析农村消费中的小农消费观

小农消费观严重制约着农村消费需求的扩大，并日益成为农业和农村经济持续、快速、健康发展的绊脚石。探讨了小农意识下农村消费的表征，揭示了小农消费观形成、存在、延续的动因，提出农村消费中破除小农意识的途径。     

现代性场景与当代中国公民成长

当代人的发展外源性力量来自于现代性场景的特殊效应，印共时性挤压。在共时性挤压背景下．当前中国，公民成长主要集中在公民意识的觉醒和公民教育的提供两个方面。对公民意识的觉醒来说，一则公民主体意识增强而又有所不足．一则公民诉求意识凸显而又不乏缺憾，这意味着公民意识的养成还需要外在力量的推助，这就是公民教育问题。在当前。国家既要树立公民教育的新理念，同时又要立足公民资格、公民认同以及公民能力三个基本主题，展开公民教育的实践。     

An assessment of value creation in mobile service delivery and the moderating role of time consciousness

This study focuses on the perceived utilitarian value of a new service delivery mode, the mobile channel. The authors develop a framework that incorporates three mode-specific benefits - time convenience, user control, and service compatibility - as well as two costs - perceived risk and cognitive effort - as antecedents of perceived value. Because of the pervasiveness of time criticality as a value-added characteristic of the mobile channel, they also investigate the moderating influence of consumers’ time consciousness. They empirically investigate the model using mobile brokerage services as an illustrative application. The results reveal that the identified antecedents, with the exception of service compatibility, have a strong impact on mobile channel value perceptions, which in turn influence behavioral intentions. The authors also find that time consciousness moderates the aforementioned relationships.     

制度改进的基本思维:演化动力和优化原则

新古典主义主要基于力量博弈解释制度变迁,但实际上促进制度变迁的因素有三类:一是社会力量结构的自发变动,二是社会力量结构的自觉变动,三是对制度本质的社会认知提高。其中,后两者都与认知有关,认知在非正式制度转化为正式制度中扮演着重要角色。同时,新古典主义主要基于效率原则设计社会制度,但实际上制度优化有两大原则:正义原则和效率原则。其中,正义原则是根本性的,制度的设立和完善必须体现不断深化的社会正义和应得权利。     

浅析当代大学生的感恩教育

高校学生思想政治工作肩负着帮助学生成才的重要使命,是高校思想政治工作的重要组成部分。为此,在构建和谐社会的今天,本文从分析当前高校感恩教育缺失的原因来阐述重视和加强高校感恩教育的有效途径。     

高校必须重视加强对大学生的法律意识教育

在依法治国的今天,法律与人们的生活更加息息相关,大学生作为全民的一个重要组成部分,作为社会的精英群体,其法律知识水平的高低、法律意识的强弱,将直接影响着社会的进步和发展。大学生走出校园步入社会,他们需要通过加强对法律知识的学习来提高自我保护能力。但是当代大学生法律素质方面还存在一些问题,高校肩负着增强大学生法律意识的使命。     

旅游开发对民族传统文化的本质性影响

民族传统文化的变迁是一个不以人的意志为转移的、客观的历史过程,传统文化得以传承的前提条件取决于其在当下的"有用性".对这种"有用性"的最终评估并不来自研究者或政府官员,而只能来自居于该民族传统"主位"(emic)的文化持有者的认知.换言之,传统文化是不能被处于"客位"(etic)的人的"理性"行动保护下来的,文化传承的内源性动力只能源于居于该种传统文化"主位"的它的持有者群体的"文化自觉",而这种"文化自觉"正是对其传统文化有用性的一种界定和回应.从这一点出发,研究者能做的是为"主位"者提供智力支持,政府要做的是为"主位者"提供财政支持和制度保障.     

To tell or not to tell? The roles of perceived norms and self‐consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping

Secondhand apparel shopping resides in a domain characterized by used goods traditionally associated with financially marginalized consumers. Acknowledging the elusive psychological barriers associated with preowned apparel, this study explores mechanisms that facilitate consumers' willingness to recommend online secondhand apparel shopping. Results from three experimental studies and a cross‐sectional survey of online secondhand shoppers in the United States reveal that hedonic and ethical benefits influence recommendation behavior via perceived norms, whereas economic benefit directly influences consumers' willingness to recommend. Moderated mediation analyses further demonstrate that self‐consciousness alters the strength of the indirect effects, such that consumers with lower self‐consciousness displayed greater willingness to recommend compared to highly self‐conscious consumers. Findings contribute to a greater theoretical understanding of the roles perceived norms and self‐consciousness play in facilitating or inhibiting recommendation behavior in a context that implicitly involves self‐disclosure of one's secondhand purchase behavior. Managerial implications offer insights on salient benefits that can be leveraged to influence word‐of‐mouth recommendation.     

Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and generalizability of the results. The results show that product characteristics and consumer concerns improve millennials’ health consciousness and increase their social consciousness, which, in turn, increase their willingness to pay a price premium and their purchase frequency of organic foods. The findings show that the proposed model has high validity, with only one significant difference between the two countries. Theoretical contributions and managerial implications are discussed.     

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics,consumer readiness,and health consciousness

Drawing on the notion of parasocial interaction (PSI) and the social comparison theory, this experimental research examines how nutritionist video bloggers (vloggers) influence consumer compliance intentions toward healthy, weight-loss diets. Drawing on two samples (Mexican Americans and White Caucasians) and using structural equation modeling and mediation analysis, this research highlights vloggers’ credibility and physical attractiveness, but not homophily, as salient source characteristics that influence PSI, which in turn reinforces compliance intention. Moreover, consumer readiness, consisting of role clarity, ability, and motivation, serves as a partial mediator of the PSI–compliance intention relationship. Lastly, consumer health consciousness emerged as a significant moderator of the PSI–compliance intention relationship among White Caucasians, but not among Mexican Americans. The findings and their implications are discussed.