论品牌文化的表现形式

品牌是商标名称的标识,是一种文化。品牌文化是商品流通过程的外化,高品位的文化是创建和发展品牌不可或缺的要素。品牌文化的表现形式是塑造品牌文化的直观显示,它对品牌及其文化有着重要的影响。现阶段企业的竞争已呈现文化性,体现在品牌竞争上。重视品牌及其文化建设,塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。     

网络环境下高校图书馆信息咨询服务的思考

网络技术的成熟为高校图书馆的信息咨询工作营造了一个良好的外部环境，但网络环境下信息咨询的现状及不足，要求优化高校图书馆信息咨询服务措施和提高信息服务人员的素质。     

关于出境游组团社互为代理运作模式的探讨

随着组团社的激增，出境游市场的竞争日趋激烈，国家旅游局提出了出境游组团社之间互为代理的市场运作设想。本文对出境游组团社互为代理的内涵、必要性和可行性进行了探讨，并借助中性联合品牌和电子商务网络，从互为代理的市场运作流程、质量保障体系和财务结算等方面初步构建了出境游组团社互为代理的市场运作模式，以期为在全国范围内推行互为代理提供一个初步的市场运作框架。     

论电子政务安全的法律环境

电子政务是近几年出现的一个新概念,指公共管理组织在政务活动中,全面应用现代信息技术特别是互联网技术,进行办公、管理,为社会提供各种公共服务的一种治理方式.但电子政务的发展面临着一大制约因素即安全问题.应从黑客、病毒及信息安全、网络安全的法律防范四方面建立电子政务的安全法律环境.     

知识型服务贸易与经济增长

在罗默、格罗斯曼和赫尔普曼知识国际流动增长模型的基础上，比较分析了在知识国际流动的情况下，没有知识型服务贸易和有知识型服务贸易的经济增长差异，指出了知识型服务贸易对消除知识和技术在国际间的重复研发，提高长期创新率和经济增长率的重要作用，并就加快我国知识型服务贸易的发展提出了政策建议。     

The formation and early development of German audit firms

This paper examines the emergence of audit firms in Germany through an analysis of contemporary sources. Special attention is paid to the range of services offered, their legal forms and ownership structure. In Germany, the demand for external audits developed because the corporate supervisory boards had been unable to fulfil their monitoring task satisfactorily. As a consequence of the major economic crisis of 1929-1931 and the collapse of large corporations caused by the fraudulent actions of managing directors, statutory audits for stock corporations were introduced in 1931. The first German audit and trust company, the Deutsche Treuhand-Gesellschaft, was established much earlier in 1890. Like other trust companies which emerged from 1905 onwards, it was owned by large banks. After the First World War, large commercial groups on the one hand, and the state on the other hand, started to form their own audit firms. Most of the audit and trust companies used the legal form of a corporation. Originally, the main activities of the trust companies were trustee activities and audits. Subsequently, they also offered tax and business advisory services. These features (a broad range of services offered, the corporation as the dominant legal form, and clients who are also owners) help us to understand key characteristics of modern German audit firms such as their limited liability to third parties.     

对我国审计收费制度及收费现状的理性思考

结合我国特殊的制度背景研究审计收费问题已逐渐成为审计理论研究的热门话题。本在相关课题调研的基础上，对我国审计收费现状进行了分析，并结合中西方审计收费制度的理论和实践。提出了改进我国审计收费制度的建议。     

Multiple Listing Service Subsidies and Economic Efficiency

In an earlier article in this journal, Sefton and Yavas (1995) concluded that subsidizing a monopoly multiple listing service (MLS) can be efficient when the curvature of the representative consumer's demand function leads to overshifting. This paper extends their analysis to a multiple-consumer demand model. It shows that, for the generalized demand configuration considered here, in general, there is no Pareto superior MLS subsidy supportable by nondiscriminatory MLS consumer taxes when the Pareto ranking is imposed without the Hicks–Kaldor compensation principle.     

金融服务外包的风险控制及其监管研究

金融服务外包是金融领域的新兴业务,从国际范围看,金融服务外包行业正处于行业生命周期的高速成长期,尤其是近年来发展迅猛;目前我国金融业务外包已经开始起步并呈现不断发展的趋势。金融服务外包有利于强化金融机构的核心竞争力、规避经营风险和降低经营成本;但也会带来外包失败、成本增加、收益分配的不确定性、战略泄漏等风险。金融机构自身要加强内部控制防范风险,金融监管部门也应加强监管,要合理限定金融服务外包的范围、规范监管机构的权限与监管程序、规范金融机构选择外包商的基本程序和机制、要求金融机构和外包商建立应急机制,并适度从严监管跨国金融服务外包。     

个人理财市场细分及客户群差异性分析

目前我国商业银行个人理财业务尚处于初级阶段,个人理财市场的细分还很简单,尚没有进行更深入的、多层次的分析。针对这一情况,本文借鉴“家庭生命周期”的分析思路,选取人口统计变量和家庭生命周期变量等综合指标作为客户细分变量,对给定的调查样本实施市场细分。为此,本文利用方差分析探讨了一般客户、重要客户、未来潜力客户和战略客户4组客户理财个性的差异性以及对银行理财服务质量期望的差异性。同时,还分析这组客户对主要理财工具、理财产品的需求特点,并在市场细分的基础上制定出4差异化的、有针对性的营销策略。