英语习得途径探索——英语专业“市场营销学”课程案例研究

通过用国外英语教材为英语专业本科生开设市场营销学课程,探索了相关专业知识课程教学及其与英语教学相结合的实际问题。在教学实践基础上进行的研究表明:英语专业的学生用英语教材学习市场营销学,从内容上易于接受,并增加了习得英语的机会,有利于英语综合能力的提高。大学二年级的学生学习该课程时,主要难点是语言问题。国外原版教材有优点,但也不完全适用,应组织力量编写适合我国英语专业学生使用的教材。     

西部十二省市区2002年与2020年全面小康的差距--生活质量主要指标的比较

西部地区2002年的现状与2020年全面小康目标在生活质量方面总体上存在很大差距，12个省市区的综合实现程度都很低。     

体育教学中如何进行美育教育

从体育发展状况看,许多发达国家都十分重视学校体育中的美育教育.我国学校体育教育除了要让学生掌握体育的基本知识、基本技术、基本技能外,还需要把美的蕴意有目的地注入体育教学中去,以便培养和提高学生的审美意识以及审美观,培养和发展学生对体育美的鉴赏能力和创造能力,最终达到身体美、心灵美、行为美.     

对旅游规划单位无风险经营与旅游规划质量的思考

“旅游开发,规划先行”已在旅游行业中形成共识。目前我国旅游规划总体质量偏低,很大程度上与旅游规划单位不承担规划实施后果的无风险经营有关。有必要在旅游规划市场中引入风险经营机制以规范旅游规划市场,以促进旅游规划质量总体水平的提高。     

国际透明度原则与我国会计信息披露

针对WTO框架下我国会计信息披露应该正确处理各利益方的关系，在会计标准制定、会计信息披露的重点、建立信息披露支持系统，按照国际惯例坚持财务会计信息披露的成本效益原则等方面进行了探讨。     

关于高职英语教学中存在的问题研究及对策思考

近年来，高职英语教学取得了前所未有的成绩，其专业课程的设置与教学实施逐步趋于规范，但在具体实践过程中还存在照搬大学专科甚至本科计划的现象，或沿用中专教学计划和目标，往往缺乏系统性、科学性和针对性。本文重新审视了目前普遍存在的英语教学现状，针对这些影响高职英语教育质量进一步提升的诸多问题进行了思考，提出了相应的对策和建议。     

管理学著作翻译须注重质量——《评估管理》等译文错误分析

管理科学堪称西方文化精华,翻译介绍管理学著作是一件非常有意义的事情。由于翻译介绍的管理学理论和方法极有可能被企业奉为圭臬,翻译必须十分慎重和注重质量。本文通过对一些错误译文的分析,希望引起出版和翻译界对译文质量的重视。     

《西方经济学》课程教学探究

《西方经济学》是一门很有魅力的课程，而它的知识魅力需要通过教师的个人魅力去展示，作为西方经济学的一线教师，我们深感责任重大。本文正是从教与学的角度来探讨《西方经济学》课程的逻辑与观念，旨在进一步提高《西方经济学》的教学水平。     

全面质量管理在大学图书馆的应用

全面质量管理是一种先进的管理思想和方法。大学图书馆TQM内容包括书、报、刊预定,书刊编目、分 类,提供服务,员工素质等方面的质量管理。应用TQM,应注重对制度的完善,坚持可持续改进。     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.