Virtual test-driving: The impact of simulated products on purchase intention

This paper studies a number of key determinants of users׳ experience and engagement when driving a simulated car model, the outcome of this engagement in relation to enjoyment and satisfaction and the role of user satisfaction in purchasing the actual product. We test a holistic model using an experimental quantitative approach. Our analysis suggests that hedonic experience may create higher levels of engagement among users of the simulated car. Enjoyment and engagement were found to positively influence user satisfaction while driving the simulated car. In turn, user satisfaction with the simulated car was found to positively influence purchasing intention for the actual car. Our work has shown how a simulation based on widely available technologies can provide a foundation for the development of a relationship between a user and the simulated product. Consequently, our research findings have significant theoretical and practical implications beyond the auto-manufacturing industry, as experiencing simulated products can play an important role in the context of electronic commerce. This is especially true given the increasingly important role ‘experience’ plays in electronic marketing.     

内容传递类移动商务的用户接受模型研究

随着移动通信技术和Internet技术的进一步融合,移动商务获得了迅速的发展,时商业竞争环境产生了巨大的影响。移动商务的接受研究成了理论界和实业界都感兴趣的共同话题。本文基于前人的综述和对手机用户的访谈提出了内容传递类移动商务应用的用户接受模型,并通过问卷调查的实证研究对模型中的假设进行了检验,证实了TAM模型是适合于解释内容传递类移动商务应用的用户接受行为的。     

A basic user utility preference to reduce uncertainty: A dissent to reporting and asset measurement

Legitimacy and self-regulation of the accounting profession dictates that it typifies integrity and credibility in both the form and substance of its accounting standards. Unsound and dishonest business practices are not evident in the financial reports, nor are they the responsibility of accounting standard setters. Nevertheless, professional accountability is not enhanced if the financial reporting standards permit a great deal of choices, variation and interpretation, particularly in asset values. In pursuit of professional legitimacy and the credibility, accounting standards can reduce opportunities for intruding bias, inept judgement, or interpretation perspectives adding to user uncertainties. The thesis of this conceptual paper is that key user groups have an intrinsic homogeneous preference utility for information relating to financial risk, which can be satisfied by a simple asset value, based on a market bid. The balance sheet can contain a segregation of asset values, either in supplementary or classification form.     

Capital utilization, economic growth and convergence

Optimal decisions by economic agents regarding the utilization of capital lead to empirically plausible speeds of convergence in one-sector models of economic growth. The relationship between depreciation and capital utilization plays a crucial role in slowing down convergence to the steady state. Cross-country differences in the extent to which the capital utilization decision is internalized along the transition path may lead to differences in convergence rates, even for countries with similar initial and terminal conditions. Finally, by assuming a constant depreciation rate and full capital utilization, standard growth models may be overstating the magnitude of the steady-state equilibrium.     

2G与3G移动网系统安全性及用户鉴权

通过对2G和3G系统安全特性比较，研究了2G和3G移动网络共存时用户安全接入的问题，并详细分析了在2G和3G共存网络中漫游2用户和3G用户的鉴权过程。     

在ASP.NET中用户控件的使用

用户控件可以解决很多不适合直接采用服务器控件或HTML控件解决的问题,使编程人员能够很容易地跨ASP.NET WEB应用程序划分和重复使用公共UI功能。本文针对用户控件的优点,讨论如何在ASP.NET中使用用户控件。     

FTP用户隔离及应用

FTP是TCP/IP网络中计算机用于传输文件的协议,是Internet上出现最早,使用最为广泛的一种服务,基于客户机/服务器模式。本文详细介绍用IIS配置用户隔离的FTP服务器的两种方法,以及用户隔离的FTP服务器在计算机教学中的应用。     

Doors and boundaries: A recent history of the relationship between research and practice in UK organizational and management research

This article looks at a selection of significant episodes in the history of organizational and management research, and the policies in this field of the UK Social Science Research Council. The episodes begin in the Council's early days in the mid-1960s, and run through its high-profile efforts to improve management research at the end of the 1980s to the start of a new initiative sanctioned by the Council in 2001. They have been chosen because they are important milestones in the development of the field. They also illustrate a central issue which has been evident throughout the period: whether management research should be framed as essentially different or merely seen as carrying some sort of deficit or remedial gap with respect to the other ‘founding disciplines’. They also illustrate an important dilemma facing the funding agency in its longstanding if erratic attempts to engage with the processes through which social science research is used – namely the tension between the goals and rhetoric of excellence and relevance. One episode which illustrates these issues particularly well is that of the Open Door Scheme, a radical SSRC innovation in the 1970s which encouraged non-academic participation in the selection of management research topics. Changes within the funding agency over the same period are crucial for this story. We reflect on their relevance for the episodic developments within management research. From these points of enquiry, we derive a historical, institutional analysis of the interactions between public research funding and management research, of the interplay between the worlds of practice and research, and the ways in which a dialectic has been constructed between concepts of use and relevance, on the one hand, and excellence and rigour on the other.     

Reprint to: Infrastructure provision and macroeconomic performance

This paper studies the differences between private and government provision of infrastructure. Capital utilization decisions and their differential role in determining market prices for capital goods under the two regimes of infrastructure provision serve as a critical transmission mechanism for fiscal policy. A subsidy to private providers of infrastructure is preferable to direct government provision irrespective of how the subsidy or expenditure is financed. The case for private provision is much stronger in economies characterized by high levels of congestion. The choice between private and government provision also has a crucial effect on the design of optimal fiscal policy.     

群智创新社区用户创新能力分析

群智创新社区是信息化条件下一种新的创新载体和媒介,可以为企业开展产品研发活动提供大量创新创意。为了更好地管理群智创新社区和用户,选取Local Motors社区作为研究对象,通过对不同用户行为进行数据采集与分析,运用聚类分析,从用户创新能力的角度,对不同创新能力的用户进行识别和划分,得出4种不同创新能力的用户类型,并对每种类型的用户进行了社区影响作用分析。科研成果既可丰富相关理论研究,也可为社区管理者提供实践方略与运营建议,有效提升社区管理水平与创新效率。