农村集体土地发展权的二元主体及其矛盾

本文讨论农村集体土地发展权的主体问题，提出了农村集体土地发展权具有二元主体——国家和农民——的新观点，并从理论与现实两个方面阐述了发展权主体二元性的原因。在此基础之上，本文以国家征地制度和农村集体土地流转为例，分析了国家和农民为了争夺农村土地发展权而引发的矛盾。最后，本文提出了一个解决矛盾的简要方案。     

完善山东农村信用社改革的思考

山东农村信用社存在产权不清、不良资产过重、管理体制不完善等问题,已严重制约了其正常发展与生存。要以改革管理体制和产权制度为重点,使农村信用社发展进入良性循环轨道。     

我国资源产权及制度安排思考

长期以来，我国国有资产管理的侧重点一直放在国有经营性资产上面，而对资源性资产和非经营性资产关注甚少。自然资源产权关系长期界定不清，产权制度安排不够合理，从而导致资源粗放经营、低效配置、资源质量下降、环境污染加剧等一系列负的外部效应发生，影响了资源的可持续利用。从资源保护的角度设置一个好的产权结构非常重要，加强对资源的产权关系及产权制度安排的研究也显得越来越必要，它关系到资源利用效率的高低和经济的可持续发展。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

顾客关系营销组合研究

通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。进一步揭示了以顾客导向为基础、以竞争导向为补充，不断进行关系营销组合创新是企业获得可持续竞争优势的必要条件。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

论差异化营销策略在我国商业银行经营管理中的应用

目前，国内外金融市场同业竞争日趋激烈。我国的商业银行应当改变市场营销模式，把差异化营销策略提上议事日程进而发挥作用，以求在严峻的市场环境中立足并发展壮大。     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。     

有限责任公司转让股权若干问题的法律思考

有限责任公司在诸种公司类型中是最晚出现的一种公司类型,并以其规模小、人数少、股东承担有限责任等特点成为目前世界上数量最多的公司类型。它充分体现了资合性与人舍性的统一。在其股权的转让过程中,如何判定股权转让协议的生效与股权的转让、股权变更后“一人公司”的取舍以及在股权转让过程中如何体现有限责任公司资合性的本质和人合性的色彩是本讨论的重点。