富氧条件下NO_x的选择性催化还原技术进展

概括了贫燃发动机尾气净化催化还原技术的研究进展,分析了各种NOx催化还原技术的特点,阐述了控制发动机尾气中NOx污染物的意义,指出了今后中国汽车尾气净化剂的发展方向。     

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Previous studies on consumer-based brand equity (CBBE) have maintained that CBBE is a multidimensional construct which reflects both consumers’ perceptions and attitudes. However, only few of the extant CBBE models emanate from the context of automotive brands. As such, this present study employs a qualitative approach using a semi-structured face-to-face interview among 11 informants, to explore the concept of CBBE in the context of automotive brands. Also, this study explores the role of social media communications in developing CBBE for automotive brands. The findings of this research demonstrate that CBBE is a valid concept which reflects consumers’ perception and mindset towards their knowledge, which are reflected through brand awareness, hedonic brand image, functional brand image, and brand sustainability of automotive brands. Additionally, the marketing activities and communication contents on social media play an important role in improving the perception of automotive brands in consumers’ minds, hence the development of automotive CBBE. The theoretical implications of these research findings are that this study provides an insight into the feasibility of developing a specific CBBE model for automotive brands. Practically, this study presents insights for brand manager on the importance of developing CBBE through social media communications.     

上海车展对上海汽车销售影响的实证研究

以2001-2015年举办的上海车展为研究对象,研究参展观众人数、展车数量和参展国家数量,同上海市汽车销售量和销售额之间的协整关系和Granger因果关系;研究结果表明,上海车展对上海汽车销售起正向促进作用,影响上海汽车销售的车展因素包括参展观众人数和展车数量,其中对汽车销售影响最大的是参展观众人数。参展观众作为展会的受众和潜在消费者,通过自身需求和传播展会影响力,提高上海市汽车的销售量和销售额;展车数量标志着汽车功能和技术的创新,展车数量越多,越能刺激消费者的购车动机从而促进汽车销售量和销售额的增加。     

Intra‐Sectoral Differences in Climate Change Strategies: Evidence from the Global Automotive Industry

Companies are increasingly challenged for action on climate change. Most studies on business responses to climate change focus on cross‐sector comparisons and neglect intra‐sectoral dynamics. This paper investigates the influence of supply chain position and regional affiliation on climate change strategies within a particular industry. We present a generic framework integrating both market and non‐market responses to climate change. We argue that climate change strategies comprise several corporate activities that have different foci of interaction and four main objectives: governance, innovation, compensation and legitimation. Using a global sample of 116 automotive companies, we conduct a cluster analysis and identify four types of strategy. We find that the sophistication of automobile manufacturers' strategies significantly differs from that of suppliers. Regional affiliation and firm size prove to be determinants of the strategy type pursued. We cannot find evidence for a relationship between financial performance and a company's strategic approach to climate change. © 2017 The Authors. Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd     

结合匈牙利指派和改进粒子滤波的多目标跟踪算法

使用汽车雷达进行多目标跟踪时，为了提高航迹关联效率并改善非线性场景跟踪效果，提出了结合匈牙利指派和卡尔曼重要性采样的粒子滤波(Particle Filter with Kalman Importance Sampling，PF-KIS)算法。首先，将航迹关联分解为聚类和指派，通过密度聚类筛选并整合有效目标，经过匈牙利指派得到目标和航迹的最佳匹配关系，避免产生多余联合事件，提高关联效率；其次，以卡尔曼滤波的结果作为粒子滤波的先验，使采样粒子分布更合理，提高估计精度，进而改善非线性跟踪能力。实验表明，算法平均航迹关联正确率约为95%；非线性场景误差约为卡尔曼滤波的1/2，有效地改善了非线性场景跟踪能力。     

成品油销售企业冬季0号车用柴油质量管理探讨

成品油销售企业在冬季销售0号柴油过程中,经常发生因在低温环境油品结蜡而引发的顾客投诉。认为,成品油销售企业流通过程中存在质量风险的环节主要包括油品入库、出库、运输、进站、储存等。指出,要制定合理的冬季0号车用柴油销售策略和有效的质量管理控制措施,才能避免纠纷投诉。     

车用高分子材料耐刮擦性能研究与改善

对材料耐刮擦性的增容剂、PP结晶度、矿物填料、不同耐刮擦滑爽剂等的影响性能进行分析,耐刮擦改性聚丙烯(PP)是为汽车所制备的。通过实验结果表明了改性之后的PP的耐刮擦性能很强,它的改变与反应型高聚硅氧、矿物填料的粒径较小、高结晶PP有很大的关系,所以就形成了汽车的零部件,完全可以应用到汽车中。     

汽车空调风道出风情况的CFD分析与优化

文章建立了某车型汽车空调风道结构的三维数学模型,利用商业软件Fluent进行模拟,得到了风道出风口风量大小和风量的分配情况,并与设计值进行了比较;在此基础上,分析了风道出口扫风情况,提出了解决方案,对改进和优化风道结构,提高汽车空调整体性能具有一定的参考价值。     

柳州汽车物流业发展现状 问题及对策研究

汽车物流业的发展是柳州市汽车产业发展的关键,也是提高汽车产业竞争力的途径。文中在分析柳州汽车物流业发展拥有的优势和机遇、存在的问题和挑战的基础上;建议将汽车物流业作为柳州市物流产业发展的战略重点;建立汽车综合物流服务体系;从而推动柳州工业化进程,促进柳州经济大发展。