基于顾客满意的服务质量管理

在服务经济时代,企业之间竞争的焦点之一是服务.提供顾客满意的优质服务正成为企业走向成功的一把金钥匙.基于顾客满意的服务质量管理已成为现代企业市场竞争的一个重要课题.本文在探讨了服务质量与顾客满意的内涵、关系及其差距分析模型的基础上,提出了加强服务质量管理的方法和途径.     

论顾客价值与顾客导向理论的关联性

顾客是企业经营的中心地位已成为共识,顾客价值理论也日渐受到管理者和研究者的重视.只有全面地阐释顾客价值的概念,并在此基础上分析比较顾客价值与其他顾客导向理论的关联性,才能得出结论:顾客价值与顾客满意、顾客忠诚、服务利润链和顾客关系管理是相互补充的顾客导向思想,顾客价值驱动着顾客满意和顾客忠诚,而服务利润链和顾客关系管理则为顾客价值管理提供了新思路和工具.     

以需求为导向完善我国农村金融组织体系

改革开放以来，农村金融的供求发生了很大的变化，但是从当前的情况来看，供需是不平衡的．现实中比较注重金融服务的供给，需求往往被忽略。由微观经济学中“消费者统治”的原理，应该以农民需求为导向，提供农村金融供给，不断完善我国农村金融组织体系。     

我国生产性服务贸易的发展及国际竞争力分析

生产性服务作为服务业和加工业的粘舍剂．以服务业为中心将产业价值链的各个环节串连起来，成为先进工业化国家后工业化的重要特征。因而，生产性服务贸易也就成为服务贸易的重要内容与发展趋势。本文对我国生产性服务贸易进行了实证分析，结果表明：我国生产性服务贸易发展速度较快，但贸易结构落后，贸易逆差逐年扩大，竞争力较弱，影响到作为世界加工厂的我国制造业。因此，扩大生产性服务贸易，改善生产性服务贸易结构，是提高我国生产服务贸易国际竞争能力的重要举措。     

全面质量管理在大学图书馆的应用

全面质量管理是一种先进的管理思想和方法。大学图书馆TQM内容包括书、报、刊预定,书刊编目、分 类,提供服务,员工素质等方面的质量管理。应用TQM,应注重对制度的完善,坚持可持续改进。     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.     

影响英语教学改革的因素

语言是交流的工具，语言教学起着至关重要的作用。随着社会经济、化以及科学技术的飞速发展，英语教学中旧的教学方式也得随之变化，以适应社会发展的需要。改革势在必行，但受到诸多因素的影响，改革效果不太明显。     

加强党执政能力建设的分析

党的十六届四中全会决定指出,加强党的执政能力建设,必须以保持党同人民群众的血肉联系为核心.加强党的执政能力建设,要把群众路线纳入党的思想路线和作为党的工作的根本价值标准,要按照群众路线的要求推进制度创新.     

学习型组织中的企业文化因素分析

学习型组织是让组织内的全体成员持续学习,创造自我,扩展创造未来能量的组织。建设开放、交流、学习、共享的组织文化是创建学习型组织的核心,要推动组织发展成为学习型组织,就必须建立倡导鼓励交流的学习型组织文化。     

中俄跨境电商服务供应链发展研究——以全球速卖通为例

指出随着中俄跨境电商的迅猛发展,跨境电商平台之间的竞争不断加剧且竞争焦点逐渐从商品竞争过渡到供应链和整体服务水平的竞争。结合全球速卖通在俄罗斯的跨境电商服务供应链的运营情况,通过建立PEST-SWOT矩阵模型,分析全球速卖通在俄罗斯市场的服务供应链发展的竞争态势及宏观环境,并针对其存在的问题提出了优化路径。