多元化经营与经营绩效——基于中国纺织业上市公司的实证研究

本文采用2003～2005年相关数据的算术平均数,通过方差分析和相关分析相结合的方法,对我国纺织业上市公司多元化经营与其盈利能力、成长能力和绩效稳定性能力的关系进行了实证分析。理论分析和实证研究表明：适度的多元化经营对于我国纺织企业在现阶段是可行的,也是合理的。     

生物制品企业标准成本管理

生物制品企业生产工艺复杂、科学技术含量高、投资风险大、成本波动性亦大,标准成本管理是随着成本管理方法不断适应企业生产发展管理需要而产生的一种成本管理手段．运用标准成本管理理论、方法于生物制品生产工艺指标,探索在生物制品企业推行标准成本管理方法的实践,可为生物制品企业进一步提高和改进成本管理提供有益的借鉴。     

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a resource based view of the firm, the present study proposes that (1) market-based assets and capabilities of a firm impacts (2) performance in three market-facing business processes (new product development, supply-chain and customer management), which in turn, influence (3) the firm’s financial performance. It develops related hypotheses and tests the framework empirically. The study also examines for the first time the interrelationship among the three business processes and their impact on the market value of firms. Further, the study examines the moderating influence of two organizational variables—size and age of the firm. Overall, the major contribution of the study is that it offers a process linkage between capabilities, process performance and financial performance. The results of this research will provide strategic insights to managers on optimal customer management, product development and supply chain strategies.

少数民族地区民俗旅游产品游客体验质量要素体系构建研究——以凤凰为例

关注游客对民俗旅游产品的体验需求,有利于做好游客的体验管理,提升游客的体验质量,实现少数民族地区民俗旅游产品的可持续发展。以体验经济为时代背景,从游客体验角度出发,在梳理旅游体验质量影响要素的基础上,提出少数民族地区民俗旅游产品游客体验质量要素体系的理论模型假设;通过随机抽样的调查方式,采用因子分析和方差分析方法,构建了少数民族地区民俗旅游产品游客体验质量要素体系,包括产品体验、环境体验、管理体验和个人能力4个主要素;并在此基础上,提出了凤凰民俗旅游产品游客体验管理对策,即打造核心体验产品、构筑完美体验环境、加强全面体验管理和高度挑战个人能力。     

Effects of au naturel packaging colors on willingness to pay for healthy food

This study introduces and defines a novel color family—au naturel colors—and proposes that featuring these hues on product packaging enhances consumer willingness to pay (WTP) for healthy food products, but not for unhealthy food products. This effect occurs irrespective of the fit between the colors of the product and of the packaging, and of the color lightness or saturation. Perceptions of product authenticity mediate the relationship between au naturel colors packaging and consumer WTP for the product. The results of seven studies provide support for the proposed conceptual framework, contributing to the literature on consumer responses to colors and packaging features, and allowing to draw implications for the marketing of healthy food products.     

The effect of technology management capability on new product development in China’s service-oriented manufacturing firms: a social capital perspective

Abstract

Technology management capability (TMC) and new product development (NPD) are important for China’s service-oriented manufacturers to achieve competitive advantage. In this study, TMC is conceptualized as comprising of four sub-level capabilities: searching, selecting, implementation and learning capabilities. Drawing from the theory of social capital, we hypothesize that social capital plays a role in the relationship between TMC and NPD performance. Our findings indicate that NPD performance and social capital are influenced by all the four sub-capabilities of TMC but the effect of each capability of TMC varies. Selecting capability is more significantly and positively related with NPD performance, while learning capability exerts the most significant positive effect on social capital. Moreover, our empirical findings indicate the partial mediating role of social capital in the process of TMC influencing NPD performance. This study makes a particular contribution to the literature by providing a more complete understanding of how social capital plays a role in the relationship between TMC and NPD performance. In terms of managerial implications, our results indicate that improving TMC is essential in enhancing a service-oriented manufacturing firm’s NPD performance. Managers should also pay particular attention to nurturing social capital as a pathway to realize the true value of TMC.     

The interplay between technology characteristics,R&D internationalisation,and new product introduction: Empirical evidence from the energy conservation sector

Developing marketable products based on proprietary technologies is the key to success in many firms, but it is still a big challenge. Factors explaining when technologies are more likely to lead to a marketable product are not fully understood yet. This gap calls for further research on this important topic. The present paper addresses this issue by focusing on specific characteristics of technologies - i.e., their nature as breakthrough technologies and their generality - which can be considered as suitable predictors of new product introduction (NPI). Specifically, we study if and how these characteristics affect the likelihood of NPI. Moreover, in our research model, we argue that the effects of technology characteristics on NPI are contingent upon the degree of a firm's R&D internationalisation. We examine this moderating firm-level factor in a cross-level study design. We develop several hypotheses and test them with objective patent and novel trademark data. In detail, the analyses are based on a unique and longitudinal sample of 11,385 patents and 1,783 trademarks registered at the USPTO in the energy conservation sector by 696 different companies. By adopting hierarchical linear modeling (HLM), we reveal that the likelihood of NPI is positively related to the breakthrough nature of technologies; this effect turns negative when the level of breakthrough nature is very high. Instead, technological generality has a negative influence on NPI. Finally, the degree to which firms internationalise their R&D activities negatively moderates those relationships.     

Understanding the role of economic transition in enlarging energy price elasticity

Evidence of energy price elasticity would allow for a better understanding of economic, distributional and environmental consequences of varying energy prices. We document the previously unnoticed causal relationship between energy price elasticity and economic transition by modelling energy price elasticity as endogenous to the economic system. The central message is that economic transition promotes incentives and flexibility of micro‐units to sufficiently use price signals. Three potential mechanisms are proposed and tested for economic transition affecting the energy price elasticity. The findings provide implications for energy price policies because it reveals how energy consumers respond to energy price changes alongside economic transition.     

The effect of 360-degree rotatable product images on purchase intention

In three experiments, we tested the effectiveness of 360-degree rotatable product images on retail websites. In Study 1, participants reported higher purchase intention in response to a 360-degree rotatable image than a two-dimensional static image. In Study 2, participants who were primed for cognitive busyness by writing about activities that kept them busy (vs. writing about typical daily activities) reported lower purchase intention than in Study 1. In Study 3, we found a similar effect by directly manipulating cognitive busyness: participants memorized long or short number strings while performing a shopping task. Furthermore, sensory vividness fully mediated the effect of 360-degree rotatable images on purchase intention for the less busy participants, not the highly busy participants. Theoretical and practical implications for virtual product presentation are discussed.     

The effectiveness of deservingness‐based advertising messages: The role of product knowledge and belief in a just world

Are advertisements that tell consumers they deserve a product effective? Given evidence showing people are motivated to get what they deserve, we argue that for certain consumers this is the case. In two experiments, we manipulated the type of ad participants viewed for a luxury product and then assessed ad effectiveness. We also measured participants’ belief in a just world (BJW) and product knowledge. Deservingness‐based ads were (a) more effective for strong BJW participants, mediated by the degree to which the ads matched participants’ worldview and justified buying the product, and (b) less effective for high knowledge participants. We conclude that deservingness‐based advertising can be successful, depending on consumer characteristics. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.