Audience involvement and film tourism experiences: Emotional places, emotional experiences

This study attempted to investigate the extent to which audience involvement or engagement with a serialised TV drama affects their actual on-site film tourism experiences at its former filmed locations. As an empirical study, an on-site survey was conducted at Daejanggeum Theme Park, the main filmed location of Jewel in the Palace, known in Korean as Daejanggeum, in Yangjoo, South Korea. The results indicated that audience’s emotional and behavioural involvement was the main driver that positively affected their on-site film tourism experiences. Cognitively oriented audience involvement including cognitive interaction and critical reflection, however, was not considered as one of the major vehicles to construct and influence audience viewing experiences and their subsequent on-site film tourism experiences. The results also identified that the more emotional involvement audience develops through viewing the TV drama, the greater the likelihood of them visiting film tourism locations.     

Understanding consumers' motivations to view travel live streaming: Scale development and validation

Since the outbreak of COVID-19, travel live streaming has been increasingly implemented by online travel agents as an effective approach for economic recovery. However, little is known about users' motivations for participating in this activity. This study aims to understand Chinese customers' motivations by developing a measurement scale based on in-depth interviews and surveys. Eight motivators were extracted: socializing & belonging, media engagement, remuneration, product examination, relaxation & escape, entertainment & novelty, self-development, and immersion experience. This study deepens the understanding of China's live-streaming business and the preferences of tourists, inspiring future product design and marketing.     

Video games and the political and cultural economies of health-entertainment

Focusing mainly on the company Nintendo, this paper examines the political economic and cultural forces underpinning the video game industry’s recent interest in merging entertainment and health promotion. This is a trend best exemplified in sexagenarian actress Helen Mirren’s endorsement of Nintendo’s fitness-themed game Wii Fit Plus. In one sense, ‘health-entertainment’ is deemed a product of the coercive laws of competition that impress the need for reinvestment and innovation as a way of warding off industry rivals. Nintendo’s turn to health promotion is from this perspective an extension of the ‘console wars’ that in the past drove gaming companies to pursue verisimilitude on screen in hopes of attracting (young male) consumers. In another sense, the present moment offers an ideal time to direct innovation towards the issues of health and healthy ageing in particular, as the cultural logics of healthism and the ‘third age’ both emphasise the virtues of ‘healthy’ and autonomous consumer activity. As such, Nintendo has pursued aesthetic simplicity but kinaesthetic realism as a way of extending the appeal of video gaming beyond the male youth demographic. In examining the implications of these developments, it is argued that health and entertainment, as independent constructs, are conceptually reimagined through their integration with one another. The pursuit of entertainment is made ‘responsible’, thereby remedying the concern that video gaming is an unhealthy activity. The pursuit of health, meanwhile, becomes a matter of playful, technology-enhanced and ultimately consumption-based experience.     

An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers

The tourism and hospitality industry is largely influenced by the use of social media. However, there is still a need for more empirical research about the factors social media continuance usage and information sharing intentions among travel-related social media (TSM) users. With this realization, underpinned by elaboration likelihood model (ELM) and uses and gratifications theory (UGT), our study investigates the interrelationships of argument quality, source credibility, and information seeking, entertainment, and relationship maintenance motives, and social media continuance usage and information sharing intentions. Data gathered from TSM users in Korea were used to gauge the relationships through structural equation modeling. Argument quality leads to an increased activity in information seeking and entertainment motives, while source credibility positively influences information seeking, entertainment, and relationship maintenance motives. Information seeking, entertainment, and relationship maintenance motives trigger travelers' propensity to display higher social media continuance usage and information sharing intentions.     

Influence of circadian rhythms on television viewers’ behaviour: is there a need for new programming?

As a common activity, television (TV) watching plays an important role in leisure behaviour. The influence of circadian rhythms on nearly all aspects of leisure behaviour and social life has been well examined in many fields. Less is known about circadian influences on TV use/social behaviour, and inconsistent findings have been reported. We analysed epidemiologic data from public TV stations to interpret them in light of circadian/seasonal rhythms and their interaction with leisure behaviour with the goal of improving quality of life by using TV as a pure leisure activity. We found that TV programme schedules failed to synchronise with circadian rhythms. Problems with synchronisation were observed for all viewers and were significantly related to factors such as working behaviour and social activities. Future studies should focus on the circadian influence on TV watching as a leisure behaviour. We propose a newly defined schedule based on circadian influences.     

Tourists to Lhasa,Tibet: How Local Youth Classify,Understand and Respond to Different Types of Travelers

Local residents in tourism communities are observers of those who gaze at them. This research extends host gaze studies using an emic approach. It explores how tourists are viewed in three different settings in the context of Lhasa, Tibet. The young Tibetans viewing tourists in these three different settings have different economic and social backgrounds. They also have different degrees of exposure to tourists. The study offers baseline information on how tourists are differently understood within Tibet across nationality differences. It was demonstrated that three different groups of young Tibetans variously use ethnic origins, travel and transport arrangement, and how tourists are hosted to develop their different classifications. Tolerance towards most types of tourists is high, though it varies subtly for different groups. These core perspectives can be helpful in establishing not only how Tibetan tourism is viewed but also how it can be managed and developed in the future.     

The embodiment of class,gender and age through leisure: a realist analysis of long distance running

Leisure activities claiming to promote health and fitness have been an increasing feature of contemporary society. The impact of such activities on social inequality is an important area of study for both theoretical and policy reasons. This paper adopts an embodied approach to explore the development of long‐distance running and the gendered, aged and classed nature of it. It is based upon part of a study which involved analysing a running magazine which was first entitled Jogging Magazine, quickly became Running and is now known as Runner's World, and ten interviews with runners. The paper illustrates connections between the knowledges, practices, organization and values promoted through running (from 1979–1998) and the growing popularity of a particular bodily type and style. The popularity of the slender muscular body has developed with the growth of leisure‐sports like running. It has become the ideal for men and women of all ages, but has been particularly related to the middle‐classes. Participation is thought to bring both health and aesthetic benefits for individuals. From the realist perspective adopted, the necessary mechanisms of running culture and the forms of embodiment promoted can be viewed as important in constituting class, gender and age processes. I suggest that viewing the emergent powers of sports like running utilising embodied approaches is important because they raise issues around the promotion of leisure activities that are viewed as unproblematically ‘healthy’. In the case of running it is found that it promotes an embodiment of middle‐classness that naturalizes gender and age inequalities whilst also individualising responsibility for them.     

The 'portly grabbers of 75 per cent. ': capital investment in the British entertainment industry, 1885-1914

This paper takes as its starting point the assertion that our increasingly sophisticated analyses of the consumption of commercialized leisuse in Victorian and Edwardian Britain have outstripped our knowledge of the economic processes involved in its production. This paper attempts to address this imbalance though a systematic study of patterns of investment in the entertainment industry based on a quantitative analysis of music hall company records. It explores when investment in the entertainment industry intensified who provided this investment and why. The impact of limited liability legislation on investment is considered. It is argued that a narrowly capitalist attitude to investment was more evident in entertainment than in other sectors of the leisure industry. The financing of the most highly capitalized music hall companies (primarily located in major cities) became integrated into wider circuits of domestic industrial capital investment. Nevertheless, more traditional patterns of investment based on informal and local sources of capital continued to be significant in lower-cost locations.     

Promoting sustainable tourism in an urban context: Recent developments in Malaga city,Andalusia

The term ‘sustainable tourism’ is rarely used within a specifically urban context yet the concept is as equally applicable to city‐based tourism as it is to rural areas. This paper explores recent attempts to promote sustainable tourism in the city of Malaga, southern Spain and examines the ways in which the activity of tourism is being more closely integrated with other facets of the city's economy and life. Rather than seeing tourism as a ‘separate’ and ‘exotic’ activity, the city authorities are attempting to use tourism in a creative way. It is argued that it is this very integration which constitutes one of the main features of ‘sustainability’ within an urban context. Specific examples of the kinds of strategies being pursued are examined and the paper concludes with a critique of these initiatives from the perspective of the debate on sustainability.     

The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfillment

An empirical study of 350 tourists reveals that using non-media information sources for planning tourist trips influences expectations fulfillment. The use of non-media information sources also has a direct impact on the future use of mass media information sources for future tourist trip planning, as well as an indirect impact through expectations fulfillment. More specifically, the main determinants of expectations fulfillment of local infrastructure are commercial brochures, travel agents and internet; expectations fulfillment of entertainment structures is affected by institutional brochures, travel agents and the internet; future use of mass media sources is influenced by expectations fulfillment of local infrastructure and entertainment structures; this factor is also influenced by past use of institutional brochures and the internet. Discussion centers on the implications of this model to theory and managerial development of tourism and services strategies. Directions for future research are also presented.     

The familiarity‐preference component of on‐site recreational experiences

Abstract

Four hundred visitors to a bog environment were surveyed to determine the influence of familiarity on preference response to the visual environment, and to determine the degree of familiarity resulting from the on‐site encounter. Influence of familiarity on visitor preference was measured in terms of degree of visitor preference for visual scenes as a result of acquaintance gained through three means of familiarity: on‐site experiences, viewing of photographic materials prior to an on‐site experience, and number of previous visits. Degree of familiarity resulting from the on‐site encounter was measured by determining the degree of visitor recognition for scenes experienced during the on‐site encounter. Four findings resulted from the study: preference increased after the on‐site experience; prior photographic information decreased preference after the oil‐site experience; prior visits were associated with increased preference; and considerable familiarity resulted from the on‐site encounter, due to the on‐site experience rather than prior viewing of photographic information.     

Reality TV,audience travel intentions,and destination image

Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is a lack of cross-disciplinary academic investigation into audiences' psychological processing of film tourism. In this study, the relationships and intervening mechanisms between audience involvement and tourist behavioral intentions were examined. Hypotheses were tested on a sample of 355 respondents, with the use of structural equation modeling and bootstrapping analysis. A popular reality show “Where are we going, Dad?” was the focus of our study. The empirical results indicate that audience involvement influences tourists' behavioral intentions through the mediating role of cognitive and affective images. The findings contribute to an improved understanding of how audience involvement affects tourist behavioral intentions, and the extent to which destination image mediates the relationship. Practical implications of using reality TV shows for marketing are drawn from the findings of our study.     

Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

This article reports an empirical study into airline consumer purchase behavior on a major global route between the United Kingdom (UK) and Taipei. It focuses on the factors influencing airline choice for a sample of 60 Taiwanese students based at UK Universities and traveling on five airlines: British Airways, Cathay Pacific Airways, China Airlines, EVA Airways, and Royal Dutch Airways. Several stages of data gathering were undertaken and a well‐established analytical framework for services marketing was used to identify gaps between the desired and received service. The main findings suggest that service quality, including in‐flight entertainment, cabin crew attitude, and seating comfort, can be as important as, or more important than, price in student purchase decisions for long‐haul flights. Other important factors in carrier choice included student discounts, baggage allowances, and airline safety record.     

Giving young people a well-rounded education: a study of the educational goals parents attach to the leisure activities of their children

Policymakers strongly stimulate young people’s participation in organised leisure activities because it is believed to provide young people with important ‘work’ skills and attitudes. Special attention is paid to the underrepresented working-class youth. To stimulate (especially working-class) parents to play an active ‘guiding’ role, policymakers often assume that they have to be made aware of the educational benefits of engagement in leisure activities. The empirical basis of this assumption is, however, thin. Therefore, this study examined the educational goals middle- and working-class parents attach to their adolescents’ leisure activities on the basis of 32 interviews conducted in a small city in Belgium. Although there were subtle socio-economic differences in some goals parents pursued through their children’s leisure activities (i.e. teaching skills and societal values and norms, belonging to a peer group, independent thinking and relaxation), these were not of a magnitude that they could contribute to our understanding of socio-economic differences in parents’ role and in turn, in young people’s leisure use. We argue that further research needs to focus on socio-economic differences in available resources from which parents construct particular strategies to shape their young people’s leisure spending.     

Cannabis Usage in Tourism: sA Sociological Perspective

Abstract

The present study aims to investigate the social forces that shape tourists’ motives in consuming cannabis while on vacation. The underlying premise of this paper is that cannabis consumption in tourism is driven and influenced by the wider process of the normalization of cannabis use in Western societies and, therefore, should be examined in this context. Using a grounded theory approach, this study suggests four umbrella groups of motivations to consume cannabis while traveling: experimentation, pleasure and diversion‐seeking, quest for authenticity, and accessible purchasing. Each category is illuminated and discussed, respectively, in the light of four theoretical explanations: loosening of social control, the leisure behavioral continuum, shaping and manifestation of social identity, and smuggling as a deviant career. Given the lack of previous research, it is suggested that these explanations can be viewed as an initial framework for further investigation of this under‐explored topic. The paper concludes by examining several theoretical and epistemological issues revolving around the relationships between cannabis use, tourism and everyday life.     

An evaluation of Spanish hotel websites: Informational vs. relational strategies

The websites of many hotels are beginning to incorporate new online tools such as social media in order to maintain closer relationships with clients and, possibly, investors. The objectives of this study are to identify the strategies pursued by Spanish hotel websites and to analyze the relationship between the size of the hotel and website strategy. The results show that Spanish hotel websites are primarily built for customers and that the information oriented toward investors is relatively scarce. Further, there is a significant positive relationship between the size of the hotel and the information provided in two of the perspectives studied, those of the investor and presence on social media. Lastly, significant relationships were identified between the customer, marketing, Web 2.0 and social media categories. However, significant relationships were not identified between the investor perspective and any of the other four categories investigated.     

Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures

This experimental study addresses the effect of a destination promotional video on tourists' perceptions, attitudes, and intent to visit that destination depending on the viewing mode of the video: traditional versus semi-immersive. Two approaches were used to examine this effect: self-reported cognitive evaluations obtained via questionnaires and psychophysiological measures such as galvanic skin response (GSR) and heart rate. The context of this study was the country of Bahrain. Fifty-eight people participated in the experiment and were randomly assigned to either traditional or semi-immersive group. The study found that the overall effect of the promotional video was quite large; however, the viewing mode was not a factor in the effect of the video. The study also found that psychophysiological measures and self-reported measures were not in complete agreement with each other. Both affective and cognitive appraisals were responsible for the posttest change in participants' perceptions and overall attitude toward the destination.     

Does a Food-themed TV Drama Affect Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea TV Drama

A Korean TV drama series (Daejanggeum), with a story line focusing on Korean food, was exported to over 50 countries resulting in a surprisingly popular mega-hit. The popularity of this TV drama, transcended across countries and cultural boundaries, has brought an enhancement to the national image of Korea or national brand, and led to a surge in sales of Korean industrial products, as well as an increased interest in Korean tourism resources. This study attempted to empirically investigate the effects of the TV drama series on the national image and intention to visit Korea as perceived by Chinese diners. Interestingly, the “peculiarity of Korean culture” was a main reason for preferring Korean cuisine, which positively affected the perception of the national image and the intention to visit Korea to partake in food tourism. Further, this study suggests that future studies are needed to compare the results of this research according to national, ethnic, regional, or religious boundaries. The comparison of other ethnic groups will be helpful for establishing different marketing strategies according to the different cohorts with different consumption patterns.     

What goes up must come down: an evaluation of a zoo conservation-education program for balloon litter on visitor understanding,attitudes, and behaviour

Abstract

Balloons used outdoors can fly away, posing ingestion and entanglement hazards to wildlife. “When Balloons Fly” (WBF) conservation-education program seeks to educate zoo visitors about these threats and encourage the use of wildlife-friendly bubbles at outdoor events. We examined the effect of WBF on visitor knowledge, attitudes, and behaviours (intentions and actions) over 6?months (N?=?624). We compared outcomes among visitors who viewed a presentation and exhibit, to viewing the exhibit-only, and investigated the priming influence of completing a survey before entering the exhibit (pre-survey). Visitors had greater depth of understanding about the impact of balloons immediately following the visit, but post-visit message recall was low. General Linear Models revealed that over 6?months WBF significantly (p < .05) influenced positive attitudes concerning balloon use, increased likelihood to use bubbles, and reduced likelihood to use balloons. Completion of a pre-survey significantly influenced positive attitudes and reduced likelihood to use balloons. WBF is promoting conservation behaviour, with two-thirds of the follow-up sample reporting that behaviours they changed while hosting or attending an outdoor event since their visit were influenced by the zoo experience. Future work can investigate materials that might mimic a priming effect (e.g., worksheets).     

The Festival in My Hometown: The Relationships Among Performance Quality,Satisfaction, and Behavioral Intentions

Despite the high volume of research on festivals in Western cultures and the incredible growth of festivals over recent decades, little empirical research has been conducted on festivals in Thailand, many of which have existed more than 100 years. Therefore, the purpose of this study was to investigate the motivations that drive people to attend the Tenth Month Merit-Making Festival (TMMF) in Nakhon Si Thammarat, a province in southern Thailand, what they thought of products and services provided at the festival, what their level of satisfaction was, and whether or not they would recommend the festival to others or attend it again in the future. There were 324 respondents participating in the study. Friend—family togetherness, festival novelty, excitement, and escape were the leading motivations for attending the festival. Respondents were most satisfied with arts and crafts, entertainment, ticket price, displays and exhibitions, and the festival's duration. The activity–culture factor was the best performer. Those who were satisfied with the festival would encourage others to attend the festival, but they might not attend again in the future themselves.