Does distance matter? Examining the distance effect on tourists’ multi-attraction travel behaviors

The purpose of this study was to examine the difference in the multi-attraction travel behavior patterns of short-haul and long-haul tourists in Incheon, South Korea. A network t-test analysis and normalized centrality analysis were employed to achieve the purpose. The finding confirmed significant differences between the multi-attraction travel patterns of short-haul and long-haul tourists. Geographic distance played an important role in determining the order of the top-ranking attractions within a multi-destssssination travel network. Since attractions with high centrality scores are comparatively more influential, they are important and competitive in attraction development and marketing. Implications for future studies were also suggested.     

The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Nostalgic advertising has become a popular means for advertisers to reach their consumers. A viewer's life satisfaction is an important factor that may influence the effect of nostalgic advertising. Positive life satisfaction is an important determinant of nostalgic advertising receptivity. Thus, the present study builds a model for the relationships among life satisfaction, nostalgic advertising, emotional response toward a brand, ad attitude and purchase intention. Life satisfaction was identified as an antecedent variable for evoked nostalgia. In addition, emotional response to the advertised brand was shown to be an important predictor of purchase intent. The findings provide insightful implications for marketers and advertisers by identifying meaningful relationships between life satisfaction and nostalgic advertising.     

How are newspaper companies using social media to engage and connect with their audiences? characteristics and forms of Korean newspapers’ YouTube use

The present study classifies the characteristics of YouTube use by South Korean newspapers in terms of both “local proximity” and “reported them” of news content. Several kinds of data related to news production and consumption were collected from the opening of the YouTube account to October 11, 2012. Findings suggest that news content strategies for YouTube are different across newspapers. National newspapers are likely to perceive YouTube as a new medium, whereas local newspapers tend to perceive it as an extension of the existing newspaper. The results also reveal that YouTube strategies based on strongly partisan or critical reports or oppositional parodies can work better than those providing a diverse and universally appealing range of content.     

Link analysis: Hyperlink patterns and social structure on politicians’ Web sites in South Korea

This paper presents results of an investigation into political communication expressed by links connecting politicians’ web sites with the sites of other political actors in South Korea. Additionally, this study examines whether a set of socio-demographic variables for web site producers is associated with linking behavior. Both traditional methods and social network analytical techniques are employed to investigate linking patterns between sites. Perhaps unsurprisingly, members of the South Korean National Assembly linked most to party web sites, and linking patterns did not change between 2003 and 2004. Out of a range of demographic variables investigated, the only ones that related significantly to linking practices were party affiliations and friendship networks.     

Inferring international dotcom Web communities by link and content analysis

This study investigates international hyperlink networks and their content in terms of the .com domain, the most ubiquitous generic top-level domain, to examine the kinds of global websites that are linked to .com, what the linked contents are, and who are dealing with the hyperlinks. The results show the hyperlink network of websites with outgoing hyperlinks to .com websites indicates the dominant centrality of the U.S., whereas that of those with incoming hyperlinks from .com websites illustrates a core–periphery structure centered about the U.S. and other superpowers. The most globalized topics covered by websites linked to .com websites are business, the Internet and computers, recreation and entertainment, and personal interests. Many of the websites with outgoing hyperlinks to .com websites use only one non-English language. The predominant use of English by websites with outgoing hyperlinks to .com websites demonstrates the centrality of countries using English as the mother language in hyperlinked societies on the Web. The implications of these findings and further research are discussed.     

Regional Financial Arrangements: A Survey of the Literature and Recent Developments

This article summarizes recent studies on regional financial arrangements (RFAs) and examines the role played by global multilaterals and RFAs in emerging crises. We also review the major RFAs with regard to their basic organizational structure, activities, legal framework, and lending facilities. Finally, we discuss the attributes needed for the sustainable development of RFAs and we look at how they can expand their role for economic cooperation in the associated regions.     

EVA,refined EVA,MVA, or traditional performance measures for the hospitality industry?

Stewart (1991) proposed economic value added (EVA) as a true measurement of a firm's performance and an executive's evaluation tool because EVA reflects only incremental values added to a firm after considering cost of capital. Kim [Kim, W.G., 2006. EVA and traditional accounting measures: which metric is a better predictor of market value of hospitality companies? Journal of Hospitality & Tourism Research 30(1), 34–39] examined EVA in the hospitality setting and concluded that EVA is not superior to other available measurements for accounting. However, this study contributes several improvements to Kim's (2006) study and compares the incremental explanatory power of six firm performance measures including EVA, refined EVA (REVA), market value added (MVA), and three traditional accounting performance measures for market adjusted returns. According to the findings, REVA and MVA are, apparently, valuable performance measures for evaluating hospitality firms.     

Strategies of effective low share businesses

Previous research has suggested that low share market businesses have dismal prospects. This study examines low share businesses which are effective. In particular, it examines the product-market choices and competitive strategies of effective low share businesses, comparing them with two control groups: effective high share and ineffective low share businesses. Data are drawn from PIMS data bases and hypotheses are tested using cluster analysis and discriminant analysis. Effective low share businesses are found to locate in stable rather than protected environments. Their competitive strategies are strongly characterized by selective focus on specific strengths.     

Technology sourcing and output of established firms in a regime of encompassing technological change

This paper argues that when the technological basis of an industry is changing, the firm's approach to technology sourcing plays a critical role in building the capabilities needed to generate new technical outputs. Using survey and archival data from the U.S. pharmaceutical industry during the period 1981–91, we find that different approaches to technology sourcing (internal R&D and external R&D) are related to different types of biotechnology‐based output at the end of the period. Internal R&D was positively associated with patent output. Acquisition activity was positively related to number of biotechnology‐based products. Greater use of R&D contracts and licenses was associated with stronger reputation for possessing expertise in biotechnology. These findings underscore the importance of taking a multifaceted approach to technology sourcing in order to build the absorptive capacity needed to generate new technical output. Surprisingly, we also found that involvement in joint ventures was negatively related to patent output. This raises interesting questions about the strategic use of joint ventures in a regime of encompassing technological change. Copyright © 2003 John Wiley & Sons, Ltd.     

Factor supply interruption, welfare loss and shortage management

Factor supply shortage is a common problem faced by a firm. Solutions for allocating the limited supply include rationing, interruption and pricing. While previous research has examined the welfare losses generated by each solution, there is little evidence on their relative magnitudes within a common framework. The objective of this paper is to specify a model of firm behaviour under service interruption to estimate the welfare loss of service interruption. The same model is used to estimate the loss due to a price increase intended to resolve a supply shortage. Using water consumption data collected for Hong Kong, we find that relative to pricing, service interruption is inefficient for water shortage management.