Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors,Fundraisers, and Their Consultants

Many fundraising charities invest heavily in content marketing, often using consultants to direct their content-marketing efforts. Thus it is vital to establish whether certain key aims of content marketing suggested by literature in the field actually match the aspects of content marketing deemed most important by charity donors. This paper examines the significance attached by samples of charities, donors, and content-marketing consultancies to four possible major objectives of content marketing—the attainment of high–search-engine-results-page rankings, image enhancement through impression management, the stimulation of public perceptions of organizational transparency, and the creation of messages that “go viral.” Several major differences in perceptions emerged among the three groups, with substantial implications for how fundraising charities should manage their content-marketing programs and activities. Charity managements need to consider carefully and critically the possible returns on large-scale expenditures intended to pursue the putative aims of content marketing that are routinely advocated by practitioner and academic literature.     

Bridging the Gap Between Strategy and Performance: Using Leadership Style to Enable Structural Elements

Successful leaders create structural elements in order to achieve the performance objectives set forth by organizational strategy. Supply chain oriented structural elements are reflected in an organization's relationships, both within the firm and with supply chain partners. In this research effort, we examine how such structural elements can be created as a means through which to enhance performance. Our hypothesized model is rooted in strategy‐structure‐performance theory and integrates elements of servant leadership theory and social exchange theory to explain how building organizational commitment via servant leadership behaviors can ultimately impact performance. We use a survey method to collect data from 158 motor carriers. The results of our structural equation model support our hypotheses and serve to extend the discussion of supply chain structural elements and the role of leadership style in achieving organizational performance.     

我国农民合作社设立机制 ——基于产业组织生态学理论的探讨

本文基于浙江省合作社的统计数据和访谈所收集的37家合作社第一手数据，考察了合作社设立的生态化和制度化过程。合作社种群及其所在群落中组织的竞争状态和种群密度在不同的条件下会促进或阻碍合作社的设立；就合作社设立的组织者来看，精英农户和政府分别在合作社的生态化和制度化过程中扮演了关键性作用；合作社相关法律法规的完善和合作社社区嵌入性的加强，有利于我国合作社的制度化，促进合作社的设立和发展。     

保险业新主体公司的经济绩效与组织管理及人力资本利用

近年来保险业许多成立的新主体公司,为了抢占市场份额,在所采取的各种组织措施和组织手段中,其最重要的组织管理与人力资源利用的制度却出现了矛盾和悖论,进而又出现了人力资源利用与经济绩效的悖论,并造成人力资本的原子状态,使公司成员缺乏团队精神,不能形成整体的合力,并带来公司内人际关系紧张等一系列严重问题。究其问题的核心,发现其组织管理制度和人才激励机制是对人的扭曲,把人降低为物当成了工具。这样的问题如果不能得到及早、尽快地解决,不仅会影响新主体公司的生存和发展,甚至会危及整个保险业的健康发展。     

Does contingent pay encourage positive employee attitudes and intensify work?

This article explores the relationships between three dimensions of contingent pay – performance‐related pay, profit‐related pay and employee share‐ownership – and positive employee attitudes (job satisfaction, employee commitment and trust in management). The article also examines a conflicting argument that contingent pay may intensify work, and this can detract from its positive impact on employee attitudes. Of the three contingent pay dimensions, only performance‐related pay had direct positive relationships with all three employee attitudes. Profit‐related pay and employee share‐ownership had a mix of negative and no significant direct relationships with employee attitudes, but profit‐related pay showed U‐shaped curvilinear relationships with all three employee attitudes. The results also indicated that performance‐related pay is associated with work intensification, and this offsets some of its positive impact on employee attitudes.     

Does risk sharing increase with risk aversion and risk when commitment is limited?

I consider a risk-sharing game with limited commitment, and study how the discount factor above which perfect risk sharing is self-enforcing in the long run depends on agents׳ risk aversion and the riskiness of their endowment. When agents face no aggregate risk, a mean-preserving spread may destroy the sustainability of perfect risk sharing if each agent׳s endowment may take more than three values. With aggregate risk the same can happen with only two possible endowment realizations. With respect to risk aversion the intuitive comparative statics result holds without aggregate risk, but it holds only under strong assumptions in the presence of aggregate risk. In simple settings with two endowment values I also show that the threshold discount factor co-moves with popular measures of risk sharing.     

组织学习的时空理论

从动态和系统的角度,从组织学习的来源出发,首先提出了组织学习的来源存在时间和空间两个维度,然后建立了基于时间和空间维度的组织学习时空理论。从时间维度(过去、现在和未来)和空间维度(内部和外部)构建了组织学习的6种基本模式,通过排列组合建立了64种组织学习方法,并进一步提出组织要根据外部环境的客观要求和内部实现的可行性选择合适的学习方法,以及组织选择的学习方法可能随着发展阶段的推移而变化等观点。     

酒店行业协会的运行机制及其变迁——以广州地区酒店行业协会为例

行业协会在酒店业发展进程中发挥越来越大的作用,但在国内现行条件下,行业协会发展面临多重困难。文章以广州地区酒店行业协会为案例,采用实地调查和深度访谈的方法,讨论行业协会的运行机制及其变迁。研究认为,第一,"政会不分"是目前行业协会管理的主要问题,政府应创新行业协会管理机制,加快"政会分开"的进程,推进部分行业职能向协会转移;第二,酒店行业协会应大胆创新,依据地区、行业发展环境动态调整组织架构,丰富协会职能发挥,以此达到激活协会运行机制的目标。基于此,酒店行业协会可以更好地为会员酒店服务,提升行业专业化管理水平。     

互动导向对企业产品创新绩效的影响研究——基于知识协同的中介作用

本文选取245个有效样本，采用结构方程模型分析和回归分析等方法来探索互动导向对企业产品创新绩效的影响，并探讨知识协同的中介作用。研究结果表明：互动导向的3个维度（互动承诺、互动能力和互动关系）均对产品创新绩效具有显著的正向影响，且知识协同在互动承诺、互动能力和互动关系与产品创新绩效的关系中起中介作用。     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.