高校体育教育专业运动生物力学实验室管理初探

进行规范化管理实验室有利于仪器科学管理,有利于实验教学与学生动手能力的提高。根据体育教育专业运动生物力学实验室其自身特点和方法进行强化管理,有利于学生实际能力的培养和实验室利用率的提高。     

我国体育彩票立法的回顾与评析

1994年开始发行体育彩票以来，体育彩票在我国的发行已经走过了十余年的历程。在这十余年中，我国的体育彩票取得了飞速发展。然而，我们在为所取得的成绩感到欣慰的同时，期间所出现的一些问题也引起了我们的反省与深思。例如，湖北省“4．20体育彩票案”、深圳体育彩票纠纷案等。当然，导致这些体育彩票案件出现的因素是多方面的，但立法的滞后显然已成为制约我国体育彩票进一步发展的最重要因素。为此，笔者通过对我国体育彩票立法的回顾与评析，期望能对我国体育彩票市场的规范、有序发展起到一定的作用。     

传统中学体育教学与新课标下中学体育教学的比较分析

我国传统中学体育教学延续的是老苏联模式,早已跟不上时代的步伐。本文对传统中学体育教学特点与新课标下中学体育教学特点的比较分析显示出新课标下的中学体育教学的优点。     

Estimating the Economic Impact of Event Tourism

Abstract

Tourism has become an important economic sector in many parts of the world, and many regions, states, and local areas have identified expenditures by visitors as a potential source of economic growth. Because visitor spending can contribute to the local economy, many communities seek to enhance tourism and visitor-oriented activities. As a result, estimates of the economic impact of event tourism are of interest to a wide variety of interested parties. Economic impact analyses of sports facilities and other entertainment events have come under increasing criticism in recent years. At the same time, visitors to sports events, festivals, and other visitor-oriented and event related activities can produce very substantial economic impacts for host communities. This article examines key considerations and issues that affect and are critical to reliable estimates of the economic impacts of events and event tourism.     

浅谈休闲运动

休闲运动作为余暇生活中富有乐趣、刺激及创造性的生活方式,在现实生活中不仅是一种健康向上的表现,更是一种运动与文化完美结合的典范。本文通过对几个特殊群体(少年儿童、女性、老年人、SOHO人)解剖生理特点分析,提出适合各群体的休闲运动项目种类及注意事项,并简单介绍了休闲运动健身的科学原理,说明休闲运动在现代生活中的重要性,展望了我国休闲运动的前景。     

陕西运动服装市场调研与现状分析

通过对陕西省运动服市场的调研,对所获得的调研数据进行全面的分析,并对运动服市场未来发展前景进行展望。     

CBS Promotion of Future Programming During the 2011 NCAA Tournament

The simple goal of television promotions is to increase viewership of future programming. The promotion of future programming during sports telecasts is valuable primarily because promotions can air during the game. The purpose of this paper is to provide a network perspective of its promotions strategy by identifying how often CBS promoted its future programming, which type of future programs CBS chose to promote (established or non-established), and how CBS implemented the prominent promotional techniques identified in the literature during its coverage of the 2011 NCAA Men's Basketball Tournament. The findings show that 21% of total promotions were during the game, 42% of total promotions by CBS were for non-established programming, and genre compatibility was the most used technique with the Masters Golf Tournament being the most promoted future program.     

Acceptability and Ethics of Product Placement in Sport Video Games

Product placement in sport video games is an emerging area of marketing and advertising communication, but it also raises controversial ethical issues. In order to investigate these issues from a consumer perspective, this study examines the perceptions of the acceptability of product placement in sport video games (SVGs). Data were gathered from 253 sport video gamers using an online survey. The results indicate that while sport video gamers generally have favorable attitudes toward product placement in sport video games, ethically-charged products such as alcohol, cigarettes, and guns are perceived as less acceptable than other products. Individual differences among sport video gamers are found based on their related attitudes, hours of playing sport video games, and gender. Also, sport video gamers who have favorable attitudes toward product placement, in general, are more likely to intend to purchase a product or brand which may be placed in sport video games.     

传统体育在养生中的独特作用

运用传统中医学与保健理论,结合体育运动原理,对我国传统体育养生思想进行了研究,分析总结了传统体育在养生中的独特作用,提高我们对传统体育的养生功效的进一步认识和在全民健身中的运用。     

田径跑、跳、投运动项目中常见损伤及防治

田径运动是各项运动中最基础的体育项目,极易产生运动伤害事故。在教学与训练中,学生难免会发生不同程度的运动损伤,因而了解田径运动中常见损伤的基本特征,采取合理的措施防止伤害事故的发生,对降低运动损伤有着非常重要的意义。