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51.
We analyze how historical analogies are used in the media to make sense of novel events. While earlier work focused on single case studies, this is the first quantitative analysis comparing historical analogies invoked in three events in newspapers from five countries. With very high intercoder reliability we found 881 invocations of historical analogies. We found an interesting contrast between the roles of historical analogies in foreign policy decision making vs. newspaper articles. When the task is advocacy for policy choice, a compelling historical analogy will be one in which the causal mechanisms are as similar as possible to the current situation so that similar actions are likely to lead to similar results. Instead, newspapers spend more time at the early stages of sense-making and help the audience understand just a few features of the current situation. Newspapers thus offer a much broader range of historical analogies without much regard to maximizing similarity.  相似文献   
52.
A theory particularly designed to explain re-buying decision formation is lacking. This research developed and tested a theory of repurchase decision-making (TRD) that more comprehensively explains individuals’ post-purchase decision-making processes. Two studies were conducted in a full-service restaurant setting for the development of this theory. Specifically, important factors generating the repurchasing intention were identified through an exploratory qualitative approach in Study 1. In this qualitative approach, a new set of belief items and salient referents in a re-buying decision-making process were also identified. The proposed model merging the model of goal-directed behavior (MGB) with identified factors and belief constructs from Study 1 were tested in the second study. Our results demonstrated that incremental amounts of total variance in the re-buying decision were explained by the TRD. Newly integrated constructs in combination with the original variables in the MGB were found to play a critical role in the re-buying decision-making process. The implications of this study are presented and discussed.  相似文献   
53.
通过实验研究群体决策和大五人格对报童订购的影响。研究表明大五人格中开放性维度能很好地预测个体和群体决策者的订购行为。在个体实验中,开放性越高的个体更不易产生锚定效应,其他四种人格特性与锚定偏差无显著关系;在群体实验中,群体的开放性得分均值、群体中高开放性成员所占的比例与锚定偏差呈负相关关系。通过比较两种实验结果,发现群体锚定倾向明显小于个体锚定倾向,而群体决策并没有优于个体决策。该研究结果对企业人员招聘、构建决策团队及降低决策偏差有一定参考价值。  相似文献   
54.
伴随着媒体社会化程度的加深,企业间争夺顾客资源的竞争进一步加剧,青少年市场逐渐受到了学术界和企业界的重视。将决策型态作为青少年消费者社会化的结果,探索形成这一结果的影响因素,结果显示家庭、媒体、消费者教育和同辈群体等四大消费者社会化媒介,及自我概念分别与青少年决策型态显著相关。  相似文献   
55.
张黎 《价值工程》2010,29(29):108-109
时代在进步,经济在腾飞,交通作为经济的命脉,无可质疑的也产生了翻天覆地的变化与发展,但是就目前来看,我国的交通系统由于人口的基数和居民的私家车的增多,交通的压力日趋增大,如何改善这种状况,是本文旨在研究跟探讨的关键所在,本文主要介绍了非线性代数的数学方式来分析和调度交通的车辆,并由此提出了一套利用智能化指导居民出行的优化方案,从而缓解交通压力,提高决策能力,另外,还介绍了一种运用于调度车辆的遗传算法,便于决策者进行参考和配置。  相似文献   
56.
Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are critical in explaining eco-friendly consumer behaviors. Salient belief items were identified using an elicitation method (focus group and open-ended survey). A survey obtained 389 respondents. Confirmatory factor analysis indicated that measurement items for all study variables had an adequate level of reliability and validity. The findings from the structural equation modeling showed that the proposed model had a satisfactory fit to the data and better predicted hotel customers’ intention than the original TPB. The results also indicated that all antecedent variables of intention significantly contributed to forming the intention to pay conventional-hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.g. reusing towels and using recycled products, and were keen to learn about the positive environmental attributes of green hotels. Benefit awareness was shown to be important in customer decision-making.  相似文献   
57.
本文从地方视角出发,深入分析了外资企业面临外迁压力下的决策思考基点和外迁模式选择,并结合不同网络角色外资企业的外迁行为进行了案例比较,得出以下研究结论:网络权力对于外资企业外迁具有决定性作用,社会资本对于外资企业外迁起着缓冲作用,社会资本和网络权力在不同产业环境下综合决定了外资企业外迁的模式选择.  相似文献   
58.
ABSTRACT

This study assesses the importance, performance, and the interrelationships of key destination attributes for marketing managers to prioritize resource allocation. A three-dimensional analysis of importance–performance–impact-analysis (IPIA) factors, based upon a survey sample of 275 Chinese tourists to Britain and an expert panel interview with 10 destination marketing managers is presented. Data analysis was based upon a mix of multi-criteria decision-making methodologies, the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method and the Analytic Network Process (ANP) method. The framework can be applied to prioritize resources allocation to improve customer satisfaction in other contexts, such as a sector or a specific business.  相似文献   
59.
王凤英  梁志新 《物流技术》2012,(17):228-230
风险决策中的期望值法是处理风险决策问题的常用方法。借助于期望值法,结合某企业的案例数据,对如何实现物流采购的最优化进行风险决策分析,并对最优方案进行了稳定性分析。  相似文献   
60.
Ethics on the Web: Applying Moral Decision-Making to the New Media   总被引:1,自引:1,他引:0  
This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business.  相似文献   
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