基于体验视角的忻州顿村温泉旅游

本文以国内外温泉旅游相关研究入手,通过分析忻州顿村温泉旅游的发展现状、存在的问题、发展的机遇以及面临的各种挑战,进而提出科学规划温泉资源的开发、改革管理体制、深入挖掘温泉文化内涵、创新温泉旅游产品以及加大宣传力度等相应的发展对策,从而使顿村温泉旅游产品更具竞争力,赢得更广阔的市场。     

场外市场交易制度的国际比较与借鉴

本文比较了国外场外市场交易制度的共性和差异，分析了中国场外市场的交易制度模式、市场环境及监管措施。研究表明：传统做市商制度与低层次的场外市场具有很强的适配性，交易制度的变革有明显的“路径依赖”特征；做市商制度的实施需要较成熟的市场基础环境和恰当的政策法律监管措施。目前，中国的场外市场还处于萌芽期，应吸收和借鉴国外经验，采用多元的竞争性做市商交易定价制度。     

Motivations for sharing tourism experiences through social media

Social media are increasingly relevant as part of tourism practices affecting destinations and businesses. Based on a destination-specific survey, this study charts and explores summer holidaymakers' motivations for social media contributions and their willingness to share content through various social media. The findings in relation to the much-visited destination of Mallorca offer an understanding of the adoption of tourist social media in technologically-advanced markets with high levels of ICT use. The results provide insights into such motivational factors as personal and community-related benefits as well as the social capital that influences a sharing of user-generated content. The study reveals a dominance of visual content, along with the relevance of altruistic and community-related motivations and motivational differences between types of content creators. Sharing practices through social media appear as valuable articulations of sociability and emotional support, while having lesser relevance as information sources for holiday decision-making. The paper additionally shows the extent to which old and new technologies overlap and complement each other.     

管理层海外经历、短视主义与企业创新：有调节的中介效应

高管海外经历具有知识溢出效应,能够促进企业创新。采用2012—2020年中国A股上市公司数据,实证检验管理层海外经历、短视主义对企业创新的影响机制。结果表明,管理层海外经历通过抑制短视主义促进企业创新,这一影响路径受到融资约束的前半路径调节和政府补助的后半路径调节。基于企业生命周期视角,上述影响路径在成长期和成熟期成立,在衰退期不成立,融资约束对上述影响路径的前半部分调节在成熟期成立,政府补助对上述影响路径的后半部分调节在成长期成立。研究结论有助于打开管理层海外经历对企业创新影响机制的“黑箱”,拓展管理层海外经历经济后果研究,为企业创新高质量发展提供经验证据。     

Daily relationships between customer incivility,organizational control,self-efficacy,and service performance

Despite increasing research regarding the buffering conditions of customer incivility, little attention has been paid regarding how firm-driven tactics can serve as buffers between customer incivility and work outcomes. To fill this gap in the literature, our research assessed the relationship between daily customer incivility, next-morning self-efficacy as it related to next-day service performance, and the cross-level moderating effect of perceived organizational control. Using the experience sampling method, we collected diary data from 135 South Korean service employees over five consecutive working days. The results of our multilevel analyses showed that customer incivility from one day had a significant indirect effect on next-day service performance through next-morning self-efficacy. Employees’ perceptions of behavior-based organizational control mitigated the negative relationship between daily customer incivility and next-morning self-efficacy. However, perceived outcome-based organizational control did not moderate the daily customer incivility-self-efficacy relationship. These findings suggest that managing service employees with behavior-based control is more effective than using outcome-based control when helping them cope with daily customer incivility.     

稳步推进人民币汇率制度改革——结合国际经验的探讨

为了保持国民经济稳定快速增长，为了给金融改革创造适当的外部环境，为了应对较大规模的“货币错配”风险，为了防止“日元升值综合症”在中国重演，人民币汇率弹性化改革应当采用渐进方式。这个过程中，为了有效抵御国际投机资本冲击，中国应采用由公开宣布的管理浮动汇率制度、着眼于汇率稳定的频繁外汇市场干预、规模较大的外汇储备组合而成的“三位一体”政策组合；为有效控制汇率风险，中国还应加强针对货币错配的资拳项目管制和审慎监管。     

国外农业保险发展的经验与启示

业保险在经过200多年的探索发展后,各国都已形成了一套较为完整、独特的经营体制与经营模式,考察其发展演进的经验与教训,对中国农业保险的顺利实施具有重要的现实意义。基于此,文章将以若干发达国家农业保险的实践与经验作为起点,在对中国农业保险发展特点作出比较和基本评价的基础上,提炼出对国外农业保险发展的一般规律,并据此揭示对中国农业保险发展的启示。     

旅游学研究的时空视角:一种概念性理论框架

时间和空间不仅是自然科学领域和哲学层面的问题,也是当代人文和社会科学领域的重要话题。但时间问题在旅游研究中并未得到充分重视。文章着重探讨了旅游时间的性质与类型,将旅游时间由“旅游之外”引入“旅游之内”,提出了“旅游是时间与空间的统一形式”的基本思想;指出时空统一观是旅游学区别于其他学科的基本哲学观．时间视角与空间视角的有机结合,是全面地认识和考察旅游活动的性质与发展演变的基本分析视角。在此基础上,文章进一步研究指出,“旅游体验”应当成为旅游学理论建构的逻辑起点．不同时空尺度的组合构成了旅游学研究的十大对象（六大研究要素、四大关系对）与宏、微观两条研究路径。两条路径在各自研究对象、研究内容和研究方法上的差异,导致了旅游学研究在宏、微观上的分野。最后．文章根据旅游研究对象与相关学科的亲缘度构建了旅游学学科体系的基本框架,并展望,时空视角作为一种创新的旅游研究方法,可能会起到为不同学科在旅游研究问题上的融合与交流搭建桥梁的作用。     

Institutional difference,organizational experience,and foreign affiliate performance: Evidence from Polish firms

We draw from the institutional economics and organizational learning theories to clarify two international business debates. The first debate involves how institutional distance affects foreign affiliate performance: some propose a negative and others a positive direct effect. We clarify this debate by differentiating between negative and positive institutional difference. The second debate involves how experience modifies this relationship: some propose a negative and others a positive moderating effect. We clarify this debate by differentiating between similar and dissimilar experience, creating four moderating effects: Advantage of Challenge Anticipation, Advantage of Opportunity Anticipation, Disadvantage of Polymath Downgrading, and Disadvantage of Specialist Upgrading.     

体验营销理念在奥运火炬传递活动中的运用

体验营销反映了受众参与的概念,奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。本文在分析奥运火炬传递中运用体验营销理念的意义的基础之上介绍了奥运火炬传递对体验营销理念的运用。