Situation variation in consumers’ media channel consideration

In this article, the authors investigate consumers’ consideration of media channels during different usage situations. They develop a model that explains consumers’ media channel consideration as a function of the media channel’s perceived benefits. In addition, they hypothesize that the usage situation affects consumers’ media channel consideration and that situation-based benefit requirements moderate the effect of the benefits on their channel consideration. The authors test the hypothesized relationships using survey data from 341 consumers regarding their consideration of 12 different media channels used by manufacturers to communicate product information across three product-related usage situations. The results of the analyses support the proposed model structure and confirm the expected relationships among perceived media channel benefits, usage situations, media channel requirements, and consumers’ media channel consideration. Sonja Wendel (s.wendel@mw.unimaas.nl) is currently a Ph.D. candidate in the Department of Marketing at Maastricht University, the Netherlands. Her research interests lie in the area of consumer behavior, services marketing, and communications. She is particularly interested in exploring manufacturer-consumer communications. Benedict G. C. Dellaert (b.dellaert@mw.unimaas.nl) is Meteor Research Chair and a professor in the Department of Marketing at Maastricht University, the Netherlands. His research interests are in consumer decision making, consumer-producer interaction, customization and personalization, retailing, and tourism. His work has appeared in journals such as theInternational Journal of Research in Marketing, theJournal of Interactive Marketing, theJournal of Marketing Research, andMarketing Letters.     

投标决策的项目现值思维分析

面对工程市场众多的工程项目招标,承包商想要正确的做出投标决策,就必须对工程项目的各种不确定因素进行分析和预测。承包商通常把预期的利润作为投标决策依据。但利润只能反映在一定的成本计算方法下投标项目本身的效益,并不能反映出该项目对整个公司的影响。预期利润最大的投标项目并不一定对整个公司的贡献最大。依据预期利润大小做出的决策,不一定是对整个公司最有利的决策。基于此,定义了项目现值的概念。提出了投标决策的项目现值思维分析。     

三峡库区产业结构发展现状分析

文章以三峡工程重庆库区为例,依据较详实的统计资料,分析了三块库区近年来产业结构变化的特点及其存在的问题。文章认为,尽管近年来库区经济发展迅速,但产业结构不合理仍是制约经济发展的重要因素。     

咸阳市商业布局的现状分析及建议

本文针对咸阳市商业布局的现状进行总结,提出研究咸阳市商业布局的意义,然后分析咸阳商业布局存在的主要问题以及产生这些问题的原因,最后提出在咸阳商业布局的未来发展中的一些建议。     

试析当前我国劳动力市场现状和存在的问题

我国劳动力市场现状是新生劳动力增长快,供大于求矛盾突出；公有制企业就业人数大幅度减少,而非公有制就业人数大幅度增加；劳动力使用成本偏低；技能型人才总量严重不足等。存在的问题主要有劳动力资源不能任意流动,统一、开放的劳动力市场还没有形成；劳动力市场秩序不规范；供需结构性失衡和信息不畅等。     

构建我国农业保险模式与政策建议

现阶段我国农业基础薄弱、产业化程度不高、抵御风险能力较弱,农业保险的发展远远滞后于农业产业的发展。本文分析了我国农业保险中存在的几对主要矛盾,并在此基础上,提出了构建我国农业保险模式的设想和推进农业保险的建议及措施。     

社会主义政治文明建设的现状与途径

该文分析了我国在政治文明建设方面的现状：虽有重大阶段成果。但仍表现出制度优越性发挥不够、保障人权的法制不够健全、保障民主的机制不够完善、经济基础发展不平衡。以及参与性民主有待提高等缺陷。并阐述了只有通过进一步完善制度、扩大民主监督、充分发扬党内民主、大力提高民众政治文化水平、迅速发展基层民主以及吸纳人类政治文明成果等基本途径，才能早日实现建设社会主义政治文明的目标。     

Adjustment of Global Imbalances and Its Impact on China＇s Economy

I. Introduction Global imbalances have aroused increasingly greater attention worldwide. The global current account deficits are mainly concentrated in the USA and the US current account deficit is rapidly expanding, whereas the counterpart surpluses are more and more concentrated in the East Asian economies,1 especially China and other East Asian economies other than China and Japan (including the four newly industrialized economies, Indonesia, Malaysia,72 Jianhuai Shi / 71 – 85, Vol.…     

我国风险投资的现状与发展前景

风险投资是一种特殊的产融结合方式,对加速科技成果向生产力转化,带动整个经济结构升级和社会经济高速发展起着积极作用。虽然,我国风险投资还处于起步阶段,但随着科教兴国战略的实施以及经济体制改革的深化,风险投资已受到各方的广泛关注并呈现出广阔的发展前景。     

对氨基苯酚产需现状及发展趋势

本文介绍了对氨基苯酚的工业化生产方法,分析了国内外对氨基苯酚的生产及需求现状,展望了发展趋势并提出了对策.