The Role of Product Originality,Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions

Prior research has posited that product attributes are primary drivers of success that a firm must consider to develop a competitive advantage. Two product attributes, originality and usefulness, have been identified in the literature as significant dimensions of new product success. Customer demands differ, and more purchase intentions toward a new product depend on how consumers connect the product attributes to their own individual characteristics. Studying motivated consumer innovativeness as a personality trait may improve our understanding of the motivations for adopting innovations; however, questions remain regarding whether the effects of originality and usefulness on consumers' intentions to adopt are different when levels of these attributes are matching or dissimilar and what the relationship is between these effects and motivated consumer innovativeness. This study seeks to empirically investigate these effects and their relations by collecting data from 560 potential consumers in China. This paper uses hierarchical regression analysis to test hypotheses in four product domains as representative of higher or lower levels of usefulness and originality. The research shows that new product originality affects consumers' intentions to adopt new products only if it matches the level of new product usefulness. The results also reveal that motivated consumer innovativeness has a positive moderating role on the relationship between new product originality and consumers' new product adoption intentions when both attributes are at a lower level. The theoretical and practical implications for new product development and marketing communications are discussed.     

贵州省农地流转现状及制约因素研究

新形势下,做好农地流转工作,寻找制约土地流转的关键因素是迫切而重要的。文章通过抽样调查与数理统计方法,对贵州省7个典型县(区)的358户农户家庭进行实地问卷调查。通过数据分析,归纳总结了目前贵州省农地流转的现状,挖掘出制约农地流转的相关因素。研究结果认为:(1)农地流转规模差异主要表现在流转方式、流转对象及流转规模等3个方面。流转的主要方式为转让与出租,流转规模总体偏小,流转对象大部分限于农户之间。(2)制约因素主要受到地理环境因素、土地价格因素、农户自身因素及政策制度等4个层面影响。经过实际调研,该文提出大力发展地方经济、提高政府在土地流转中的作用,提高农民认知水平,完善农地流转政策法规体系等方面可行对策建议,对加快贵州省城乡一体化建设、提高农地流转效率、推动农村经济快速发展都具有重要的理论意义与现实基础。     

On extremes of bivariate residual lifetimes from generalized Marshall–Olkin and time transformed exponential models

We study here extremes of residuals of the bivariate lifetime and the residual of extremes of the two lifetimes. In the case of generalized Marshall–Olkin model and the total time transformed exponential model, we first present some sufficient conditions for the extremes of residuals to be stochastically larger than the residual of the corresponding extremes, and then investigate the stochastic order of the residual of extremes of the two lifetimes based on the majorization of the age vector of the residuals.     

The effect of host country Internet infrastructure on foreign expansion of Korean MNCs

This study examines the effect of host country Internet infrastructure on a multinational corporation (MNC) foreign expansion. Using Heckman’s selection model on a sample of 2589 subsidiaries of 487 Korean MNCs between 1990 and 2011, we find that host country Internet infrastructure is important in MNC expansion decisions. In addition, we find that a well-developed Internet infrastructure within a host country leads to more investments from MNCs producing consumer over industrial goods and is more attractive to domestic market followers than market leaders. We find that the host country’s Internet infrastructure is important for an MNC foreign expansion decision, suggesting that efficient communication within an MNC is critical in coordinating globalized MNC subsidiary operations.     

食品质量与安全专业与本地食品产业协同发展研究

近年来,多个院校都新设了食品质量与安全专业。在当前食品行业发展形势下,高校与食品产业紧密结合,采取多种形式全面合作,双方共建实践教学基地、食品行业培训基地和产学研平台。常州大学食品质量与安全专业多年来进行与本地食品产业协同发展的探索和实践,取得了较好的成果。     

论鲁迅笔下封建社会的女性悲剧——以《祝福》中的祥林嫂为例

鲁迅《祝福》中塑造的祥林嫂这一形象,代表了旧式中国劳动妇女的共性,她们被封建礼教束缚、压迫,但不失反抗精神;同时也反映了当时中国社会对妇女的蔑视和欺压。像祥林嫂这样的下层女性,即便勤劳、善良、坚韧,但以她的身体从暴烈到干枯的经历实际上是对封建权力暴行的控诉。她在旧式中国不能争取到一丝尊严,不能得到作为一个人的起码的权利,取而代之的却是被践踏、被奴役、遭压迫、受欺凌。     

中日农村医疗保险制度比较研究

纵向比较分析中日两国农村医疗保险制度的发展历程,从覆盖范围、筹资方式、补偿方式、资金收支情况等方面横向比较中日两国的农村医疗保险制度,探讨中日两国农村医疗保险制度的优缺点,为我国完善新型农村合作医疗制度提供相关建议。     

Effect of Parental Migration on the Academic Performance of Left‐behind Middle School Students in Rural China

China's rapid development and urbanization over the past 30 years have caused large numbers of rural residents to migrate to urban areas in search of work. This has created a generation of children who remain behind in rural areas when their parents migrate for work. Previous research has found mixed impacts of parental migration on the educational achievement of left‐behind children (LBC), perhaps because of methodological deficiencies and lack of recognition of the heterogeneity of this population of children. Our study attempts to examine the impact of six types of parental migration on the academic achievement of a rural junior high school sample. Our study uses a panel of 7148 junior high school students to implement a difference‐in‐difference analysis and finds that parental migration has a negative and significant impact on the academic achievement of junior high school students. Our study suggests that the Chinese Government should implement measures to dismantle barriers to the human capital accumulation of LBC to ensure sustainable economic growth and human capital development in China.     

基于DEA方法的中国农业水资源利用效率研究

[目的]以我国各省市2008~2015年农业水资源利用效率为研究对象,探究我国农业水资源利用效率的规律与特点,并基于此提出促进农业水资源合理利用的建议。[方法]主要采用了文献研究法、统计分析法和数据包络分析(DEA)法。通过文献搜集我国各省市2008~2015年与农业水资源利用相关的数据,构建DEA模型,对我国近年来农业水资源利用效率进行评价。[结果]2008~2015年,我国农业水资源利用效率在0.80上下浮动。各省市农业水资源利用效率随时间变化趋势不同。甘肃和上海的农业水资源利用效率涨幅最大,年增长率分别为4.39%和2.74%;山西、江西以及陕西省的农业水资源利用效率整体趋于下降;浙江、湖南以及陕西和新疆的农业水资源利用效率有先上升后下降的特点,表现出明显的波动。此外,农业水资源利用效率区域分化明显。东部地区农业水资源利用效率一般高于0.80,中部地区位于0.60~0.80,西部地区农业水资源利用效率一般低于0.60。[结论]2008~2015年,我国农业水资源利用效率表现出一定的时间差异性和空间差异性。时间差异性:我国农业水资源利用效率一直处于较高水平并呈现逐年增长趋势,不同省份的农业水资源利用效率随时间变动趋势各异。空间差异性:东部地区农业水资源利用效率最高,中东部地区农业水资源利用效率甚至达到了最优,中部地区其次,西部省区农业水资源利用效率最低。农业水资源利用效率受当地政策、经济发展水平、农业发展水平、水资源总量和人口压力等因素影响严重,今后应针对不同地区采取不同措施解决实际问题。