排球普修课互动教学模式探讨

从排球普修课运用互动教学模式的必要性入手,着重探讨了运用互动教学模式的理论路径,并根据体育教学的实际情况,提出在排球普修课教学过程中应充分发挥教师对教材的能动作用;合理搭建师生互动平台;注重创造学生与学生平等交流的机会等建议。     

珠江三角洲外资机构的空间特征、机理与优化策略

改革开放以来，珠江三角洲的外资机构发展十分迅速，外资机构密度的纵向和横向空间特征十分明显。从纵向发展来看，外资机构的密度在1996年以后开始下降，下降的趋势由于受到外资机构数量扩展与建设用地扩展之间相互作用的影响而日趋平缓，而跨国公司生产成本和投资环境此消彼长、竞争区域崛起和跨国公司战略转型相辅相承是导致这种变化的根本原因。横向空间特征来看，外资机构密度的高低区域差异较大。这种差异不仅仅表现在生产企业方面，更重要的在于R＆D机构和跨国公司总部布局的不平衡，从而影响整体竞争优势的发挥。为此，珠江三角洲可以从招商引资方式和投资环境建设方面着手进行优化。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

委托代理风险的多维标度与防范对策研究--来自复杂系统和博弈论的启示

委托代理风险是现代企业治理中的共性问题,由于传统研究侧重于契约关系的完善而缺乏对风险性质本身的深入解析,所以研究的结果可以改善代理关系, 但未必能有效防止风险.本文在对现代企业理论相关研究进行探讨的基础上,将研究的焦点从契约关系研究转向风险性质研究,从经济维、政治维、文化维、时间维四个角度对代理风险进行了深层次剖析,并针对代理风险的特性提出了相应的防范对策.     

企业动态联盟合作策略选择

企业动态联盟作为一种高度灵活性的网络组织形式，能够对市场变化做出迅速的反应，使企业能够对付更多方面的竞争和挑战。然而，企业选择有效的合作策略是企业动态联盟的关键，应用博弈论的分析方法，引入时间贴现因子这一参数，对企业动态联盟中合作策略选择问题进行探讨。     

关于高职英语教学中存在的问题研究及对策思考

近年来，高职英语教学取得了前所未有的成绩，其专业课程的设置与教学实施逐步趋于规范，但在具体实践过程中还存在照搬大学专科甚至本科计划的现象，或沿用中专教学计划和目标，往往缺乏系统性、科学性和针对性。本文重新审视了目前普遍存在的英语教学现状，针对这些影响高职英语教育质量进一步提升的诸多问题进行了思考，提出了相应的对策和建议。     

渠道发展新动态及成因分析

归纳新的市场条件下渠道发展的新动态,并从多个维度分析了这些新动态产生的原因,以便为企业的渠道设计决策和渠道管理决策提供参考。     

外埠市场营销策略研究

“得外埠终端者得天下”和“营销重心下移”是近年来在营销界最为响亮的战略口号之一。如何进行外埠市场营销，是企业普遍需要研究的重要课题，本文试图从市场营销组合[4P]的角度，即从产品策略、定价策略、渠道策略和促销策略出发，分析如何成功地开拓城市外围的广阔市场。     

“入世”对石家庄市优质农产品及加工业的影响程度分析

本文以第一手的资料详细阐述了在石家庄市农产品的现状,分析了我国加入WTO将对石家庄市农产品产生的影响（机遇与挑战）,并提出一些改进建议。     

实施人才资源开发策略提升企业核心竞争力

随着知识经济全球化时代的到来,人才资源成为第一资源和核心竞争力。本文就人才资源的开发策略进行研究探讨,对职业生涯管理、知识管理、组织文化、学习组织等具体开发战略进行剖析,为企业提高人才配置效率和核心竞争力提供支持。