关于领导干部倡导良好学习风气的新思考

胡锦涛同志在中央纪委第七次全体会议上强调,领导干部要大力倡导八个方面的良好风气,其中位列首位的是学习风气问题.领导干部应该深刻认识、全面理解并自觉倡导勤奋好学、学以致用的良好风气,一是在地位肯定上,要首倡重扬,确保认识到位;二是在精力投入上,要持之以恒,确保终身学习;三是在内容确定上,要虽少犹精,确保理论"管用";四是在方法选择上,要联系实际,确保直面现实;五是在学习精神上,要百折不挠,确保顽强攻关;六是在目标追求上,要学以致用,确保成效显著.     

论企业的非线性性质

企业作为一个系统,其关键特征是系统的非线性。我们以Adam Smith的大头针工厂作为简单的示例,从个体的生产函数推导出一个非简单加总的总体生产函数,从知识的角度不失一般性地解释了企业非线性性质的来源,并对已有的关于企业性质的论述做了简单的评论。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

金华市农业产业化发展现状及其对策

在分析金华市农业结构与产业化的优势与问题的基础上，提出今后农业结构调整与产业化的六条措施：优化农业结构与空间布局；培育龙头企业；完善农村社会化服务体系；引进资金；大力加强农业科技推广力度；加强城镇建设等。     

我国的融资制度绩效与企业融资行为分析

我国的融资制度仍存在着一定程度的扭曲,导致企业融资行为出现变异,上市公司存在股权融资偏好、非上市企业预算约束软化。鉴于融资制度同企业融资行为模式存在内生一致性,应积极推进政府的金融制度改革,推进资本市场健康发展,重点推进国有银行股份化改造和银行的公司治理建设,实现企业融资行为的合理回归,使之朝着以银行中介为主的融资模式向以股票市场股权融资为主的融资模式转换。     

高管团队兼职行为与企业业绩关系研究

本文以沪深106家高科技上市公司为研究样本,实证考察了企业高管团队成员的蓉职行为与企业绩效之间的相关性.研究发现高管成员的兼职行为与企业业绩之间存在显著的相关关系.高管兼职企业的规模越大、赢利情况越好,越有利于提高本企业的业绩;高管在企业集团外部兼职的企业数量越多越有利于提高本企业的业绩;高管在企业集团内部兼职企业的数量与业绩关系不显著.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

基于交易费用理论的企业边界纵向一体化研究

交易费用理论认为，企业的最优边界在市场费用等于企业协调成本那一点，交易费用中的企业规模实质上是企业的纵向规模即纵向边界，企业纵向规模的扩张主要通过纵向一体化来实现。虽然纵向一体化能够有效地削弱人的机会主义和有限理性，克服不确定性，降低交易成本，但它并不必然是企业发展的一种好办法，企业发展到一定阶段，纵向分拆策略是有效的。企业的纵向边界呈现扩张与收缩交互进行的局面。     

现代企业制度下如何当好企业领导的思考

在现代企业制度条件下如何当好企业领导是一个新的课题。本文提出现代企业制度要求有现代企业领导者,而当好现代企业领导者,必须以人才为根本,抓好人力资源的开发和利用;必须努力提高企业领导者的领导水平,同时要强化创新意识,开拓创新实践。     

试论循环经济价值链及其运行

企业必须按照自然生态体系，将经济活动高效有序地组织成一个循环经济模式，实现以最小的资源消耗，最小的污染获取最大的发展效益。循环经济的正常运行，必须有价值链的支持，因此，循环型产业的价值形成机制是循环经济持续发展的关键。企业是实施循环经济的最终策动力和执行主体。因此，循环经济特别是循环经济价值链能否形成已成为企业持续发展的重要因素。