The complexity of surveying web participation

Marketing managers increasingly need to understand how consumers use and interact with digital media, such as the web, social networks, mobile phones, digital readers, search engines and so forth. The focus of this paper is web participation and the complexities involved in measuring usage and interaction with the web, particularly when relying on data from self-report surveys. Few studies have specifically examined how web participation can be surveyed—this paper addresses the gap. First, web participation is defined by drawing on studies of web usage in information systems, consumer and communication research, and audience use metrics in media research. Second, web participation is discussed as a complex multi-dimensional construct, something that is not fully acknowledged in existing web use research. Third, major influences on self-reported web participation are considered, in particular the impact of a consumer's web design experience and the person's perceptions of web usability on how they self-report web participation. These themes are investigated using a large web-based survey. Findings show that a consumer's perception of web usability has a significant impact on the self-reporting of web participation, but this depends on how web participation is measured and whether the individual has website design experience. The complexity of surveying web participation is apparent, as is the importance of understanding the web's usage-context.     

Quantifying the defensive medicine contribution to primary care costs

Background:

Defensive medicine represents one cause of economic losses in healthcare. Studies that measured its cost have produced conflicting results.

Objective:

To directly measure the proportion of primary care costs attributable to defensive medicine.

Research design and methods:

Six-week prospective study of primary care physicians from four outpatient practices. On 3 distinct days, participants were asked to rate each order placed the day before on the extent to which it represented defensive medicine, using a 5-point scale from 0 (not at all defensive) to 4 (entirely defensive).

Main outcome measures:

This study calculated the order defensiveness score for each order (the defensiveness/4) and the physician defensive score (the mean of all orders defensiveness scores). Each order was assigned a weighted cost by multiplying the total cost of that order (based on Medicare reimbursement rates) by the order defensiveness score. The proportion of total cost attributable to defensive medicine was calculated by dividing the weighted cost of defensive orders by the total cost of all orders.

Results:

Of 50 eligible physicians, 23 agreed to participate; 21 returned the surveys and rated 1234 individual orders on 347 patients. Physicians wrote an average of 3.6?±?1.0 orders/visit with an associated total cost of $72.60?±?18.5 per order. Across physicians, the median physician defensive score was 0.018 (IQR?=?[0.008, 0.049]) and the proportion of costs attributable to defensive medicine was 3.1% (IQR?=?[0.5%, 7.2%]). Physicians with defensive scores above vs below the median had a similar number of orders and total costs per visit. Physicians were more likely to place defensive orders if trained in community hospitals vs academic centers (OR?=?4.29; 95% CI?=?1.55–11.86; p?=?0.01).

Conclusions:

This study describes a new method to directly quantify the cost of defensive medicine. Defensive medicine appears to have minimal impact on primary care costs.     

Strategic intent and performance: The role of resource allocation decisions

The notion that a firm's strategic intent can affect its performance through managerial actions has become prominent in the organization literature. In this research, we propose that strategic aggressive firms will foster decisions that favor holding low levels of slack and low levels of R&D investments, resulting in increased firm ROI, and that a firm's risk preference will moderate the indirect effect of strategic intent on performance. Findings from moderated mediation analyses on data from 130 firms in manufacturing industries support our hypotheses. Specifically, the indirect effect of a firm's strategic intent on a firm's performance is moderated by its risk aversion, such that when risk aversion is high, the indirect effect of strategic intent on performance through slack is strengthened. Similarly, the indirect effect of strategic intent on firm performance through R&D investments is strengthened, when risk aversion is high.     

Targeting Miss Daisy: Using age and gender to target unethical sales tactics

Marketers often advocate the use of targeted promotional strategies because they are presumed more effective. However, common targeting variables (gender and age) can also serve to stereotype some consumers (female or older) as more vulnerable to sales pressure. The current research shows that this can cause sales agents to target these stigmatized groups with inferior products. In contrast, encouraging sales agents to empathize with target customers was effective in reducing the targeting of these groups with substandard items. Implications are discussed.     

A Critique of Critical Geopolitics

Comparisons between classical and critical geopolitics are made with the suggestion that both versions, although different in most respects, are equally legitimate for study and perhaps may be brought closer together, at least in ways that may complement each other, after inspection of their comparative approaches. The classical version deserves consideration as a contribution to international relations theory and to foreign policy making. The critical approach provides a needed and necessary critique of the classical, exposing its weaknesses and suggesting an emancipatory alternative. Accordingly, the author has selected a variety of associated characteristics that show the primary variations between the classical and the critical, illustrated by appropriate quotations and examples, with again the conclusion that both versions of geopolitics, the classical and the critical, merit credibility, and that a possibility exists where certain connections may be located between the two that could mutually clarify and strengthen their unique contributions to geopolitics as a whole.     

American Dual Containment in Asia

US grand strategy after 9/11 turned from post-containment drift to preemption. But the costs are high – suspicion of American power, hedging by traditional allies, expensive, go-it-alone ventures like Iraq. Tried-and-true containment better reflects American values. While forward in the world, containment is also defensive. It reassures skittish partners and reflects liberal, anti-imperial US preferences. In Asia, containment would deter the primary contemporary challengers of US power – radical Islam and Chinese nationalism – without encouraging a Bush-style global backlash. In a reductive analysis of US alliance choices, this article predicts a medium-term Indo-American alliance. India uniquely shares both US liberal democratic values and the same two challengers; it is the likely pivot in a US-backed neo-containment architecture in Asia.     

Community assessment of Indigenous language-based tourism projects in Haida Gwaii (British Columbia,Canada)

Abstract

Research into language-based tourism programming is rare. Aside from a few studies that consider the language/tourism nexus broadly, research has failed to examine the community context in which development takes place or the impact of communities on the choice of suitable projects. This study assessed the relative merits of 12 proposed language-based tourism projects to support the development and revitalization of Haida language. This research was conducted in two phases: initially, informal focus groups were used to identify key criteria affecting development, which were then used as a means of reflecting on the proposed projects from the perspective of the community. The results show that the two projects with the greatest potential include Impromptu Cultural Performances and Increased Signage in Haida Language. The level of community support contingent upon their ability to (1) find suitable partnerships, (2) secure adequate approvals, (3) hold long term industry potential, (4) deepen speaker opportunities, and (5) moderate high level political concerns. This research fills a gap in the literature by offering evidence to support projects best suited to the needs and aspirations of the community and introduces a necessary distinction between language use in tourism settings versus language planning in tourism settings.     

Do sell-side analysts exhibit differential target price forecasting ability?

We examine the overall and individual analyst performance of 12-month-ahead target price forecasts over the 10 years from 2000 through 2009. Implied target price-based returns exceed actual returns by an average of 15 %, and absolute target price forecast errors average 45 %. At the end of the 12-month forecast horizon, only 38 % of target prices are met, but 64 % are met at some time during the forecast horizon. We find statistically significant but economically weak evidence of persistent differential abilities by sell-side analysts to forecast target prices. Target price announcement period return analyses indicate no differential market reactions to analysts’ target price revisions conditional on their recent target price forecast performance. This finding is consistent with the market understanding that analysts have, at best, limited abilities to persistently provide accurate target price forecasts.     

Error correction modelling and dynamic specifications as a conduit to outperforming the random walk in exchange rate forecasting

The proposition that dynamic exchange rate models can outperform the random walk in out-of-sample forecasting, in the sense that they produce lower mean square errors, is examined and disputed. By using several dynamic versions of three macroeconomic exchange rate models, it is demonstrated that dynamic specifications outperform the corresponding static models but improvement in the forecasting power may not be sufficient for the dynamic models to perform better than the random walk. The results are explained by suggesting that any dynamic specification or transformation of the static model leads to the introduction of a lagged dependent variable, which in effect is a random walk component. The analysis leads to the conclusion that it is implausible to aim at beating the random walk by augmenting a static model with a random walk component.     

Breaking institutionalized corruption: Is the experience of the Hong Kong Independent Commission Against Corruption generalizable?

The literature on corruption has seldom analyzed how institutional changes and the management of anti-corruption agencies could affect the success in transforming a relatively corrupted society into a cleaner one. Using the institutional changes of Hong Kong after the establishment of its anti-corruption agency in 1974, we identify the key changes in its institutional environment and the management of the agency that led to its success. We discuss the possibility that this experience can be generablizable to other societies such as the China Mainland.