Modeling innovative points of sales through virtual and immersive technologies

This study examines the benefits of virtual and augmented reality for retailing in order to propose a theoretical framework for the development of innovative and efficient stores. The purpose is to investigate the relevance of advanced technologies in the points of sale from user’s standpoint for deeply understanding their influence on consumer’s perception. The study gathers data from 150 respondents for investigating the influence on consumers in terms of ease of use, enjoyment and store perception. To achieve this goal, the research focuses on Structural Equation Model (SEM) approach to map the correlations among variables.The results illustrate consumer’s response towards the introduction of virtual and immersive technologies in traditional points of sales. Specifically, they are prompted to use these stores, which became more attractive and appealing.Managerial and marketing implications are also theoretically discussed, showing how an immersive store might represent the starting point for further advances in retailing.     

Reflections on World Futures Studies Federation

The World Futures Studies Federation (WFSF) began as an idea of a few visionary people. It developed with the contribution of different people around the world who thought that looking into the future as a set of alternative paths linked to the choices in the present, was crucial for humankind. Many of these people were well known scientists, writers in different areas, some were already involved in futures studies some became involved during their time in WFSF. This article traces the events through which the Federation developed and was enriched. The vision of the Federation is just as valid today as it was when the Federation started. It can still perform the role of a modest bridge between people who are concerned with building a humane world.     

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

Past literature argued that the purchase of luxury goods is driven by people's motivation to conform or fit into our economic and social system. In this study, the authors focus on a new aspect of consumption, that is, renting instead of purchasing luxury goods, backed by the emerging opportunities of sharing economy platforms. Drawing upon the analysis of spontaneous consumers' online communications (in the form of tweets), this study aims to investigate the motivations to engage with luxury garment renting within a collaborative consumption context. To this end, a series of automatic content analyses, via two studies, were conducted using the tweets posted with respect to the Run the Runway collaborative consumption platform. Results demonstrate consumers' increased willingness to show their social status through renting rather than owning luxurious apparel based on five main motivators (need to wear new clothes for a special event, inspirations created by the products/brands, possibility to explore a new way of consuming luxury goods, need to make more sustainable choices, and to increase the life cycle of each luxury product). The implications of these findings are discussed, while they pave the way for future research in collaborative consumption of luxury retailing.     

Social Ties and the Demand for Financial Services

This paper studies the importance of social interactions for the adoption of financial services among young adults. Specifically, we investigate whether, how, and why financial decisions among interacting agents are correlated. We exploit a unique dataset of friendship networks in the United States and a novel estimation strategy that accounts for possibly endogenous network formation. We find that not all social contacts are equally important: only long-lasting relationships influence financial decisions. Moreover, this peer influence exists only in cohesive social structures. This evidence is consistent with an important role of trust in financial decisions. When agents consider whether or not to adopt a financial instrument, they face a risk and may place greater value on information coming from agents they trust. These results can help explain the importance of face-to-face social contacts for financial decisions.     

Obsolescence risk in advanced technologies for retailing: A management perspective

In recent years, a great deal of research focused on the introduction of advanced technologies for making traditional stores more appealing and attractive, with several benefits for the retail process. Since the introduction of these innovative systems involves several risks that can have a negative impact on business profitability, this paper aims at investigating to what extent it is possible to reduce these risks by proposing an explorative framework for a successful risk management strategies in retail context. Key results of this research concern the importance of the risk management also for retail sector, with emphasis on the introduction/adoption decision of innovative technologies in the points of sale, with consequences for retail-oriented industries. To achieve this task, the current study synthesizes findings from several fields such as management, marketing, and computer science.     

Vertical Innovation and Catching-Up: Implications of EU Integration for CEECs-5

We analyze the role of vertical innovation in trade patterns for developing economies trading with technologically advanced countries. A model is presented where the international diffusion of knowledge, promoted by economic integration, is the source of a technological catching up and leads to a convergence in the quality of traded goods, with a positive effect on exports. We then turn our attention on the evolution of trade between the Central and Eastern European countries (CEECs-5) and their European Union partner countries, assessing whether economic integration has increase the quality of the goods produced. For the period 1995–2005, we find evidence of the increasing role of intra-industry trade and vertical differentiation and a process of specialization in higher quality products, especially in the medium- and high-skill sectors.

The past and the possible futures of Futures Studies: Some thoughts on Ziauddin Sardar's ‘the namesake’

The need to explain the concepts and terms used in Futures Studies, as in other sciences, has existed for a long time. But the necessity to do so has increased since the Second World War and is clearly important in recent debates among different groups involved in the field. This article traces the historical timeline of some of these terms in relation to the social and cultural contexts in which they were coined and first used. It argues that concepts and terms used in Futures Studies are mainly of Western origin and suggests that research should be conducted in different social and cultural contexts for concepts and terms embedded, and possibly used, in cultures different from that of the West. The article also suggests that some sort of ‘liberation movement’ should be started in this direction.     

Advertising value and advertising processing

Advertising value research is rooted in the view that advertising messages are potential communications exchanges between advertisers and consumers. Since some level of processing effort on the part of receivers is necessary for successful exchanges to occur, it is proposed that advertising processing decisions are based on initial, spontaneous, categorical evaluations that combine to form an expected advertising value (EAV) assessment. If sufficiently positive, individuals devote additional processing effort to the advertisement and more detailed ad-related factors become the focus. Once processing ends after some or all of an advert has been taken in, an evaluation of whether or not the effort was actually worthwhile - designated as outcome advertising value (OAV) - should be a measurable outcome. Factors that account for OAV and its relationship to attitude-toward-the-advertisement (A ad ) are also discussed.