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At a time of great change within the higher education sector, this paper focuses on the challenges facing marketers in the UK's higher education industry. Specifically, the research identifies the extent to which university marketing managers are conscious of the importance of market segmentation particularly with regard to the growing mature learner segment, and to what extent such marketers are using the web to engage and influence this older segment. The evidence presented in this study suggests that the sample universities display an inadequate state of readiness to respond to the marketing challenges arising in the changing environment and that the opportunity to influence the growing and affluent mature learner market through online communication remains largely unexploited. A general lack of a marketing orientation within the sector prevails. 相似文献
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Robert DeFillippi Michael Arthur Polly Parker 《International Journal of Human Resource Management》2013,24(5):751-767
This paper examines a new kind of career odyssey, namely that into the relatively uncharted territory of the world wide web. It extends recent ideas about personal and communal career investments by exploring people's web-enabled career behaviour, based on Tapscott et al.'s (2000) typology of web roles. MBA students completed a preliminary career exploration instrument and then met in different focus groups according to the web role with which each student most identified. The reported career investments varied depending on the web role involved. An attempt was made to corroborate these findings through practitioner interviews, but there were problems in reconciling the two kinds of data. The implications of these findings are discussed, and a series of observations is offered concerning the further study of the increasingly virtual journeys anticipated for careers of the future. 相似文献
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根据Web2.0的应用和特征,分析了其对网络信息生态系统(NIES,Net-work Information Ecosystem)的影响,指出Web2.0既促进了NIES的演化,又加剧了NIES的失衡。 相似文献
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干雪芳 《桂林旅游高等专科学校学报》2001,12(3):17-19
校园网为实现现代教学奠定了硬件基础,而现代教学模式、方法与手段的实现必须靠全体教师、员工乃至学生的辛勤努力。 相似文献
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新媒体时期的电子资源逐步成为主流的媒体资源,电子阅读也逐步成为读者的主流的阅读方式。和传统的少年儿童图书馆相比,新媒体时期的少年儿童图书馆,其管理模式,服务内容都有很大的变化。本文即是对新媒体时期以网站为阅读平台的少儿图书馆服务创新的研究。 相似文献
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目前,诚信问题已成为阻碍我国网络市场培育和发展的主要绊脚石之一,为此,运用博弈论的基本原理,从网络市场企业诚信决策的内在动因和条件入手进行分析讨论,并根据分析结果提出了一些解决问题的思路。 相似文献
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The Internet and the Web are evolving to a platform for collaboration, sharing, innovation and user-created content—the so-called
Web 2.0 environment. This environment includes social and business networks, and it is influencing what people do on the Web
and intranets, individually and in groups. This paper describes the Web 2.0 environment, its tools, applications, characteristics.
It also describes various types of online groups, especially social networks, and how they operate in the Web 2.0 environment.
Of special interest is the way organization members communicate and collaborate mainly via wikis and blogs. In addition, the
paper includes a proposed triad relational model (Technology–People–Community) of social/work life on the Internet. Particularly,
social/work groups are becoming sustainable because of the incentives for participants to connect and network with other users.
A discussion of group dynamics that is based on the human needs for trust, support, and sharing, regardless if the setting
is a physical or virtual one, follows. Finally, future research directions are outlined. 相似文献