基于电子商务平台的农产品营销模式研究——以重庆为例

随着互联网普及程度越来越高,农产品电子商务作为一种新型营销方式在现代营销中具有重要的作用。文章首先对电子商务相关概念和基础理论进行概述,明确了电子商务的重要性。其次在对重庆市农产品电子商务营销现状及问题分析的基础上,对目前重庆市现有的3种电子商务营销模式,即为电子市场交易模式、网络中介模式、网络虚拟社区模式进行深入分析。最后,从建立健全农产品电子商务相关法律和制度、大力培养农产品电子商务专业人才、开展多种形式的农产品电子营销模式,实施农牧产品与农商旅联动营销战略等几方面提出促进重庆市电子商务发展的策略。     

北京市畜禽产品质量安全监管绩效多主体综合指标体系构建与评估

[目的]为完善北京市畜禽产品质量安全监管体系,提高北京市畜禽产品质量安全水平,进一步保障居民健康和社会稳定,构建包含政府、企业、消费者的多主体综合指标体系,对北京市畜禽产品质量安全监管绩效进行全面的评估。[方法]基于平衡计分卡,从工作业绩、相关利益体、内部管理、学习与成长4个维度构建监管绩效综合指标体系;运用层次分析法确认各层指标的权重,并采用模糊综合评价法实证评估北京市畜禽产品质量安全的监管绩效。[结果]北京市畜禽产品质量安全监管绩效综合评分达到4.17,监管绩效处于良好水平,并高于全国畜禽产品质量安全监管绩效平均水平;学习与成长维度监管绩效水平最高,但工作业绩与相关利益体维度存在一定的薄弱部分,对生产经营企业的监管力度和对消费者、社会组织的动员需要进一步加大。[结论]北京市畜禽产品质量安全监管绩效良好,但仍需完善。     

Natural and anthropogenic influences on the year-round temperature dynamics of air and water in Postojna show cave,Slovenia

Air and groundwater temperatures were measured in a rimstone pool in Postojna Cave, to advise evaluation of the impact of natural and anthropogenic influences related to heat being initially transmitted into cave air by visitors. Such heat can accumulate both in the rock mass and in water. Results show that attention must be paid to temperature changes of rimstone pool water rather than those of cave air, especially during the winter. Thanks to good ventilation deep inside the cave, short-term air temperature increases related to higher visitor numbers have not influenced flowstone precipitation or the cave fauna. However, this situation might change if winter visitor numbers increased greatly. This study does not support a suggested increase in winter visits (currently the tourism low-season) and reduction of summer visits (currently the tourism high-season).     

互联网支付平台跨业经营理财产品的模式和风险——以百度“百发”理财产品为例

互联网支付平台不断渗透金融领域,相继推出各类互联网金融理财产品,引起了互联网金融理财的新趋势.在对比分析常见互联网金融理财产品的基础上,以百度“百发”为案例,总结出互联网支付平台经营金融理财产品的一般模式,探讨互联网金融理财产品运作的风险控制问题以及其对传统金融理财机构的冲击和倒逼作用.     

Introduction to the special section on subsistence marketplaces

We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.     

混凝土简易温控措施在公路施工中的实践与应用

本文以摩洛哥塔乌高速公路项目混凝土施工为例,对夏季高温季节混凝土施工采取了简易降温措施,并提供出混凝土温度预测公式。     

基于目标满意改进的辽宁农产品出口影响因素分析

辽宁是农产品出口大省,虽然出口额呈逐年上升趋势,但近几年受国内外不同问题和因素的影响,导致辽宁农产品出口出现了瓶颈。本文在总结了辽宁农产品出口的现状的基础上,探讨了辽宁农产品出口的问题,以此总结了影响出口的因素,并基于目标满意对影响因素进行了分析,最终提出了解决措施。     

四川秦巴山区特色农产品加工产业集群发展建议

四川秦巴山区资源丰富,生态环境优越,特色农产品加工产业近几年得到了一定发展。简述了四川秦巴山区特色农产品加工的发展现状,分析了农产品加工品牌建设滞后、企业规模偏小、加工方式粗放、质量安全隐患高等问题,这些因素成为特色农产品加工产业集群发展的重要障碍。为此,提出了以集群模式来规划发展产业,增加产业的整体竞争力的战略思路,并从企业发展、人才培养、平台建设等方面提出相应的对策建议。     

Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust

Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived benefits and perceived risks as organismic internal states, purchase intentions as the behaviour, and the propensity of believing and acting on fake news as the consequence, which is further associated with system trust. The model was tested by analysing data collected from 390 existing consumers, considering the moderation effect of brand trust and controlling the effect of age and gender. The findings confirmed that openness to change is associated with perceived benefits and risks. Furthermore, perceived benefits and system trust are associated with purchase intentions, which are, in turn, associated with the propensity of believing and acting on fake news. The study presents several novel contributions to theory and practice.     

栀子花期低温冷害风险区划研究——以湖北蕲春为例

[目的]确定栀子花期低温冷害指标,研究栀子花期低温冷害风险区划方法,以蕲春县为例开展栀子花期低温冷害风险区划,为蕲春栀子种植提供参考。[方法]利用湖北省蕲春县1990~2010年栀子产量资料及同期气象观测资料,通过统计分析冷害持续日数、冷害期间日平均气温20℃累积危害积温、极端最低气温、降温幅度等指标与栀子产量的关系,建立了栀子花期低温冷害损失模型。以20℃累积危害积温为指标,以损失率5%、10%、30%为阈值,确定了栀子花期轻度、中度、重度、严重冷害分级标准,然后利用蕲春县1:25万数字高程模型及蕲春县逐日平均气温、最低气温观测资料,推算网格点1959~2010年5月1~20日逐日最低气温、平均气温,构建冷害风险指数,计算各网格点的冷害风险指数,进行了蕲春县栀子冷害气候风险区划。[结果]蕲春县西部低山区栀子花期冷害风险较小,适宜栀子种植;400m以上的山区冻害风险大,种植栀子只开花不结果。[结论]栀子花期低温冷害风险区划结果在蕲春栀子种植基地规划中有一定参考意义。