Reexamination of attendee-based brand equity

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Market knowledge of the travel industry from knowledge-based view: a case of two Taiwanese travel agencies

There has been a lack of comprehensive model elaborating the key dimensions of knowledge management in the tourism field. Based on market orientation literature, market knowledge could be illustrated from consumer and competitor dimensions. However, what knowledge topics are in these two dimensions (e.g. knowledge depth) or do any dimensions of market knowledge exist (e.g. knowledge breadth)? These questions can be clearly answered. Drawing on knowledge-based view of firms, this study explores market knowledge from four characteristics: depth, breadth, tacitness, and specificity. It seeks to contribute to the existing literature through a series of semi-structured interviews and behavioral observation with senior managers of Taiwan’s leading travel agencies. Four market knowledge categories emerge: customer knowledge, employee knowledge, competitor knowledge, and partner knowledge. It is suggested that high levels exist as to the importance of knowledge acquisition, classification, dissemination, and usage, and this represents a significant change over past findings.     

基于《旅游学刊》关键词计量分析的旅游学科创新力及知识体系构建

既有研究有少量以关键词为研究对象来探讨旅游学科相关信息,然鲜见对学科创新力及知识体系演变与构建的研究。文章以《旅游学刊》2000—2014年载文的书写关键词为研究对象,运用文献计量可视化软件CiteSpace进行数据统计分析,结合内容分析,创新性地将学科创新力测评及知识体系演变结合研究。结果显示：（1）学科创新潜力、创新活力和创新保持力分呈变异V形和倒V形,除2000—2004年的创新潜力和创新活力变化稍大外,2000—2004年的创新保持力、2005—2009年及2010—2014年的各项创新力较为稳定;（2）学科知识体系演变由学科内容及方法的演变来展现,内容为数量-质量-精神层次的演变,方法为质性方法-量化方法-质与量结合的演变;（3）构建由研究内容、方法及目的3大部分组成的旅游学科知识体系框架。文章探讨以《旅游学刊》单一期刊为研究对象,理论建构依据的是“分析性归纳”,强调的是“典型性”,反映的是“高水准旅游学术刊物”这一同质化范围内。     

余能原理基面力元法在桁架弹塑性分析中的应用

基面力元法(BFEM)是一种新型的有限单元法,是以"基面力"来描述一点的应力状态。为了编制适用于桁架弹塑性分析的MATLAB基面力元程序,以余能原理基面力元法为基础,将基面力元法的平面4节点的实体单元模型向桁架单元进行退化,列出了退化桁架单元的柔度矩阵、单元轴力和节点位移的具体表达式,并对其控制方程进行了必要的处理。根据退化的桁架单元模型,采用增量法的思想和线性强化弹塑性模型,以三杆超静定桁架和复杂静定桁架为算例进行了计算。将计算结果与大型有限元分析软件ABAQUS的T2D2计算结果进行了对比分析,发现所用方法与ABAQUS的计算结果高度吻合,进一步验证了基面力理论的正确性和程序的适用性。     

互动导向对企业产品创新绩效的影响研究——基于知识协同的中介作用

本文选取245个有效样本,采用结构方程模型分析和回归分析等方法来探索互动导向对企业产品创新绩效的影响,并探讨知识协同的中介作用。研究结果表明：互动导向的3个维度（互动承诺、互动能力和互动关系）均对产品创新绩效具有显著的正向影响,且知识协同在互动承诺、互动能力和互动关系与产品创新绩效的关系中起中介作用。     

职场友谊对研发团队创新绩效的影响机制研究——一个带中介的调节模型

本文通过问卷调查法获得372份有效问卷,运用带中介的调节模型探讨了职场友谊对研发团队创新绩效的影响机制。实证结果表明：（1）职场友谊对团队创新绩效是有正向的激励作用的,其中知识分享起中介作用;（2）职场友谊对团队创新绩效的作用同时受到员工知识分享意愿和知识分享能力的中介作用;（3）职位级别对职场友谊通过知识分享对团队创新绩效的影响起负向调节作用,即职位级别越高,友谊机会越小,通过员工友谊促进知识分享,进而提高团队创新绩效的效应越低。     

Employee mobility,spin‐outs,and knowledge spill‐in: How incumbent firms can learn from new ventures

Research summary: We consider conditions in which incumbent firms are particularly poised to benefit from knowledge spilling in from new ventures that employ individuals previously employed by the focal incumbent firm. We distinguish between inventors who leave their incumbent employers to found spin‐outs and those who become non‐founding employees of existing new ventures. Using a sample of new ventures and incumbent firms in the U.S. information technology (IT) sector, we find that incumbents are more likely to benefit from patented knowledge that spills in from their spin‐outs than from new ventures that employ non‐founding inventors formerly employed by the respective incumbent. Any advantage that parent firms have in reaping such knowledge quickly dissipates, however, when these parents have a history of misappropriating the intellectual property of others. Managerial summary: It has long been acknowledged that new ventures can acquire valuable knowledge from their larger and more established counterparts by hiring away their talented employees. We consider the possibility of a reverse flow of knowledge where established firms learn from those new ventures that have poached employees from them. We find that established information technology (IT) firms are more likely to learn and build on the technology of their spin‐outs (i.e., new ventures founded by their former inventors) than from new ventures that simply employ non‐founding inventors formerly employed by the respective IT firm. Any advantage that these IT firms had in reaping technical know‐how from their spin‐outs quickly dissipated, however, when they had a history of misappropriating the intellectual property of others. Copyright © 2016 John Wiley & Sons, Ltd.     

Multimarket Contact and Rivalry over Knowledge‐based Resources

Research summary: Research shows that multimarket contact (MMC ) reduces rivalry involving downstream activities. Yet, studies showing that MMC can increase the threat of imitation suggest a need to better understand how MMC affects upstream rivalry over knowledge‐based resources. In this study, we argue that MMC increases rivalry over knowledge‐based resources since the deterrent threat of retaliation that typically leads to mutual forbearance in downstream activities will not be sufficient to restrain firms from protecting their knowledge from imitation in upstream activities. In support of these arguments we find that MMC increases the likelihood that a firm initiates patent litigation against a rival. This study suggests the relationship between MMC and rivalry may depend on the competitive domain and the type of resources over which firms are competing . Managerial Summary: How does market overlap or MMC affect rivalry between two competitors? Prior studies have largely found that an increase in market overlap decreases rivalry in less knowledge‐intensive context because of the deterrent threat of retaliation. However, in this paper, we argue that an increase in market overlap may not reduce rivalry in more knowledge‐intensive context because of heterogeneity in capabilities to protect knowledge. We find that a firm is more likely to initiate patent litigation against a rival as market overlap increases. Our findings suggest that the incentive to protect value across multiple product markets may surpass the motivation to cooperate with rivals and that managers should have a more nuanced view of how market overlap with competitors affects rivalry in more knowledge‐intensive contexts . Copyright © 2017 John Wiley & Sons, Ltd.     

基于市场决定理念下的征地补偿标准确定方法研究 ——以甘肃省张掖市城市规划区为例

研究目的：针对现行征地补偿标准确定方法的弊端,探索符合各地实际的征地补偿标准确定方法。研究方法：社会调查法,逻辑推理法,实证研究法。研究结果：按照征地后用途不同采用不同的确定方法能够提高征地补偿标准,保障农民权益,充分体现土地价值,具有可操作性。研究结论：公益性用地采用地价构成法,非公益性用地采用基准地价反算法,从不同角度测算征地补偿标准切实可行。