Hotel Efficiency Analysis from the Customer’s Point of View in Romania: A Stochastic Production Frontier Approach

The purpose of this article is to measure the efficiency of hotel units in Romania from the customers’ point of view and to identify factors that explain the differences in efficiency between hotel units. A stochastic production frontier is estimated together with a technical inefficiency model using cross-sectional data from 622 hotel units in Romania. The results show that the average efficiency is high. However, there are significant differences between hotels in different regions and with different star ratings. The most influential factor affecting efficiency is the online visibility of a hotel unit on social media platforms and on travel planning sites. The study’s results offer insight for hotel decision-makers to be able to improve the perception of hotel efficiency by taking appropriate action to meet customer needs.     

海南大学博士研究生网上招录系统的研发

本项目的完成将为博士研究生招生实现网络化，将极大方便考生的报名、交费、资料登记、准考证打印、考场编排、考试成绩查询、学生录取通知等工作；为我校博士招生工作部门的节省大量时间和精力及成本，例如招生工作中的统计考生报考情况，编准考证号、打印准考证、考场安排等工作；为促进我校数字化校园的提升，为我校211建设评估增添一份力量。     

支撑战略转型的财务管理体系——以电信业为例

作为一种企业的战略,转型成功与否关键在于执行。财务管理是战略管理的执行层,支撑战略转型的财务管理体系必须上承企业宏观的战略规划目标,下达企业具体的作业实施。为此,以电信业的转型为例,指出财务管理体系首先要借助战略地图从企业愿景或战略目标出发,并以此为核心提出整合企业资源的财务目标,形成财务管理的行动方案;以作业成本管理为工具,正确反映不同成本核算对象对提升企业价值的贡献;最后通过平衡计分卡进行绩效衡量,找出能创造未来财务成果的关键性"绩效驱动因素",创建出相对于财务成果而言的所谓"领先引导指标",使财务管理跨越绩效衡量层次,直接进入了战略衡量层次。     

电子商务之网游

截止2006年,中国网民的数量已经达到13700万人。虽然网民总数多,增长快,但是互联网普及程度还很低。未来的发展空氓粱很大。而网游的力量是不可忽视的,所以将电子商务和网游结合起来是企业拓展盈利的一个新的方向。文中从中国网民现状。中国网游现状,中国电子商务现状及电子商务与网游的结合进行了讨论。     

在线品牌社区负面顾客契合演化过程:是愈演愈烈?还是否极泰来?

文章聚焦于在线品牌社区,从时间序列角度出发,选取小米在线社区论坛作为研究对象,采用网络志方法分析了负面顾客契合演化过程中的阶段划分及不同阶段的契合状态,厘清了负面顾客契合短期和长期演化过程的差异。研究结果表明,在线品牌社区负面顾客契合的短期演化可以划分为发泄、建设性讨论、威胁性退出、协商、报复（或回避、或妥协）五个子过程;从长期来看,能够形成社区认同的顾客会逐渐转向持续性正面契合,而那些无法形成社区认同的顾客则会产生回避。研究结论在丰富和完善顾客契合领域成果的同时,对中国情境下在线品牌社区的营销管理实践具有一定的参考价值。     

Monetary Policy and Borrowers’ Loan Defaults: Research Based on Data from Renrendai

This paper uses Renrendai data to study the relationship between monetary policy and the default behavior of borrowers, and analyzes the transmission channels. The research shows that tight monetary policy will lead to a significant increase in a borrower's probability to default, and this effect will continue for several months. There may be two transmission channels: (i) monetary policy changes a debtor's liquidity through credit and balance sheet channels, which directly affects their current repayment behavior; and (ii) monetary policy may affect a borrower's investment, production and profitability, thus changing their long‐term solvency. The paper also finds that the repayment behavior of productive borrowers is more susceptible to monetary policy than consumptive borrowers, and that the default behavior of borrowers in coastal provinces is more susceptible to monetary policy than of borrowers in inland provinces. These findings provide new evidence for understanding how monetary policy affects individual behavior and its transmission mechanisms.     

高校消费信贷风险控制——基于P2P网贷平台的角度

高校学生作为一个极有潜力的消费群体,越来越受到网络消费信贷平台的重视。近年网贷平台发展迅速,日渐成为高校学生消费的一种趋势。但是高校网贷平台粗放式发展及其暴露出的风险监管问题不容忽视,必须通过正确的市场引导,建立高校学生消费信贷风险的有效监控体系,促进网络消费信贷朝健康良好方向发展。     

基于知识图谱视角的大学生创业能力研究热点领域分析

基于中国知网期刊数据库,采用Citespace软件绘制大学生创业能力研究领域的知识图谱,进一步采用聚类分析法得到该领域的四个研究热点,分别为：大学生创业教育、大学生创业能力调查、大学生创业能力、培养内部生态环境、大学生创业与就业形势。通过梳理和总结大学生创业能力研究领域的四个研究热点,发现实践教学在创业教育中的应用模式、高校创业教育体系改革、大学生创业心理研究三个方向存在进一步深入的研究价值。     

Consumption and communication perspectives of IT in a developing economy

Technological innovations are important sources of competitive advantage when there is a balanced rate of adoption that helps organisations maintain or improve performance levels. This paper synthesises and builds on efforts to conceptualise the adoption and implementation of technologically induced customer services in developing countries. Its point of departure is recent advances in computer-mediated marketing environments (CMMEs). It assesses relationships between customer services and evolving technologies in the provision of services in the banking sector. Using phenomenological hermeneutics and a case study approach, we iteratively engaged with data that emerged to identify core values and community-based values. These facets were further developed into seven main issues (core values: quality, education and reach, and community-based values: efficiency, usability, control and security). The paper offers practical steps by which companies and institutions may counter these issues and the theoretical implications for wider considerations are discussed.