对国有企业内部审计发展定位的思考

发展我国国有企业内部审计事业是市场经济条件下完善公司治理结构、加强企业内部控制的重要举措,也是当前国有企业改善经营管理、提高经济效益的战略选择.本文从企业内部审计在内部控制系统、现代审计监督体系中的角色定位入手,对我国国有企业内部审计的职能拓展、组织发展以及职业发展的定位问题进行了探讨.     

关于邓小平西部大开发思想的研究

西部大开发思想是邓小平区域经济思想和经济发展战略思想的重要组成部分.认真学习和研究邓小平西部大开发思想,对于深刻理解党中央关于实施西部大开发战略,保证西部大开发战略的顺利实施,实现国民经济发展第三步战略目标都具有重大的现实意义和深远的历史意义.     

效率改善发展转型与转轨效益

由于受到初始条件,尤其是转轨前经济和政治状况的制约,转轨中的路径选择在各国间具有很大的差异。转轨经济学方法论上的局限造成了在转轨效益评价中的很多错误认识。转轨是经济史上的一次革命,转轨的根本目的应该是效率的改善。应该从长远的视角,通过发展模式转型看待转轨效益。评价转轨效益的制度指标和生产量指标都有自身的缺陷,因此应该寻求更加中性的并且可量化的指标。本文尝试以转轨时期产业结构的改变作为评价指标度量效率的改善程度,以此来解释中国和俄罗斯在转轨效益上的差异。     

会计人员的责任对象及其定位探讨

文章结合新《会计法》对会计人员的责任对象及定位问题进行了较深入的探讨。     

广西新建本科院校的办学定位与发展思路探析

新建本科院校是我国高等教育体制改革的产物.新建本科院校的定位应是立足本地,为地方经济服务,培养应用型人才.随着广西经济社会的发展,广西新建本科院校将为培养大量对口专业的应用型人才、促进我国与东盟国家经济共同发展与友好往来做出贡献,在区域经济的发展与合作中大有作为.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

知识经济下财务会计体系面临的挑战及发展趋势

知识经济对现行财务会计理论、准则和方法提出新的挑战，同时激化了财务会计的固有矛盾。因此，未来财务会计体系有着这样的发展趋势：未来财务会计模式仍将继承传统模式中经实践检验而沉淀下来的方法与程序；未来会计收益观将有向经济学收益概念靠拢的趋势；未来会计确认的基础将是应计制与现金流动制的融合；未来会计计量模式将是多种计量属性和计量尺度结合方式并存；未来财务呈报将呈现多种计量报告形式的趋势。     

市场导向:概念与实施

针对企业对市场导向问题存在一些模糊的认识.本文立足企业管理层面,对这些问题进行了分析和阐述,以期对企业按照市场导向原则进行经营管理有所助益.     

论中部地区的战略定位

中部地区是我国全面建设小康社会的重点区域，是我国新型工业化的主战场，是我国区域经济协调战略中的重要枢纽，将其定位为中国经济第四增长极具有十分重要的意义。中部地区具有较强的经济实力和经济联系、丰富的自然资源和雄厚的产业基础、突出的区位优势和优越的交通条件、很强的科技实力和不竭的创新能力，完全可以建设成为“第四极”。     

Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers

E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants. By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility, and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales, return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology capability and strategic flexibility affect performance given the right market orientation. Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research. Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities development in, and management of, interfirm relationships and management of international strategic alliances. Her research appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference.