CAIS的评价体系

本文从实践的角度分析了建立CAIS评价体系的必要性。运用信息经济学等学科的理论知识进行了包括定性和定量评价指标的具体标准制定。以定性指标为主，定量指标为辅。构成了一套较为完整且操作性较好的评价体系，力图为CAIS评价探索一条可行的思路。     

软件产品价格形成机理的经济学求解--基于广义价格理论视角

软件产品是具有公共性、外部性和网络性等特征的"混合品",其经济性质与物质产品有较大差异,传统价格机制理论无法合理解释其成本价值与使用价值以至其价格的形成。必须引入新的价值评价指标,对软件产品的成本价值与使用价值进行新求解,把广义价格机制理论的产权契约均衡价格决定论与成本价值和使用价值边际均衡论结合起来,从"谈判力"均衡角度研究软件产品价格形成机理。     

试论课程考试的统计分析

课程考试是整个教学过程中的重要环节。信度、效度、试题的难度和区分度是评价一个测量是否优良的重要指标。通过对课程考试实施条件的论述,以及运用教育测量理论,对课程考试的信度、效度、难度、区分度给出了定量分析的方法,为教学现代化管理提供科学依据。     

论资产评估与会计的关系

资产评估与会计是既有区别又有联系的专业服务活动，本文通过讨论两者之间的关系，使我们明确会计提供以事实判断为主要内容的服务，资产评估提供以价值判断为主要内容的服务，它们都是现代市场经济赖以正常运行的基础服务行业。使我们更深刻地认识资产评估，更好地利用会计信息为评估服务，从而提高资产评估质量。     

关于构建企业集团财务综合评价系统的思考

财务综合评价是以企业集团财务报告反映的财务指标为主要依据，对企业集团的财务状况和经营成果进行评价和剖析，反映企业集团在运营中的利弊得失、财务状况及发展趋势，为改进企业集团财务管理工作和优化经济决策提供重要的财务信息。企业集团可以从财务效益、偿债能力、营运能力、发展能力等四个方面建立全面完整的财务综合评价系统。     

测算企业营销能力的二次相对评价法

随着营销重要性的日益显现,营销能力成为研究的热点。本文在区分营销能力跟营销实力的基础上,结合二次相对评价方法,提出了基于DEA模型的营销能力的评价方法,在营销业绩的动态变化中测算营销能力。     

中国国土资源安全的地位和评价

进入新世纪,基于国家经济安全的需要,作为国家经济安全基础的国土资源,其安全问题提出是十分必要的.论述中国国土资源安全在国民经济发展中的战略地位和重要作用;阐明国土资源安全的评价原则和评价方法.     

循环型城市建设绩效评价指标体系研究

根据循环型城市的内涵,构建循环型城市建设绩效评价的DSR模型及评价指标体系,分析了城市经济发展、资源减量利用、污染物减量排放、资源再利用和资源环境安全等对循环型城市建设绩效的贡献机理。结果表明GDP增长、资源减量利用等指标贡献率较高,而与城市生态环境相关指标贡献率相对较低,城市居民的决策意识亟待转变。最后提出了加快循环型城市建设进程的政策建议。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

中国信用体系建设中的个人信用模糊评估

个人信用体系建设是中国信用制度建设的主要内容之一，个人信用评估是个人信用体系建设的主要应用领域。在信用评分模型和基于先验审批规则法基础上建立起来的模糊推理系统，充分利用了业内人员多年积累的从业经验，是适合我国实际情况的个人信用评估方式。在我国个人信用数据积累到一定程度和一定时期之后，这些数据既可以与专家经验互相补充用于生成模糊推理规则，也可以对模糊推理系统进行检验和修正。