The effect of culture on consumer choice: the need for conformity vs. the need for uniqueness

This paper investigates whether East Asians are more likely than Westerners to purchase a brand presented as a best‐seller given that East Asians tend to have a higher need for conformity and Westerners tend to have a higher need for uniqueness. Results show that East Asians are more likely than their Western counterparts to purchase such brands when the perceived risk is low. However, when the perceived risk is high, both East Asians and Westerners tend to prefer a brand presented as a best‐seller. Results also show that, in a three‐option set in which the C option is dominated by the B option but not by the A, both East Asians and Westerners are more likely to select option C when it is presented as a best‐seller than when it is not. Managerial implications and the study's limitations are also discussed.     

基于web services构建电子政务信息资源目录服务模型

为更好地实现分布式环境下的异构政务信息资源间透明性交互与共享,提出了一种基于政务信息资源目录服务的信息资源整合方案。针对目前政务资源整合现状,基于Web服务思想以及政务资源目录组织结构构,建政务资源目录服务模型,并结合信息资源注册及发现过程,对模型各部分组成、功能和构建方法进行了详述,最后对模型特点加以概括。     

Who's the Boss at the Top? A Micro‐Level Analysis of Director Expertise,Status and Conformity Within Boards

In this paper we address how director expertise impacts a director's social status and conformity within the board. Our results, derived from two unique multi‐source datasets of peer ratings on director status and conformity of non‐executive directors from Dutch organizations, indicate that industry‐specific expertise and financial expertise differently impact directors’ social status and influence within the board. We find that directors’ individual performance orientation – the motivation to demonstrate expertise – acts as an important contingency for expertise to increase directors’ status within the board. Additional analyses using archival data and interviews with non‐executive directors substantiate our findings and provide additional insight into the dynamics operating within boards. This study extends existing research on boards of directors and provides unique micro‐level insights into the boardroom dynamics that connect director expertise to director status and conformity within boards.     

服务业建立管理信息系统的思考

进入知识经济时代,我国服务业面临更大的挑战,为了更好地适应社会发展,服务业建立管理信息系统就势在必行。本文主要介绍管理信息系统,阐述其必要性和建立所应注意的事项等内容。     

校园信息服务平台的分析与设计

针对校园信息化建设过程中产生的一些数据问题,结合已经使用的信息系统进行系统分析。从数据的抽取、转换和存储整个流程进行分析设计,应用J2EE平台和Oracle数据库开发基于网络浏览器/服务器结构的服务平台,实现了ETL过程设置、ETL实时监控、数据统计设置、数据展现等功能模块。     

动态视角下的企业道德滑坡行为研究

企业道德滑坡是指企业反复不断地从事失德行为所导致的道德水平急剧下滑。与企业单次失德行为不同,企业道德滑坡行为是企业在一个时间序列中产生的重复失德行为,它具有更多自身的独特性。企业道德滑坡行为中的前后事件之间往往有着很强的动态关联性,而且企业道德滑坡不仅仅是企业个体的行为,这其中往往伴随着群体属性和从众效应的重要影响。     

从众理论及其在营销领域研究发展述评

近年来,学术界越来越重视研究从众对顾客心理和消费行为的影响。根据从众研究的现状,并在大量从众文献研究的基础上,对从众理论及与营销有关的行为研究进行了述评,并对从众理论研究的意义以及对营销研究的启示予以说明。     

Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior

ABSTRACT

The purpose of the current study is to investigate how attendees’ approach behavior is influenced by exhibitors’ dress conformity. A 2 × 2 between-subjects quasi-experimental design was utilized for this study. Our results showed that conforming dress for exhibitors can lead to a higher level of approach behavior of trade show attendees as compared with nonconforming dress, and the effect of exhibitors’ dress styles on approach behavior is moderated by attendees’ self-construal. Findings of this study provide significant insights for trade show exhibitors and attendees.     

区域资源配置中的政府与市场契合点研究

改革开放三十年来中国经济持续高速增长是通过政府主导型的市场经济实现的,这种经济模式是两种动因下两种路径即市场与政府的有效结合,正确处理好经济发展中的市场与政府的关系,找出二者之间契合点对实现科学发展观与构建和谐社会具有重大意义。文章探讨了中国区域间投入产出所反映出来的区域发展中市场化的滞后,它是制约资源配置效率的主要原因,中国区域市场整合中地区政府的角色和行为逻辑以及资源配置中政府与市场的契合点是经济发展中政府主导行为制度的创新。