Bargain effectiveness in differentiated store environments: The role of store affect,processing fluency,and store familiarity

Two main types of value have been established in the retail literature: merchandise value based on the quality and price of a store's offerings and differentiation value based on the extent of atmospheric cues in the environment. However, it is not clear what happens when a store offers both types of value to a high degree. We investigate how offering a bargain (or price cut) affects consumer responses for high and low differentiation store environments. In two studies, using a simulated store environment in a behavioural laboratory, we find that the presence of bargains in a highly differentiated store environment negatively influences store affect and, in turn, approach behaviour. This effect, however, only holds true for low familiarity stores and can be explained by processing fluency theory. Consequently, retailers focusing on store environment differentiation should reconsider their use of bargains.     

Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior

This study evaluated the impact of visual transparency vs. opaqueness in storefront window displays in relation to consumer responses and approach behavior. While there is extensive prior literature analyzing various design features in such exterior-facing displays, the ability to see through or around the window displays to observe the store interior has not received much research attention. Theories of cognitive processing fluency suggest that reductions in environmental “unknowns” are associated with feelings of pleasure, comfort, and environmental affinity. Thus, we hypothesized that more transparent window displays would be associated with higher ratings of store attractiveness, more time spent observing the stores, and a greater likelihood of participants approaching the stores after viewing the displays. The use of a virtual-reality approach made it possible to isolate and adjust the storefront display transparency while holding other environmental variables constant. Our findings confirmed that highly transparent window displays were associated with greater attractiveness ratings and longer durations of observation, and that these effects were mediated by a reduction in perceived visual complexity and increases in feelings of pleasure. We did not find a significant difference in approach behavior, but this may be due to the fact that our participants were aware they could not actually enter the stores in the VR presentation. The results provisionally indicate that retailers should attend to the visibility of the ground-level store interior when designing their window displays.     

“双循环”理论综合及其在我国的应用实践

“双循环”新发展格局的提出是中国特色社会主义政治经济学的重大理论创新,本文致力于综合国民经济循环理论演进脉络和现有马克思主义政治经济学观点的新发展格局研究,构建包括循环内容、循环机制、内外循环依存关系的双循环分析框架,并以此分析框架系统梳理我国发展实践和国内国际循环现状特征。研究发现,我国经历了封闭失衡的国内循环、国内国际循环初步发展、国际大循环驱动、做大国内循环等多个发展阶段;2008以来我国国内循环比例大幅提升,以国内大循环为主体具备实践基础,但国际循环仍是重要牵引力,促进循环的创新动力和需求动力不足,国内国际循环的主导关系仍有待转换。因此,构建“双循环”新发展格局,关键是通过改革破除堵点,强化创新和扩大内需双向发力,以国内引力场集聚全球要素资源,形成以我为主、内外协同的国内国际循环互动新格局。     

The impact of supermarket credibility on purchase intention of novel food

How do consumers make purchase decisions for novel food products? This research demonstrates the importance of supermarket credibility as a heuristic cue influencing consumers’ purchase decisions. We used a 2 (supermarket type: specialty store vs. conventional store) x 2 (food familiarity: novel vs. familiar) x 3 (price: high, average, low) between-subjects design and found that perceived supermarket credibility positively and indirectly mediates the relationship between supermarket type and purchase intention, and this effect is moderated by the interaction of familiarity and price level, suggesting a moderated-moderated-mediation effect. Specifically, the three-way interaction effect on purchase intention is stronger when the price is low in the familiar food condition, while the effect is stronger when the price is high in the novel food condition. In other words, consumers rely on supermarket credibility when buying novel foods, and when risk is higher people rely more on product credibility signaled by price.     

营商环境对中国省域经济高质量发展的非线性影响——双元创新的调节效应

从市场化、便利化、法治化和国际化4个维度出发，构建我国省域层面营商环境评价指标体系，采用2012-2019年中国省际面板数据，实证检验营商环境对中国经济高质量发展的非线性影响，探讨双元创新的调节效应。研究表明：①营商环境对经济高质量发展具有非线性影响，二者之间呈现“先抑后扬”的U型关系，我国大多数东部省份和少数西部省份已经跨过拐点，其余省份均位于拐点左侧，中部和西部地区营商环境水平有待提升；②双元创新对营商环境与经济高质量发展U型关系起正向调节作用。当探索式创新水平较高时，U型曲线变得更陡峭且拐点会提前出现；当利用式创新水平较高时，U型曲线变得更陡峭且拐点会延迟出现。另外，替换双元创新测度指标对营商环境不同维度进行稳健性检验也得出类似结论。