Web-based permission marketing: Segmentation for the lodging industry

Permission marketing is becoming an important tool in maintaining relationships with travelers via the Internet. Its growing importance can be seen in tourism marketing, specifically in the lodging industry. With an increase in industry use, the effectiveness of this technique needs assessment. This paper initiates this process by examining current methods used to collect contact information for the purpose of permission marketing. Three segments of the market are identified and compared based upon their willingness to supply contact information. Significant differences were found in socio-demographics, online habits, trip characteristics, and website design preferences. Implications for lodging marketers are presented and future research topics are discussed.     

Driving Goal-Directed and Experiential Online Shopping

Goal-directed and experiential online shopping are two general categories of consumer behavior on the Internet. Internet stores promoting online transactions may face challenges regarding how to satisfy distinct online shoppers. This study develops a dual-state of cognitive and affective reactions to online services and flow experiences to predict goal-directed and experiential online consumer behavior. This survey mailed 300 questionnaires to a random sample of volunteers with substantial online shopping experience. Of these, 150 samples were returned for data analysis. Empirical results from the survey indicate that the dual-state of online services is more appropriate for assessing goal-directed purchase intentions than for examining the willingness to purchase experientially. In contrast, the dual-state of flow experiences is better at assessing goal-directed purchase intentions and the willingness to purchase experientially. Finally, this study features implications for academics and practitioners.     

Enterprise Social Networking: Opportunities,Adoption, and Risk Mitigation

Social networks on the Internet are becoming extremely popular and have begun to change the way we live and work. Many enterprises are assessing the potential of exploiting the commercial opportunities of this technology. Although social networking commercial activities may be the next big productivity booster for firms, some consider such activities to be time wasters and security traps. Therefore, it is useful to develop a framework to consolidate the issues in adopting this technology. This article reviews the opportunities provided by enterprise social networking and proposes using the fit-viability model to evaluate concerns related to the successful implementation of enterprise social networking. We also examine the major potential risks and the mechanisms for their management.     

Customer Loyalty and Privacy on the Web

ABSTRACT

This study examines from simulation the effects of the privacy sensitivity of customers, the personalization practices or standards of retailers and the difficulty in locating favorable sites on the loyalty of consumers to a Web site. The key finding of the study is that customer privacy sensitivity is a critical success factor that significantly impacts loyalty to a retailer. Customers have higher loyalty to sites that request the least information, while they have lower loyalty to sites that request the most information. Web retailers considering expanded personalization of products or services to customers, through increased personal information, need to rethink their practices. The study also found that difficulty in locating a favorable site is a success factor that impacts retailer loyalty, and that customers have higher loyalty to difficult to locate favorable sites on the Web. These findings are important at a time when consumers are empowered with Web technology to immediately shop competitor sites.     

在线真人导购系统设计

本文基于FLASH多媒体和FMS流媒体互动相关的理论和技术,采用传统的“网络电子商务”购物平台为研究基础,针对网上商城存在的只能展示虚拟商品（图片）、用户无法试用商品、客户与客服人员之间沟通困难等问题,设计实现了一个基于FLASH、FMS的虚拟产品展示、试戴、真人导购的购物平台。     

Web文本摘要算法设计

文本摘要技术是人工智能领域对自然语言理解的重要内容,也是搜索引擎需要解决的重要问题之一。本文对国内外流行的基于Web文本摘要的技术和算法进行了简单探讨,根据实际情况提出了一种对网页中的文本进行摘要的算法,并对该算法进行了验证。     

Web文本挖掘中模糊聚类的有效性评价研究

本文研究了基于模糊聚类的Web文本挖掘和模糊聚类有效性评价函数,并将其应用于Web文本挖掘中模糊聚类有效性评价。仿真实验表明该方法有一定的准确性和可行性。     

Web Services安全技术研究

Web Service的安全性在当前的应用中起到基础作用。在分析了Web Service安全现状的基础上,根据Web Service的主要安全需求,提出了安全的SOAP消息方法,主要采用文档对象的加密方法并且定义了数据加密的过程,给出了基于元素方式的数据加密的一个安全机制,可有效的保证SOAP消息的安全传输。     

基于J2ME的医院远程信息系统的研究应用

针对现在医院系统中存在的内部管理不当以及医患关系的信息不对称等问题,提出了基于J2ME的医院远程信息系统的研究应用。本文采用当前移动开发领域较为流行的J2ME和Web Service技术,通过J2ME核心的技术标准JSR172实现移动设备上的Web服务的调用,采用面向对象的程序设计方法,利用软件工程的管理方法,设计并开发了医院远程信息系统。     

基于移动智能终端的VMI支持系统设计与实现

VMI研究往往忽略掉了小型零售商。小型零售商的库存管理杂乱无序,不利于全社会的库存成本降低,不利于商品的快速周转。一种面向小型零售商的VMI模型,通过引入第三方物流商(TPL),由TPL来担当供货商与零售商的粘合剂,为后二者提供一种灵活架构与操作的VMI支持系统。设计了一种C/S、B/S混合的网络体系结构系统,讨论了三方在VMI模式的主要功能需求,研究了一种担当POS系统的、基于Windows CE技术的移动智能终端,并介绍了跨平台、跨网络的Web Service技术应用方案。基于VS.NET实际开发与实验表明,这种系统是可行的,可有效支持面向小型的零售商、供货商与TPL的VMI模型的实现。