论出口商品质量形象塑造的若干问题

我国出口企业要想保持和扩大在国际市场上的份额,商品质量管理工作目标,就不能只着眼于解决目前我国出口商品存在的质量问题,必须深化商品质量在出口企业生存与发展中的地位和作用,把追求高质量和优质服务置于经济获利之上,给用户和国外公众留下优质商品的形象。因此,本文拟就出口商品质量形象的定义、特性、作用、构成、质量形象调查与分析的内容、质量形象目标的定位与确定,以及质量形象目标的策略等作一探讨,以利扩大我国的商品出口。     

Privatization,industrial policy and governing the transitions

Conclusions When one looks with a clear head at the nearly mind-boggling range of pros and cons regarding the wisdom of pursuing an industrial policy, one cannot escape infusing some degree of sentiment into what should be a dispassionate debate. Mine is for exploring the positive contribution that centralizing organs can render not only to transition policies but also to operating a market-based economy into which the sociopolitical sentiment finds its reflection to the extent existing political institutions allow. Industrial policy as part and parcel of good economic governancecan under some conditions play a constructive role in creating conditions that are conducive to generating more effective resource allocation. This role should be an evolving one, with the state disengaging from detailed management or efforts aimed at steering management in a particular direction as the changes incumbent on transforming the PETs into viable market-based structures gradually solidify. This observation applies with even greater force to the conceptualization, formulation, and implementation of transformation policies with or without targeted international economic assistance.     

Prediction of the next hypercalcemia free period: application of random effect models with selection on first event

The length of repeated hypercalcemia free periods of patients with bone metastasis of breast cancer with at least one hypercalcemic event was modelled according to a generalized linear mixed model formulated in terms of transition probabilities and according to a latent variable model. In the former case the periods were assumed to be lognormally distributed with two variance components (patients and residue). In the latter case the conditional intensity given a patient was assumed to be the intensity of the Weibull distribution, while the random patient effect (frailty) was assumed to be drawn from a gamma distribution. In both cases the selection of only patients with at least one hypercalcemic event was taken into consideration. In both models the variance of the patient effect turned out to be negligible. For the second and later periods the Weibull appeared to fit better than the lognormal model. For the first period there was almost no information available.     

Your Call: eBay and Demand for the iPhone 4☆

The iPhone 4 was introduced into the UK market on 24^th June 2010 to significant consumer interest. Demand revealed itself exceeding supply through conventional channels, since there was very extensive activity in terms of bidding on eBay auctions for the product. We monitored all UK eBay transactions on the iPhone 4 for six weeks from introduction, with total transactions amounting to around £1.5m. We analyse determinants of winning bids in terms of characteristics of the phone, the seller, and the buyer. Our most notable and novel finding relative to previous studies is a very significant premium over list price being paid in almost all cases, with positive uplift factors including whether the phone was unlocked and whether it could be sold overseas. Demand fell over time, as evidenced by lower achieved prices, but the fall in price was relatively modest. A significant premium of 32GB over 16GB versions is revealed.     

Der ESM sollte das Finanzsystem stützen,nicht Staatsschulden aufkaufen

Die Einzahlungen und Bürgschaften im Rahmen des Europ?ischen Stabilisierungsmechanismus (ESM) führen zu einer starken Belastung der soliden Eurol?nder — ob das Kapital überhaupt ausreicht, ist zudem nicht sicher. Sinnvoller w?re es, nicht die Staatsschulden in den Fokus zu nehmen, sondern die Banken, die in der Krise hohe Verluste erleiden. Für ein Verfahren zur Bankenrettung gibt es historische Vorbilder: beispielsweise die Tilgungsfonds nach der deutschen Bankenkrise 1931/1932 und den W?hrungsreformen 1948 und 1990.     

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or the impact of cause choice on corporate image. A between-subjects field experiment in the Netherlands examines the influence of three core cause attributes??cause type, cause scope, and cause acuteness??on consumers?? perceptions of corporate image. Furthermore, this experiment examines the extent to which consumer identification with the cause mediates the influence of the cause attributes on corporate image. The findings indicate that identification with the cause leads to more positive evaluations of marketing campaigns for cause type and cause scope. Also, however, our results uncover a negative direct relationship between cause scope and corporate image. Cause acuteness is only marginally influential in corporate image perceptions. By proposing and testing a comprehensive model of the influence of cause attributes on corporate image in cause-related marketing, this article provides important implications and suggests avenues for further research.     

The entrepreneur's mode of entry: Business takeover or new venture start?

We extend the well-known occupational choice model of entrepreneurship by analyzing the mode of entry. Individuals can become entrepreneurs by taking over established businesses or starting up new ventures from scratch. We argue that the new venture creation mode is associated with higher levels of schooling whereas managerial experience, new venture start-up capital requirements and industry level risk promote the takeover mode. A sample of data on entrepreneurs from The Netherlands provides broad support for these hypotheses, and also bears out a prediction that entrepreneurs whose parents run a family firm tend to invest the least in schooling. We go on to discuss the implications for researchers, entrepreneurs and public policy makers.