Perceived risk and consumer decision making related to health services: a comparative study

It is acknowledged[Weinstein, N. and Nicolich, M. (1993) ‘Correct and Incorrect Interpretations of Correlation Between Risk Perceptions and Risk Behaviours’, Health Psychology, Vol. 12, No. 3, pp. 235–45.] that with the development of services marketing specifically related to health services comes a need to understand the aspects of consumer risk behaviour. This paper examines differences in perceived risk between health services, general services and goods and will seek to substantiate and develop a previous US study,[Murray, K. B. and Schlacter, J. L. (1990) ‘The Impact of Services Versus Goods on Consumer's Assessment of Perceived Risk and Variability’, Journal of the Academy of Marketing Science, Vol. 18, No. 1, pp. 51–65.] utilising a quantitative methodology with repeated measures and nested factors. The conclusions support the hypotheses that there are significant differences in perceptions of social and psychological risks when purchasing health services. Copyright © 2000 Henry Stewart Publications     

The Effect of Subsidized Housing on Values of Adjacent Housing

This is a case study of the effect of subsidized housing on the value of adjacent non-subsidized housing. Four townhouse clusters in Fairfax County, Virginia, were selected for study because of the high degree of homogeneity between clusters. The clusters are all in the same community but vary in distance from subsidized housing. Sale prices were analyzed using a regression model which included distance from subsidized housing as an independent variable. Based on the results of the regression analysis, the authors conclude that the subsidized housing had a negative impact on the values of adjacent properties.     

Contingent Valuation Versus Choice Experiments: Estimating the Benefits of Environmentally Sensitive Areas in Scotland

This paper reports results from a study of the economic value of the conservation benefits of Environmentally Sensitive Areas (ESAs) in Scotland. The main novelty of the approach taken is in comparing two direct valuation methods, namely contingent valuation and choice experiments, to value these benefits. The Contingent Valuation Method (CVM) is well-established as a technique for valuing the sorts of landscape and wildlife enhancements associated with ESAs. The CVM experiment reported here uses a dichotomous choice format, and includes a new correction for part-whole bias. Choice experiments are much less used as an environmental valuation technique. We note several advantages of such experiments over CVM, and then report characteristic values and ‘programme values’ estimated using the method. This application brings to light some problems in applying the choice experiment method. Finally, we discuss the issue of benefits transfer in the context of these two approaches to valuation.     

The combined effects of dependence and relationalism on the use of influence in marketing distribution systems

This study uses data from the automotive replacement tire industry to test the proposition that dependence and relationship structure interact to determine frequency of influence-strategy use in distribution systems. The findings support the expectation that dependence is positively associated with recommendations, information exchanges, promises, requests, legal pleas, and threats. However, increases in dealer dependence increase the use of requests, legal pleas, and threats only in systems characterized by trivial levels of relationalism.The authors would like to express their gratitude to John Burnett, Robert Dwyer, Jule Gassenheimer, and Allen Wilhite for their helpful comments on this project.     

Economic consequences of animal rights programs

Readily available data are used to provide relevant decision making information on the highly subjective issue of animal rights. Two examples of alleged crowding; cattle being finished in concrete lots, and broilers in confined operations were evaluated to determine the impact on producers and consumers from increasing space per animal. It is concluded that similar policy changes, such as doubling floor space, can lead to dramatic differences in economic impact depending on the industry affected. It is shown that economic analysis can provide valuable information in estimating the tradeoffs in moral issues. James R. Simpson is Professor and Livestock Marketing Economist at the Food and Resource Economics Department, University of Florida, Gainesville, U.S.A. He was formerly President and Senior Economist of InterAmerican Research Associates, and Cooperative Advisor of the Cooperative League of U.S.A. He was Scholar-in-Residence at the Rockefeller Foundation, Villa Serbelloni at Bellagio, Italy, 1979 and Visiting Research Professor at Kyoto University, Fall, 1982. His most important publications are: James R. Simpson and Don Farris, The World's Beef Business and Toward a Humanist Consensus on Ethics of International Development, in Morris Storer (ed.), Humanist Ethics. He is also author or co-author of over 100 articles in professional journals and chapters in books on livestock, international development and ethics. Bernard E. Rollin is Professor of Philosophy and Professor of Physiology and Biophysics at the Colorado State University. His book Animal Rights and Human Morality (Prometheus Books) was selected as Outstanding Academic Book, in Choice Magazine, 1981. Other important publications by him are: Natural and Conventional Meaning: An Examination of the Distinction (Mouton, 1976); Papers published in the Journal of the American Veterinary Medical Association; Poetics; Kant-Studien; and Perspectives in Biology and Medicine.     

Softlifting: A model of motivating factors

Softlifting (software piracy by individuals) is an unethical behavior that pervades today's computer dependent society. Since a better understanding of underlying considerations of the behavior may provide a basis for remedy, a model of potential determinants of softlifting behavior is developed and tested. The analysis provides some support for the hypothesized model, specifically situational variables, such as delayed acquisition times, and personal gain variables, such as the challenge of copying, affect softlifting behavior. Most importantly, the analysis indicated that ethical perception of softlifting has no significant affect on softlifting behavior. These findings suggest major implications for both software manufacturers and academicians attempting to reduce piracy behavior through ethics instruction.Penny Simpson is an assistant professor of marketing at Northwestern State University in Natchitoches, Louisiana. She has published articles in several regional and national proceedings.Debasish Banerjee is an assistant professor of computer information system at Northwestern State University. He has published several articles in national and regional proceedings and is currently working on several articles concerning ethics and computing personnel.Claude Simpson is an associate professor of computer information systems at Northwestern State University. He has published numerous articles in journals and proceedings, several monographs, and is currently working on his third textbook.     

The effect of experience with a brand imitator on the original brand

Imitating the look of an existing successful brand is a common occurrence in today's crowded marketplace. It was found that a negative experience with an imitator brand increased the evaluations of the original brand. A positive experience with the imitator was shown to have the opposite effect, and there was a decrease in the evaluations of the original brand. Subjects also indicated they would be likely to purchase the positive imitator over the original at only a 10 percent price reduction.     

How Should Customers Be Integrated for Effective Interorganizational NPD Teams? An Input–Process–Output Perspective

Interorganizational new product development (NPD) teams with business customers are rapidly becoming more prevalent; yet the drivers of such cooperations at the team level remain unclear to practitioners and researchers alike. This study proposes an input–process–output model in which various characteristics of interorganizational teams affect NPD team effectiveness through the mediating construct of NPD team cooperation. Furthermore, various moderators, reflecting the supplier's dependence on the customers (customer power and customer participation) and the supplier's environmental uncertainty (market dynamism and technological turbulence), affect the strength of the underlying relationships. The results show that customer power positively affects the relationship between intrapersonal team characteristics and team cooperation. In addition, a negative moderation occurs in interpersonal characteristics. Customer participation exhibits opposing moderating effects. Regarding the supplier's environmental uncertainty, market dynamism and technological turbulence strengthen the relationships under consideration.