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21.
The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.  相似文献   
22.
徐慧  梁捷  桂姗 《南方经济》2019,38(2):86-107
如何减少欺骗是当前中国社会普遍面临的问题。文章结合社会地位理论和自我概念理论,研究了减少欺骗行为的机制。我们利用实验室实验,区分先赋性和自致性两种地位获取方式,用欺骗博弈来检验不同社会地位来源对欺骗决策的影响。结果发现,个人通过真实劳动获得的自致性社会地位可以显著减少欺骗行为;由于幸运得到的先赋性社会地位不能减少欺骗行为。同时,非物质收益的社会地位比赋予物质收益的社会地位更有效减少欺骗行为,说明物质收益是对市场化自我概念的提醒,从而无助于降低欺骗。研究结果在剔除策略性行为后依然稳健。研究有效验证了Mazar et al.(2008)关于影响欺骗行为的自我概念内在决定机制,并对各类组织提升诚信管理具有重要借鉴意义。  相似文献   
23.
This article advances the understanding of expatriate failure, which remains a contested social phenomenon in international work life as well as scholarly research. The study challenges the definition of expatriate failure and its inherent biases, i.e., the epistemological primacy of the firm level and the failure/success binary. We argue that this qualitative study of 51 Scandinavian expatriates in Hong Kong can contribute to advancing theory on the expatriate failure concept by asking individual expatriates what constitutes failure to them. By applying social constructionist and social anthropological ideas to the expatriate failure concept debate, we develop the internationality thesis which demonstrates a discrepancy between the expatriates’ perceptions of successful international assignments and the actual nature of their lived lives; many expatriates desire to enrich their lives through experiencing an international/intercultural and adventurous lifestyle, but, in fact, living lives with limited intercultural exposure and interaction. We conclude by proposing a reconceptualisation of expatriate failure in terms of offering both a new definition and approach to researching expatriate failure in which time/duration, context, and geographical location need to be taken into account. We believe the new approach can overcome some of the empirical unsoundness of mainstream definitions.  相似文献   
24.
基于企业基础资源观和组织学习理论,从知识型员工个人和组织社会网络两个方面构建知识型员工双重社会网络影响企业创新绩效的理论模型,分析知识共享、组织学习及资源整合在员工双重社会网络对企业创新绩效影响机制中的作用。结果表明:知识型员工双重社会网络对科技型企业创新绩效的作用路径有3条,资源获取与整合、知识共享与学习及员工动态创新能力分别在其中发挥中介作用;在不同类型组织文化环境中,知识型员工双重社会网络对企业创新绩效的作用特征、作用重点以及作用机制存在显著差异,内部整合维度主要通过知识共享和组织学习影响企业创新绩效,外部适应维度主要通过隐性知识传播和资源整合影响企业创新绩效。  相似文献   
25.
高科技社会衍生“人为风险”,西方发达高科技国家倡导新型风险沟通,而后发场域由于系统落差,呈现出迟滞型风险沟通。通过构建全球化高科技风险社会、全球本地化风险沟通的新分析框架,发现高科技社会我国风险沟通面临着风险的社会放大、气泡结构、路径互动阙如、手段叠加、目标战略缺失、过程碎片化等迟滞困境。通过创新理念、吸纳型风险沟通、复合式路径、平衡化手段、连续统、政府学习和政府职能的“七位一体”再造,可有效重塑高科技社会我国风险沟通,推进国家风险治理体系和治理能力现代化。  相似文献   
26.
Automated content analysis of online travel reviews allows identification of topics of travelers' satisfaction, yet its domain is not well researched. We suggest that the Anna Karenina principle positing a greater variability of the factors leading to business failure as opposed to those leading to success can be applied to the domain of visitors’ reviews of historic and cultural attractions. The larger variability of issues in reviews of dissatisfied visitors is likely to result in limitations for automated topic modeling. We confirm our proposition using TripAdvisor reviews of the Terracotta Army museum in China, and validate the outcome with two additional sites. The study strongly suggests that application of unsupervised topic mining algorithms to negative reviews may be problematic and the results should be treated with caution. The main themes of dissatisfaction of visitors to all three sites are reported and practical implications for management of the attractions are discussed.  相似文献   
27.
电子信息工程专业实践教学模式改革研究   总被引:2,自引:0,他引:2  
针对我校电子信息工程专业实战教学的现状,明确了实战教学的改革应坚持以能力培养为主线.并树立传授知识、培养能力、提高素质协调发展以及理论教学与实验教学统筹协调的理念;将实战教学的体系分为基础层、提高设计层、综合应用开发层、科技创新层四个层次.构建了一个集教与学为一体。课内、课外为一体,理论教学和实践教学为一体,实际实验和虚拟实验为一体,校内实践和校外实践为一体的多元实践教学模式。  相似文献   
28.
Summary. Although not assumed explicitly, we show that neutrality plays an important role in Arrow and other impossibility theorems. Applying it to pivotal voters we produce direct proofs of classical impossibility theorems, including Arrow's, as well as extend some of these theorems. We further explore the role of neutrality showing that it is equivalent to Pareto or reverse Pareto, and to effective dictatorship for non-null social welfare functions satisfying the principle of independence of irrelevant alternatives. It is also equivalent to Wilson's Citizens' Sovereignty--which is related to the intuition that symmetry over alternatives makes social preference depend only on citizens' preferences. We show that some of these results are more fundamental than others in that they extend both to infinite societies and to considerably smaller domains of preferences. Finally, as an application of Arrow's theorem, we provide a simple proof of the Gibbard-Satterthwaite theorem.Received: 13 April 2000, Revised: 6 December 2002, JEL Classification Numbers: D71, C70.I thank Salvador Barberá, Luis Corchón, Cesar Martinelli, Eric Maskin, Tomas Sjöström, Ricard Torres, José Pedro Ubeda, and an anonymous referee for feedback. The proofs of Arrow's theorem and two Wilson's theorems come from a note I wrote in 1987 at Universitat Autónoma de Barcelona (Ubeda [16]). In 1996 Geanakoplos [7] wrote a proof of Arrow's theorem similar but not identical to mine. All work in this paper is independent of his.  相似文献   
29.
关于旅游管理专业双语教学的实践与思考   总被引:8,自引:0,他引:8  
以桂林旅游高等专科学校旅游管理专业专业课程《旅游企业人力资源管理》实施双语教学的实践为个案,分析了该专业实施双语教学所面临的困难,提出了加强双语教学实践的对策和建议。  相似文献   
30.
经济管理类专业计算机实践教学平台的搭建   总被引:2,自引:0,他引:2  
该文以经济管理类专业计算机实践教学硬件和软件平台建设的实例,阐述了经济管理类专业实验室建设过程,给出了该类实验室建设的一种模式,最后提出了在硬件和软件平台建设中的一些建议。  相似文献   
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