Electronic Marketing Communications: An Evolving Environment,but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail

The internet is still a relatively new mass communication tool for advertisers and marketers. When weighing the potential benefits of electronic techniques against the financial investment, spam seems particularly attractive to marketers for either for-profit or non-profit objectives. Since it is unlikely that marketers will decrease their efforts related to spam and postal direct mail as a form of communicating to mass consumers, it is important to track consumer attitudes so that audiences are not subjected to the backlash predicted by psychological reactance. The results of this study found that spam is more irritating than postal direct mail at both T₁ (2004) and T₂ (2006), and participants in T₂ found both direct marketing communication methods more intrusive than those in T₁.     

关于大学生学生干部心理素质的思考——基于积极心理学视角

高校学生干部的心理素质状况是我们不容忽视的问题。本文在深入研讨心理素质内涵的基础上,提出高校学生干部心理素质主要存在自我认识容易发生偏差、心理承受能力较弱、人际交往矛盾重重、情绪起伏大不易排解等问题,并在此基础上,进一步提出高校学生干部心理素质的自我培养途径。     

高校贫困生资助工作的探讨——以某应用型本科院校二级学院为例

本文结合某学院贫困大学生资助管理工作的现状,对现有工作进行了简单介绍和总结。在对以往工作进行整理总结的同时就实际工作中遇到对贫困大学的心理辅导问题进行了一定的思考和应对方法的探讨。     

Nationality,social network and psychological well-being: expatriates in China

Expatriate social networks constitute an under-emphasized area in expatriate literature. The current study contributes to the expatriate adjustment literature by empirically testing the relationship between expatriate personal networks and psychological well-being. The current study also investigates the hypothesis that expatriates from different cultural backgrounds will establish different social networks and adjust differently in China. A survey of 166 expatriates in China from North America, Europe and other countries in Asia showed significant support for the hypothesis that expatriate network characteristics have a direct and significant influence on expatriate psychological well-being. In addition, as predicted, expatriates in China from different cultural backgrounds (Overseas Chinese, other Asian, North American and European) established personal networks with different characteristics.     

在生物实验教学中渗透心理健康教育

心理问题在中学生群体中普遍存在,并对他们的学习和生活产生很多不良的影响。本文详细讲述了中学生的一些心理问题在中学生物实验中的表现及危害,以及在中学生物实验教学中渗透心理健康教育的重要作用和相关策略。     

浅议健康心理教育对消防部队院校学员的重要性

本文主要探究在消防部队院校学员教育中培养和发展学生良好心理品质的功能和意义，阐述了在教育教学过程中，对教学指导思想、教学内容、教学方法结合健康心理品质培养，如何体现对军校学员健康心理品质的培养，从而克服和解决消防部队院校学员心理健康方面特有的问题。     

论篮球运动员球感的建立机制

球感的建立是长期的强化训练和在高水平竞赛中培养的结果,其形成有独特的生理机制和心理因素。     

大学生与从业人员心理素质模型比较调查及有效训练模式--以市场营销专业为例

为了避免大学毕业生由于职业压力过大而放弃专业学习或无法发挥最佳职业水平的问题，对受试市场营销专业在校生进行了分组对照研究，使用SPSS17.0软件对陈湘赟的专题调查问卷数据进行T检验分析，发现在校生与从业人员心理素质存在4个方面显著性差异。针对调查结果，提出了“教、学、做合一”的强化训练及对比分析方法，最终形成考核体系。     

大学生心理危机应激源解析与疏导

当前大学生心理危机应激源主要是生活事件、日常烦扰和个人内心认知冲突等方面。高校要建立和完善心理危机预警系统,广泛开展课外活动,积极提供多种形式的咨询服务,优化大学生意志力,努力帮助他们培养积极的情绪、健康的心理和良好的个性。     

心理教育与班主任工作

良好的心理素质是人才的固有内涵。班主任教师必须提高心理教育能力,掌握心理教育规律和分析影响学生心理素质的因素,充分认识学生心理教育的重要性及必要性,加强心理教育研究。