes toward tourism. Social Exchange Theory underpinned this study of the perceptions of Cappadocia’s residents and their attitudes toward tourism. Primary data were collected from tourism industry professionals, officials of non-profit organizations and handicraftsmen. Twenty-three in-depth interviews were conducted with Cappadocia residents, and the data were analyzed with content analysis. Results highlight that “Economic,” “Socio-Cultural” and “Environmental” aspects can be inferred to encompass resident perceptions toward the impacts of tourism development in Cappadocia. Residents tend to recognize the economic benefits as well as socio-cultural and environmental costs. Results indicate that Social Exchange Theory can be used in explaining the perceptions of Cappadocia residents and reactions to tourism phenomena. This study is expected to provide practical ways for concerned authorities to make future policies and strategies to eradicate problems that create unpleasant feelings amongst residents.     

Understanding visitor–resident relations in overtourism: developing resilience for sustainable tourism

While almost all travel destinations seek to increase tourists, less attention is paid to balancing the growth in tourists against consequent visitor–resident irritants, which is essential if the objective is to make tourism more sustainable. Overlooking the carrying capacity of a destination is a common mistake committed when formulating travel visa policies. Overtourism is a term recently used to contextualize this potential hazard to many popular tourist destinations worldwide. One notable case in point is the “multiple-entry permit” policy implemented in Hong Kong which is causing conflicts between mainland Chinese visitors and Hong Kong residents. To investigate the overtourism phenomenon in Hong Kong we develop a hysteresis model. We hypothesized that ceteris paribus, the implementation of a “multiple-entry permit” policy would lead to an overwhelming growth in day-trippers and cause a permanently negative cointegrating relationship with residents’ sentiment. We confirmed our hypothesis by using the bound tests of Autoregressive-Distributed Lag models. Our findings suggest that policymakers should note that the deterioration in visitor–resident relations from overtourism may exhibit a significant hysteresis effect that will persist far beyond the original stimulus. “Developing resilience in tourism” and “exploring sustainable degrowth” are discussed as potential strategies for long-term tourism growth.     

Saluting while the ship sinks: the necessity for tourism paradigm change

The established mindset underpinning tourism planning, development and research is under attack from many quarters on the grounds that “business as usual” seems impossible to reconcile with sustainability. The paper first highlights key characteristics of the prevailing paradigm associated with tourism industry expansion globally. It then identifies common elements of an alternative “sustainable futures” paradigm, contrasting its features with those of the established paradigm in relation to seven fundamental elements: neo-liberalism, anthropocentrism, shareholder orientation, growth, price, space and promotion. Next, the paper identifies the implications of the alternative paradigm in terms of the underpinning mindset (attitudes and behaviours) of major tourism stakeholders. Pathways to facilitate the transition to the new sustainable futures’ paradigm are identified. The paper concludes with reflections on the power of the new paradigm, and its implications for a global sustainable tourism research and action agenda.     

Exploring Fijian's sense of place after exposure to tourism development

Tourism, Fiji's largest foreign exchange earner, is growing rapidly. Remote and less developed villages in Fiji's Yasawa archipelago are experiencing some of the greatest tourism growth and impacts on residents' sense of place. This paper uses photo elicitation to address the meanings that residents attach to their “place” (i.e. villages). Photo elicitation provides residents with a “visual voice” and gives researchers insights into the social or cultural characteristics of the village believed to be integral to sustainability. The results indicated that residents value the Fijian village and way of life, the culture and history associated with traditions, and also new technology and its impact on daily life. They also spoke of the importance of protecting the physical environment as central to the continued maintenance of their traditions and lifestyle as well as tourism. These findings would not have been apparent had traditional methods been used to capture the meanings of sense of place. They lend support for the notion that sense of place is multidimensional, and make evident factors that must be considered by planners and marketers in the development of sustainable products and services.     

Segmenting residents based on emotional reactions to tourism performing arts development

To identify residents’ heterogeneity beyond a perception lens, this research seeks to cluster urban and rural residents based on their emotions, commitment and behavioral intentions toward tourism performing arts (TPA) development. A survey comprising 438 urban and 435 rural respondents was collected in Hangzhou and Yangshuo, China. A two-step cluster analysis revealed that residents’ length of residence and birthplace were the most significant model predicators. Different cluster profiles labeled as “enthusiasts”, “committed supporters”, “appraisers” and “critics” were identified. Findings provide targeted strategies to cultivate resident commitment and reduce hostility toward TPA development in different types of communities.     

The Sustainable Tourism Development in Hong Kong: An Analysis of Hong Kong Residents’ Attitude Towards Mainland Chinese Tourist

This study examines the local residents’ attitudes towards the Mainland Chinese tourists visiting Hong Kong and identifies both the extrinsic and intrinsic factors influencing these attitudes. Results showed that Hong Kong residents perceive Mainland Chinese tourists very positively due to their important role in Hong Kong’s economic development. However, it is undeniable that their negative and dissatisfactory attitudes are also very apparent. Based on the findings, Hong Kong residents can be defined as “ambivalent supporters,” and the negative impact of this attitude on tourism development in Hong Kong is becoming very influential. In the long run, how to change local residents from “ambivalent supporters to “ardent supporters” needs to be addressed in order to ensure the healthy development of Hong Kong inbound tourism.     

Residents’ support for red tourism in China: The moderating effect of central government

This study proposes and tests a model that incorporates two competing theories of political trust, institutional trust and cultural trust, to examine community support for “red tourism” development. Using data gathered from residents living in close proximity to Jinggangshan Scenic Area in China, this study examines the influence of authoritarian values, particularly as they relate to level of residents’ power, their level of trust in government, and their effects on support for “red tourism.” Findings suggest that trust in central government moderates the relationship between trust in local government and support. Future studies should utilize the institutional trust framework to assess residents’ trust in the local government and the cultural trust framework to assess trust in the central government.     

Residents’ place image: a meaningful psychographic variable for tourism segmentation?

ABSTRACT

While there has been a considerable body of research on tourists’ place image, there remains limited attention on residents’ place image, specifically, in relation to its segmentation utility. This study seeks to address this oversight by a) clustering the local residents based on the image held of a tourism place, and b) exploring the extent to which the identified image-based resident clusters share similar (dissimilar) demographic characteristics and attitude towards tourism development. Empirical analysis was based on a sample of 481 residents of a Greek city. The findings support the utility of residents’ place image as a psychographic segmentation variable revealing the existence of three distinct resident groups – termed “Nature Loving”, “Apathetic” and “Advocate.” Results also suggest that these resident groups exhibit dissimilar demographic characteristics and dissimilar attitude towards tourism. In comparison with other segments, the Apathetic exhibits the least favourable image and the least supportive attitude towards tourism.     

Testing the proposed “GuidePerf” scale for tourism: performances of tour guides in relation to various tour guiding diplomas

The satisfaction perceived from the performance of tour guides (TGs) affects tour operators and other services in the tourism industry. As the tour guiding performance becomes more crucial in service quality and tourist satisfaction, education also becomes a critical tool to enhance the tour guiding performance. Using semi-structured, face-to-face interviews with seven TGs in Cappadocia/Turkey and employing content analysis of the data, the Tour Guide Performance Scale (GuidePerf) was developed in this particular study. Reliability and validity of GuidePerf were supported by exploratory factor analysis and confirmatory factor analysis. The scale was composed of 18 items and three dimensions, namely: “personality and efficiency,” “presentableness,” and “proficiency.” Proceeding to the next step with the approval, the GuidePerf was conducted on the tour participants (TPs) who were guided by three different TG types in terms of the education they had received. The results revealed that there is significance when “presentableness,” and “proficiency” dimensions are considered.     

国外乡村旅游研究述评

国外乡村旅游研究已经积累了不少成果，其研究焦点主要集中在乡村旅游概念研究，乡村旅游与乡村可持续发展的相互关系研究，基于供给和需求的乡村旅游发展的动力机制研究，社区居民对发展旅游的态度研究，乡村旅游发展的管理研究，乡村旅游发展的策略研究，乡村旅游发展中的女性问题研究等7个方面。研究方法以社会学和旅游学的研究方法为主。     

Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula,Turkey: community perceptions of changing quality of life and of the sponsoring organization

This paper examines the “Respect for History” project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents’ perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents’ views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents’ views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.     

Conflict and agreement in stakeholder attitudes: residents’ and hotel managers’ views of tourism impacts and forest-related tourism development

This paper probes differences in attitudes toward tourism impacts between two leading stakeholder groups in tourism, local residents and the managers of tourism facilities. It uses case study surveys of residents and managers in Belek, Antalya, Turkey. Differences in attitudes across seven main areas are investigated, including the positive and negative economic outcomes of tourism; positive and negative sociocultural impacts; negative environmental impacts; views on further tourism development, and benefits and problems related to forested land close to destinations. The results reveal that some attitudes are held in common – especially positive attitudes including tourism's benefits in creating jobs and income. Differences were mostly observed not in the direction but in the strength of opinion. The most significant differences were found in managers' beliefs that tourism's environmental and social impacts were few, while residents were extremely negative about those impacts. Differences of attitudes on the future use of forestland headed the list of all differences between managers and residents. Divergent loyalties were revealed. Managers supported their business and employers; local people supported their local area. The need for further research, including the role of perhaps distant “moral stakeholders”, and for more comprehensive understanding, and more sustainable outcomes, are highlighted.     

Tourist development and host–guest interaction: An economic exchange theory

Theoretical research on the impacts of tourism has a discernible bias towards residents’ perceptions. To understand the evolution and dynamics of tourism, residents’ perceptions have to be analyzed as part of an exchange process involving both residents and tourists. A conceptual framework of host–guest relations is required. This paper presents an economic model that builds on evidence that tourism involves the meeting of two populations. Their interactions and experiences influence their attitudes and opinions. This causes structural changes in individual preferences that affect residents’ perceptions of tourism and tourists’ willingness to pay. To interpret this process we use the Edgeworth Box, representing the “exchange” in terms of “resource-space” against income.     

Domestic tourism and sustainability in an emerging economy: Brazil's littoral pleasure periphery

The littoral pleasure periphery (LPP) is a major and expanding spatial feature of Brazil that is dominated by almost 200 specialised coastal resorts, beachfront metropolises and beachfront cities. It is notable in an emerging economy context for the extent to which domestic forces have influenced its development, including not just favourable geographic features but patterns of historical settlement, modernisation processes, national culture, and geopolitical motivations. Reflecting Brazil's economic and social dualities, the LPP exhibits two distinct models. The southern LPP, like counterparts in the more developed world, is long-established and displays an “organic” growth trajectory. The northern LPP is a hybrid of “organic” and “induced” impulses exhibiting more rapid and largely planned growth manifested in low density development. Despite efforts of a multi-partner regional tourism initiative – the Programa de Desenvolvimento do Turismo (PRODETUR) – to facilitate economic and social equity through targeted tourism investment, the northern LPP resembles classic Third World LPPs where mainly “non-white” local residents are often displaced by coastal development involving “white” investors and tourists. Unsustainable tourism outcomes are therefore indicated in both components of the Brazilian LPP and minimal progression toward an enlightened mass tourism ideal.