Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Whether loyalty programs have become part of the lexicon of buzzwords or not, the hotel industry continues to adopt loyalty/rewards programs as a major channel to nurture customers’ active loyalty as well as to reap return business. This study examins the structural relationships among perceived program value, switching costs, and active loyalty. The proposed model is supported by an online survey dataset collected from United States (US) tourists. The findings show that perceived program value is less effective in driving active loyalty compared with switching costs. This implies a need for strategic thinking on the part of hoteliers and the industry. Rather than aggressively spending money or copying schemes used by competitors to gear up program value, the value of a defensive tactic of increasing switching costs should be considered.     

IT项目风险管理保障体系设计

IT项目风险管理保障体系是众多IT风险管理体系、模型和方法得以切实贯彻执行的前提,需要进行系统地规划和设计。由此从组织保障、制度保障和机制保障三个方面,论证了组织类型的选择原理、人力资源的配置方法、机制设计的优化思路,并总结了现有的制度标准和度量体系。     

出口、企业生产率与企业创新

本文用2007年中国企业数据为样本,利用Logit模型分析了以全要素生产率为代表的企业异质性以及出口对企业创新的影响。得出如下结论:①全要素生产率和出口对企业的创新倾向具有显著的正效应。②企业创新倾向呈现地理位置和所有制类型差异。     

五黄养阴颗粒治疗2型糖尿病合并脂代谢异常临床研究

目的观察五黄养阴颗粒治疗2型糖尿病合并脂代谢异常的临床疗效。方法选择458例门诊患者随机分为两组,A组给予五黄养阴颗粒,B组给予糖脉康。比较两组患者治疗前后血糖疗效。结果两组患者在0周与8周时空腹血糖值比较,A组患者血糖、糖化血红蛋白、血脂及中医证候疗效指标均优于B组。结论五黄养阴颗粒治疗2型糖尿病合并脂代谢异常的临床疗效可靠,且未发现不良反应。     

美国货币市场基金发展及商业银行应对的经验和启示

美国货币市场基金在利率市场化进程中扮演了非常重要的角色,成为利率市场化的助推器。本文回顾了美国利率市场化完成阶段货币市场基金的发展过程和商业银行的应对措施,分析了利率市场化对货币市场基金和商业银行的影响,吸取其经验和教训,对我国适时适度地推进利率市场化改革,防范利率市场化进程中的金融风险,有效加强货币市场基金监管和促进商业银行健康发展具有重要的借鉴意义。     

“知行合一”视角下提升领导干部狠抓落实本领探讨

党和国家的执政理念、方针政策都要通过各级干部才能落到实处。本文从“知行合一”角度,在分析和阐释“知行合一”的源流及新的时代意蕴基础上,通过对领导干部“知的培育”“行的实践”,以达到“知行合一”的辩证统一的探讨,从而提升领导干部狠抓落实的本领。     

论企业集群生态化模式发展之驱动

随着可持续发展战略在世界范围内的普遍实施,产业生态化发展渐成潮流。研究企业集群生态化发展的动力机制,对于发展与丰富现有企业集群研究方法,拓展企业集群研究新视角有重要的意义。文章把企业集群看作为一个共生系统,运用生态学的思想、理论和方法对企业集群的发展模式的动力进行了深入的探讨。     

WFGD系统对汞的影响分析

利用现有控制技术来协同控制汞污染是一项科学、合理、经济的技术措施。目前普遍认为脱硫系统对脱汞有着较大去除潜力，但脱硫系统对脱汞的影响大小及影响特性有着较大的不确定性，分析了脱硫系统各运行因素对汞的影响特性及汞的二次污染等问题，为科学合理的制定汞排放技术提供参考。     

The High‐Frequency Responses of Australian Financial Futures to Unexpected Cash Rate Announcements*

This study examines the high‐frequency responses of Australian financial futures to monetary surprises using intra‐day futures data. Using the event window method with tick data to control for the endogeneity between market interest rates and the cash rate, our empirical findings support the following. First, monetary policy announcements significantly impact not only short‐term interest rate futures but also longer‐term treasury security future markets. Second, the most significant responses of these markets occur in the event window that contains the policy announcement. Third, we also find that the monetary policy is not well anticipated by market participants until the Reserve Bank of Australia’s policy release.     

Big Data and Dietary Trend: The Case of Avocado Imports in China

ABSTRACT

The advancement of data science and technology presents a unique opportunity to understand rapidly evolving dietary trend around the world. In this case study, we show that the Baidu index, a measurement of the intensity of user searches for specific words, helps explain and forecast the growth of avocado imports in China. Specifically, we find that China’s avocado imports rise by 8% in response to a 10% increase in the Baidu index. Furthermore, the inclusion of the Baidu index in a standard demand model reduces the prediction error by 2.7%.