Inferring Market Structure from Customer Response to Competing and Complementary Products

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist real-time marketing decision-making.     

Exploring goal‐setting as a tool for leadership development

Goal‐setting theory is based on the premise that conscious goals affect action and is supported by four decades of research and more than 1,000 scholarly publications. Although the theory has been widely applied in management settings, it is an underused framework in the broader field of leadership development. This study considers the effects of goal‐setting as applied in a leadership program conducted for local board members in a nonprofit membership organization, the Florida Farm Bureau Federation. A final reduced regression model explains about 25% of the variance in individual performance by considering goal specificity, goal difficulty, education level, and gender. This study has implications for professional development programming and its application of goal‐setting theory. Additional research is needed to explore further the application of goal‐setting theory in programming for volunteer leaders.     

Life Sciences Roundtable: Strategy and Financing

In light of the challenges facing the pharmaceutical industry, a distinguished group of pharma executives and strategic and financial advisers discusses the following corporate decisions:

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