Does online observational learning matter? Empirical evidence from panel data

The information presented on a product sales page plays an important role in consumers' purchase decisions. This study examines the persuasive effect, whether a customer's choice is heavily driven by information inferred from others' behavior, and how these impacts are moderated by market age and product type. Results show that online customer choice was significantly affected by historical cumulative sales and times saved. Positive cumulative sales and shop service quality have a significant positive impact on product sales. The times saved have no direct impact on product sales. For different types of products, the times saved of experiential products has a significant impact on product sales, while the shop service quality information of search products has a greater impact on product sales. The influence of online observation learning on product sales will be significantly moderated by a combination of product type and market age. These findings not only offer important theoretical contributions to e-commerce research but also provide practical implications for online sellers and managers of social commerce platforms.     

基于OID编码体系的汽车电子标识编码应用研究

本文为了解决物联网所连接对象的多样性带来的标识体系存在不兼容、相互矛盾的问题，基于车联网RFID汽车电子标识的使用特点，创造性地提出将OID编码和汽车电子标识编码相结合的方案。首先简单介绍了基于发证机构及时间和基于汽车VIN码的两种OID编码规则；然后提出了OID编码在汽车电子标识芯片中的规划，主要是内存分配方案；最后介绍了相应区域的读写操作的具体方法。     

电子商务技能型人才需求与高职教育培养匹配研究

产业转型升级发展对专业技能型人才的需求发生变化,作为技能型人才重要培养主体的高职院校,面临着如何培养新时代高素质技能人才的挑战。通过招聘大数据挖掘电子商务技能型人才的需求特征,同时调研相关高职院校电子商务专业人才培养现状,分析供需匹配度。结果表明:电商企业需要德技并修的高素质技能型人才,而高职院校的课程体系以专业技能、商务技能等硬技能教学为主,忽视综合素养软技能教育,同时,高职院校电子商务专业课程开设未能根据行业技术更新和产业转型发展及时调整。基于研究结果,从课程体系建设、校企合作深化、工匠精神培育等方面提出相关建议。     

基于CDIO项目教学理念的电力电子技术实训室建设研究与实践

本文以高职CDIO项目式教学理念分析了电力电子技术实训室建设的思路,建设内容、建设特色和几点思考,就如何运用实训条件来开展项目式教学,提高人才培养质量进行了论述,电力电子技术实训室建设为开展以项目为导向的实训教学,培养行业好用、耐用、技能高、有创新的应用人才提供了有效保障。     

中小企业实施电子商务的思路——以昆明宝成生物科技有限公司为例

本文以昆明宝成生物科技有限公司为例,为中小企业如何实施电子商务提出一种思路。     

Pricing used books on Amazon.com: a spatial approach to price dispersion

This paper estimates a spatial autoregressive (SAR) model of price dispersion using publicly available internet bookselling data. It uses a semiparametric adaptive estimator that does not require the usual Gaussian assumption of maximum likelihood (ML) estimators. The results suggest that both price competition and seller heterogeneity are key drivers of the observed price dispersion. The paper finds that sellers with large sales volume, newly established sellers and US mainland states-based sellers tend to price lower. The identified significant spatial interaction is evidence of spatial price competition. Controlling for everything else, a seller asks a lower price when large sellers charge relatively high prices, which is also evidence of price-based selling and undercutting.     

VMI在电子制造业原料库存管理中的应用

根据电子设备制造商在原材料库存管理方面的特点和所面临的挑战,提出将VMI(Vendor Managed Inventory)模式运用到原材料库存管理中的具体方法。介绍了VMI的定义和基本体系,并详细阐述了VMI在电子设备制造商原材料库存管理中应用的具体步骤以及VMI的实施价值。分析了VMI在应用中可能遇到的风险以及得到最终结论。     

陕西省农地经营权流转服务体系建设浅析

2011年《陕西省人民政府关于促进农村土地承包经营权流转的指导意见》发布以来,陕西省农地经营权流转发展迅速,农业生产效益得到明显提高;但仍存在土地产权不明晰、农地经营权流转市场不成熟、农地经营权流转法律法规不健全等问题,严重限制农地经营权流转的速度与范围。文章采取实地查勘、问卷调查、走访农户、搜集数据及逻辑分析等方法,针对陕西省农地经营权流转的现状、问题、成因进行实地调研,并提出加强陕西省农地经营权流转服务体系建设的合理化建议:(1)通过土地确权、规范农地经营权流转流程,提高农地经营权流转效率;(2)通过发展现代农业电商平台、保险、智库、创客空间,提高农业收益。     

电子笔记在项目化教学中的初步应用

电子笔记是本学期在实践教学使用的一种新教学方式,尤其在计算机专业实践性较强的网络数据库课程中,起到了良好的效果。电子笔记教学方法功能强大,但也有使用的局限性。     

Online Purchase Paths and Conversion Dynamics across Multiple Websites

Low transportation costs online allow shoppers to visit multiple e-commerce sites for a purchase decision. This research investigates online shoppers’ visit and purchase behaviors across competing websites. To consider that shoppers’ longitudinal cross-site visit data may consist of several unobserved shopping episodes, we propose a modeling approach to probabilistically clustering and relating online visits to latent shopping episodes, based on the temporal patterns of the visit events. The inferences are then used to examine shoppers’ visit-to-purchase behavior across websites. Using Internet clickstream data on individual-level browsing and transaction records at major air travel sites, we find that online shoppers’ cross-site visit patterns tend to be clustered and the purchase propensity is significantly higher at later visits within a visit cluster, compared to earlier visits. As our results suggest the possibility that visit clusters can serve as a reasonable proxy for shopping episodes, we look further into shoppers’ website choice and purchase behaviors within a cluster. We discuss how the cluster-based analysis can help managers tailor online marketing and advertising strategies based on shoppers’ cross-site visit and purchase patterns.